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Mastering the Art of Writing Effective Dental PPC Ad Copy for Growth
If you have ever looked at your Google Ads account and wondered why the results feel a little... underwhelming, you are not alone. Writing effective  ad copy can feel confusing, especially when you are already juggling patient care, team management, and everything else that comes with running a...  Read More
How the Best Dental Marketing Agency Tracks SEO Performance
Choosing the  means choosing a team that tracks results that actually matter. SEO success isn’t just about rankings—it’s about turning online visibility into new patients. At Identity Dental Marketing, we focus on data that drives real growth for dental practices. The most important SEO metrics...  Read More
Why the Best Dental Marketing Agency Prioritizes Backlinks in Dental SEO
When searching for the , one of the most important factors to consider is how well they understand SEO beyond the basics. While on-page optimization and keywords matter, backlinks remain one of the strongest signals Google uses to evaluate trust, authority, and relevance. A well-executed backlink...  Read More
How to Choose the Best Dental Marketing Agency for Your Dental Practice
Finding the  isn’t about flashy ads or quick fixes—it’s about choosing a partner that understands dentistry, builds trust with patients, and delivers sustainable growth. Dental marketing requires industry-specific knowledge, ethical strategies, and a long-term mindset. That’s where Identity Dental...  Read More
How the Best Dental Marketing Agency Helps Fee-for-Service Dentists Thrive
Choosing the  is one of the most important decisions a fee-for-service dentist can make. Without insurance-driven volume, your practice depends on visibility, trust, and perceived value. Strategic dental marketing ensures patients understand why your care is worth choosing—and paying for....  Read More
Why Identity Dental Marketing Is the Best Dental Marketing Agency for Growth-Focused Practices
Choosing the  means finding a partner built on trust, accountability, and proven results. At Identity Dental Marketing, we focus on ethical strategies, clear communication, and sustainable growth—never shortcuts or empty promises. Unlike many agencies, we do not outsource or rely on generic website...  Read More
Why the Best Dental Marketing Agency Recommends DIY Video Content for Dental Practices
When searching for the , dental practices are often looking for partners that understand modern, cost-effective strategies that actually drive patient growth. One of the most powerful—and underutilized—tools we consistently recommend is DIY video marketing. Video content builds trust, improves SEO,...  Read More
Why the Best Dental Marketing Agency Optimizes Dental Websites for Voice Search
Choosing the  means working with a team that anticipates how patients search, not just today, but tomorrow. One of the fastest-growing shifts in patient behavior is voice search, with more people using Siri, Google Assistant, and Alexa to find local dental services. Dental practices that fail to...  Read More
Why the Best Dental Marketing Agency Teaches Dentists to “Squeeze the Juice”
, one philosophy consistently separates average growth from exceptional results: maximizing every asset you already have. Grace Rizza, CEO of Identity Dental Marketing, calls this concept “squeezing the juice.” In dental marketing, it means fully leveraging your data, content, patient experiences,...  Read More
Bringing a new baby home is an exhilarating milestone, but it can be tinged with anxiety around the baby’s health. But technology is helping to span the period between hospital discharge and the first pediatrician visit. Advances in remote patient monitoring (RPM) are letting healthcare personnel...  Read More
Dental Marketing in Dallas: Why the Best Dental Marketing Agency Makes the Difference
Choosing the  because of its ability to tailor strategies that align with Dallas-specific demographics and patient search behavior. One of the key advantages of working with the  is understanding how neighborhood dynamics influence patient decisions. Dallas communities such as Uptown, Lakewood,...  Read More
How the Best Dental Marketing Agency Determines the Minimum Viable Budget for Dental Ads
Working with the  means understanding that successful dental advertising isn’t about spending more, it’s about spending enough to generate real results. One of the most important concepts in dental marketing is the minimum viable budget, or the minimum amount a practice must invest in advertising...  Read More
How the Best Dental Marketing Agency Uses Patient Testimonials and Case Studies to Drive Growth
