This exploratory session will help you clarify your marketing goals and how to achieve them. If you have not had such a meeting in the last three to six months, now might be the perfect opportunity to evaluate your current strategies: which ones are working, which ones are falling short, and whether your current practice growth is meeting your expectations.
Many people assume an initial strategy session is a dry, one-way sales pitch full of charts and graphs. We don’t believe that approach is a good use of your valuable time. When you sit down with me or one of my associates, we give you the floor. Our team is interested in you and your goals. We will suggest solutions and how to implement them, of course, but our focus is learning about you and your needs.
What to Expect at a Dental Marketing Planning Session
To make the most of an initial planning session, we will ask you a few simple questions:
- How many new patients are you now seeing each month?
- How are your patients finding out about you?
- What is your ideal growth rate for your practice?
In addition to looking at numbers and projections, our team will ask about your competition and identify any roadblocks to success.
Insist on Ethical Marketing
It’s important that your marketing agency prioritizes a high ethical standard. At Identity Dental Marketing, we don’t hard-sell or suggest solutions you do not need. Instead, we offer transparency. If, for example, you choose to optimize your Google Ads, we insist you pay Google directly, not us. We have seen too many situations in which dental marketers are paid directly to garner a specific number of new leads; instead, they send the client reports of all contacts – not just new inquiries – and count them as leads.
What Outcome Can You Expect?
Our planning sessions generally run 25 to 45 minutes via phone or Zoom. Following that call, you’ll walk away with a clear, concise action plan specifically designed for your business. You will gain an immediate understanding of next steps toward practice growth.
The best outcome I can hope for after a session is an “Aha!” moment. I feel incredibly uplifted when someone realizes that their goals are within reach, and clearly see how to get there. There is no greater feeling for me than knowing I have made a difference.
If you have questions about your dental marketing, I invite you to schedule a complimentary session with me at https://identitydental.com/contact/grace.