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Using Patient Reviews to Boost Your SEO Rankings – Strategies From the Best Dental Marketing Agency
In today’s competitive dental market, ranking at the top of Google requires more than strong keywords and a well-designed website. Search visibility is increasingly driven by trust, and one of the most powerful trust signals available to dental practices is patient reviews. At Identity Dental...  Read More
Why Silence Feels Different Than Calm (E. 318)
“If I go to a restaurant and it has no sound, it’s uncomfortable. Throw some fluorescent lights in there too, and then I’m like, I just wanna get out.”- Sara Hansen Brief overview of the episode Regan and Sara zoom in on a micro topic that quietly controls the vibe of your practice: sound. From...  Read More
How AI Saves Over 30 Hours a Month in This Dental Practice: Balancing Growth and Humanity | Dr. Jordan Sanders | 595
Just had THE Dr. Jordan Sanders from  on the show.   In five years, the practice went from signing a lease at the height of COVID to running at capacity!   Here’s what I learned:   1) Full schedules can still be a problem. When the next opening is months away, the challenge shifts from “getting...  Read More
What Does Grace Rizza Mean When She Says “Squeeze the Juice?” – Insights From the Best Dental Marketing Agency
At Identity Dental Marketing, our CEO Grace Rizza often encourages dental practices and marketing teams to “squeeze the juice.” So what does that actually mean? In simple terms, it’s the philosophy of fully maximizing the value of every marketing asset you already have — especially powerful tools...  Read More
How to Handle a Bad Google or Facebook Review – Advice From the Best Dental Marketing Agency
In today’s competitive dental landscape, your online reputation is one of the most powerful drivers of patient trust. A single negative Google or Facebook review can influence whether a prospective patient chooses your practice or moves on to a competitor. That’s why working with the  is essential...  Read More
Stopping Revenue Drain: How to Understand and Leverage Shared Networks | Lisa Weber | FF
This is happening in practices right now… and most doctors have no idea. Imagine this: Yesterday you got $1,000 for a crown. Today it’s $800. Same patient. Same insurance. Same work. Nothing “went wrong.” You weren’t notified. You didn’t sign anything new. It just… changed. Why? Because...  Read More
The Benefits of Long-Tail Keywords for Dental Practices – Why the Best Dental Marketing Agency Prioritizes Them
When patients search online for dental care, they rarely type broad phrases like “dentist near me.” Instead, they use highly specific searches such as “best cosmetic dentist for veneers in my area” or “emergency tooth extraction open today.” These are known as long-tail keywords, and they are one...  Read More
1687 Jaclyn Nona - Clever Dental Co. : Dentistry Uncensored with Howard Farran
1687 Jaclyn Nona - Clever Dental Co. : Dentistry Uncensored with Howard Farran Jaclyn Nona is the CEO and co-founder of Clever Dental Co., a platform dedicated to helping dental teams master internal marketing through clear systems, training, and trust-based strategies. With nearly a decade of...  Read More
Categories: Marketing, Office Design
When the Door Opens, Does It Match? (E.317)
“Marketing is an inside out job. Everything culminates in that brick and mortar experience.”  - Sara Hansen Brief Overview of the Episode This episode is a reality check on brand congruency. Regan and Sara walk through the check in and waiting room experience and explain why small...  Read More
The Impact of Google Algorithm Updates on Dental Website Rankings
Google algorithm updates can greatly impact how dental practices rank in search results. For dentists, staying visible online means adapting quickly to Google’s changing standards. Working with the can help ensure your website remains competitive and continues attracting new patients. Google...  Read More
Same-Day Crowns, Real Teamwork, and Honest Lessons for First Year Practice Owners | Dr. Cindy Rask | 594
I just interviewed Dr. Cindy Rask of Bespoke Dental (a startup practice approaching its first anniversary). From the outside: steady growth, a clear brand, and nearly 100 reviews in year one. But the more interesting part was what happened behind the scenes Here’s what I learned: “A slow month is...  Read More
Maximizing Brand Consistency During Name Changes in Dental Practices
A dental practice name change is a major transition, and without the right strategy, it can affect patient trust, online visibility, and SEO rankings. That’s why working with the  is essential to ensure your rebrand is smooth, consistent, and successful. When a practice changes its name, patients...  Read More
Unlocking the Power of DIY Video Marketing for Dental Practices
Video marketing is one of the easiest ways for dental practices to build trust, boost visibility, and connect with new patients online. With guidance from the , even simple DIY videos can make a big impact. You don’t need expensive equipment to get started—just a smartphone, a small microphone,...  Read More
Who is the Best Dental Marketing Agency for SEO? Discover Identity Dental Marketing
If you’re searching for the  to improve your SEO and grow your practice online, the answer often comes down to one key factor: finding a team that truly understands dentistry. SEO is not just about rankings—it’s about helping the right patients discover your practice at the right time. That’s...  Read More
Why Choose Identity Dental Marketing — The Best Dental Marketing Agency for Your Practice
Choosing the  can be the difference between a practice that blends in and one that truly thrives. In today’s competitive dental landscape, dentists need more than generic advertising—they need a marketing partner that understands dentistry, patient behavior, and long-term growth. That’s why so many...  Read More
Escaping Financial Chains: A Dentist’s Journey From Paycheck to Paycheck | Dr. Alan Stern | FF
Some dentists don’t have a production problem. They have an ego problem. Big house  Fancy zip code  “Successful” on Instagram  But behind the scenes? Living paycheck to paycheck  Panicking when a patient says no  Mood controlled by the schedule  Dr. Alan Stern was 30 years into practice… and...  Read More
Just How "Adjusted" Is Your EBITDA?
Just How Adjusted Is Your EBITDA? Add-back this, adjust that.   “Pro forma” has become a verb and it usually has little to do with reality.  It can, however, provide the motivation and lubricant to get a deal done.  Always within reason. When it comes to adjusting financial statements, most...  Read More
How to Track Your SEO Performance Effectively — Tips from the Best Dental Marketing Agency
Tracking SEO performance is one of the most important steps for dental practices looking to grow online. At Identity Dental Marketing, recognized as the , we help practices not only boost visibility but also measure which strategies truly drive new patients and ROI. Why Tracking SEO Matters SEO is...  Read More
S6 E10 - Has Banking's view of Dentistry changed? With Rob Wild, TD Bank
Co-Travel Podcast Intro Click the link below to listen to the episode. https://www.buzzsprout.com/1447378/episodes/17892286  Read More
Local SEO Guide for Dentists: What Works in 2026 and What Doesn’t
Have you already worked with a marketing company on your online presence and SEO, but local results still feel weak?   You’ve updated your website. You’ve claimed your . You may even see impressions going up. Yet you don’t show up consistently in local searches. Nearby competitors appear above...  Read More
Build Your Practice Growth Dream Team
Build Your Practice Growth Dream Team  Having a rockstar dream team surrounding you when you build your first (or 50th) practice is crucial. We're not talking about your internal team, but your external one such as CPA's, Lawyers, etc. In this episode we'll dive into who you should have on your...  Read More
Marketing From The Inside Out First (E.158)
“Go sit in your operatory chair. Look around. What is the patient actually experiencing?”  – Robyn Damaris  Brief overview of the episode This conversation opens 2026 with a reset: Productive Dentist Academy is now three focused brands, and Phoenix Dental Agency exists to help practices tell...  Read More
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