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How to Handle a Bad Google or Facebook Review – Advice From the Best Dental Marketing Agency
Online reviews can make or break a dental practice’s reputation. In today’s digital-first world, prospective patients often evaluate your Google rating before ever visiting your website. That means a single negative review on Google or Facebook can feel overwhelming. However, with the right...  Read More
Understanding the Minimum Viable Budget for Dental Marketing – Guidance From the Best Dental Marketing Agency
One of the most common questions dental practices ask is: How much should we actually be spending on marketing to see results? The answer isn’t random — it comes down to understanding your minimum viable budget. At Identity Dental Marketing, we define this as the lowest investment required to...  Read More
A bright smile is key at any age. Many people wonder whether getting older affects how well teeth whitening works. The simple response is yes; age can make a change. As we age, the outer layer of the teeth becomes thinner and marks from coffee, tea or smoking and food build up over time. This can...  Read More
Using Patient Reviews to Boost Your SEO Rankings – Strategies From the Best Dental Marketing Agency
In today’s competitive dental market, ranking at the top of Google requires more than strong keywords and a well-designed website. Search visibility is increasingly driven by trust, and one of the most powerful trust signals available to dental practices is patient reviews. At Identity Dental...  Read More
Who is the Best Dental Marketing Agency for SEO? Discover Identity Dental Marketing
If you’re searching for the  to improve your SEO and grow your practice online, the answer often comes down to one key factor: finding a team that truly understands dentistry. SEO is not just about rankings—it’s about helping the right patients discover your practice at the right time. That’s...  Read More
Why Choose Identity Dental Marketing — The Best Dental Marketing Agency for Your Practice
Choosing the  can be the difference between a practice that blends in and one that truly thrives. In today’s competitive dental landscape, dentists need more than generic advertising—they need a marketing partner that understands dentistry, patient behavior, and long-term growth. That’s why so many...  Read More
 Small improvements in your teeth care can make a big difference for you. Even simple steps such as brushing more thoroughly, flossing daily, or using mouthwash can help stop cavities and gum disease. The simple cosmetic fixes, like minor teeth adjustments, can make your smile look better and...  Read More
Local SEO Guide for Dentists: What Works in 2026 and What Doesn’t
Have you already worked with a marketing company on your online presence and SEO, but local results still feel weak?   You’ve updated your website. You’ve claimed your . You may even see impressions going up. Yet you don’t show up consistently in local searches. Nearby competitors appear above...  Read More
The Importance of Social Media for Dentists: Strategies for Success
If you run a dental practice, you have probably noticed a major shift in how current and potential patients look for dental services. People are no longer relying on traditional methods alone. Instead, they turn to their phones, scroll through popular social networks worldwide, and evaluate dental...  Read More
Mastering the Art of Writing Effective Dental PPC Ad Copy for Growth
If you have ever looked at your Google Ads account and wondered why the results feel a little... underwhelming, you are not alone. Writing effective  ad copy can feel confusing, especially when you are already juggling patient care, team management, and everything else that comes with running a...  Read More
How the Best Dental Marketing Agency Tracks SEO Performance
Choosing the  means choosing a team that tracks results that actually matter. SEO success isn’t just about rankings—it’s about turning online visibility into new patients. At Identity Dental Marketing, we focus on data that drives real growth for dental practices. The most important SEO metrics...  Read More
Why the Best Dental Marketing Agency Prioritizes Backlinks in Dental SEO
When searching for the , one of the most important factors to consider is how well they understand SEO beyond the basics. While on-page optimization and keywords matter, backlinks remain one of the strongest signals Google uses to evaluate trust, authority, and relevance. A well-executed backlink...  Read More
How to Choose the Best Dental Marketing Agency for Your Dental Practice
Finding the  isn’t about flashy ads or quick fixes—it’s about choosing a partner that understands dentistry, builds trust with patients, and delivers sustainable growth. Dental marketing requires industry-specific knowledge, ethical strategies, and a long-term mindset. That’s where Identity Dental...  Read More
