Blog Posts

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Why Choose Identity Dental Marketing for Your New Practice Growth
Launching a new dental practice is exciting, but it also requires more than clinical skill; it requires visibility and trust. That’s where working with the best dental marketing agency makes all the difference. At , we know that building a strong online presence from the start positions you to...  Read More
The Power of One Small Change (E.305)
“Dentists, we have a really sucky job at times. Letting one another know we care can make a world of difference.” – Dr. Chad Johnson Brief Overview: Running a practice, leading a team, balancing family, and trying to maintain your own health can leave little room for anything else. In this...  Read More
Unlocking Practice Growth with the Best Dental Marketing Agency
Choosing the best dental marketing agency is one of the most important business decisions a dentist can make. A strong marketing partner provides more than just a website or ad campaign; it delivers a full strategy designed to grow your practice and help you connect with the patients you want to...  Read More
The Calibration Imperative (E.258)
“Calibration is critical to success because patients pay for trust and predictability.” – Dr. Jackson Bean Brief Overview of the Episode Dental schools are graduating underprepared clinicians. Patients are more informed but also more confused by insurance. Associates often default to PPO rules...  Read More
WHY NAP CONSISTENCY STILL MATTERS FOR LOCAL SEO IN 2025 (AND HOW TO GET IT RIGHT)
When it comes to growing your dental practice in 2025, few things are as frustrating as being invisible online—especially when you know potential patients in your community are searching for the exact dental services you provide. Here’s the kicker: even if you’ve invested in a beautiful , and tried...  Read More
Turning Websites Into Patient Connections (E.304)
“It was what I wanted, and I didn’t even know what I wanted.” – Dr. Crystal Martin Episode Overview: For years, Dr. Crystal Martin avoided updating her website. Every option felt the same: cookie-cutter, uninspired, and disconnected from the heart of her practice. In this episode, she opens up...  Read More
Building Digital Trust Through Backlinks
At , we believe that strong digital visibility is built on trust, authority, and consistency. Backlinks, links from other reputable websites to your own, play a central role in signaling to search engines that your dental practice is credible and valuable. As the best dental marketing agency, we...  Read More
ADA COMPLIANCE FOR DENTAL WEBSITES: WHY IT'S MORE IMPORTANT THAN EVER IN 2025
As the digital world continues to evolve, ensuring that your  is ADA compliant is more critical than ever. The Americans with Disabilities Act (ADA) was created to provide equal access to services and accommodations for individuals with disabilities. While this law originally focused on physical...  Read More
Care Before Coverage (E.257)
  “I’ve got you. That’s all patients want to hear when trust is real.” — Dr. Wade Kifer Brief Overview Dentistry is shifting fast, but connection hasn’t changed. In this episode, Dr. Bruce Baird sits down with Dr. Wade Kifer, a Kois-trained dentist and faculty member with the Clinical...  Read More
Your Patients’ Hidden Gum Score (E.303)
  “You are running a chronic oral wound care center out of your operatories.”  – Dr. Tanya Dunlap Overview What if your patients understood gum disease the same way they understand blood pressure or cholesterol? In this episode, Dr. Tanya Dunlap shares the groundbreaking concept of the “Gum...  Read More
The Latest Offerings from iTero®: iTero Lumina™ and iTero Element™ 5D CPO Scanners
This article was originally published here:  It’s no industry secret that  are a mainstay in dental offices, offering great value to the dentists and professionals that use them. Fast, accurate, and comfortable for patients, iTero scanners can improve workflows and practice efficiency.  This time,...  Read More
TOP TIPS ON HOW TO DESIGN A PEDIATRIC DENTAL WEBSITE THAT BUILDS PARENT TRUST
When it comes to pediatric dentistry, trust is everything. Parents aren’t just looking for a pediatric dentist who can handle their child’s dental care—they’re looking for someone who understands the anxiety, questions, and hopes that come with raising healthy, happy kids. And where do most parents...  Read More
The Dentist Doesn’t Have to Carry It All (E.256)
