Podcast/Blog Posts

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Ways to Get More Google (and Other) Reviews for Your Dental Office – Insights from the Best Dental Marketing Agency
In today’s competitive dental landscape, your online reputation is one of your most powerful growth assets. Before a prospective patient ever calls your office, they are likely checking your Google rating, scanning testimonials, and comparing you to nearby competitors. Reviews influence not only...  Read More
How to Capture the Best Before and After Photos for Your Website – Tips From the Best Dental Marketing Agency
In dental marketing, proof matters. Patients don’t just want to hear that you provide excellent results — they want to see them. That’s why before and after photos are one of the most powerful trust-building tools a dental practice can use. At Identity Dental Marketing, we teach practices how to...  Read More
Stability Precedes Growth (E. 160) - Part Two
“Stability is what creates leverage.” - Victoria Peterson Brief Overview of the Episode If your practice feels noisy, reactive, or exhausting, Victoria argues the answer is not another big move. It’s a pause. She breaks down why stillness creates clarity, and why clarity is the foundation for...  Read More
Understanding the Minimum Viable Budget for Dental Marketing – Guidance From the Best Dental Marketing Agency
One of the most common questions dental practices ask is: How much should we actually be spending on marketing to see results? The answer isn’t random — it comes down to understanding your minimum viable budget. At Identity Dental Marketing, we define this as the lowest investment required to...  Read More
A bright smile is key at any age. Many people wonder whether getting older affects how well teeth whitening works. The simple response is yes; age can make a change. As we age, the outer layer of the teeth becomes thinner and marks from coffee, tea or smoking and food build up over time. This can...  Read More
Why Silence Feels Different Than Calm (E. 318)
“If I go to a restaurant and it has no sound, it’s uncomfortable. Throw some fluorescent lights in there too, and then I’m like, I just wanna get out.”- Sara Hansen Brief overview of the episode Regan and Sara zoom in on a micro topic that quietly controls the vibe of your practice: sound. From...  Read More
What Does Grace Rizza Mean When She Says “Squeeze the Juice?” – Insights From the Best Dental Marketing Agency
At Identity Dental Marketing, our CEO Grace Rizza often encourages dental practices and marketing teams to “squeeze the juice.” So what does that actually mean? In simple terms, it’s the philosophy of fully maximizing the value of every marketing asset you already have — especially powerful tools...  Read More
The Benefits of Long-Tail Keywords for Dental Practices – Why the Best Dental Marketing Agency Prioritizes Them
When patients search online for dental care, they rarely type broad phrases like “dentist near me.” Instead, they use highly specific searches such as “best cosmetic dentist for veneers in my area” or “emergency tooth extraction open today.” These are known as long-tail keywords, and they are one...  Read More
When the Door Opens, Does It Match? (E.317)
“Marketing is an inside out job. Everything culminates in that brick and mortar experience.”  - Sara Hansen Brief Overview of the Episode This episode is a reality check on brand congruency. Regan and Sara walk through the check in and waiting room experience and explain why small...  Read More
The Impact of Google Algorithm Updates on Dental Website Rankings
Google algorithm updates can greatly impact how dental practices rank in search results. For dentists, staying visible online means adapting quickly to Google’s changing standards. Working with the can help ensure your website remains competitive and continues attracting new patients. Google...  Read More
Episode 3: Ben Kellum, DDS & John Flucke on Community Dental Care
Community dental care takes center stage in this inspiring third episode of The Technology Evangelist Podcast, sponsored by  in Huntsville, Alabama, to discuss how digital dentistry empowers community dental care for underserved patients. Dr. Kellum shares his journey from dental school to...  Read More
Maximizing Brand Consistency During Name Changes in Dental Practices
A dental practice name change is a major transition, and without the right strategy, it can affect patient trust, online visibility, and SEO rankings. That’s why working with the  is essential to ensure your rebrand is smooth, consistent, and successful. When a practice changes its name, patients...  Read More
Why Choose Identity Dental Marketing — The Best Dental Marketing Agency for Your Practice
