The Dental Marketer
The Dental Marketer
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The Dental Marketer

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Going Fee-for-Service in Manhattan: Bold Practice Moves in a Tough Market | Dr. Fatina Shtivelman | 600
I just had the founder of a boutique pediatric dental practice in Manhattan on the podcast: FaTina Shtivelman From the outside, it looks like clarity and control. Behind the scenes, it was years of second-guessing, empty schedules, hiring mistakes, and rebuilding the business model entirely. ...  Read More
Hidden Costs of Saving: Why Spending on Staff Early Is Essential for Your Startup’s Growth | Dr. Brandon Prior | FF
When you first opened your practice… did you tell yourself this? “I’ll just do hygiene for now…” “I’ll save money…” “I’ll wait until I feel ready…” Because that exact thinking is what can quietly keep you stuck.   You’re in the op doing a prophy… Meanwhile: • A bigger case walks out untreated •...  Read More
Why Dental AI Is Reshaping Workflow, Patient Care, and Team Alignment | Dr. Rania Saleh | 599
I just had the founder of Oryx on the podcast: Dr. Rania Saleh  Oryx now serves thousands of dental practices and has grown rapidly, doubling year over year. But the part that stood out wasn’t the growth. It was the tension behind it. Here’s what I learned:             “If a business disappears...  Read More
It Takes More Than Grit: Staying Authentic in the Dental Industry | Allison Norris | FF
Alison Norris used to be called “the cleaning lady.” She was a hygienist. Clock in. Clock out. Stay in your lane. But one question kept bothering her: “What if I’m capable of more?” So she left. No safety net. No master plan. Then everything went wrong. • A company screwed her over •...  Read More
How a Mom-Dentist is Redefining Patient Care and Startup Survival | Dr. Pooja Makam | 598
I just had  the awesome Pooja Makam of Lumina Dentistry on the podcast. Here's what I learned:     “Growth can be loud while weakness stays quiet.”     Growth can hide operational fragility. A practice can be adding patients and still be under strain internally. Volume does not automatically mean...  Read More
Growth Over Giving Up: How to Approach Dental Implant Failures | Dr. Evan Matthysse | FF
A patient just handed you $25,000 for a full arch case… Everything looks great. Until… an implant fails in the back. Now the patient is furious. You’re scrambling. You’re calling another doctor to bail you out. You’re paying them. And the case you thought would make money… Now loses money. That...  Read More
Corporate to Community: How Hospitality-Focused Dentistry Drives Real Growth | Dr. Liel Allon | 597
I had Dr. Liel Allon, owner of Dental On Dentistry (a suburb of Houston, near NASA), on the podcast. She made deliberate choices that compounded. Here’s what I learned:     Visibility can beat “more marketing.” For a startup, a location people naturally pass can reduce how hard the practice has...  Read More
Fire Fast: The Art of Making Hard Team Decisions in Your Practice | Dr. Gabe Ross | FF
?? This decision almost broke Dr. Gabe Ross’s practice… ?? And he waited a bit too long to make it. It wasn’t about dentistry. It wasn’t about money. It was about one team member. For a long time, he told himself: “It’ll get better.” “Let’s give it more time.” “I don’t want to make the wrong...  Read More
Letting Go of Hustle: Why Saying "Enough" Can Be Your Smartest Business Move | Dr. Sana Yusuf | 596
I just spoke with Sana, a multi-location dental practice owner, about what happens after growth... when success no longer feels like momentum, and leadership becomes a quieter, heavier responsibility. Here’s what I learned:     Achievement can become a trap if it’s never redefined.     The habits...  Read More
The Hidden Costs of PPOs: Are Carriers Losing Your Practice Revenue? | Lisa Weber | FF
Some PPOs don’t pay you... they make you pay to work for them. A dentist was about to hire a second full-time front desk person. Not because she was exploding with growth… But because one PPO was that hard to deal with. Quick check: That PPO paid her $21,000 total for the entire year. She was...  Read More
How AI Saves Over 30 Hours a Month in This Dental Practice: Balancing Growth and Humanity | Dr. Jordan Sanders | 595
Just had THE Dr. Jordan Sanders from  on the show.   In five years, the practice went from signing a lease at the height of COVID to running at capacity!   Here’s what I learned:   1) Full schedules can still be a problem. When the next opening is months away, the challenge shifts from “getting...  Read More
Stopping Revenue Drain: How to Understand and Leverage Shared Networks | Lisa Weber | FF
This is happening in practices right now… and most doctors have no idea. Imagine this: Yesterday you got $1,000 for a crown. Today it’s $800. Same patient. Same insurance. Same work. Nothing “went wrong.” You weren’t notified. You didn’t sign anything new. It just… changed. Why? Because...  Read More
Same-Day Crowns, Real Teamwork, and Honest Lessons for First Year Practice Owners | Dr. Cindy Rask | 594
