The Dental Marketer
The Dental Marketer
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The Dental Marketer

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Not a Born Leader? How Dr. Block Uses SOPs for Stress-Free Dental Leadership | FF
One employee leaving changed the entire way this practice operated. Not because they were impossible to replace… But because nobody realized how much knowledge lived only inside that one person’s head. A practice owner (Eric Block) recently shared how losing a longtime front desk team member...  Read More
How to Hire the Right Team for Your Dental Startup | Dr. Kelsi Lewis | 608
Had a really honest conversation recently with Dr. Kelsi Lewis from Glow Dental Co. On paper, things look successful: Startup practice. $1M+ collected by year four. Growing team. Expansion plans. Strong new patient flow. But the real conversation was about the part of ownership people don’t...  Read More
From Stolen Idea to Media Win: A Founder’s Lesson in Fast Action | David Jenyns | FF
He had the idea first. But someone else launched it before him. A recent Fail Forward conversation unpacked how one entrepreneur () lost what he thought was his “big break”… only to realize the setback shaped the way he moves forever. Here’s what I learned: 1) “Ideas don’t expire. Opportunities...  Read More
Transparent Pricing: How Insurance-Free Dental Practices Build Patient Trust | Dr. Parth Kansagra | 607
I just had the founder of a premium, insurance-free dental practice in one of the most competitive markets in the country. Dr. Parth Kansagra He launched with zero patients, no referral base, and premium pricing and made it work. Here’s what I learned: 1) “Clarity is a luxury; conviction is a...  Read More
When Disaster Hits: Keeping Your Dental Practice Open After a Flood | Dr. Sonny Spera | FF
The Dr. Sonny Spera shared his Fail Forward moment... Here's what I learned:     “Your first decision in chaos becomes the ceiling of your leadership.”     He didn’t start with logistics, he started with a line in the sand: no one loses hours, no one gets cut. That clarity forced every solution...  Read More
Redefining Boundaries: Are You Being Compassionate with Your Team or Avoiding Conflict? | Dr. Adrian Cummins | FF
"Be Patient" That’s what Dr. Adrian Cummins kept telling himself as a practice owner. Give them time. Give them grace. Don’t be too hard.   But behind the scenes…   Standards were slipping. Work was getting redone. And Adrian was picking up the slack himself.   Not because he wanted to… Because it...  Read More
AI Is Already Sending Patients to Dental Offices (And Most Dentists Don’t Realize It Yet) | 605
They reviewed nearly 20 million calls across the U.S... I just did a break down on new data from a platform that analyzes real phone calls, not just clicks or impressions. They reviewed nearly 20 million calls across the U.S. What stood out wasn’t growth... Here’s what I learned: ...  Read More
Categories: Marketing
Transitioning Ownership to Your Associate: When the Sale Falls Apart | Dr. David Phelps | FF
I’ve heard a story that stuck with me for a long time. A doctor sold his practice to an associate he trusted. The associate was solid clinically, good with patients, and seemed like the right fit. The seller even helped finance the deal to make it work.   But within a short time, things started...  Read More
Building a Local Dental Brand That Stands Out in Any Location | Dr. Chaz Vittitow | 604
He scaled to 40 new patients/month, ~2.2M in revenue, and a fully built team. I just had the founder of a fast-growing startup practice, , on the podcast: Dr. Chaz Vittitow Here’s what I learned:     “Saturation isn’t competition, it’s proof of demand.”     He reframed a crowded market as...  Read More
Have The Talk: Mastering Difficult Conversations with Your Team | Dr. Paul Etchison | FF
"Being right can build walls, being understood opens doors." You’re not losing team members because they’re bad… You’re losing them because of THIS moment ?? You walk into a hard conversation already thinking: “They’re wrong.” “They need to fix this.” “They just don’t get it.” So what do you do?...  Read More
Bridging Front and Back: The Critical Role of Patient Care Coordinators | Dr. Jaspreet Gill | 603
Here’s what I learned:             “The best return is the one that gives you your mind back.”         ROI isn’t just money... it’s time, clarity, and reduced stress. The right decision removes friction from daily operations.             “Every handoff is a place where trust can quietly break.”...  Read More
High-Stakes Dentistry: Why Not to Chase Full Mouth Rehab Cases | Dr. Andy Tran | FF
“I wasn’t failing clinically… I was failing strategically.” Andy Tran made a move that looked like growth… …and it started breaking his practice. He went all-in on high-ticket cases. Full mouth rehabs. All on X. $30K+ treatment plans. Looked impressive. Yet... here’s what actually happened: ...  Read More
How to Grow Your Practice in 90 Days with a $5,000 Marketing Budget | Lamar Woods | 602
