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Episode 66: What an Investment Grade Practice Looks Like
“I’m always looking for cutting-edge material. I want to be constantly reinspired and re-engaged.” ~Dr. Nathan Kupperman If dentists were cars, Dr. Nate Kupperman would be a Ferrari.  I talk to a lot of doctors.  While most of them have their own inspiring stories to share, I knew from the first...  Read More
The Social 7
    Post consistently, at least once per week.     Include strategic hashtags & visually appealing graphics.     Interact with our viewers by replying and liking comments.     Publish multiple social media platforms.     Encourage interaction by posting questions or polls.     Avoid posting...  Read More
Episode 163: Why Insurance Doesn’t Really Work in Dentistry
“What I do is become a consultant for the patient: I tell them what they need, listen to what they want, then deliver.” ~Dr. Bruce B. Baird This question is often the first thing out of a patient’s mouth “What will my insurance cover?”  I won’t sugarcoat it, this is one of the hardest questions...  Read More
3 Tips to Help Dental Receptionists Schedule More Patients
By Beth Gaddis,  Your dental marketing is working and you can see the number of phone calls it’s driving into your dental practice. So why is your schedule not full? There are many reasons why potential patients take the time to call you, but may hang up without scheduling. Here are three of the...  Read More
What’s in a Dental Marketing Session?
When you are ready to grow your practice and reach more of your ideal patients, a short session with a seasoned dental marketer can make a significant difference in your success. While we can’t speak for other companies, we can tell you what to expect from a complimentary initial meeting with the...  Read More
The Future of Demographics and what it means for your practice
These past few years have been nothing short of a significant shift in demographics. Everything we thought we knew about urban and rural demographics, family dynamics, and politics is being redefined rapidly.  In this episode, Scott McDonald discusses what we see on the demographic playing field...  Read More
Are You Missing New Patient Calls!
0:00 Intro Music 0:21 Episode Intro 1:43 What Is Golden Goose Scheduling? 5:12 Start Ups Should Use a Call Scheduler? 11:00 The Science of Influence and Persuasion 15:16 The Power of Asking For Commitments 18:04 Schedulers at Golden Goose 20:31 Dr. Robert Cialdini 26:11 Handling the Price Shopper...  Read More
Categories: Marketing
Dental Website Must-Haves: Functional Forms
Almost every modern website comes with a contact form for . There are inherent issues with utilizing this form of communication, especially in 2023. No matter which website hosting company, email hosting company, domain registrar or IT company you employ, there’s a chance that email form...  Read More
4 Ways to Improve Your Team Meetings
If you own a business, it is important to find time to meet with your team. The frequency of these meetings will depend on what type of business you run. At Identity Dental Marketing, we work with a lot of dentists and encourage them to meet with their teams daily to identify the opportunities in...  Read More
The ADA recently asked a panel of 3,000 dentists about their goals for 2023 – almost three out of four dentists said they plan to raise their fees. Others were focused on hiring more staff and dropping out of some insurance networks. For most dentists, setting fees is one of the most challenging...  Read More
Episode 65: The Ultimate Guide to Investing for Dentists
“The level of distraction will ebb and flow, but it’s always there. That’s what we need to get a handle on.” ~Matt Mulcock, CFP Are your emotions jerked around like a yo-yo every time you turn on the news? So many business owners get sucked into the drama of the stock market and it makes sense:...  Read More
Is Video Content Important?
As social media marketing continues to help dental practice owners grow their brands, compelling video content has become vital for those looking to gain social media exposure and increase engagement with patients and followers. Concise Is Key Clear and concise videos with the right, relevant...  Read More
Categories: Marketing
Episode 162: Dr. Baird’s #1 Secret for Excellent Dental Communication
“Being able to communicate properly is an essential skill for dentists.” ~Dr. Bruce B. Baird Communication is everything in dentistry. You could be the world’s best clinician but if you can’t communicate with patients, well, it’s game over for you.  I think we can all agree that effective...  Read More
Dental SEO Case Study: How SEO Can Lead To Sustainable Growth
SEO is an exercise that never seems to stay in one place. As algorithms and search engine guidelines change, our team’s strategy has to change with them. It's a constant read, react and adapt process that makes long term success all the more satisfying in the end. In July’s case study of the...  Read More
Categories: Marketing
3 Things You Should Be Doing on Social Media
Social media marketing has become an opportunity worth considering for almost all business owners. With around  having at least one social media account, it is evident that these free tools are critical to capturing your full audience. For entrepreneurs who are struggling to grow your presence...  Read More
Categories: Marketing
How Race and Culture Impact Your Practice Strategy
Race is a very sensitive topic these days so before I publish my remarks, I would like to make some comments. All races and cultures deserve respect.  There is never a cause to vilify one culture over another. More important race, and culture are more important to heed. In my post, I said that I...  Read More
How to Define Your Target Market
When determining your target market, you need to first think about who you are and what makes you unique. Once you have this figured out, take some time to envision the ideal patients that you want to attract. For example, if you’re a dentist who loves performing high-quality cosmetic work, you’ll...  Read More
Categories: Marketing
Episode 473: Going From Burnout to Growth
Going From Burnout to Growth Hey everyone, welcome to the Dental A Team podcast. I'm your host, Kiera Dent, and I had this crazy idea that maybe I could combine a doctor and a team member's perspective, because let's face it, dentistry can be a challenging profession with those two perspectives....  Read More
What is the Best SEO Tactic?
Like an investment strategy, successful SEO requires you to diversify your portfolio. Utilizing a variety of strategies on a daily, weekly, and monthly basis will help your website rank in the top of search engine listings. In this article, we break down four ideas that will help you build a...  Read More
Categories: Marketing
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