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Grow Your Dental Practice with These Smart Tips
Change is constant, especially in the dental industry. Practices must constantly evaluate their business and innovate in order to stay ahead of the curve. Here are some tips that will help you reach more patients and stay up-to-date with their evolving needs: Onsite Amenities Too often, dental...  Read More
Marketing to the Patients of a Retiring or Selling Dentist (without buying his patients or practice)
When a doctor retires or sells his practice, it can be a challenging time for patients who have relied on that doctor for their dental needs. As a dentist or marketer, you may see an opportunity to offer your services to those patients. However, buying the retiring doctor’s practice or patient...  Read More
Lawyers are not known for their exceptional math skills.  In fact, if you polled law students across the country, you would likely hear an overwhelming number of folks state that they chose law because there is no math involved…or is there?  While many areas of law require minimal financial...  Read More
IT Support and Maintenance for Dental Clinics — Is It Essential?
With the evolution of technology, service providers in all industries are adding IT to their operations.  is also integrating its operations with the latest tools and technologies. Dental clinics use computers and laptops to store data, view information, view X-rays, schedule appointments, send...  Read More
Categories: Hygiene, Marketing
How to Create a “Marketeam” (A dental team that contributes to the marketing of your practice.)
As a dental practitioner, one of the most effective ways to grow your practice is through word-of-mouth referrals and positive online reviews. But how do you get your dental team to actively participate in generating these referrals and online shout outs? The answer lies in clear goal setting,...  Read More
What KPI’s Should I Look at When it Comes to Google Ads?
When analyzing a Google Ads campaign for a local business, some key performance indicators (KPIs) to look at include:     1. Click-through rate (CTR): This measures the number of clicks your ads receive compared to the number of times they are shown. A high CTR indicates that your ads are relevant...  Read More
Does a Start Up Need to use Membership Plans? with Dental Menu
Today our guest is Paul Lowery from Dental Menu -   Dental Menu is a Software as a Service (SaaS). Dental practices use Dental Menu to capture new patients.  We talk about how membership plans can benefit a start up dental practice. We talk about the potential to build up that practice from the...  Read More
The Importance of Individuality in Marketing
When it comes to marketing, it can be overwhelming trying to determine the most effective way to promote your business. Working with a company that understands the unique needs of your business and can tailor a marketing plan to your individual needs is key to the success of your marketing...  Read More
Improving Dental Practice Performance with Data-Driven Insights: Insights from Dental Intelligence"
In this podcast episode, the hosts Dr. Allison House and Shawn Zajas interview Katie and Steve from Dental Intelligence, a company that provides dental practices with data analytics and goal-setting tools. The hosts discuss how to gather and analyze data on metrics such as new patient growth,...  Read More
Dental Intelligence with Katie and Steve
Dental Intelligence with Katie and Steve   Read More
How to Market a Dental Practice on Instagram and Facebook
Social Media Marketing for Dentists Leveraging social media platforms such as Instagram and Facebook can be an effective way to grow your dental practice and attract new patients. With Instagram Reels, a feature allowing users to create short videos set to music, it has become even easier to reach...  Read More
Unlocking the Secrets of SEO: What is Included in SEO Services?
SEO, or Search Engine Optimization, is the practice of improving the ranking of a website on search engines like Google. When a business or organization invests in SEO services, they are typically seeking to improve their online visibility and attract more qualified traffic to their website. But...  Read More
Categories: Marketing
Episode 178 - The Study Habits of Productive Dentists
“If I were to go back to school to get my MBA to run my practice better, the cost of opportunity would be in the millions.” ~Dr. Chad Johnson In this episode of Everyday Practices Podcast, co-hosts Dr. Chad Johnson and Regan Robertson introduce a brand new subseries in which they will dive into...  Read More
The Two Step Model - A Foundational Model in Establishing a New Practice Image
It is one thing to find a desirable location to start up or purchase a practice. It is quite another thing to create an enduring practice brand. The Two-Step Model is a useful process to do this effectively and scientifically.  This episode is a follow-up to our episode on Framing Theory and...  Read More
The Patient First Podcast Episode 91: How Generative AI Is Transforming Dentistry Today and Tomorrow
You've heard the hype about ChatGPT; now it's time to see how it can make your job as a dental professional or practice owner much easier. Artificial intelligence (A.I.), generative artificial intelligence in particular, is here to stay and it holds immense potential for the dental industry....  Read More
Tips for Responding to a Negative Dental Review
Dentists, like any other healthcare professionals, are bound by strict HIPAA regulations when it comes to discussing patient information. This can make responding to negative reviews a tricky task, as dentists are not allowed to mention a patient’s name or confirm or deny if they were ever a...  Read More
Identity Dental Marketing Announces New Lead Nurturing System
As a dental practice, it’s essential to have a strong online presence to attract new patients and retain existing ones. However, managing multiple online accounts and keeping track of leads can be time-consuming and overwhelming. That’s where Identity Dental Marketing’s lead nurturing service comes...  Read More
Episode 153: Fiscal Responsibility from a Serial Entrepreneur
“I want you to get to a place where you can devote more time to doing the things you want to do with the people you love.” ~Dr. Bruce B. Baird In the last 42 years, I’ve started no less than 20 businesses. Some were successful (like Productive Dentist Academy), and others – while they didn’t end...  Read More
Episode 28: Ozan Varol on Awaken Your Genius
In this episode, Dustin talks with Ozan Varol about his latest book, Awaken Your Genius: Escape Conformity, Ignite Creativity and Become Extraordinary. Ozan shares how to discard what no longer serves you and discover your first principles—the qualities that make up your genius. You’ll be equipped...  Read More
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