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Your robots.txt welcomes AI crawlers. Your server may be turning them away anyway.
Short answer: of 499 U.S. dental practice websites whose robots.txt explicitly allows AI crawlers, 14.4% were refused by their own server anyway when we asked for the homepage as an AI crawler on 22 July 2026. Sixty-nine of those sites returned an outright block status such as 403 or 429, and three...  Read More
Dr. Paul Homoly : Dentistry Uncensored w/ Howard Farran #1724
In this episode, Howard Farran sits down with Dr. Paul Homoly, one of the profession's foremost authorities on treatment acceptance and the new patient experience. After 20 years in clinical reconstructive dentistry, Paul devoted the following decades to building what many consider the most...  Read More
How the Best Dental Marketing Agency Adapts to Google Algorithm Updates
Google is constantly evolving, and those changes can directly impact how easily prospective patients find your dental practice online. Search rankings that perform well today can shift as Google updates how it evaluates websites, content, local businesses, and user experience. The best dental...  Read More
How the Best Dental Marketing Agency Uses SEO to Grow New Dental Practices
Opening a new dental practice is exciting, but attracting a consistent flow of patients can be one of the biggest challenges. Even an incredible dentist with a beautiful office can struggle to grow if prospective patients can't find the practice online. That's why search engine optimization (SEO)...  Read More
How the Best Dental Marketing Agency Uses Patient Testimonials to Build Trust
When prospective patients are choosing a dentist, hearing about another patient's experience can be incredibly influential. Patient testimonials and case studies provide authentic social proof, allowing people to see the quality of care, results, and experience they may receive from a dental...  Read More
How the Best Dental Marketing Agency Builds a Winning Content Strategy for Dentists
Content marketing is one of the most valuable tools dental practices can use to improve online visibility, educate prospective patients, and build long-term trust. However, successful content marketing requires much more than occasionally publishing a blog or posting on social media. The best...  Read More
How the Best Dental Marketing Agency Uses AI to Improve Patient Engagement
Artificial intelligence is changing the way dental practices communicate with prospective and existing patients. From faster lead follow-up to personalized communication and appointment support, AI can make everyday interactions more efficient without eliminating the human connection patients...  Read More
Why Starting A New Website Can Hurt Your SEO
Before You Replace Your Website, Protect What You've Already BuiltMany medical and dental practices eventually reach a point where their website feels outdated. Maybe the design no longer reflects the professionalism of the practice, navigation has become frustrating, or competing offices appear to...  Read More
Relationship-Based Dentistry: Treat the Person, Not the Tooth | Dr. Brett Kessler | 619
Dr. Brett Kessler built one of the country's most respected fee-for-service practices by believing the opposite.Former President of the American Dental Association. Ironman finisher. Recovery advocate. Practice owner.Yet one of the biggest lessons from this conversation had nothing to do with...  Read More
The Best and Smartest Way To Fill Holes in Your Schedule
The Best and Smartest Way To Fill Holes in Your ScheduleKiera shares three approaches that will help you consistently and quickly fill your schedule on a daily basis: maximizing your current patients, creating the perfect handoff, and building consistent marketing.Episode resources:. And as always,...  Read More
How the Best Dental Marketing Agency Helps Dental Practices Build Lasting Patient Loyalty
Attracting new patients is important, but retaining them is what creates long-term success. Patient loyalty leads to higher lifetime value, stronger referral networks, more positive online reviews, and a healthier, more predictable practice. That's why the best dental marketing agency focuses not...  Read More
How the Best Dental Marketing Agency Helps Dental Practices Turn Negative Reviews into New Patient Opportunities
Every dental practice will eventually receive a negative online review. While it can feel discouraging, one unfavorable review doesn't define your reputation. In fact, how your practice responds often leaves a stronger impression than the review itself. The best dental marketing agency understands...  Read More
How the Best Dental Marketing Agency Helps Dentists Earn More Google Reviews
Online reviews have become one of the most influential factors in a patient's decision when choosing a dentist. Before scheduling an appointment, many people search Google to compare practices, read patient experiences, and evaluate overall reputation. That's why the best dental marketing...  Read More
How the Best Dental Marketing Agency Uses Local SEO to Help Dental Practices Dominate Their Market
For dental practices that want to consistently attract new patients, local search engine optimization (SEO) is one of the most effective long-term marketing investments available. When someone searches for a "dentist near me" or "family dentist in [city]," appearing at the top of Google's local...  Read More
Why the Best Dental Marketing Agency Recommends SSL Certificates for Every Dental Website
For dental practices looking to build trust online, website security is no longer optional—it is essential. One of the simplest yet most important ways to protect your website and improve your digital presence is by installing an SSL (Secure Sockets Layer) certificate. The best dental marketing...  Read More
Your Marketing Isn't Broken. Your Front Desk Is.
A marketing report lands in your inbox, and it looks great. Clicks are up. Cost-per-lead is down. Somebody on the marketing side is clearly earning their keep. Then you open next week's schedule, and it has the same gaps it's always had. Same hygiene holes, same quiet Thursday afternoon.So you do...  Read More
Episode 43: Thomas Passalacqua on Dental Executive Coaching & Professional Clarity
Dental executive coaching is still one of the most underused resources in dentistry — for practice owners, associates, and dental leaders alike. In this episode of The Technology Evangelist Podcast, host Dr. John Flucke sits down with ICF-certified executive coach and founder of Ascend Professional...  Read More
From NFL Setbacks to Laser Focus: Control What You Can | Aaron Boone | FF
He was cut.An hour later, everything changed.Most leaders would call it luck.Watch here:   Read More
Categories: Marketing
Why the Best Dental Marketing Agency Is Watching How Patients Use ChatGPT to Find Dentists
Are patients really using AI search for dentists? Fair question. And honestly, a healthy one to ask.Every few years, a new marketing trend comes along and someone tells dentists they need to completely change their strategy or get left behind. Social media was going to replace everything. Then...  Read More
Episode 42: Dr. Adam Hodges on Composite Veneer Technology and Digital Dentistry
Composite veneer technology is changing what general dentists can deliver — making esthetic dentistry faster, more predictable, and more accessible for patients than ever before.In Episode 42 of The Technology Evangelist Podcast, sponsored by Medidenta Digital Solutions, Dr. John Flucke sits down...  Read More
Case Acceptance: How Dentists Earn Patient Trust Without Pressure | Dr. Sasha Rutnam | 618
The founder of a practice with 30+ years of experience, four generations of patients, and referrals that travel five hours shared something unexpected.She believes most dentists blame low case acceptance on the wrong thing.Not fees. Not marketing. Not even clinical skill.The conversation.Here's...  Read More
Should you buy a dental practice or start one from scratch?
This is the first question most dentists face when they're ready to own a practice. Ask the ones who've already been through it, and you'll get two very different answers: half will tell you buying an existing practice was one of the best decisions they ever made. The other half swear by starting...  Read More
The best free dental marketing strategies, according to real dentists
If you're a dentist who put money into creating an office that feels welcoming and modern, and you've hired a great team, but you're still not seeing the number of patients you feel like you should be seeing, you're probably going to look into how you can promote your dental clinic. You go online...  Read More
Episode 41: Dr. Namrata Upadhyay on Dental Career Expansion & MedTech Innovation
Dental career expansion is creating new opportunities for dentists and hygienists looking beyond the traditional operatory — and Dr. Namrata Upadhyay is helping lead that movement globally. In Episode 41 of The Technology Evangelist Podcast, sponsored by Medidenta Digital Solutions, host Dr. John...  Read More
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