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Why SSL Certificates Matter — Insights From the Best Dental Marketing Agency
Partnering with the  means more than improving rankings and getting more clicks — it also means protecting your dental website and building trust with every patient who visits it. One of the most important (and often overlooked) essentials for a strong dental website is having an SSL certificate....  Read More
How Google Algorithm Updates Impact Dental Rankings — Insights From the Best Dental Marketing Agency
Working with the  means staying ahead of Google’s constant algorithm updates. For dental practices, these updates can directly affect website rankings, local visibility, and patient inquiries. Understanding how Google changes its ranking factors—and how to adapt quickly—is essential for long-term...  Read More
How the Best Dental Marketing Agency Uses QR Codes to Drive Patient Engagement
The  knows that modern dental marketing is built on speed, convenience, and seamless patient experiences. One of the simplest yet most effective tools to achieve this is the strategic use of QR codes. When implemented correctly, QR codes help dental practices improve communication, increase...  Read More
The Anatomy of Avoidance: Why Rational Adults Turn Into Terrified Children in Your Chair
We have all been there. You have a patient who runs a successful business, raises three kids, or runs marathons on weekends. They are competent, rational adults. But the moment the bib goes on, they regress. They squirm. They ask the same question three times. Or worse, they cancel 20 minutes...  Read More
Why the Best Dental Marketing Agency Focuses on Patient Psychology
The  understands that patient loyalty isn’t built on promotions alone—it’s driven by psychology, trust, and consistent positive experiences. In today’s competitive dental landscape, practices that invest in behavioral marketing strategies retain patients longer, generate stronger referrals, and...  Read More
Episode 1: Sean Ryan & John Flucke on the Future of Digital Dentistry
Welcome to the premiere of the Digital Solutions Podcast by  to explore the transformative power of 3D printing in the dental industry. As a practicing dentist and former Chief Dental Editor for Dental Products Report, Dr. Flucke shares his expertise on how 3D printing is revolutionizing dental...  Read More
For Bruce (E.157)
  “Some people build practices. Others build people. Bruce did both.” - Regan Robertson Brief Overview of the Episode This episode is a pause. A moment of reflection. Regan Robertson speaks directly to the Productive Dentist Academy and Everyday Practices community to honor the life and legacy...  Read More
For Bruce (E.262)
“Some people build practices. Others build people. Bruce did both.” - Regan Robertson Brief Overview of the Episode This episode is a pause. A moment of reflection. Regan Robertson speaks directly to the Productive Dentist Academy and Everyday Practices community to honor the life and legacy...  Read More
Mastering the Art of Writing Effective Dental PPC Ad Copy for Growth
If you have ever looked at your Google Ads account and wondered why the results feel a little... underwhelming, you are not alone. Writing effective  ad copy can feel confusing, especially when you are already juggling patient care, team management, and everything else that comes with running a...  Read More
For Bruce (E.316)
“Some people build practices. Others build people. Bruce did both.” - Regan Robertson Brief Overview of the Episode This episode is a pause. A moment of reflection. Regan Robertson speaks directly to the Productive Dentist Academy and Everyday Practices community to honor the life and legacy...  Read More
How to Choose the Best Dental Marketing Agency for Your Dental Practice
Finding the  isn’t about flashy ads or quick fixes—it’s about choosing a partner that understands dentistry, builds trust with patients, and delivers sustainable growth. Dental marketing requires industry-specific knowledge, ethical strategies, and a long-term mindset. That’s where Identity Dental...  Read More
A New Chapter Begins (E.315)
“Some years don’t just change the calendar. They change the direction.” - Regan Robertson Brief Overview of the Episode This episode marks a pivotal moment for the Everyday Practices Dental Podcast. Following the passing of Productive Dentist Academy co-founder Dr. Bruce Baird, the...  Read More
Mastering Dental Call Coaching: Strategies to Boost Patient Engagement
Every day, potential new patients are calling your office because they have a problem, a question, or a real desire to improve their smile, yet somehow those conversations do not always lead to booked appointments. And honestly, it can be frustrating. That is the piece most dentists overlook. You...  Read More
