Blog Posts

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Why Identity Dental Marketing Is the Best Dental Marketing Agency for Dallas Practices
Finding the  is a game-changer for practices looking to stand out in competitive cities like Dallas. With a mix of vibrant urban energy and family-focused suburbs, Dallas offers unique opportunities for dentists to grow their visibility and reputation, if they have the right marketing partner....  Read More
How Google’s Algorithm Updates Impact Dental Websites — Insights from the Best Dental Marketing Agency
For dental practices competing in today’s digital landscape, maintaining visibility online requires more than a beautiful website, it demands a strategy that adapts to Google’s constantly evolving algorithm. As the  for dentists and specialists nationwide, Identity Dental Marketing stays at the...  Read More
How the Best Dental Marketing Agency Helps You Get More Google (and Other) Reviews
Building a strong online reputation is one of the most effective ways to attract new patients to your dental practice. Positive reviews not only increase trust but also enhance your visibility in local search rankings. The  understands that a steady flow of genuine, high-quality reviews can make a...  Read More
What Is Patient Journey Mapping and How Can It Help Your Dental Website?
If you’ve ever wondered why some dental practices seem to have patients who stay loyal for years, leave glowing online reviews, and refer their friends without hesitation, the answer often comes down to one thing: understanding the patient journey. That’s where patient journey mapping comes in. But...  Read More
Why the Best Dental Marketing Agency Recommends SSL Certificates for Every Dental Website
When it comes to standing out online, trust and credibility matter just as much as design and content. For dental practices, creating a secure and professional website isn’t just good practice, it’s essential. According to the , one of the most overlooked yet powerful tools for building that trust...  Read More
Best Dental Marketing Agency Reveals the Top Google Ads Mistakes to Avoid for Higher ROI
When searching for the , it’s essential to choose a team that understands how to make your Google Ads work harder for you. Many dental practices waste valuable ad spend due to common, but avoidable mistakes. At Identity Dental Marketing, we specialize in helping dentists get measurable results...  Read More
Do Dental Veneers Damage Your Natural Teeth? Myths vs. Facts
Dental veneers are a popular oral treatment used to improve the appearance of teeth by fixing issues like crooked teeth, discoloration, chips, gaps, and bad shape. Many people are choosing veneers to get more attractive, straighter, whiter, and symmetrical teeth without surgery. However, despite...  Read More
Mastering The Modern Composite: Layering Techniques That Mimic Natural Enamel
Many dentists struggle to make composite restorations look like real enamel. Using modern layering techniques can help copy the natural layers of teeth. This blog will show you simple methods for mastering the modern composite and achieving lifelike results in your dental practice. Understanding...  Read More
Last year, 547,000 Americans returned from dental procedures abroad, having spent $2.1 billion on international dental work. Now they're home, and the statistics tell a compelling story: 26.64% will need follow-up care within 90 days. While most practices see these patients as complications to...  Read More
The #1 Dental Marketing Book That’s Helping Dentists Grow in 2025
Let’s be real—running a dental practice today takes way more than being a great clinician. You can invest in the latest tech, train your team, and deliver top-notch care, but if patients don’t know you exist (or if the wrong patients keep showing up), growth stalls. That’s the exact pain point...  Read More
After your dental implant surgery, you will leave the clinic with a new foundation for your smile and a list of post-operative instructions. These instructions—covering everything from diet to oral hygiene—are meticulously designed to ensure your recovery is as smooth, swift, and comfortable as...  Read More
Episode 69 - Who Makes Money From Dentists?
On Episode 69, we discuss the many other people and businesses that make money from dentists being dentists. Is this the same in other industries also? Are there ways to limit this overhead? We also discuss how much the cost of dental school education has risen in the last 20 years compared to the...  Read More
The $16 Billion Data Problem No One Talks About in Dentistry
If you run a dental practice, you’ve likely faced the frustration of reviewing monthly numbers and seeing your first-pass claim approval rate stagnate at 75%. It’s a tough pill to swallow, especially when everyone says the “industry standard” should be closer to 95%. Yet, even after investing in...  Read More
Top Strategies for How Behavioral Signals Impact Your Dental Practice's Local Rankings
When it comes to growing your dental practice, you probably already know how important  is. After all, most dental patients aren’t looking for a dentist three states away—they’re searching right in your neighborhood. And when they do, you want your practice to show up at the top of the local search...  Read More
From Compliance to Care: What Web Accessibility Really Means
When you hear “web accessibility,” you probably think of government regulations, the , and a list of technical requirements that sound more like a job for IT than a dental practice owner. But here’s the truth: web accessibility isn’t just about compliance—it’s about care. As a dentist, your mission...  Read More
Transforming Patient Experiences with Modern Engagement Tools
The best dental marketing agency today is no longer just about running ads or designing websites. Instead, it’s about creating patient experiences that are memorable, educational, and deeply engaging. At , we believe one of the most powerful ways to achieve this is by adopting innovations like...  Read More
Building Trust Through Patient Stories
At the , Identity Dental Marketing knows that trust is the foundation of every successful dental practice. One of the most effective ways to build this trust is through authentic patient testimonials and detailed case studies. When real people share their experiences, prospective patients can...  Read More
Meet the Perfit Ovis: A Breakthrough in Chairside Milling
This article was originally published on our Trusted Dental Technologies sister-company site Voxel Dental.  In the fast-evolving world of digital dentistry, the  chairside milling system represents a turning point for single-visit restorations. With best-in-class speed, performance, and...  Read More
How Visual Storytelling Makes Your Dental Website More Engaging: Enhance Patient Connection and Growth
If you’re like most dentists we work with, you know your  is important—but let’s be real for a second. Between managing your dental team, caring for patients, and running a successful dental practice, your website can feel like just another box to check on your long to-do list. But here’s the...  Read More
Why Choose Identity Dental Marketing for Your New Practice Growth
Launching a new dental practice is exciting, but it also requires more than clinical skill; it requires visibility and trust. That’s where working with the best dental marketing agency makes all the difference. At , we know that building a strong online presence from the start positions you to...  Read More
The Power of One Small Change (E.305)
“Dentists, we have a really sucky job at times. Letting one another know we care can make a world of difference.” – Dr. Chad Johnson Brief Overview: Running a practice, leading a team, balancing family, and trying to maintain your own health can leave little room for anything else. In this...  Read More
Unlocking Practice Growth with the Best Dental Marketing Agency
Choosing the best dental marketing agency is one of the most important business decisions a dentist can make. A strong marketing partner provides more than just a website or ad campaign; it delivers a full strategy designed to grow your practice and help you connect with the patients you want to...  Read More
The Calibration Imperative (E.258)
“Calibration is critical to success because patients pay for trust and predictability.” – Dr. Jackson Bean Brief Overview of the Episode Dental schools are graduating underprepared clinicians. Patients are more informed but also more confused by insurance. Associates often default to PPO rules...  Read More
WHY NAP CONSISTENCY STILL MATTERS FOR LOCAL SEO IN 2025 (AND HOW TO GET IT RIGHT)
When it comes to growing your dental practice in 2025, few things are as frustrating as being invisible online—especially when you know potential patients in your community are searching for the exact dental services you provide. Here’s the kicker: even if you’ve invested in a beautiful , and tried...  Read More
Turning Websites Into Patient Connections (E.304)
“It was what I wanted, and I didn’t even know what I wanted.” – Dr. Crystal Martin Episode Overview: For years, Dr. Crystal Martin avoided updating her website. Every option felt the same: cookie-cutter, uninspired, and disconnected from the heart of her practice. In this episode, she opens up...  Read More
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