The Dental Marketer
The Dental Marketer
The Dental Marketer | The Best Business Advice for Your Dental Practice Listen To The Dental Marketer Podcast on iTunes, Spotify, Google Play, or wherever you listen to podcasts!
The Dental Marketer

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Redefining Boundaries: Are You Being Compassionate with Your Team or Avoiding Conflict? | Dr. Adrian Cummins | FF
"Be Patient" That’s what Dr. Adrian Cummins kept telling himself as a practice owner. Give them time. Give them grace. Don’t be too hard.   But behind the scenes…   Standards were slipping. Work was getting redone. And Adrian was picking up the slack himself.   Not because he wanted to… Because it...  Read More
AI Is Already Sending Patients to Dental Offices (And Most Dentists Don’t Realize It Yet) | 605
They reviewed nearly 20 million calls across the U.S... I just did a break down on new data from a platform that analyzes real phone calls, not just clicks or impressions. They reviewed nearly 20 million calls across the U.S. What stood out wasn’t growth... Here’s what I learned: ...  Read More
Categories: Marketing
Transitioning Ownership to Your Associate: When the Sale Falls Apart | Dr. David Phelps | FF
I’ve heard a story that stuck with me for a long time. A doctor sold his practice to an associate he trusted. The associate was solid clinically, good with patients, and seemed like the right fit. The seller even helped finance the deal to make it work.   But within a short time, things started...  Read More
Building a Local Dental Brand That Stands Out in Any Location | Dr. Chaz Vittitow | 604
He scaled to 40 new patients/month, ~2.2M in revenue, and a fully built team. I just had the founder of a fast-growing startup practice, , on the podcast: Dr. Chaz Vittitow Here’s what I learned:     “Saturation isn’t competition, it’s proof of demand.”     He reframed a crowded market as...  Read More
Have The Talk: Mastering Difficult Conversations with Your Team | Dr. Paul Etchison | FF
"Being right can build walls, being understood opens doors." You’re not losing team members because they’re bad… You’re losing them because of THIS moment ?? You walk into a hard conversation already thinking: “They’re wrong.” “They need to fix this.” “They just don’t get it.” So what do you do?...  Read More
Bridging Front and Back: The Critical Role of Patient Care Coordinators | Dr. Jaspreet Gill | 603
Here’s what I learned:             “The best return is the one that gives you your mind back.”         ROI isn’t just money... it’s time, clarity, and reduced stress. The right decision removes friction from daily operations.             “Every handoff is a place where trust can quietly break.”...  Read More
High-Stakes Dentistry: Why Not to Chase Full Mouth Rehab Cases | Dr. Andy Tran | FF
“I wasn’t failing clinically… I was failing strategically.” Andy Tran made a move that looked like growth… …and it started breaking his practice. He went all-in on high-ticket cases. Full mouth rehabs. All on X. $30K+ treatment plans. Looked impressive. Yet... here’s what actually happened: ...  Read More
How to Grow Your Practice in 90 Days with a $5,000 Marketing Budget | Lamar Woods | 602
“If I Gave You $5,000 and 90 Days…” I just had a conversation with Lamar Woods, a marketing specialist who’s spent years focused specifically on dental practices. I told him... If a practice invests $5k/month for 90 days… what can I realistically expect? This is what he basically said... By...  Read More
Categories: Marketing
Escaping the Scarcity Mindset: Navigating a Tough Buyout and Coming Out Stronger | CJ DuBe' | FF
“It Didn’t Feel Like a Mistake… Until It Was” It wasn’t the big decision that hurt your practice… It was the small one you rushed. - Not reading the contract fully. - Hiring too fast because you were desperate. - Signing up for that marketing company that “sounded good.” - Letting something...  Read More
Turning Rivalry into Results: The Power of Collaboration in the Dental Field | Dr. Chethan Chetty | 601
I just had the former president of the Academy of General Dentistry and owner of a multi-doctor practice on the podcast: Dr. Chethan Chetty     “People don’t solve problems where they feel exposed, they solve them where they feel understood.”     Solving team conflict publicly can backfire;...  Read More
When NOT to Be a Problem Solver as a Dental Leader | Shane Simmons | FF
What if the real reason your practice isn’t growing… is you? Not your team. Not your patients. Not your location. You. Here’s an uncomfortable truth: Every time your team comes to you with a problem… and you immediately give them the answer… You just trained them to stop thinking. And now? ...  Read More
Going Fee-for-Service in Manhattan: Bold Practice Moves in a Tough Market | Dr. Fatina Shtivelman | 600
I just had the founder of a boutique pediatric dental practice in Manhattan on the podcast: FaTina Shtivelman From the outside, it looks like clarity and control. Behind the scenes, it was years of second-guessing, empty schedules, hiring mistakes, and rebuilding the business model entirely. ...  Read More
Hidden Costs of Saving: Why Spending on Staff Early Is Essential for Your Startup’s Growth | Dr. Brandon Prior | FF
