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The #1 Dental Marketing Book That’s Helping Dentists Grow in 2025
Let’s be real—running a dental practice today takes way more than being a great clinician. You can invest in the latest tech, train your team, and deliver top-notch care, but if patients don’t know you exist (or if the wrong patients keep showing up), growth stalls. That’s the exact pain point...  Read More
After your dental implant surgery, you will leave the clinic with a new foundation for your smile and a list of post-operative instructions. These instructions—covering everything from diet to oral hygiene—are meticulously designed to ensure your recovery is as smooth, swift, and comfortable as...  Read More
Episode 69 - Who Makes Money From Dentists?
On Episode 69, we discuss the many other people and businesses that make money from dentists being dentists. Is this the same in other industries also? Are there ways to limit this overhead? We also discuss how much the cost of dental school education has risen in the last 20 years compared to the...  Read More
The $16 Billion Data Problem No One Talks About in Dentistry
If you run a dental practice, you’ve likely faced the frustration of reviewing monthly numbers and seeing your first-pass claim approval rate stagnate at 75%. It’s a tough pill to swallow, especially when everyone says the “industry standard” should be closer to 95%. Yet, even after investing in...  Read More
Top Strategies for How Behavioral Signals Impact Your Dental Practice's Local Rankings
When it comes to growing your dental practice, you probably already know how important  is. After all, most dental patients aren’t looking for a dentist three states away—they’re searching right in your neighborhood. And when they do, you want your practice to show up at the top of the local search...  Read More
From Compliance to Care: What Web Accessibility Really Means
When you hear “web accessibility,” you probably think of government regulations, the , and a list of technical requirements that sound more like a job for IT than a dental practice owner. But here’s the truth: web accessibility isn’t just about compliance—it’s about care. As a dentist, your mission...  Read More
Transforming Patient Experiences with Modern Engagement Tools
The best dental marketing agency today is no longer just about running ads or designing websites. Instead, it’s about creating patient experiences that are memorable, educational, and deeply engaging. At , we believe one of the most powerful ways to achieve this is by adopting innovations like...  Read More
Building Trust Through Patient Stories
At the , Identity Dental Marketing knows that trust is the foundation of every successful dental practice. One of the most effective ways to build this trust is through authentic patient testimonials and detailed case studies. When real people share their experiences, prospective patients can...  Read More
Meet the Perfit Ovis: A Breakthrough in Chairside Milling
This article was originally published on our Trusted Dental Technologies sister-company site Voxel Dental.  In the fast-evolving world of digital dentistry, the  chairside milling system represents a turning point for single-visit restorations. With best-in-class speed, performance, and...  Read More
How Visual Storytelling Makes Your Dental Website More Engaging: Enhance Patient Connection and Growth
If you’re like most dentists we work with, you know your  is important—but let’s be real for a second. Between managing your dental team, caring for patients, and running a successful dental practice, your website can feel like just another box to check on your long to-do list. But here’s the...  Read More
Why Choose Identity Dental Marketing for Your New Practice Growth
Launching a new dental practice is exciting, but it also requires more than clinical skill; it requires visibility and trust. That’s where working with the best dental marketing agency makes all the difference. At , we know that building a strong online presence from the start positions you to...  Read More
The Power of One Small Change (E.305)
“Dentists, we have a really sucky job at times. Letting one another know we care can make a world of difference.” – Dr. Chad Johnson Brief Overview: Running a practice, leading a team, balancing family, and trying to maintain your own health can leave little room for anything else. In this...  Read More
Unlocking Practice Growth with the Best Dental Marketing Agency
