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Effective Marketing Approaches for Significant Cases
Every dental practice aspires to secure lucrative cases, but the question remains: how can you effectively achieve this goal? Instead of leaving it to chance, take the time to carefully consider your approach. Reflect on a series of key questions that will help shape your marketing strategy....  Read More
Achieving Financial Freedom in Dentistry – Dr. David Phelps: Ep #479
Podcast Episode #479: Achieving Financial Freedom in Dentistry – Dr. David Phelps Episode #479: Dentist Freedom Blueprint Podcast Achieving Financial Freedom in Dentistry – Dr. David Phelps Today I want to share a critical—yet often overlooked—inflection point in career planning that impacts...  Read More
Understanding Your Worth: A Comprehensive Approach
Setting fees for the variety of services you offer can be a daunting task. Fee setting plays a crucial role in the success of your business, yet many find it challenging to navigate. If you're feeling overwhelmed by the process of determining and establishing your fees, fear not—we're here to help....  Read More
6 Strategies to Prevent Burnout During Business Expansion
When you first ventured into entrepreneurship, the thrill of starting something new likely kept you buzzing with excitement, perhaps even causing sleepless nights fueled by anticipation. However, as the years pass, that initial fervor may transform into a more subdued sense of satisfaction with...  Read More
Teach Your Patients the Value of Keeping Their Scheduled Appointments
Understanding the Root Cause Patients missing appointments can be attributed to various factors, but it ultimately boils down to ownership. Practice owners must take responsibility for addressing and resolving the issue. Two Levels of Leadership Managing appointment no-shows involves not only...  Read More
Insights into the Most Powerful Business Advice You've Encountered
Everyone’s a critic. It’s easy to find advice from those around you, but the real difficulty lies in discerning what guidance is truly invaluable. Sometimes, the guidance you need impacts you immediately. For me, the best advice I have been given happened on two occasions, at two very different...  Read More
Strategies for Identifying Your Target Market
When determining your target market, begin by understanding your unique qualities and identity. Once you have a clear grasp of this, take the time to envision the type of patients you aim to attract. For instance, if you're a dentist passionate about delivering top-notch cosmetic dentistry,...  Read More
Shifting Perspective – From Building a Practice to Selling It – Rick and Cindy Ostler: Ep #478
Podcast Episode #478: Shifting Perspective – From Building a Practice to Selling It – Rick and Cindy Ostler Episode #478: Dentist Freedom Blueprint Podcast Shifting Perspective – From Building a Practice to Selling It – Rick and Cindy Ostler Today’s conversation is with Freedom Founders...  Read More
Winning Strategies for Attracting New Patients: 6 Key Elements
Strategies for Dental Practice Growth Are you standing at the crossroads between sustained, powerful growth and another quiet month? Marketing your dental practice successfully demands a critical examination of the strategies and systems you employ daily, whether online, over the phone, or...  Read More
Winning Strategies for Attracting New Patients: 6 Key Elements
Strategies for Dental Practice Growth Are you standing at the crossroads between sustained, powerful growth and another quiet month? Marketing your dental practice successfully demands a critical examination of the strategies and systems you employ daily, whether online, over the phone, or...  Read More
Enhancing Team Productivity and Efficiency
Navigating the complex landscape of dental practice ownership often entails confronting myriad challenges and frustrations. From juggling administrative duties to delivering top-notch patient care, the demands can be daunting. As someone who has weathered their fair share of trying days, I...  Read More
Is This the Time to Sell or Not? – Brannon Moncrief: Ep #477
Podcast Episode #477: Is This the Time to Sell or Not? – Brannon Moncrief Episode #477: Dentist Freedom Blueprint Podcast Is This the Time to Sell or Not? – Brannon Moncrief Brannon Moncrief, CEO of McLerran & Associates and expert in DSO transactions, is back for another episode. Today he...  Read More
Internal Marketing Strategy: Focusing on Your Current Patient Base
Dentists often focus on attracting new patients, sometimes overlooking the loyal patient base already in their care. This oversight is akin to not seeing the forest for the trees. Internal Marketing: Understanding Its Essence  When we think of marketing, we typically envision advertisements,...  Read More
End the Pattern of Losing Cases!
