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Secure Your Dream Dental Practice: Top Real Estate Traps to Avoid | Max Burrows | 583
Securing the perfect location for your dental practice isn’t just about finding space... it’s a strategic decision that can make or break your business. In this episode, Michael sits down with Max Burrows from Practice Real Estate Group to unravel the unique challenges dental tenants face on their...  Read More
How the Best Dental Marketing Agency Supports Fee-for-Service Dentists
Fee-for-service (FFS) dentists face a unique challenge: attracting patients who value quality care and are willing to invest in a premium dental experience. Partnering with the  can make all the difference in helping practices stand out, communicate value, and generate consistent growth. A...  Read More
What You'll Learn - How patients actually search for dentists online and why recent reviews influence their decisions  - Simple scripts and timing tips that make asking for reviews feel natural for your team  - The automated approach that handles review tracking and team rewards without extra...  Read More
Categories: Marketing
The Season Every Dentist Pretends They’re Not In (E.311)
  “Sometimes you have to prune the branches so the plant can grow again.”  – Dr. Chad Johnson   Brief Overview of the Episode For the first time, Chad opens the curtain on a five year stretch filled with tough pivots. Letting go of an associate he deeply respected. Wrestling with a long-term...  Read More
Why Patient Reviews Matter and How to Use Them to Boost Your Dental Practice Effectively
When was the last time you booked a restaurant, hotel, or even bought a product without checking reviews first? Chances are, it has been a while. The truth is, reviews drive decisions. The same holds true for dentistry.  matter more than ever in today’s digital age, and if you are not actively...  Read More
Determining Your Dental Marketing Budget: Insights from the Best Dental Marketing Agency
Understanding how much to invest in marketing is one of the most common challenges dental practices face. As the , Identity Dental Marketing emphasizes that setting the right budget isn’t just about spending, it’s about investing strategically to generate measurable ROI. Why Minimum Viable Budget...  Read More
The Patient First Podcast Episode 184: Two Ways to Help More Patients Say “YES” to Treatment (Without Feeling Like You’re Selling)
Co-CEO of Finance Rx® Nancy Kay Coy and I are both enthusiastic entrepreneurs addressing similar problems in the dental industry, but from different angles. I had such a great time interviewing Nancy in this episode of The Patient First Podcast on how her team is helping to bridge gaps between...  Read More
If you want to know what's really going on with organic traffic from Google, it pays to filter out the noise and listen to the person who oversees Google Search herself, Liz Reid, and get the facts directly from her. don't have time to read it, here’s what you need to know:| (Oh, and this is...  Read More
Categories: Marketing
Understanding Negative Keywords: Why the Best Dental Marketing Agency Uses Them to Improve Your Google Ads Results
Negative keywords play a major role in successful dental Google Ads campaigns, yet many practices overlook them. These are terms you intentionally exclude so your ads don’t appear for irrelevant searches, such as “free dental jobs” or “dental school info.” By preventing these unrelated clicks,...  Read More
Improving Patient Trust Through Better Chairside Communication: Practical Tips for Modern Dentists
Building patient trust has become one of the most essential elements of modern dentistry, especially as patients grow more informed, more anxious, and more selective about their care. While clinical expertise will always matter, the way a dentist communicates chairside often shapes a patient’s...  Read More
Categories: Marketing
Creating a Calmer Practice Environment: Techniques That Help Dentists Support Anxious or High-Stress Patients
Patient anxiety is one of the most persistent challenges in dentistry, and it’s something nearly every practitioner sees on a weekly basis. Whether the cause is past trauma, fear of pain, sensory sensitivities, or simple uncertainty, anxiety can influence everything from appointment attendance to...  Read More
Categories: Marketing
Why Flexible Treatment Planning Is Becoming Essential in Family Dentistry
Family dentistry has always required a balance of clinical skill, patient communication, and adaptability. But today’s dental landscape demands an even more personalized approach, one that recognizes that no two patients share the same needs, schedules, financial circumstances, or levels of...  Read More
Categories: Marketing
Welcoming New Movers as Loyal Patients With This Realtor Strategy | GMS
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Categories: Marketing
Best Dental Marketing Agency: Why Identity Dental Marketing Leads the Industry
Finding the  can feel overwhelming, especially with today’s rapidly evolving digital landscape. Dental practices need more than generic marketing, they need industry-specific expertise, proven strategies, and a partner who understands the patient journey. That’s where Identity Dental Marketing, led...  Read More
Why Choosing the Best Dental Marketing Agency Matters Amid Google Algorithm Updates
Google’s algorithm updates can change your dental website’s rankings overnight. That’s why partnering with the  is essential for keeping your practice visible, competitive, and easy for new patients to find. Identity Dental Marketing specializes in staying ahead of these updates so your online...  Read More
Own Your Marketing Or Own Your Regret (E.261)
"You have no business spending thousands of dollars on external marketing when you have got revenue sitting right inside your practice." – Sara Hansen   Brief Overview of the Episode Marketing is not a logo, a flyer, or a Google Ads login. It is a system that touches every step of the...  Read More
Growing a Holistic Pediatric Dental Practice Beyond Insurance Limitations | Dr. Kristen Self | 582
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Why Identity Dental Marketing is the Best Dental Marketing Agency for Your Practice
In today’s competitive dental industry, having a strong online presence is essential for attracting new patients. Choosing the  can make all the difference. Identity Dental Marketing specializes in helping dental practices thrive online by navigating Google’s constantly evolving algorithms,...  Read More
Valuation Blind Spot:  Price Per Patient
Most of us are familiar with practice valuations being expressed by a variety of metrics - e.g. % of revenues, multiple of Seller Discretionary Earnings (SDE), or multiple of EBITDA or "Cash Flow".     These are all commonly accepted, relevant metrics, especially when comparing valuations across...  Read More
How the Best Dental Marketing Agency Helps You Handle Bad Google or Facebook Reviews
Negative reviews on Google or Facebook can feel overwhelming, but with the support of the , your practice can protect and strengthen its reputation. Most patients rely on online reviews when choosing a dentist, making it essential to respond carefully and strategically. Managing Google Reviews If a...  Read More
Video Marketing Secrets from the Best Dental Marketing Agency
In today’s competitive dental landscape, choosing the  can make all the difference in how effectively a practice attracts and retains patients. Among the many strategies used by top-performing agencies, video marketing stands out as one of the most powerful. High-quality video content gives dental...  Read More
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