Choosing the best dental marketing agency is one of the most important business decisions a dentist can make. A strong marketing partner provides more than just a website or ad campaign; it delivers a full strategy designed to grow your practice and help you connect with the patients you want to...  Read More
The Calibration Imperative (E.258)
“Calibration is critical to success because patients pay for trust and predictability.” – Dr. Jackson Bean Brief Overview of the Episode Dental schools are graduating underprepared clinicians. Patients are more informed but also more confused by insurance. Associates often default to PPO rules...  Read More
WHY NAP CONSISTENCY STILL MATTERS FOR LOCAL SEO IN 2025 (AND HOW TO GET IT RIGHT)
When it comes to growing your dental practice in 2025, few things are as frustrating as being invisible online—especially when you know potential patients in your community are searching for the exact dental services you provide. Here’s the kicker: even if you’ve invested in a beautiful , and tried...  Read More
Turning Websites Into Patient Connections (E.304)
“It was what I wanted, and I didn’t even know what I wanted.” – Dr. Crystal Martin Episode Overview: For years, Dr. Crystal Martin avoided updating her website. Every option felt the same: cookie-cutter, uninspired, and disconnected from the heart of her practice. In this episode, she opens up...  Read More
Building Digital Trust Through Backlinks
At , we believe that strong digital visibility is built on trust, authority, and consistency. Backlinks, links from other reputable websites to your own, play a central role in signaling to search engines that your dental practice is credible and valuable. As the best dental marketing agency, we...  Read More
ADA COMPLIANCE FOR DENTAL WEBSITES: WHY IT'S MORE IMPORTANT THAN EVER IN 2025
As the digital world continues to evolve, ensuring that your  is ADA compliant is more critical than ever. The Americans with Disabilities Act (ADA) was created to provide equal access to services and accommodations for individuals with disabilities. While this law originally focused on physical...  Read More
Care Before Coverage (E.257)
  “I’ve got you. That’s all patients want to hear when trust is real.” — Dr. Wade Kifer Brief Overview Dentistry is shifting fast, but connection hasn’t changed. In this episode, Dr. Bruce Baird sits down with Dr. Wade Kifer, a Kois-trained dentist and faculty member with the Clinical...  Read More
Your Patients’ Hidden Gum Score (E.303)
  “You are running a chronic oral wound care center out of your operatories.”  – Dr. Tanya Dunlap Overview What if your patients understood gum disease the same way they understand blood pressure or cholesterol? In this episode, Dr. Tanya Dunlap shares the groundbreaking concept of the “Gum...  Read More
The Latest Offerings from iTero®: iTero Lumina™ and iTero Element™ 5D CPO Scanners
This article was originally published here:  It’s no industry secret that  are a mainstay in dental offices, offering great value to the dentists and professionals that use them. Fast, accurate, and comfortable for patients, iTero scanners can improve workflows and practice efficiency.  This time,...  Read More
TOP TIPS ON HOW TO DESIGN A PEDIATRIC DENTAL WEBSITE THAT BUILDS PARENT TRUST
When it comes to pediatric dentistry, trust is everything. Parents aren’t just looking for a pediatric dentist who can handle their child’s dental care—they’re looking for someone who understands the anxiety, questions, and hopes that come with raising healthy, happy kids. And where do most parents...  Read More
The Dentist Doesn’t Have to Carry It All (E.256)
  “It’s not your fault if they don’t brush, don’t wear their guard, or don’t come in for recare. It is your fault if you never told them.” – Dr. Bruce Baird Brief Overview For years, Dr. Bruce Baird carried every failure on his shoulders. If a crown broke, if a patient developed gum disease,...  Read More
Dealing with Difficult Patients (E.302)
  “Whose problem is this? It’s theirs, not yours.” – Dr. Maggie Augustyn Brief Overview of the Episode Every dentist has faced it: the patient who walks in angry, entitled, or resistant to treatment. In this raw and candid conversation, Dr. Maggie and Dr. Chad share real stories of difficult...  Read More
Building Trust Through Visual Proof
Before and after photos are one of the most effective ways to show the real impact of your dental services. These images communicate authenticity, giving potential patients confidence in your abilities. When paired with the right strategy, they create lasting trust and help your practice stand out...  Read More
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