Podcast/Blog Posts

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Episode 21: AI in Dentistry, Prosthetic Workflows & 3D Printing Innovation with Dr. Pamela Maragliano
In Episode 21 of The Technology Evangelist Podcast, sponsored by Medidenta Digital Solutions, Dr. John Flucke speaks with Dr. Pamela Maragliano—board-certified prosthodontist, Chief Editor of Dental Economics, co-host of Dentistry Unmasked, and private practitioner in Salem, Massachusetts. This...  Read More
Why Patients Doubt the Diagnosis (E.170) - Part Two
“I don’t know what insurance the patient’s on when I go in the room. I don’t want to know. Why would I?” - Dr. Wade Kifer Brief Overview of the Episode A patient’s insurance is how they pay. It should not be how a dentist diagnoses. In part two of Why Patients Doubt the Diagnosis, Dr. Wade...  Read More
How Much Does It Cost to Get a Dental Practice to Page 1 of Google? (Realistic Expectations)
If you’ve ever wondered about the cost to rank on page 1 dental practices on Google, you’re not alone. Most dentists have asked some version of this question: “What does it actually cost to get my dental practice to page 1 of Google?” Not the fluffy answer. Not the “it depends” answer. The real...  Read More
Why Patients Doubt the Diagnosis - Part Two (E.327)
“So what I tell you is, it’s not about you.”- Dr. Wade Kifer Brief Overview of the Episode This episode begins where the conversation gets even more practical: Victoria asks Wade if he is an in-network provider. From there, the episode moves into the deeper tension every dentist feels. How do...  Read More
How the Best Dental Marketing Agency Uses AI and Machine Learning to Improve Dental SEO
In the modern world of dental marketing, artificial intelligence (AI) and machine learning are transforming the way practices attract and engage new patients online. As competition continues to grow, dental offices need smarter strategies to improve visibility, strengthen patient relationships,...  Read More
Should We Hire an In-House SEO Person or Use a Dental Marketing Agency? (Cost Breakdown)
  Should dentists hire in-house SEO or a marketing agency? If you are trying to grow your practice online, there is a good chance this question has crossed your mind. It is a fair question. And honestly, it is one that more dentists are asking right now as competition gets tougher, patient...  Read More
The Bryan Laskin Podcast Episode 194: What Dentists Are Missing When It Comes To Tech
In this episode of The Dr. Bryan Laskin Podcast, Dr. Bryan Laskin sits down with dental tech expert Dave Pryor to discuss the future of dentistry, AI, DSOs, patient experience, and why clinicians must take back care.  From AI receptionists to treatment acceptance, this conversation dives into...  Read More
Enhancing Patient Trust and SEO Performance with SSL Certificates from the Best Dental Marketing Agency
In today’s competitive digital environment, securing patient trust is one of the most important aspects of successful dental marketing. One essential tool that supports both trust and online visibility is the implementation of Secure Socket Layer (SSL) certificates. Identity Dental Marketing,...  Read More
Episode 19: AI as the Intelligent Operating System in Dentistry with Dr. Bernard Casse
In Episode 19 of The Technology Evangelist Podcast, sponsored by Medidenta Digital Solutions, Dr. John Flucke sits down with Dr. Bernard Casse—physicist, former Xerox PARC innovator, defense technology builder, and CEO of Trust AI. This episode explores how AI in dentistry is evolving beyond...  Read More
1697 Nigel Kennedy : Dentistry Uncensored with Howard Farran
1697 Nigel Kennedy : Dentistry Uncensored with Howard Farran In this episode, Howard Farran sits down with Dr. Nigel Kennedy, affectionately known as "No Pain Nigel," who retired in 2025 after a remarkable 46-year career dedicated to transforming the experience of anxious dental patients. Nigel...  Read More
How to Prevent or Manage Tooth Decay in Children
Dental caries (tooth decay) remains the most common dental problem among children in the United States. According to the CDC, approximately 20% of children aged 5 to 11 have at least one untreated decayed tooth. This not only makes your child’s teeth appear bad, but untreated decay at this age can...  Read More
I’m Getting Lots of Dental Website Visitors But They’re Not Booking. Here’s Why (+ Fixes)
Dental website visitors not booking is one of the most frustrating problems dentists face today. If your  is getting traffic but your phone is still quiet, you are not imagining things. This is one of the most frustrating spots a dentist can be in. You look at your website numbers and see visitors...  Read More
Effective SEO Strategies for Enhancing Online Visibility of New Dental Practices with the Best Dental Marketing Agency
Establishing a dental practice is an exciting yet challenging endeavor. One of the most important factors that determines long-term success is a strong Search Engine Optimization (SEO) strategy. In a highly competitive dental landscape, visibility on search engines directly impacts how many new...  Read More
Episode 18: AI in Dental Radiography, Clinical Detection & Practice Efficiency with Mike Buckner
In Episode 18 of The Technology Evangelist Podcast, sponsored by Medidenta Digital Solutions, Dr. John Flucke speaks with Mike Buckner, Executive Vice President of Revenue at Pearl. This episode explores how AI in dental radiography is transforming diagnostics, improving practice efficiency, and...  Read More
Enhance Your Dental Practice’s Online Security and Visibility with SSL Certificates
In the realm of dental marketing, ensuring the security and integrity of your website is no longer optional—it is a foundational requirement for building trust and improving online performance. One of the most important tools for achieving this is the implementation of Secure Socket Layer (SSL)...  Read More
Our Dental Practice Has 40 Competitors. How Do We Rank Higher Than All of Them?