“If I Gave You $5,000 and 90 Days…” I just had a conversation with Lamar Woods, a marketing specialist who’s spent years focused specifically on dental practices. I told him... If a practice invests $5k/month for 90 days… what can I realistically expect? This is what he basically said... By...  Read More
Categories: Marketing
Escaping the Scarcity Mindset: Navigating a Tough Buyout and Coming Out Stronger | CJ DuBe' | FF
“It Didn’t Feel Like a Mistake… Until It Was” It wasn’t the big decision that hurt your practice… It was the small one you rushed. - Not reading the contract fully. - Hiring too fast because you were desperate. - Signing up for that marketing company that “sounded good.” - Letting something...  Read More
Turning Rivalry into Results: The Power of Collaboration in the Dental Field | Dr. Chethan Chetty | 601
I just had the former president of the Academy of General Dentistry and owner of a multi-doctor practice on the podcast: Dr. Chethan Chetty     “People don’t solve problems where they feel exposed, they solve them where they feel understood.”     Solving team conflict publicly can backfire;...  Read More
When NOT to Be a Problem Solver as a Dental Leader | Shane Simmons | FF
What if the real reason your practice isn’t growing… is you? Not your team. Not your patients. Not your location. You. Here’s an uncomfortable truth: Every time your team comes to you with a problem… and you immediately give them the answer… You just trained them to stop thinking. And now? ...  Read More
Going Fee-for-Service in Manhattan: Bold Practice Moves in a Tough Market | Dr. Fatina Shtivelman | 600
I just had the founder of a boutique pediatric dental practice in Manhattan on the podcast: FaTina Shtivelman From the outside, it looks like clarity and control. Behind the scenes, it was years of second-guessing, empty schedules, hiring mistakes, and rebuilding the business model entirely. ...  Read More
Hidden Costs of Saving: Why Spending on Staff Early Is Essential for Your Startup’s Growth | Dr. Brandon Prior | FF
When you first opened your practice… did you tell yourself this? “I’ll just do hygiene for now…” “I’ll save money…” “I’ll wait until I feel ready…” Because that exact thinking is what can quietly keep you stuck.   You’re in the op doing a prophy… Meanwhile: • A bigger case walks out untreated •...  Read More
Why Dental AI Is Reshaping Workflow, Patient Care, and Team Alignment | Dr. Rania Saleh | 599
I just had the founder of Oryx on the podcast: Dr. Rania Saleh  Oryx now serves thousands of dental practices and has grown rapidly, doubling year over year. But the part that stood out wasn’t the growth. It was the tension behind it. Here’s what I learned:             “If a business disappears...  Read More
It Takes More Than Grit: Staying Authentic in the Dental Industry | Allison Norris | FF
Alison Norris used to be called “the cleaning lady.” She was a hygienist. Clock in. Clock out. Stay in your lane. But one question kept bothering her: “What if I’m capable of more?” So she left. No safety net. No master plan. Then everything went wrong. • A company screwed her over •...  Read More
How a Mom-Dentist is Redefining Patient Care and Startup Survival | Dr. Pooja Makam | 598
I just had  the awesome Pooja Makam of Lumina Dentistry on the podcast. Here's what I learned:     “Growth can be loud while weakness stays quiet.”     Growth can hide operational fragility. A practice can be adding patients and still be under strain internally. Volume does not automatically mean...  Read More
Growth Over Giving Up: How to Approach Dental Implant Failures | Dr. Evan Matthysse | FF
A patient just handed you $25,000 for a full arch case… Everything looks great. Until… an implant fails in the back. Now the patient is furious. You’re scrambling. You’re calling another doctor to bail you out. You’re paying them. And the case you thought would make money… Now loses money. That...  Read More
Corporate to Community: How Hospitality-Focused Dentistry Drives Real Growth | Dr. Liel Allon | 597
I had Dr. Liel Allon, owner of Dental On Dentistry (a suburb of Houston, near NASA), on the podcast. She made deliberate choices that compounded. Here’s what I learned:     Visibility can beat “more marketing.” For a startup, a location people naturally pass can reduce how hard the practice has...  Read More
Fire Fast: The Art of Making Hard Team Decisions in Your Practice | Dr. Gabe Ross | FF
?? This decision almost broke Dr. Gabe Ross’s practice… ?? And he waited a bit too long to make it. It wasn’t about dentistry. It wasn’t about money. It was about one team member. For a long time, he told himself: “It’ll get better.” “Let’s give it more time.” “I don’t want to make the wrong...  Read More
Letting Go of Hustle: Why Saying "Enough" Can Be Your Smartest Business Move | Dr. Sana Yusuf | 596
I just spoke with Sana, a multi-location dental practice owner, about what happens after growth... when success no longer feels like momentum, and leadership becomes a quieter, heavier responsibility. Here’s what I learned:     Achievement can become a trap if it’s never redefined.     The habits...  Read More
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