You provide an array of services tailored to your patients' needs, aiming to offer both convenience and revenue growth. However, despite these efforts, your patient acceptance rates remain low. The culprit? Likely your marketing strategy. The Issue:  Rather than offering personalized materials, you...  Read More
Mastering the Art of Building Lasting and Fulfilling Relationships
Have you encountered individuals who find it challenging to admit their mistakes? Whether driven by fear of consequences or a reluctance to accept fallibility, this failure to apologize poses a significant obstacle to business development. Acknowledging errors is inherently difficult;...  Read More
Transform Your Mindset to Enhance Positivity Within Your Practice
At Identity Dental Marketing, where we extensively engage with dentists, a recurring sentiment we encounter is the pervasive belief that people aren't particularly interested in dental care. This perception, when internalized, has a pronounced adverse effect on various facets of practice...  Read More
5 Techniques to Stay Inspired and Driven at Work
Remember Why You're Here Reflect on the purpose behind your work. As dentists, you play a crucial role in transforming lives through improved oral health. Each day presents an opportunity to make a positive impact; reminding yourself of this can fuel your motivation to excel in your tasks. Break it...  Read More
Unveiling Your Achievements: How Are You Celebrating?
Whether you're managing a single dental practice or overseeing a global enterprise like Amazon, the focus remains on continuous improvement and growth. Embracing this aspect of entrepreneurship is essential for building successful businesses. In my speaking engagements, within my own business, and...  Read More
Embracing the Power of the Social 7: A Guide to Authentic Engagement
In the bustling realm of social media, where every click and comment counts, building a meaningful presence requires more than just sporadic posting. It demands consistency, creativity, and genuine interaction. In this digital age, where connections are forged through screens, mastering the art of...  Read More
Enhancing Patient Scheduling: Three Guidance Insights for Dental Receptionists
Your dental marketing campaign is generating considerable interest, evident in the volume of calls reaching your practice. Yet, despite this activity, your appointment calendar remains far from capacity. There are several common reasons why potential patients may hesitate to schedule, and...  Read More
Building Wealth and Teaching Financial Wisdom to the Next Generation (Part 2) – Anna Kelley: Ep #476
Podcast Episode #476: Building Wealth and Teaching Financial Wisdom to the Next Generation (Part 2) – Anna Kelley Episode #476: Dentist Freedom Blueprint Podcast Building Wealth and Teaching Financial Wisdom to the Next Generation (Part 2) – Anna Kelley Welcome back to the second half of my...  Read More
Unlocking Success: Essential Traits for Dental Practice Leadership
Consistency in your dental practice's leadership and business practices is paramount for sustained success, even if you have a stellar team, advanced technology, and a strong community reputation. Without consistency, you're neglecting a crucial element in achieving dental practice excellence. ...  Read More
Are Your Dental Google Ads Campaigns Fully Optimized?
Google Ads, born as AdWords in 2000, has evolved significantly since its inception. While it continues to serve as a platform for businesses to vie for visibility in Google search results, its capabilities now extend far beyond mere bidding. With a plethora of nuances, refinements, and robust...  Read More
Tips for Increasing Social Media Engagement with Facebook Live
Facebook Live emerges as a highly potent and effective tool for bolstering awareness surrounding your dental practice. Its dynamic nature fosters prolonged engagement, surpassing the typical lifespan of a standard post. Furthermore, it offers a distinct opportunity to impart knowledge to patients,...  Read More
Why Marketing Agencies Prefer Your Ad Spend to Flow Through Their Channels: Unveiling Three Key Reasons
Marketing agencies often have a preference for steering your financial resources through their own channels rather than directly allocating them to platforms such as Google Ads or Facebook. This inclination is driven by several underlying factors that warrant exploration. Firstly, when marketing...  Read More
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