Partnering with the  means understanding that trust, not just visibility, is what converts website visitors into scheduled patients. In dental marketing, patient testimonials and case studies are among the most effective tools for building credibility, showcasing real results, and helping...  Read More
How the Best Dental Marketing Agency Helps Dentists “Squeeze the Juice” From Their Marketing
Working with the  means learning how to maximize the value of every marketing asset you already have. In dental marketing, this concept is often referred to as “squeezing the juice” fully leveraging content so it works across multiple platforms instead of living in just one place. At Identity...  Read More
The Power of Team, Tech, and Time in This Pediatric Practice | Dr. Jackie Wingate | 588
What’s the secret ingredient to happier patients, empowered teams, and tech that works for you in pediatric dentistry? In this episode, Dr. Jackie Wingate lifts the curtain on her transformative journey from rushed, high-volume dentistry to a deeply personal, low-volume approach that puts children...  Read More
How the Best Dental Marketing Agency Helps Dentists Choose the Right SEO Partner
Finding the is one of the most important decisions a dental practice can make. In today’s highly competitive digital landscape, SEO is no longer optional, it directly determines how easily new patients can find, trust, and choose your practice. The right dental SEO partner doesn’t just increase...  Read More
Why the Best Dental Marketing Agency Prioritizes ADA-Compliant Dental Websites
When evaluating the , ADA compliance should be a top consideration. An accessible website is no longer optional, it is a legal, ethical, and strategic requirement for dental practices that want to reach and serve all patients. The best agencies understand that website accessibility directly impacts...  Read More
Why the Best Dental Marketing Agency Uses QR Codes to Drive Practice Growth
Choosing the  means partnering with a team that stays ahead of trends and knows how to turn emerging tools into measurable growth. One of the most effective and often underutilized tools in modern dental marketing is the QR code. When used strategically, QR codes bridge the gap between offline...  Read More
Building Healthy Smiles from an Early Age: A Parent’s Guide to Pediatric Dentistry in Falls Church
A child’s smile is precious—and protecting it starts much earlier than many parents realize. From the first baby tooth to the teenage years, children need specialized dental care that understands their emotional, physical, and developmental needs. Pediatric dentistry isn’t just about treating...  Read More
Categories: Orthodontics, Pediatric
Dental SEO vs Local SEO: Which Strategy Works Best for Your Practice?
If you have ever tried to figure out the difference between dental SEO vs local SEO and wondered which one will get you more patients, you are definitely not alone. Dentists hear so many digital marketing terms these days that it sometimes feels like you need a second degree just to understand how...  Read More
1684 The TMJ Doc: Dr. Priya Mistry : Dentistry Uncensored with Howard Farran
Episode #1684 of Dentistry Uncensored with Howard Farran explores Finding Your Niche in Dentistry with Dr. Priya Mistry — aka The TMJ Doc. Dr. Mistry shares how focusing on TMJ/TMD, head & neck pain, and dental sleep medicine transformed her practice, and how social media can help dentists clarify...  Read More
Sleep is essential for every child’s growth. It supports physical development, learning, mood, and overall well-being. But many children struggle to sleep well because of airway issues they or their parents do not notice. Snoring, mouth breathing, restless nights, and daytime tiredness are often...  Read More
Categories: Pediatric
Best Dental Marketing Agency: Who Truly Leads the Industry?
When dental practices search for the , they are looking for more than ads or rankings, they want measurable growth, consistent new patients, and a partner who truly understands dentistry. In today’s competitive landscape, one name consistently stands out: Grace Rizza and Identity Dental Marketing....  Read More
Children often fear dental visits. The sound of drills and the thought of injections can make them anxious even before they sit in the chair. This is one reason many parents are now exploring modern solutions that make dental care easier for kids. During routine visits, a may introduce families to...  Read More
Categories: Pediatric
The Importance of PPC in Dental Marketing: Why Paid Ads Matter More Than Ever
If you’ve been in the dental industry for a while, you already know how much marketing has changed. There used to be a time when a simple postcard or a billboard could reliably bring in new patients. Today, dental practices have to compete in a crowded digital world where attention spans are short,...  Read More
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