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The Dentist Manifesto:  Dr. Emily Letran on Autonomy, Joy, and Legacy   Dentistry is not for the faint of heart. It demands precision, patience, and resilience. Dr. Emily Letran’s, "The Dentist Manifesto" meets that reality head-on. She doesn’t gloss over the stress, mistakes, and “Murphy’s Law”...  Read More
The #1 Dental Marketing Book That’s Helping Dentists Grow in 2025
Let’s be real—running a dental practice today takes way more than being a great clinician. You can invest in the latest tech, train your team, and deliver top-notch care, but if patients don’t know you exist (or if the wrong patients keep showing up), growth stalls. That’s the exact pain point...  Read More
From One Practice to Five: Turning Your Dental Team Into Growth Partners | Dr. Ben Liu | 577
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How Much Does Dental SEO Cost in 2026?
How Much Does Dental SEO Cost in 2026? First, clarity: this answer is  specifically  for dental practices that expect to  own surfaces like  the  Map Pack, organic results,  AI Overviews, video carousels, and People-also-ask.  If you’re a  specialty dentist  for dental services like Invisalign,...  Read More
Categories: Marketing
What Businesses Can Learn from AI-Enhanced Search Behaviors?
Artificial Intelligence is transforming the way we engage with technology, and the way we search the internet is no exception. Whether it is personalized recommendations or predictive searches, AI is changing the way users find information and how businesses adapt to remain relevant.  It is...  Read More
Categories: Marketing
Micro Moves That Beat Burnout (E.307)
“We have an epidemic of comfort.” – Dr. Eric Recker Brief Overview of the Episode Regan Robertson, Dr. Chad Johnson, and Dr. Maggie Augustyn sit down with Dr. Eric Recker to unpack practical ways to push back against burnout in real time. From defining what you’re actually chasing to using...  Read More
Essential Checklist When Opening a New Dental Clinic
Opening a new dental clinic is an exciting yet complex phase that requires meticulous planning, substantial investment, and attention to countless details.  Whether you're a recent dental school graduate launching your first practice or an experienced dentist expanding to a new location, success...  Read More
Navigating Shifts in Search: What Dental Practices Should Know
Building a Foundation for Resilience When Google updates its algorithm, it can quickly alter how dental practices appear in search results. At , we see these updates as opportunities to strengthen our clients’ foundations. Since 2008, our approach has centered on layered strategies, combining...  Read More
Auto-Enrollment and Auto-Escalation: What Practice Owners May Consider Before Implementing a 401(k)
By Director and Practice Integration Advisor Thomas Bodin, CFA®, CFP®    If you are thinking about implementing a 401(k) plan in your practice or have already established one after Dec. 29, 2022, the SECURE 2.0 Act has two new provisions you need to be aware of: auto-enrollment and auto-escalation....  Read More
Elevating Dental Marketing with Smart Tools
At , we believe innovation drives connection. The use of QR codes offers a modern way for dental practices to link print and digital experiences, creating seamless patient interactions. When applied strategically, QR codes can increase engagement, streamline communication, and boost patient...  Read More
How to Host an Open House Event That Will Fill Your Dental Schedule | Part 2 | GMS
The Open House Blueprint: Part Two – From Buzz to Boom   What if your next open house didn’t just fill seats, but became the talk of the town, forging genuine connections and a waiting list of new patients? Get ready for Part Two of this action-oriented masterclass, where Michael unveils a...  Read More
Categories: Marketing
Why Identity Dental Marketing Is the Partner Your Practice Deserves
When dental professionals search for the best dental marketing agency, the choices can feel overwhelming. At , we believe excellence begins with strategy, transparency, and a true commitment to your growth. Below is an updated version of our message, centered on what makes us the best dental...  Read More
How Dentists Can Use Video to Boost Marketing and Build Trust: Proven Strategies
When was the last time you scrolled through social media and didn’t stop on a video? Exactly. Video has become one of the most powerful tools in marketing—and for dental practices, it’s a game-changer. If you’re wondering how dentists can use video to boost marketing and build trust, you’re in the...  Read More
Reimagining Patient Engagement Through Smart Technology
Being recognized as the best dental marketing agency means never settling for generic strategies. At , we believe that every patient interaction should feel personal, relevant, and genuine. The future of patient engagement lies in the seamless use of technology to anticipate needs, deliver value,...  Read More
A Better Way to Pick a Dental Marketing Partner
At , we believe that choosing the right partner means more than just selecting a vendor. You’re choosing a teammate. In this revised version, we shift the structure to lead with strategy, weave in additional tips, and spotlight why we position ourselves as one of the best dental marketing agency...  Read More
Do you take my insurance? The right answer that leads to a booked patient.
The phone rings. A new patient is on the line with a toothache. They’re ready to book an appointment... but before they do, they ask the one question that stops so many calls in their tracks: “Do you take my insurance?” Most receptionists answer in one of two ways:             “Yes, we’re...  Read More
Choosing Acquisition Over Start-Up: Tech, Teamwork, and Tenacity | Dr. Monil Mehta | 576
Is Acquisition the Real Shortcut to a Modern, Profitable Dental Practice? In this episode, we go behind the scenes with Dr. Monil Mehta, owner of Dentistry On The Ponds, to uncover what really happens after buying a dental practice in today’s market. Since acquiring his office in 2022, Dr. Mehta...  Read More
Building Lasting Growth Through Smart, Zero-Cost Marketing
Attracting new patients doesn’t always require a large advertising budget. Many successful dental practices build momentum through intentional, community-driven efforts that cost little to nothing but produce long-term growth. At , we’ve helped hundreds of practices grow their presence by...  Read More
Flip the Switch Finding Power in Chaos (E.306)
“I’d had it with the office. I’d had it with the day. So I just flipped the lever and everything came back to life.” – Dr. Maggie Augustyn   Brief Overview of the Episode When everything in your practice stops working, what do you do? In this conversation, Dr. Chad Johnson and Regan Robertson...  Read More
Top Strategies for How Behavioral Signals Impact Your Dental Practice's Local Rankings
When it comes to growing your dental practice, you probably already know how important  is. After all, most dental patients aren’t looking for a dentist three states away—they’re searching right in your neighborhood. And when they do, you want your practice to show up at the top of the local search...  Read More
Transforming Patient Voices into Growth: A Story-Driven Approach for Dental Practices
At , we believe that the most compelling marketing is built on real stories; and there’s no stronger narrative than the voices of your own patients. In a crowded field, telling authentic stories not only sets your brand apart but also establishes lasting trust. As the best dental marketing agency,...  Read More
How to Host an Open House Event That Will Fill Your Dental Schedule | Part 1 | GMS
Is Your Next Open House a Missed Opportunity? Let’s turn it into the most talked-about event in town — one that builds trust, sparks curiosity, and fills your schedule with new patients. In this episode, we break down how to transform your practice’s open house into a social experience people...  Read More
Categories: Marketing
Navigating Dental Rebranding with Confidence
Rebranding as a New Opportunity When a dental practice undergoes a name change, it’s more than just updating signage; it’s a transformation of identity. At , we understand that such transitions can feel overwhelming. A name change represents growth, new leadership, or a refreshed direction, and...  Read More
From Compliance to Care: What Web Accessibility Really Means
When you hear “web accessibility,” you probably think of government regulations, the , and a list of technical requirements that sound more like a job for IT than a dental practice owner. But here’s the truth: web accessibility isn’t just about compliance—it’s about care. As a dentist, your mission...  Read More
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