How the Best Dental Marketing Agency Helps Fee-for-Service Dentists Thrive
Choosing the  is one of the most important decisions a fee-for-service dentist can make. Without insurance-driven volume, your practice depends on visibility, trust, and perceived value. Strategic dental marketing ensures patients understand why your care is worth choosing—and paying for....  Read More
Why Identity Dental Marketing Is the Best Dental Marketing Agency for Growth-Focused Practices
Choosing the  means finding a partner built on trust, accountability, and proven results. At Identity Dental Marketing, we focus on ethical strategies, clear communication, and sustainable growth—never shortcuts or empty promises. Unlike many agencies, we do not outsource or rely on generic website...  Read More
Why the Best Dental Marketing Agency Recommends DIY Video Content for Dental Practices
When searching for the , dental practices are often looking for partners that understand modern, cost-effective strategies that actually drive patient growth. One of the most powerful—and underutilized—tools we consistently recommend is DIY video marketing. Video content builds trust, improves SEO,...  Read More
Why the Best Dental Marketing Agency Optimizes Dental Websites for Voice Search
Choosing the  means working with a team that anticipates how patients search, not just today, but tomorrow. One of the fastest-growing shifts in patient behavior is voice search, with more people using Siri, Google Assistant, and Alexa to find local dental services. Dental practices that fail to...  Read More
Why the Best Dental Marketing Agency Teaches Dentists to “Squeeze the Juice”
, one philosophy consistently separates average growth from exceptional results: maximizing every asset you already have. Grace Rizza, CEO of Identity Dental Marketing, calls this concept “squeezing the juice.” In dental marketing, it means fully leveraging your data, content, patient experiences,...  Read More
Bringing a new baby home is an exhilarating milestone, but it can be tinged with anxiety around the baby’s health. But technology is helping to span the period between hospital discharge and the first pediatrician visit. Advances in remote patient monitoring (RPM) are letting healthcare personnel...  Read More
Dental Marketing in Dallas: Why the Best Dental Marketing Agency Makes the Difference
Choosing the  because of its ability to tailor strategies that align with Dallas-specific demographics and patient search behavior. One of the key advantages of working with the  is understanding how neighborhood dynamics influence patient decisions. Dallas communities such as Uptown, Lakewood,...  Read More
How the Best Dental Marketing Agency Determines the Minimum Viable Budget for Dental Ads
Working with the  means understanding that successful dental advertising isn’t about spending more, it’s about spending enough to generate real results. One of the most important concepts in dental marketing is the minimum viable budget, or the minimum amount a practice must invest in advertising...  Read More
How the Best Dental Marketing Agency Uses Patient Testimonials and Case Studies to Drive Growth
Partnering with the  means understanding that trust, not just visibility, is what converts website visitors into scheduled patients. In dental marketing, patient testimonials and case studies are among the most effective tools for building credibility, showcasing real results, and helping...  Read More
How the Best Dental Marketing Agency Helps Dentists “Squeeze the Juice” From Their Marketing
Working with the  means learning how to maximize the value of every marketing asset you already have. In dental marketing, this concept is often referred to as “squeezing the juice” fully leveraging content so it works across multiple platforms instead of living in just one place. At Identity...  Read More
The Power of Team, Tech, and Time in This Pediatric Practice | Dr. Jackie Wingate | 588
What’s the secret ingredient to happier patients, empowered teams, and tech that works for you in pediatric dentistry? In this episode, Dr. Jackie Wingate lifts the curtain on her transformative journey from rushed, high-volume dentistry to a deeply personal, low-volume approach that puts children...  Read More
How the Best Dental Marketing Agency Helps Dentists Choose the Right SEO Partner
Finding the is one of the most important decisions a dental practice can make. In today’s highly competitive digital landscape, SEO is no longer optional, it directly determines how easily new patients can find, trust, and choose your practice. The right dental SEO partner doesn’t just increase...  Read More
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