The Dental Marketer
The Dental Marketer
The Dental Marketer | The Best Business Advice for Your Dental Practice Listen To The Dental Marketer Podcast on iTunes, Spotify, Google Play, or wherever you listen to podcasts!
The Dental Marketer

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Urban Versus Rural: Everyday Interactions That Boost Practice Community Engagement in Both | GMS
Is There a One-Size-Fits-All Way to Build Genuine Relationships in Both Bustling Cities and Close-Knit Small Towns? This episode reveals how authentic, face-to-face interactions can weave your practice into the fabric of both urban and rural communities. Instead of relying on impersonal ads or...  Read More
Categories: Marketing
Top Strategies for Hiring and Keeping Your Best Team Ever | Dino Watt | 579
Why do some dental practices have teams that go the extra mile while others struggle with high turnover and mediocre results? In this episode, Dino Watt unveils the secrets behind building a vibrant practice culture that doesn’t just improve patient experience—it transforms every facet of your...  Read More
How to Forge Win-Win Relationships with Neighborhood Vendors | GMS
Picture this: Your practice and the shop next door becoming your neighborhood’s favorite duo! Too many local practices chase new patients when they could be building networks that bring them in by the dozen. This episode pulls back the curtain on a smarter strategy: focusing on partnerships that...  Read More
Categories: Marketing
Dental Tech Upgrades: When and Why to Take the Leap (with a Supporting Team) | Ashley Whinery | 578
Wondering if now’s the right time to modernize your dental workflows? Here’s how to decide and rally your staff behind tech upgrades for the office. Step inside a family-owned prosthodontic office in Lake Geneva, Wisconsin, where Ashley Whinery, the dedicated practice manager, shares her journey of...  Read More
Turning "Nos" into New Patients: The Power of Dental Community Groundwork | Dr. Taesu Pak | GMS
Can “no” from a stranger eventually turn into your loyal patient? It did for Dr. Pak! In this episode, Dr. Taesu Pak pulls back the curtain on his journey to rapidly building Pak Dental, candidly sharing the gritty behind-the-scenes actions and mindset shifts required to open a practice in just...  Read More
From One Practice to Five: Turning Your Dental Team Into Growth Partners | Dr. Ben Liu | 577
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How to Host an Open House Event That Will Fill Your Dental Schedule | Part 2 | GMS
The Open House Blueprint: Part Two – From Buzz to Boom   What if your next open house didn’t just fill seats, but became the talk of the town, forging genuine connections and a waiting list of new patients? Get ready for Part Two of this action-oriented masterclass, where Michael unveils a...  Read More
Categories: Marketing
Choosing Acquisition Over Start-Up: Tech, Teamwork, and Tenacity | Dr. Monil Mehta | 576
Is Acquisition the Real Shortcut to a Modern, Profitable Dental Practice? In this episode, we go behind the scenes with Dr. Monil Mehta, owner of Dentistry On The Ponds, to uncover what really happens after buying a dental practice in today’s market. Since acquiring his office in 2022, Dr. Mehta...  Read More
How to Host an Open House Event That Will Fill Your Dental Schedule | Part 1 | GMS
Is Your Next Open House a Missed Opportunity? Let’s turn it into the most talked-about event in town — one that builds trust, sparks curiosity, and fills your schedule with new patients. In this episode, we break down how to transform your practice’s open house into a social experience people...  Read More
Categories: Marketing
How Community Marketing Sparked a 200-Patient Waitlist Before Opening | Dr. Joanna Gamble | 575
What if you could build a 200+ patient waitlist before seeing your very first patient—without running a single ad? In this episode, Michael sits down with Dr. Joanna Gamble, founder of Wildberry Pediatric Dentistry, to explore her remarkable journey from food truck dreams to launching one of Wake...  Read More
Should dental practice stop leading with clinical expertise when marketing to senior communities, and instead focus on comfort, joy, and activities first? Many of dental practice assume seniors (and their families) care most about procedures, but what if being the most fun and stress-free visitor...  Read More
No Drama, All Integrity: Inside a Truly Patient-Driven Practice | Dr. Lance McGavin | 574
Quick Win for you: Before making your next practice decision, ask yourself: “Does this reflect the values I want my practice to stand for?” Now, imagine starting a practice where every decision is based on doing the right thing for patients AND your team, even when it costs more time, money, or...  Read More