I just interviewed Dr. Cindy Rask of Bespoke Dental (a startup practice approaching its first anniversary). From the outside: steady growth, a clear brand, and nearly 100 reviews in year one. But the more interesting part was what happened behind the scenes Here’s what I learned: “A slow month is...  Read More
Escaping Financial Chains: A Dentist’s Journey From Paycheck to Paycheck | Dr. Alan Stern | FF
Some dentists don’t have a production problem. They have an ego problem. Big house  Fancy zip code  “Successful” on Instagram  But behind the scenes? Living paycheck to paycheck  Panicking when a patient says no  Mood controlled by the schedule  Dr. Alan Stern was 30 years into practice… and...  Read More
How to Navigate Big Changes Without Sacrificing Care: Lessons for Growing Practices | Dr. Sundar Jagadeesan | 593
I just had Dr. Sundar Jagadeesan, founder of Dentiq on the podcast. He built his practice from scratch in 2019. From the outside, it looked steady. Behind the scenes, the last 18 months were heavy.     Associates moved.     The team downsized.     Overhead crept past 60%.     Supply costs...  Read More
Breaking the Bottleneck: How Dr. Meghna Dassani Refined Her Role to Scale Her Practice | FF
If your practice can’t run without you… it’s not successful. It’s fragile.  Here’s how you know you’re the bottleneck  You walk in and within minutes people are asking you things they already know. - Insurance codes. - Lab delays. - Scanner settings. Small decisions that stack up all day.  It...  Read More
From Low Overhead to Loyal Patients: The Path to Practice Growth | Dr. Andy Brito | 592
I just had the remarkable Dr. Andy Brito of Brito Family Dental on the podcast. Here’s what I learned:     “Overhead isn’t a number... it’s a personality.”     High overhead makes you reactive. Low overhead lets you be deliberate. The cost structure of a practice quietly shapes how you diagnose,...  Read More
Faster Isn't Always Better: A Leadership Lesson in Setting Sustainable Goals | Joshua Scott | FF
He was frustrated. Deadlines slipping. Quality dropping. Team moving “too slow.” Sound familiar? He had just hired an executive assistant. Now he could move faster than ever. So he did what most owners do… He pushed harder.  More initiatives. More urgency. More pressure.  Then one morning… Joshua...  Read More
Bringing in the RIGHT Patients for Your Fee-for-Service Dental Practice | Dr. Rahul Kallianpur | 591
I recently had Dr. Rahul Kallianpur, founder of Hudson Dental Co. in Pleasantville, NY, on the show. He just wrapped up his first full calendar year, built solid local momentum, and stacked 165 five-star Google reviews... all while staying fully fee-for-service with a cosmetic and surgery focus. ...  Read More
Disrupting Dental Team Dynamics: Moving Beyond Harmony to Achieve Goals | Andre Shirdan | FF
Is your team harmonious yet unproductive? It’s time to redefine team dynamics in your practice. In this episode, Andre Shirdan from challenges traditional notions of team building in dental practices. After a significant setback, Andre deconstructed the idea of a “harmonious team” and instead...  Read More
Never Miss a Patient Call Again: A Guide to AI Integration in Dental Practices | Ryan Johnson | 590
Are missed patient calls causing headaches for your front desk and costing your practice money? This episode unveils a game-changing solution for practice owners and staff: integrating AI and Voice Assist technology to optimize phone call conversions. Michael sits down with Ryan Johnson from...  Read More
More Than Giving: Why Dentists Should Prioritize Self-Care | Dr. Joshua Austin | FF
Ever feel like you’re giving too much in your dental practice, to the point of exhaustion? In this episode of Fail Forward, Dr. Joshua Austin describes how he used to pour all of his energy into his practice, neglecting an essential aspect of success: self-care. Listen as Dr. Austin shares the...  Read More
Overcoming Overload: Kiera Dent's Transformation from Exhaustion to Growth | FF
Running on empty doesn’t drive you forward; it brings you to a halt. In this first episode of the Fail Forward series, Kiera Dent, founder of the Dental A Team consulting company, exposes the burnout that nearly left her life and career in ruins. Working relentlessly from 2 a.m. to 11 p.m., she...  Read More
The Power of Team, Tech, and Time in This Pediatric Practice | Dr. Jackie Wingate | 588
What’s the secret ingredient to happier patients, empowered teams, and tech that works for you in pediatric dentistry? In this episode, Dr. Jackie Wingate lifts the curtain on her transformative journey from rushed, high-volume dentistry to a deeply personal, low-volume approach that puts children...  Read More
Reflecting on a Year of Ground Marketing: Systems for Consistent Patient Growth | GMS
Can a year’s worth of hard-won ground marketing lessons help you escape inconsistent patient numbers for good? This episode challenges everything you think you know about ground marketing. Michael unpacks why true, sustainable growth isn’t about charming scripts or one-off tactics—it’s about...  Read More
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