When you first opened your practice… did you tell yourself this? “I’ll just do hygiene for now…” “I’ll save money…” “I’ll wait until I feel ready…” Because that exact thinking is what can quietly keep you stuck.   You’re in the op doing a prophy… Meanwhile: • A bigger case walks out untreated •...  Read More
Why Dental AI Is Reshaping Workflow, Patient Care, and Team Alignment | Dr. Rania Saleh | 599
I just had the founder of Oryx on the podcast: Dr. Rania Saleh  Oryx now serves thousands of dental practices and has grown rapidly, doubling year over year. But the part that stood out wasn’t the growth. It was the tension behind it. Here’s what I learned:             “If a business disappears...  Read More
It Takes More Than Grit: Staying Authentic in the Dental Industry | Allison Norris | FF
Alison Norris used to be called “the cleaning lady.” She was a hygienist. Clock in. Clock out. Stay in your lane. But one question kept bothering her: “What if I’m capable of more?” So she left. No safety net. No master plan. Then everything went wrong. • A company screwed her over •...  Read More
How a Mom-Dentist is Redefining Patient Care and Startup Survival | Dr. Pooja Makam | 598
I just had  the awesome Pooja Makam of Lumina Dentistry on the podcast. Here's what I learned:     “Growth can be loud while weakness stays quiet.”     Growth can hide operational fragility. A practice can be adding patients and still be under strain internally. Volume does not automatically mean...  Read More
Growth Over Giving Up: How to Approach Dental Implant Failures | Dr. Evan Matthysse | FF
A patient just handed you $25,000 for a full arch case… Everything looks great. Until… an implant fails in the back. Now the patient is furious. You’re scrambling. You’re calling another doctor to bail you out. You’re paying them. And the case you thought would make money… Now loses money. That...  Read More
Corporate to Community: How Hospitality-Focused Dentistry Drives Real Growth | Dr. Liel Allon | 597
I had Dr. Liel Allon, owner of Dental On Dentistry (a suburb of Houston, near NASA), on the podcast. She made deliberate choices that compounded. Here’s what I learned:     Visibility can beat “more marketing.” For a startup, a location people naturally pass can reduce how hard the practice has...  Read More
Fire Fast: The Art of Making Hard Team Decisions in Your Practice | Dr. Gabe Ross | FF
?? This decision almost broke Dr. Gabe Ross’s practice… ?? And he waited a bit too long to make it. It wasn’t about dentistry. It wasn’t about money. It was about one team member. For a long time, he told himself: “It’ll get better.” “Let’s give it more time.” “I don’t want to make the wrong...  Read More
Letting Go of Hustle: Why Saying "Enough" Can Be Your Smartest Business Move | Dr. Sana Yusuf | 596
I just spoke with Sana, a multi-location dental practice owner, about what happens after growth... when success no longer feels like momentum, and leadership becomes a quieter, heavier responsibility. Here’s what I learned:     Achievement can become a trap if it’s never redefined.     The habits...  Read More
The Hidden Costs of PPOs: Are Carriers Losing Your Practice Revenue? | Lisa Weber | FF
Some PPOs don’t pay you... they make you pay to work for them. A dentist was about to hire a second full-time front desk person. Not because she was exploding with growth… But because one PPO was that hard to deal with. Quick check: That PPO paid her $21,000 total for the entire year. She was...  Read More
How AI Saves Over 30 Hours a Month in This Dental Practice: Balancing Growth and Humanity | Dr. Jordan Sanders | 595
Just had THE Dr. Jordan Sanders from  on the show.   In five years, the practice went from signing a lease at the height of COVID to running at capacity!   Here’s what I learned:   1) Full schedules can still be a problem. When the next opening is months away, the challenge shifts from “getting...  Read More
Stopping Revenue Drain: How to Understand and Leverage Shared Networks | Lisa Weber | FF
This is happening in practices right now… and most doctors have no idea. Imagine this: Yesterday you got $1,000 for a crown. Today it’s $800. Same patient. Same insurance. Same work. Nothing “went wrong.” You weren’t notified. You didn’t sign anything new. It just… changed. Why? Because...  Read More
Same-Day Crowns, Real Teamwork, and Honest Lessons for First Year Practice Owners | Dr. Cindy Rask | 594
I just interviewed Dr. Cindy Rask of Bespoke Dental (a startup practice approaching its first anniversary). From the outside: steady growth, a clear brand, and nearly 100 reviews in year one. But the more interesting part was what happened behind the scenes Here’s what I learned: “A slow month is...  Read More
Escaping Financial Chains: A Dentist’s Journey From Paycheck to Paycheck | Dr. Alan Stern | FF
Some dentists don’t have a production problem. They have an ego problem. Big house  Fancy zip code  “Successful” on Instagram  But behind the scenes? Living paycheck to paycheck  Panicking when a patient says no  Mood controlled by the schedule  Dr. Alan Stern was 30 years into practice… and...  Read More
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