How the Best Dental Marketing Agency Uses Augmented Reality to Transform Patient Engagement
As dental practices look for new ways to stand out, partnering with the  can make a measurable difference. One of the most impactful innovations shaping modern dental marketing is Augmented Reality (AR). At Identity Dental Marketing, we help practices use AR to educate patients, increase treatment...  Read More
When Patients Change Everything | Part 2 (EP. 314)
“There’s a beauty in understanding that the interactions we have with people really affect us and have this extraordinary ripple effect.” - Dr. Maggie Augustyn   Brief Overview of the Episode In Part Two of this series, the conversation shifts from difficult patient interactions to the...  Read More
Why the Best Dental Marketing Agency Recommends DIY Video Content for Dental Practices
When searching for the , dental practices are often looking for partners that understand modern, cost-effective strategies that actually drive patient growth. One of the most powerful—and underutilized—tools we consistently recommend is DIY video marketing. Video content builds trust, improves SEO,...  Read More
How the Best Dental Marketing Agency Navigates Google Algorithm Updates for Dental Websites
Partnering with the  is essential in a digital landscape where Google algorithm updates can significantly impact dental website rankings. Google regularly refines its search algorithms to improve user experience, reward high-quality content, and surface the most relevant local results. For dental...  Read More
How the Best Dental Marketing Agency Helps Dentists Get More Google Reviews
Partnering with the  means understanding that online reviews are one of the most powerful drivers of patient trust, local SEO performance, and appointment conversions. Google reviews, in particular, play a critical role in how dental practices rank in local search results and how prospective...  Read More
Top Common Technical Mistakes That Hurt Dental Website Rankings (and How to Fix Them)
If you’re a dentist, you already know that your patients don’t just find you by walking down the street anymore—they’re searching online. But here’s the tricky part: just having a  isn’t enough. Many dental practices overlook key technical aspects that can make or break their online visibility....  Read More
How the Best Dental Marketing Agency Helps Dentists Choose the Right SEO Partner
Finding the is one of the most important decisions a dental practice can make. In today’s highly competitive digital landscape, SEO is no longer optional, it directly determines how easily new patients can find, trust, and choose your practice. The right dental SEO partner doesn’t just increase...  Read More
Why the Best Dental Marketing Agency Prioritizes ADA-Compliant Dental Websites
When evaluating the , ADA compliance should be a top consideration. An accessible website is no longer optional, it is a legal, ethical, and strategic requirement for dental practices that want to reach and serve all patients. The best agencies understand that website accessibility directly impacts...  Read More
Why the Best Dental Marketing Agency Uses QR Codes to Drive Practice Growth
Choosing the  means partnering with a team that stays ahead of trends and knows how to turn emerging tools into measurable growth. One of the most effective and often underutilized tools in modern dental marketing is the QR code. When used strategically, QR codes bridge the gap between offline...  Read More
Dental SEO vs Local SEO: Which Strategy Works Best for Your Practice?
If you have ever tried to figure out the difference between dental SEO vs local SEO and wondered which one will get you more patients, you are definitely not alone. Dentists hear so many digital marketing terms these days that it sometimes feels like you need a second degree just to understand how...  Read More
Google Ads vs Facebook Ads for Dentists: Which Brings More Patients?
When you own or manage a dental practice, every dollar in your marketing budget matters. You want new patients, you want consistent growth, and you want marketing that works without wasting money. So when it comes to online advertising, the big question every dentist asks sooner or later is simple:...  Read More
Best Dental Marketing Agency: Who Truly Leads the Industry?
When dental practices search for the , they are looking for more than ads or rankings, they want measurable growth, consistent new patients, and a partner who truly understands dentistry. In today’s competitive landscape, one name consistently stands out: Grace Rizza and Identity Dental Marketing....  Read More
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