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Phenomenon Studio's Healthcare UX Breakthrough: How MyWisdom Secured $1.3M by Redesigning Digital Aging
Inside our 's approach to medical web design that actually saves lives—and attracts serious investment What You'll Learn     How accessibility-first design helped MyWisdom raise $1.3M in pre-seed funding within 5 months of our engagement     Why 68% of healthcare apps fail user adoption...  Read More
How to Capture the Best Before and After Photos for Your Website
Visual content plays a powerful role in attracting new patients and building credibility for dental practices. One of the most effective ways to demonstrate the quality of your work is through compelling before and after photos. These images highlight real transformations while helping prospective...  Read More
Did Healthcare Forget How to Care?
Somewhere along the way, healthcare stopped being designed around patients and started being designed around systems. Patients feel it. Clinicians feel it. And deep down, we all know something isn’t working. In this episode, Dr. Bryan Laskin breaks down what happened and how we Take Back Care by...  Read More
    What You'll Learn - Why the way patients search for dentists has fundamentally changed, and why it's not your fault your phone isn't ringing like it used to. - What an AI SEO audit is and why every dental practice needs one to stay competitive in 2026 and beyond. - A simple, step-by-step...  Read More
Categories: Marketing
How to Set Up a Fully Optimize Google Business Profile for a Dental Practice (The Complete Ranking Guide)
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Yelp vs Google Reviews for Dental Practice: The One Most Dentists Are Ignoring
Which Platform Do Patients Actually Use to Find a Dentist? The numbers aren't close. About 66% of patients use Google to research dental providers before booking. Yelp sits at roughly 35%. And Google reviews directly influence where you appear in the Map Pack — the three local results that capture...  Read More
When NOT to Be a Problem Solver as a Dental Leader | Shane Simmons | FF
What if the real reason your practice isn’t growing… is you? Not your team. Not your patients. Not your location. You. Here’s an uncomfortable truth: Every time your team comes to you with a problem… and you immediately give them the answer… You just trained them to stop thinking. And now? ...  Read More
Using Patient Testimonials and Case Studies in Dental Marketing
In the competitive world of dental marketing, patient testimonials and case studies play a powerful role in influencing how prospective patients perceive a practice. Authentic feedback and real success stories help build trust, demonstrate results, and create meaningful connections with potential...  Read More
SEO vs Google Ads for Dental Practices: The Strategy Most Dentists Get Backwards
If you've been searching for a straight answer on SEO vs Google Ads for dental practices, this is the only breakdown you need. This post covers how each channel works, what it actually costs, which one gets patients faster, how to run Google Ads without wasting budget, and the exact hybrid...  Read More
Google Deleted Your Dental Practice Reviews — Here's Exactly What to Do
When a dental practice has Google reviews deleted, there is no email, no warning, and no explanation anywhere in the dashboard. One morning the count is 94. The next it is 71. The rating has slipped and nothing on the screen tells you why. This guide covers the exact steps to recover deleted...  Read More
How Dental Practices Deal With Bad Reviews (HIPAA Safe)
How Dental Practices Deal With Bad Reviews Without Violating HIPAA When a 1-star rating drops, your immediate instinct is to defend your clinical work. But knowing exactly how dental practices deal with bad reviews separates growing clinics from those facing massive HIPAA fines and suspended Google...  Read More
What Does Grace Rizza Mean When She Tells Someone to Squeeze the Juice?
In dental marketing, the phrase “Squeeze the Juice” reflects a powerful mindset about maximizing every opportunity for growth. Grace Rizza, founder of Identity Dental Marketing, uses this expression to describe the importance of getting the most value possible from every marketing effort. Rather...  Read More
Essential Mobile SEO for Dental Practices
Essential Mobile SEO for Dental Practices The way patients find dental services has changed, and it continues to change fast. Today, most prospective patients are pulling out their phones and searching for a local dentist, reading online reviews, or checking a dental practice’s website before ever...  Read More
Why Closure Creates Loyalty (E.321)
“If I received a bouquet of flowers, or I received a card in the mail, or I received a video in my email inbox congratulating me on completing the journey, that would blow my mind.” – Regan Robertson Brief Overview of the Episode This episode focuses on post-appointment communication protocol...  Read More
Elevate Your Dental SEO Strategy with AI and Identity Dental Marketing
As digital marketing continues to evolve, artificial intelligence (AI) is transforming how dental practices approach Search Engine Optimization (SEO). By leveraging advanced data analysis and machine learning, dental practices can better understand patient behavior, improve online visibility, and...  Read More
Going Fee-for-Service in Manhattan: Bold Practice Moves in a Tough Market | Dr. Fatina Shtivelman | 600
I just had the founder of a boutique pediatric dental practice in Manhattan on the podcast: FaTina Shtivelman From the outside, it looks like clarity and control. Behind the scenes, it was years of second-guessing, empty schedules, hiring mistakes, and rebuilding the business model entirely. ...  Read More
Effective Use of QR Codes in Dental Marketing
In the fast-paced world of dental marketing, staying connected with patients and making information easily accessible is crucial. One innovative tool gaining traction among dental practices is the use of QR codes. These quick response codes serve as a bridge between the physical and digital worlds,...  Read More
Greater Washington DC: Top 5 Best Areas to Open a Practice in 2026
Greater Washington DC: 5 Areas to Open a New Dental Practice in 2026 Episode Transcript: Greater Washington DC isn’t just one city—it’s a dynamic metro area spanning parts of Maryland, Virginia, and the District itself. With a population of roughly 6.4 million and steady growth driven by...  Read More
The Bryan Laskin Podcast Episode 191: Stop Revenue From Walking Out Your Door
The real decision isn’t made in the chair, it happens after the patient leaves. In this episode, Dr. Bryan Laskin breaks down one of the most overlooked growth levers in dentistry: the post-visit window. While most practices focus on chair time and production, the real decision-making happens...  Read More
Mastering Mobile Optimization to Enhance Your Dental Practice’s Online Presence
In the competitive world of dental marketing, having a fully responsive and mobile-optimized website is no longer a luxury—it’s a necessity. As more patients rely on smartphones to search for dental services, the importance of an easy-to-navigate, mobile-friendly site cannot be overstated. Identity...  Read More
How to Rank #1 on Google in 60 Days (And Why Most Dental Practices Never Do in Years)
Three days ago, I published the previous post in this series on Dentaltown. As of today it's on Page 1 of Google, outranking articles from sites with Domain Authority scores 17 to 37 points higher. I wrote it using the exact method below. Keep that in mind as you read. Let me say the quiet...  Read More
Why Your Dental Website Gets Traffic But No Calls (The Conversion Problem Nobody Talks About)
You did everything right. You invested in SEO. You show up on Google. People are visiting your website — you can see it in the analytics. And yet the phone isn't ringing any more than it did before. The appointments aren't coming. The traffic is real, but it's leaving without doing anything. Most...  Read More
Hidden Costs of Saving: Why Spending on Staff Early Is Essential for Your Startup’s Growth | Dr. Brandon Prior | FF
When you first opened your practice… did you tell yourself this? “I’ll just do hygiene for now…” “I’ll save money…” “I’ll wait until I feel ready…” Because that exact thinking is what can quietly keep you stuck.   You’re in the op doing a prophy… Meanwhile: • A bigger case walks out untreated •...  Read More
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