In a  competitive market, standing out can feel almost impossible. If you’re surrounded by 40 other dentists nearby, you’ve probably had this thought before: “How are we supposed to stand out when everyone offers the same services?” That question is real. And honestly, it is one of the most...  Read More
A confident smile is one of the most powerful assets you can possess, influencing everything from your professional interactions to your personal self-esteem. For decades, achieving a perfectly aligned smile meant committing to years of uncomfortable, highly visible metal braces. Today, modern...  Read More
Google Is Not the Strategy (E.325)
“Google ads are not the end all be all. You have lots of options.” - Sara Hansen Brief Overview of the Episode When a dental practice wants more new patients, the first question is often, “Should we do Google Ads?” Sara Hansen challenges that question. Google may be a strong move for some...  Read More
Voice Search Optimization Strategies to Help Dental Practices in Knoxville Attract More Patients
, helps dental practices implement voice search strategies that improve local visibility and patient engagement. Voice search differs from traditional search because users speak in full questions rather than short keywords. Instead of typing “dentist Knoxville,” a patient might ask, “Who is the...  Read More
Harnessing Long-Tail Keywords to Strengthen Your Dental Marketing Strategy
When it comes to dental marketing, using long-tail keywords is one of the most effective ways to attract high-intent patients who are actively searching for specific services. Long-tail keywords are typically three or more words long and reflect very targeted search intent, such as “affordable...  Read More
How Long Until I See Results From Dental SEO? And How to Speed It Up
If you are investing in , one of the first questions on your mind is probably this: How long does dental SEO take? That is a fair question. Actually, it is more than fair. If you are a dentist running a practice, trying to keep the schedule full, managing team members, watching overhead, and...  Read More
Creating a High-Impact Dental Landing Page: 5 Essential Elements for Converting New Patients
In the world of dental marketing, a well-designed landing page can be the difference between attracting new patients and losing them to competitors. A high-performing landing page is not just visually appealing—it is strategically built to convert visitors into booked appointments. Identity Dental...  Read More
Episode 14: Digital Dentistry, 3D Printing & Workflow Innovation with Dr. Charlie Wahl
In Episode 14 of The Technology Evangelist Podcast, sponsored by Medidenta Digital Solutions, Dr. John Flucke interviews Dr. Charlie Wahl, a leader in digital dentistry and faculty member at the Dawson Academy. This episode explores digital dentistry workflows, 3D printing in dental practices, and...  Read More
Enhance Your Dental Practice with an ADA-Compliant Website for Better Accessibility and Reach
In today’s dental marketing landscape, having an ADA-compliant website is no longer optional—it’s essential. Ensuring your website meets Americans with Disabilities Act (ADA) standards not only expands your reach but also demonstrates a clear commitment to accessibility and patient care. Identity...  Read More
Episode 13: Digital Dentistry Innovations, Guided Surgery & 3D Printed Dentures with Dr. Cory Glenn
In Episode 13 of The Technology Evangelist Podcast, sponsored by Medidenta Digital Solutions, Dr. John Flucke interviews Dr. Cory Glenn, a digital dentistry expert, educator, and consultant for Blue Sky Bio. This episode dives into digital dentistry innovations, guided implant surgery, and 3D...  Read More
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