  “It’s not your fault if they don’t brush, don’t wear their guard, or don’t come in for recare. It is your fault if you never told them.” – Dr. Bruce Baird Brief Overview For years, Dr. Bruce Baird carried every failure on his shoulders. If a crown broke, if a patient developed gum disease,...  Read More
Dealing with Difficult Patients (E.302)
  “Whose problem is this? It’s theirs, not yours.” – Dr. Maggie Augustyn Brief Overview of the Episode Every dentist has faced it: the patient who walks in angry, entitled, or resistant to treatment. In this raw and candid conversation, Dr. Maggie and Dr. Chad share real stories of difficult...  Read More
Building Trust Through Visual Proof
Before and after photos are one of the most effective ways to show the real impact of your dental services. These images communicate authenticity, giving potential patients confidence in your abilities. When paired with the right strategy, they create lasting trust and help your practice stand out...  Read More
Boosting Patient Engagement with QR Codes in Dental Marketing
Staying competitive in today’s dental industry requires embracing innovative solutions that connect patients with your practice in meaningful ways. As the  for dentists nationwide, we understand that success depends on blending proven strategies with modern tools. QR codes are one of the simplest...  Read More
Stop Selling Dentistry. Start Telling Stories. (E.301)
  “Patients don’t buy what you do. They buy the story you tell and how it makes them feel.” – Matt Hutchings Brief Overview In this episode, Regan Robertson sits down with Everyday Practices producer and videographer Matt Hutchings to explore how dental practices can leverage their why into...  Read More
Harnessing AI and Machine Learning for Smarter Dental Marketing
Artificial Intelligence (AI) and Machine Learning (ML) are reshaping the way dental practices grow online. While many agencies focus only on basic SEO tactics,  knows that advanced technology is the key to standing out in a crowded digital space. AI and ML make marketing more efficient, predictive,...  Read More
Handling Failures with Grace (E.255)
  “Handle the objection before it becomes an objection.” – Dr. Bruce Baird Brief Overview Every dentist faces failures—veneers pop off, teeth become sensitive, implants don’t integrate. But how you communicate about those possibilities makes all the difference. In this episode of...  Read More
Voice Search Strategies for Dental Marketing Success
As the digital landscape continues to evolve, dental practices must adapt quickly to remain competitive. Patients are turning to online searches, mobile devices, and voice assistants more than ever before to find trusted providers. Partnering with the best dental marketing agency ensures your...  Read More
How to Create an Effective CTA Button for Your Dental Website (And Why It Matters More Than You Think)
You’ve invested time, money, and heart into your dental practice. Your team of dental professionals delivers high-quality care, your list of services—from teeth whitening to dental implants—continues to grow, and your website is live. But if your  isn’t converting visitors into patient bookings,...  Read More
Discover Your WHY, Transform Your Practice (E.300)
“People don’t know what they want because they don’t know who they are. Once you discover your WHY, everything becomes clear.” – Dr. Gary Sanchez Brief Overview Dentists often invest in technology, training, and teams, yet still feel invisible in a crowded marketplace. Dr. Gary Sanchez knows...  Read More
Measuring Success: Smarter Ways to Track Your Dental SEO Performance
When choosing the best dental marketing agency, one of the most important qualities to look for is their ability to track, explain, and improve your SEO results. At , we emphasize not only creating effective strategies but also making sure practices know how to measure their impact. Relying on...  Read More
Dental Website Speed: How Firegang Sites Are 76.4% Faster Than Average
In today’s fast-paced digital world, , hurt your search rankings, and lower conversion rates. Firegang websites are 76.4% faster on mobile than the average dental website, giving our clients a significant competitive edge. Why does  matter so much for your dental practice's website? And how do we...  Read More
From Conservative to Comprehensive: How One Simple Diagnosis Shift Generated $10 Million in Practice Growth
Dr. Steven Katz delivers a masterclass in practice transformation through his revolutionary approach to dental diagnosis and treatment acceptance. His journey from a successful practice owner to a sought-after coach began with a simple realization at a speaking engagement – he could impact...  Read More
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