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What does your website mean to you?
Hi everyone, I recently moved into dental website development, and during my research I noticed a pattern that kept repeating. A lot of dentists have websites simply to have a website, not for it to actually generate patients or revenue. Even practices that want their website to bring in...  Read More
How the Best Dental Marketing Agency Uses QR Codes to Drive Patient Engagement
The  knows that modern dental marketing is built on speed, convenience, and seamless patient experiences. One of the simplest yet most effective tools to achieve this is the strategic use of QR codes. When implemented correctly, QR codes help dental practices improve communication, increase...  Read More
The No-Fee Solution: Why You Don’t Need to Charge $50 for No-Shows
You don’t need to charge a $50 fee for no-shows or late cancellations. In fact, that $50 fee might be costing you more than the empty chair itself. We have all been there. It’s 9:00 AM on a Tuesday. The schedule is packed. Then, the phone rings. Your 10:00 AM crown prep "woke up with a fever" or...  Read More
The Anatomy of Avoidance: Why Rational Adults Turn Into Terrified Children in Your Chair
We have all been there. You have a patient who runs a successful business, raises three kids, or runs marathons on weekends. They are competent, rational adults. But the moment the bib goes on, they regress. They squirm. They ask the same question three times. Or worse, they cancel 20 minutes...  Read More
Why the Best Dental Marketing Agency Focuses on Patient Psychology
The  understands that patient loyalty isn’t built on promotions alone—it’s driven by psychology, trust, and consistent positive experiences. In today’s competitive dental landscape, practices that invest in behavioral marketing strategies retain patients longer, generate stronger referrals, and...  Read More
From Low Overhead to Loyal Patients: The Path to Practice Growth | Dr. Andy Brito | 592
I just had the remarkable Dr. Andy Brito of Brito Family Dental on the podcast. Here’s what I learned:     “Overhead isn’t a number... it’s a personality.”     High overhead makes you reactive. Low overhead lets you be deliberate. The cost structure of a practice quietly shapes how you diagnose,...  Read More
For Bruce (E.157)
  “Some people build practices. Others build people. Bruce did both.” - Regan Robertson Brief Overview of the Episode This episode is a pause. A moment of reflection. Regan Robertson speaks directly to the Productive Dentist Academy and Everyday Practices community to honor the life and legacy...  Read More
For Bruce (E.262)
“Some people build practices. Others build people. Bruce did both.” - Regan Robertson Brief Overview of the Episode This episode is a pause. A moment of reflection. Regan Robertson speaks directly to the Productive Dentist Academy and Everyday Practices community to honor the life and legacy...  Read More
Mastering the Art of Writing Effective Dental PPC Ad Copy for Growth
If you have ever looked at your Google Ads account and wondered why the results feel a little... underwhelming, you are not alone. Writing effective  ad copy can feel confusing, especially when you are already juggling patient care, team management, and everything else that comes with running a...  Read More
For Bruce (E.316)
“Some people build practices. Others build people. Bruce did both.” - Regan Robertson Brief Overview of the Episode This episode is a pause. A moment of reflection. Regan Robertson speaks directly to the Productive Dentist Academy and Everyday Practices community to honor the life and legacy...  Read More
How the Best Dental Marketing Agency Tracks SEO Performance
Choosing the  means choosing a team that tracks results that actually matter. SEO success isn’t just about rankings—it’s about turning online visibility into new patients. At Identity Dental Marketing, we focus on data that drives real growth for dental practices. The most important SEO metrics...  Read More
Super Bowl Showdown: Seattle vs. New England – Where to Open Your Practice in 2026?
Super Bowl Showdown: Seattle vs. New England – Where to Open Your Practice in 2026? Listen to the podcast here: Podcast Transcript: Podcast Script Welcome to The Perfect Place to Put a Practice! I’m your host, Mike Green, from Doctor Demographics. Today, we're throwing it back to one of the...  Read More
Why the Best Dental Marketing Agency Prioritizes Backlinks in Dental SEO
When searching for the , one of the most important factors to consider is how well they understand SEO beyond the basics. While on-page optimization and keywords matter, backlinks remain one of the strongest signals Google uses to evaluate trust, authority, and relevance. A well-executed backlink...  Read More
Faster Isn't Always Better: A Leadership Lesson in Setting Sustainable Goals | Joshua Scott | FF
He was frustrated. Deadlines slipping. Quality dropping. Team moving “too slow.” Sound familiar? He had just hired an executive assistant. Now he could move faster than ever. So he did what most owners do… He pushed harder.  More initiatives. More urgency. More pressure.  Then one morning… Joshua...  Read More
How to Choose the Best Dental Marketing Agency for Your Dental Practice
Finding the  isn’t about flashy ads or quick fixes—it’s about choosing a partner that understands dentistry, builds trust with patients, and delivers sustainable growth. Dental marketing requires industry-specific knowledge, ethical strategies, and a long-term mindset. That’s where Identity Dental...  Read More
Hiring Dental Staff Starts With Your Story
Hiring feels harder than it used to. Not because dentistry has changed, but because candidates have. Today’s strongest team members are not just looking for a paycheck. They want to feel aligned with where they work. They are looking for clarity, steady leadership, and work that feels meaningful....  Read More
Deciding how to address unmanageable debt is rarely straightforward. For many Canadians, the process involves weighing multiple options, understanding long-term implications, and navigating a period of financial stress that can make decision-making more difficult.  A consumer proposal is often...  Read More
Categories: Marketing
Navigating Student Loan Changes: What the OBBBA Could Mean for Students and Health Care Professionals
By Practice Integration Advisor Brian Roemke Medical and dental professionals often graduate with a heavy financial burden, and recent legislation could make managing that debt even more complex. The One Big Beautiful Bill Act (OBBBA) introduced sweeping changes to federal student loan programs,...  Read More
How the Best Dental Marketing Agency Uses Local Coffee Shop Partnerships to Grow Dental Practices
The  knows that real growth often starts with local relationships. Partnering with a neighborhood coffee shop is a simple but powerful way for dental practices to increase visibility, build trust, and connect with potential patients in a natural, community-focused setting. Coffee shops attract...  Read More
Local SEO Strategies to Dominate Your City With the Best Dental Marketing Agency
Choosing the y is essential for dental practices that want to dominate their local market. In competitive cities, simply having a website isn’t enough—your practice must be visible, relevant, and trusted at the neighborhood level. Local SEO is one of the most powerful tools for achieving this, and...  Read More
Bringing in the RIGHT Patients for Your Fee-for-Service Dental Practice | Dr. Rahul Kallianpur | 591
I recently had Dr. Rahul Kallianpur, founder of Hudson Dental Co. in Pleasantville, NY, on the show. He just wrapped up his first full calendar year, built solid local momentum, and stacked 165 five-star Google reviews... all while staying fully fee-for-service with a cosmetic and surgery focus. ...  Read More
A New Chapter Begins (E.315)
“Some years don’t just change the calendar. They change the direction.” - Regan Robertson Brief Overview of the Episode This episode marks a pivotal moment for the Everyday Practices Dental Podcast. Following the passing of Productive Dentist Academy co-founder Dr. Bruce Baird, the...  Read More
How the Best Dental Marketing Agency Helps Fee-for-Service Dentists Thrive
Choosing the  is essential for fee-for-service dentists who want to grow without relying on insurance-driven volume. In a competitive dental market, success depends on visibility, trust, and clearly communicating value. Strategic marketing helps fee-for-service practices position themselves as...  Read More
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