Hot Take: What if the biggest marketing mistake isn’t your ads, scripts, or flyers, but the fact that you walk away after the first ‘no’? Think about it, two practices, same city, same budget. One doctor gets shut down by a gatekeeper and walks away. The other doctor turns that same “no” into a...  Read More
Change is never easy in practice ownership but it’s often the bold decisions that shape the kind of practice (and leader) you become. Dr. Jessica Pushee shares how she: - Took a stand by staying out-of-network with Delta Dental - Turned micromanaging habits into true leadership growth - Learned...  Read More
Small Budget, Big Results: Leveraging Your Community Outreach as a Dental Leader | GMS 32
How do top dental practices fill chairs without burning thousands on ads?  In this episode, we map out how just 90–120 minutes per week of intentional ground marketing can outproduce your digital spend, creating trusted local connections that keep sending patients your way long after you’ve left...  Read More
Do You Know Where Your Patients Are Coming From? Ditch the Guesswork and Focus Where It Counts | Amanda Kepshire | 572
From “How Did You Hear About Us?” to Full-Funnel Tracking — w/ Amanda Kepshire (CallRail) Would you trust a front desk checkbox to decide where your marketing budget goes or do you want the actual data on which ads and channels are driving patients? That’s the exact gap Amanda Kepshire uncovers and...  Read More
The Power of Early Learning: Why Dentists Shouldn't Wait to Take CE | Dr. Chad Johnson | 571
The Tech Gamble Every Dentist Faces Should new dentists master the basics first before touching advanced tools or jump straight into cutting-edge tech like implants, lasers, and same-day crowns to get ahead? Dr. Chad Johnson didn’t wait. Right out of school, he invested in advanced CE +...  Read More
Why Ground Marketing Still Wins for Local Dental Practices | Dr. Kapil Kella | GMS
Are you wasting precious hours and money tweaking Facebook ads and SEO campaigns, when the fastest way to fill your schedule might be walking into your local gym or coffee shop? Dr. Kapil Kella reveals how ground marketing not only lowered his practice’s acquisition costs but also: - Brought in...  Read More
How to Avoid Burnout as a New Practice Owner: The Path to a Balanced Leader | Dr. Simone Ellis | 570
Here’s the Hard Question If your dental practice is hitting record revenue but you’re running on fumes is it smarter to double down and keep scaling (risking burnout, broken systems, and staff turnover) OR sell at the peak to protect your health, family time, and long-term career longevity? ...  Read More
The Non-Annoying Referral Approach Every Dental Specialist Needs | Part 2 | GMS
What if I told you that the reason your referrals feel flat or forced isn’t because you’re “bad at asking", but because you’re asking the wrong way? In this episode, we reveal the exact referral scripts that flip awkward cold requests into genuine professional alliances. Imagine: -...  Read More
From Patient Volume to Patient Value: Growing an Efficient Practice Without Team Burnout | Dr. Ahad Ahmed | 569
What really happens when an experienced dentist partners with a younger one? For Dr. , it wasn't just about expanding the business. He reveals how this collaboration completely reshaped his leadership style and challenged his old ways of thinking. Did it lead to a clash of egos and ideas or did...  Read More
The Non-Annoying Referral Approach Every Dental Specialist Needs | Part 1 | GMS
Why are some specialists referral magnets  getting a steady stream of patients without lifting a finger, while others are begging for scraps, hustling at screenings, and paying for ads that never convert?  Here’s the raw truth: patients usually aren’t choosing their specialist. A handful of...  Read More
How Ohana Dental Implant Centers Make Every Patient Feel at Home | Tom Gonzalez | 568
 How do you train your team to treat every implant revision, tough conversation, and follow-up call like they’re caring for their own family and make it happen in every location, every time? Most practices think “patients first” means being friendly and providing great service. But at Ohana...  Read More
From Local Events to Google’s Top Spot: SEO Strategies For the Community-Focused Dentist
Are your community events working for you… or just for the people who showed up?   Most dental practices spend hours planning events, shaking hands, and building goodwill… but then the momentum stops the moment the event ends.   What if every single conversation you had in person could also make...  Read More
Categories: Marketing
From Clinician to CEO: How to Work ON Your Practice Instead of IN It | Lisa Grogan | 567
Are patients ghosting your treatment plans... because you're too focused on clinical perfection and not enough on the story you’re telling? You explain the X-rays. You walk them through the procedure. You even print the estimate. But then… crickets. Lisa Grogan says it’s not your dentistry......  Read More
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