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When Is a Full Rebrand Worth It for a Boutique Cosmetic Practice? | Dr. Brittany Dickinson | 628
“The most dangerous vendor isn’t necessarily a bad vendor. It’s a vendor whose work you don’t know how to verify.”This came up in my conversation with Dr. Brittany Dickinson and I think it’s worth every practice owner thinking about.Brittany had an established website that had ranked extremely well...  Read More
This Is the Blueprint For Profitable Practices
Introducing the Dental A-Team YES Operating System — a framework created after looking at thousands of practices to help you have predictable growth, profitability, and freedom. Hear from Kiera about why this approach will change the way you do dentistry (and improve the way you live your life).The...  Read More
Firegang Dental Marketing: Website Design Tips That Improve SEO and Google Ads Results
A dental practice website should do much more than look professional. It should help potential patients find your practice, understand what you offer, and take the next step toward scheduling an appointment.At  to uncover opportunities to improve your marketing, attract more patients, and create...  Read More
Why Your Dental Marketing Isn’t Working (and How to Fix It!)
Kiera is joined by Sean Hamel, CEO of. Guys, go make today the best day. Sean, thank you for being on the podcast. Truly appreciate you being here. Of course. Sean Hamel (37:50)Thank you, Kiera. Appreciate you. Kiera (37:52)Of course. And for all of you listening, thank you for listening. And I'll...  Read More
How Patient Reviews Can Improve Your Dental Practice’s SEO
Patient reviews have become an important part of how people choose a dentist. Before scheduling an appointment, potential patients often look at Google reviews, ratings, testimonials, and other feedback to understand what they can expect from a practice.A strong collection of authentic patient...  Read More
How Local SEO Can Improve Your Dental Practice’s Visibility
When patients need a dentist, one of the first places they often turn is Google. Searches such as “dentist near me,” “family dentist,” or a specific dental service in their city can connect potential patients with practices nearby. A strong local SEO strategy can help your dental practice appear...  Read More
Local SEO Strategies to Improve Your Dental Practice’s Search Rankings
When potential patients need a dentist, many begin their search online. They may search for phrases such as “dentist near me,” “emergency dentist,” or a specific dental service in their city. A strong local SEO strategy can help your practice appear when these nearby patients are actively looking...  Read More
How Patient Reviews Can Strengthen Your Dental Practice’s SEO
Patient reviews have become an important part of how people choose a dentist. Before scheduling an appointment, potential patients may compare practices, read about other patients’ experiences, and look at overall ratings. A strong review profile can help your dental practice stand out while...  Read More
Why Your Dental Practice Needs a Mobile-Optimized Website
Your dental practice’s website is often one of the first interactions a potential patient has with your brand. With more people using smartphones to search for dentists, compare services, read reviews, and schedule appointments, having a mobile-optimized website has become essential.A responsive...  Read More
How DIY or Template Websites Fail to Communicate Value Clearly: Core Principles For Clear Messaging
Your Website Must Communicate Value QuicklyFor many prospective patients, a dental practice website is their first meaningful interaction with the office. Before they speak with a team member or schedule an appointment, they are forming an impression based on what they see and read online. An...  Read More
Dental Call Coaching Strategies from Firegang Dental Marketing: How to Boost Patient Engagement and Book More Appointments
Every day, potential new patients call dental offices because they have a problem, a question, or a real desire to improve their smile.But not every one of those calls turns into a scheduled appointment.That is where many dental practices lose valuable opportunities without realizing it.You can...  Read More
What Dentists May Be Missing Chairside (E.173)
“A lot of things that we’re seeing in the chair, they’re there for a reason.” - Joy LantzEpisode OverviewDentistry is exceptionally good at fixing what it can see. But what happens when the same problem keeps coming back?Joy joins Victoria to explore how oral function, airway, sleep, growth, and...  Read More
Episode 58: Adam Barragato on Dental Video Education & Authentic Learning
Dental education is changing rapidly, and video has become one of the most accessible tools for helping dentists, students, and teams learn new concepts. But effective educational video does not necessarily require an expensive studio, professional production crew, or elaborate equipment.On this...  Read More
Dental Implant Marketing Strategies from Firegang Dental Marketing: How to Target the Right Patients
If you offer dental implants, you already know how valuable this treatment can be for both patients and your practice.Dental implants can transform a patient’s quality of life while also becoming an important source of practice growth. But providing excellent implant dentistry and consistently...  Read More
Why a Mobile-Optimized Website Is Essential for Your Dental Practice
Potential patients are increasingly using their phones to search for dentists, compare services, read reviews, and schedule appointments. If your dental website does not work properly on a smartphone, you may lose patients before they ever have the chance to learn about your practice.A...  Read More
How Dental Practices Can Stay Ahead of Google SEO Updates
Google is constantly changing the way it evaluates websites and organizes search results. For dental practices, these updates can affect online visibility, local rankings, website traffic, and ultimately the number of potential patients who discover the practice.While Google updates can sometimes...  Read More
Conquer Your Local Market with Effective Dental SEO Strategies
When potential patients need a dentist, one of the first places they often turn is Google. Whether they search for a “dentist near me,” emergency dental care, dental implants, or another service, appearing in local search results can make a major difference in whether they discover your practice or...  Read More
How Local SEO Can Help Dental Practices Attract More Patients
For most dental practices, attracting new patients begins close to home. People searching for a dentist usually want an office that is convenient to where they live, work, or go to school. This makes local SEO an important part of a dental practice’s marketing strategy.Local SEO focuses on...  Read More
How Dental Practices Can Adapt to Changes in Google SEO
Google is constantly changing the way it organizes and ranks search results. For dental practices, these updates can affect where a website or Google Business Profile appears when potential patients search for dental care.While individual updates may change certain ranking factors, the foundation...  Read More
A comparison table needs an admission rule before it needs another column
Short answer: A comparison table should begin with a rule that determines who enters it before anyone opens an agency website. We use recorded answer-engine mentions as that admission rule, publish the rule and the dated study behind it, then treat every later table cell as a separate, perishable...  Read More
Why Firegang Dental Marketing Says Better Reviews Don't Always Mean Better Google Rankings
Few things are more frustrating for a dental practice owner than searching Google and seeing a competitor ranking above you when your practice has more reviews, a higher star rating, or both.It raises an obvious question: If Google reviews matter so much, why is a practice with worse reviews...  Read More
Patients are finding their next dentist on ChatGPT
Search is changing, and patients aren't finding dentists the way they used to. More and more patients are turning to AI tools like ChatGPT, Gemini and Claude to look for a dentist.And if your practice isn't getting mentioned, you're losing patients to your competitors.So the obvious question is:...  Read More
  Less Dentistry Is the Best Dentistry: Standing Out in a 52 Dentist Building | Dr. Jennifer Haddad | 627
I just interviewed Dr. Jennifer Haddad, who built a referral-driven dental practice in a Beverly Hills building with 52 dentists!!Here’s what I learned:“A crowded building can clarify a practice.” Dr. Haddad chose her location despite the other dentists. Her referrals come from being known for a...  Read More
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