Podcast/Blog Posts

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Joseph Hogan, CEO of Align Technology : Dentistry Uncensored w/ Howard Farran #1720
In this episode, Howard Farran sits down with Joseph Hogan, President and CEO of Align Technology — the company behind Invisalign and the iTero scanner. Hogan brings an extraordinary executive background to the conversation, having led ABB, a $40 billion global automation company, and spent 25...  Read More
The American Sleep and Breathing Academy - Part 3 : Dentistry Uncensored w/ Howard Farran #1718
In this four-guest roundtable — part three of the show's airway and sleep series — Howard Farran brings together a genuinely multidisciplinary panel: Patrick McKeown, an internationally recognized breathing expert, author of eleven books, and creator of MyoTape and the modern Buteyko approach; Dr....  Read More
Schema Markup for Dental Websites: The Hidden Code That Makes AI Trust You
There's a good chance your  has a problem you can't see. Not a broken link. Not a slow load time. Not a missing page. Something invisible — literally invisible to anyone looking at your website the normal way. But to AI tools like ChatGPT, Google's AI Mode, and Perplexity, this invisible layer is...  Read More
Google Ads or Meta for Implants? Match the Channel to Patient Intent
Dental practices often ask the same question before launching an implant campaign: Should we use Google Ads or Meta? The answer is rarely that one platform is universally better. Google and Meta reach patients at different moments. They create different types of enquiries, require different...  Read More
Why Good Implant Leads Still Fail to Book
A practice can generate relevant implant enquiries, speak with patients who have genuine treatment needs, and still end the month with an almost empty consultation diary. When this happens, marketing is often blamed first. The ads must be attracting the wrong people. The platform must have changed....  Read More
Top Intraoral Scanner Manufacturers Shaping the Future of Dentistry
SHENZHEN CITY, GUANGDONG PROVINCE, CHINA, February 12, 2026 -- Digital dentistry has moved from a futuristic concept to an everyday reality in dental practices worldwide. At the center of this transformation sits intraoral scanning technology, which has fundamentally changed how dentists capture...  Read More
Why the Best Dental Marketing Agency Adapts SEO Strategies to Google Algorithm Updates
When dental practices search for the best dental marketing agency, they need a team that understands how Google's constantly evolving search algorithms affect online visibility. Google releases thousands of updates each year, including major core updates that can impact search rankings, local...  Read More
What AI Already Does in Orthodontic Planning, and What It Still Needs From You
What the treatment planning process looks like from the inside. Today, we’re not discussing the use of artificial intelligence in orthodontic software. AI is already there and has been for a long time. But which parts of the planning process has technology actually taken over, and which parts...  Read More
Categories: Orthodontics
Why the Best Dental Marketing Agency Builds SEO Strategies for New Dental Practices
When launching a new office, one of the biggest challenges is getting found online. Dental practices searching for the best dental marketing agency need more than a beautiful website—they need a comprehensive SEO strategy that helps them rank in Google, attract qualified patients, and build...  Read More
Why Most Dental Service Pages Are Invisible to ChatGPT (And the Fix Takes 30 Minutes)
 is quickly becoming just as important as traditional dental SEO, especially as patients use ChatGPT and Google AI tools to research treatments before they ever visit your website. Let's say a potential patient opens  tonight and types: "Who offers Invisalign in [your city] and can tell me how long...  Read More
How the Best Dental Marketing Agency Builds a Winning Content Marketing Strategy
When dental practices search for the best dental marketing agency, they often ask how they can consistently attract new patients without relying solely on paid advertising. One of the most effective long-term solutions is content marketing. A strategic content marketing plan helps dental practices...  Read More
How the Best Dental Marketing Agency Uses QR Codes to Increase Patient Engagement
When dental practices search for the best dental marketing agency, they often focus on SEO, Google Ads, and website design. While those services remain essential, small innovations can also create meaningful improvements in the patient experience. One of the simplest yet most effective tools...  Read More
Is Invisalign Ever Right For Children?
Younger children may be suitable for Invisalign First if they have a mix of baby and adult teeth, while older children and teenagers with mild to moderate orthodontic problems may also benefit from treatment.  Invisalign aligners are removable, children need to wear them for around 20 to 22 hours...  Read More
Categories: Orthodontics
How Does ChatGPT Actually Pick Which Dentist to Recommend? (The 5 Signals That Matter)
  ChatGPT dentist recommendations can feel a little mysterious. If you've ever typed your city into ChatGPT and asked it to recommend a dentist and your practice didn't come up, you've probably had the same reaction most dentists have: Why them and not me? It feels a little arbitrary. Maybe even...  Read More
Why the Best Dental Marketing Agency Prioritizes ADA-Compliant Websites
When dental practices search for the best dental marketing agency, they often focus on SEO, Google Ads, and patient acquisition. While these services are essential, one critical component of long-term success is frequently overlooked: website accessibility. An ADA-compliant website not only helps...  Read More
Why the Best Dental Marketing Agency Prioritizes SEO for New Dental Practices
Launching a new dental practice requires more than excellent clinical care and a beautiful office. In today's digital-first environment, patients often begin their search for a dentist online. This is why many practice owners look for the best dental marketing agency to help establish a strong...  Read More
The American Sleep and Breathing Academy - Part 1 : Dentistry Uncensored w/ Howard Farran #1709
In this two-hour roundtable recorded at a global airway, breathing, and sleep conference, Howard Farran sits down with three of the field's most passionate voices: Dr. Toshi Hart, Diplomate and President-Elect of the American Sleep and Breathing Academy; Dr. Kimberly Ann Meyer, current President...  Read More
How the Best Dental Marketing Agency Uses Patient Reviews to Strengthen SEO
When dental practices search for the best dental marketing agency, they often focus on services such as SEO, Google Ads, website design, and social media marketing. However, one of the most powerful tools for improving search visibility and attracting new patients is often already within a...  Read More
Why the Best Dental Marketing Agency Focuses on Content Marketing to Attract and Retain Patients
When dental practices search for the best dental marketing agency, they often focus on SEO, Google Ads, and website design. While these elements are important, one of the most powerful tools for long-term growth is content marketing. High-quality content helps dental practices attract new patients,...  Read More
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