Podcast/Blog Posts

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Who Leads While the Dentist Treats? (E.337)  Part 2
“You don’t need to have all the answers to ask all the questions.” – Joanne MilesEPISODE OVERVIEWA number drops and the story starts immediately.Patients are leaving. Case acceptance is down. The team is underperforming. Something needs to change.But the number may be telling a different story.In...  Read More
Why Some Dental Microscopes Last 20+ Years—And Others Don't
Originally published:  require frequent repairs, become difficult to service, or are replaced far sooner than expected.So what separates a microscope that lasts decades from one that doesn't?The answer isn't a single feature.It's the combination of design, manufacturing, materials, serviceability,...  Read More
How the Best Dental Marketing Agency Builds SEO for a New Practice
A new dental practice needs more than an attractive website to become visible online. Search engines must be able to discover, understand, and index the website, while prospective patients need clear reasons to explore the practice and request an appointment.The  Read More
Build a Practice That Markets Itself (E.335) - Part 2
“Marketing to a poor business is not going to work.” - Dr. Devin GironBrief Overview of the EpisodeMarketing can bring attention to a dental practice.What happens next determines whether that investment produces growth or disappears.In Part Two, Dr. Devin Giron joins Regan Robertson and Sara Hansen...  Read More
Dental photography that actually books cosmetic cases
If you're looking into dental photography, you're probably hoping better before-and-after photos on your website will bring in more cosmetic patients. That instinct is correct — but only if the photos are taken and presented the right way.What most dentists assume patients want to see on a  to...  Read More
From Gypsum Models to Digital Precision: The Evolution of Dental Lab Scanners
"How can a denture fit as naturally as a real tooth?"For decades, dental technicians relied on calipers, wax adjustments, and pure experience to measure stone models. A 0.1 mm error often meant a restoration that simply would not seat. Today, a compact ) sits on the lab bench like a digital...  Read More
How the Best Dental Marketing Agency Uses SEO to Grow New Dental Practices
Opening a new dental practice is exciting, but attracting a consistent flow of patients can be one of the biggest challenges. Even an incredible dentist with a beautiful office can struggle to grow if prospective patients can't find the practice online. That's why search engine optimization (SEO)...  Read More
How the Best Dental Marketing Agency Builds a Winning Content Strategy for Dentists
Content marketing is one of the most valuable tools dental practices can use to improve online visibility, educate prospective patients, and build long-term trust. However, successful content marketing requires much more than occasionally publishing a blog or posting on social media. The best...  Read More
How the Best Dental Marketing Agency Helps Dental Practices Build Lasting Patient Loyalty
Attracting new patients is important, but retaining them is what creates long-term success. Patient loyalty leads to higher lifetime value, stronger referral networks, more positive online reviews, and a healthier, more predictable practice. That's why the best dental marketing agency focuses not...  Read More
How the Best Dental Marketing Agency Uses Local SEO to Help Dental Practices Dominate Their Market
For dental practices that want to consistently attract new patients, local search engine optimization (SEO) is one of the most effective long-term marketing investments available. When someone searches for a "dentist near me" or "family dentist in [city]," appearing at the top of Google's local...  Read More
How Regular Dental Checkups Lower Your Long-Term Bills
You must have often heard your doctor or dentist say that prevention is better than cure. But what does it actually mean and why do dentists say it particularly? Well, in this context, the phrase means that regular dental checkups are the best way to avoid expensive and painful future treatments....  Read More
Why the Best Dental Marketing Agency Is Watching How Patients Use ChatGPT to Find Dentists
Are patients really using AI search for dentists? Fair question. And honestly, a healthy one to ask.Every few years, a new marketing trend comes along and someone tells dentists they need to completely change their strategy or get left behind. Social media was going to replace everything. Then...  Read More
Episode 42: Dr. Adam Hodges on Composite Veneer Technology and Digital Dentistry
Composite veneer technology is changing what general dentists can deliver — making esthetic dentistry faster, more predictable, and more accessible for patients than ever before.In Episode 42 of The Technology Evangelist Podcast, sponsored by Medidenta Digital Solutions, Dr. John Flucke sits down...  Read More
Joseph Hogan, CEO of Align Technology : Dentistry Uncensored w/ Howard Farran #1720
In this episode, Howard Farran sits down with Joseph Hogan, President and CEO of Align Technology — the company behind Invisalign and the iTero scanner. Hogan brings an extraordinary executive background to the conversation, having led ABB, a $40 billion global automation company, and spent 25...  Read More
The American Sleep and Breathing Academy - Part 3 : Dentistry Uncensored w/ Howard Farran #1718
In this four-guest roundtable — part three of the show's airway and sleep series — Howard Farran brings together a genuinely multidisciplinary panel: Patrick McKeown, an internationally recognized breathing expert, author of eleven books, and creator of MyoTape and the modern Buteyko approach; Dr....  Read More
Why the Best Dental Marketing Agency Builds Mobile-Optimized Dental Websites
For dentists searching for the best dental marketing agency, a mobile-optimized website is one of the most important investments for attracting and converting new patients. Today's patients expect fast, user-friendly websites that work flawlessly on their smartphones. Since most dental searches now...  Read More
Why the Best Dental Marketing Agency Uses Patient Reviews to Grow Dental Practices
For dentists searching for the best dental marketing agency, patient reviews are one of the most powerful tools for increasing online visibility, strengthening trust, and attracting new patients. In today's digital landscape, prospective patients often read reviews before visiting a website or...  Read More
Why the Best Dental Marketing Agency Prioritizes SSL Certificates for Dental Websites
When dentists search for the best dental marketing agency, they often think about SEO, Google Ads, and website design. However, one of the most important foundations of a successful dental website is security. An SSL (Secure Sockets Layer) certificate protects patient information, builds trust, and...  Read More
Why the Best Dental Marketing Agency Builds ADA-Compliant Websites for Dental Practices
When dentists search for the best dental marketing agency, they often focus on SEO, website design, and Google Ads. However, one critical factor that is frequently overlooked is website accessibility. An ADA-compliant website creates a better experience for every visitor, helps protect your...  Read More
Episode 37: Digital Dentures, Lab Workflows & Modern Collaboration with Jimmy Stegall
In Episode 37 of The Technology Evangelist Podcast, sponsored by Medidenta Digital Solutions, Dr. John Flucke sits down with Jimmy Stegall—Certified Dental Lab Technician, clinical educator, published author, and 2024 NADL Educator of the Year. With more than four decades of experience in dental...  Read More
Dr. Randolph Cross : Dentistry Uncensored w/ Howard Farran #1713
In this episode, Howard Farran sits down with Dr. Randolph Cross, a private practice endodontist in Watsonville, California, and the inventor of the EndoCator — a first-of-its-kind chairside ATP test that tells clinicians, in five seconds, whether a root canal is truly clean before they close it....  Read More
Your Missed Calls Are Costing You (E.333)
“Missing one phone call is too many.” – Adrian Lefler Guest Adrian Lefler is the CEO and Co-Founder of My Social Practice. With 16 years in dental digital marketing, Adrian has spent his career helping dental practices and their teams improve how they connect with patients, communicate online,...  Read More
Why the Best Dental Marketing Agency Maximizes Every Opportunity for Practice Growth
When dentists search for the best dental marketing agency, they often focus on services like SEO, Google Ads, or website design. While those tools are essential, long-term success comes from maximizing every marketing opportunity. At Identity Dental Marketing, Grace Rizza refers to this philosophy...  Read More
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