Choosing the  can be the difference between a practice that blends in and one that truly thrives. In today’s competitive dental landscape, dentists need more than generic advertising—they need a marketing partner that understands dentistry, patient behavior, and long-term growth. That’s why so many...  Read More
How to Track Your SEO Performance Effectively — Tips from the Best Dental Marketing Agency
Tracking SEO performance is one of the most important steps for dental practices looking to grow online. At Identity Dental Marketing, recognized as the , we help practices not only boost visibility but also measure which strategies truly drive new patients and ROI. Why Tracking SEO Matters SEO is...  Read More
 Small improvements in your teeth care can make a big difference for you. Even simple steps such as brushing more thoroughly, flossing daily, or using mouthwash can help stop cavities and gum disease. The simple cosmetic fixes, like minor teeth adjustments, can make your smile look better and...  Read More
Local SEO Guide for Dentists: What Works in 2026 and What Doesn’t
Have you already worked with a marketing company on your online presence and SEO, but local results still feel weak?   You’ve updated your website. You’ve claimed your . You may even see impressions going up. Yet you don’t show up consistently in local searches. Nearby competitors appear above...  Read More
Marketing From The Inside Out First (E.158)
“Go sit in your operatory chair. Look around. What is the patient actually experiencing?”  – Robyn Damaris  Brief overview of the episode This conversation opens 2026 with a reset: Productive Dentist Academy is now three focused brands, and Phoenix Dental Agency exists to help practices tell...  Read More
The Importance of Social Media for Dentists: Strategies for Success
If you run a dental practice, you have probably noticed a major shift in how current and potential patients look for dental services. People are no longer relying on traditional methods alone. Instead, they turn to their phones, scroll through popular social networks worldwide, and evaluate dental...  Read More
Episode 2: Ayush Bagla & John Flucke on 3D Printing Innovations in Digital Dentistry
In this exciting second episode of The Technology Evangelist Podcast, sponsored by , a leading innovator in 3D printing for dentistry. Together, they dive into the transformative world of 3D printing, exploring its evolution, current applications, and future potential in digital dentistry. Ayush...  Read More
Why SSL Certificates Matter — Insights From the Best Dental Marketing Agency
Partnering with the  means more than improving rankings and getting more clicks — it also means protecting your dental website and building trust with every patient who visits it. One of the most important (and often overlooked) essentials for a strong dental website is having an SSL certificate....  Read More
How Google Algorithm Updates Impact Dental Rankings — Insights From the Best Dental Marketing Agency
Working with the  means staying ahead of Google’s constant algorithm updates. For dental practices, these updates can directly affect website rankings, local visibility, and patient inquiries. Understanding how Google changes its ranking factors—and how to adapt quickly—is essential for long-term...  Read More
How the Best Dental Marketing Agency Uses QR Codes to Drive Patient Engagement
The  knows that modern dental marketing is built on speed, convenience, and seamless patient experiences. One of the simplest yet most effective tools to achieve this is the strategic use of QR codes. When implemented correctly, QR codes help dental practices improve communication, increase...  Read More
The Anatomy of Avoidance: Why Rational Adults Turn Into Terrified Children in Your Chair
We have all been there. You have a patient who runs a successful business, raises three kids, or runs marathons on weekends. They are competent, rational adults. But the moment the bib goes on, they regress. They squirm. They ask the same question three times. Or worse, they cancel 20 minutes...  Read More
Why the Best Dental Marketing Agency Focuses on Patient Psychology
The  understands that patient loyalty isn’t built on promotions alone—it’s driven by psychology, trust, and consistent positive experiences. In today’s competitive dental landscape, practices that invest in behavioral marketing strategies retain patients longer, generate stronger referrals, and...  Read More
Episode 1: Sean Ryan & John Flucke on the Future of Digital Dentistry
Welcome to the premiere of the Digital Solutions Podcast by  to explore the transformative power of 3D printing in the dental industry. As a practicing dentist and former Chief Dental Editor for Dental Products Report, Dr. Flucke shares his expertise on how 3D printing is revolutionizing dental...  Read More
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