Social media marketing has become an opportunity worth considering for almost all business owners. With around 60% of users interacting with brands on social media[i] and more than 70% of the population having at least one social media account, it is evident that these free tools are critical to capturing your full audience. For entrepreneurs who are struggling to grow your presence through social media, here are three tips to help you move in the right direction.
1. Commit to consistency. If you decide that you’re going to start a Monday hashtag or a Tuesday series, then keep with it. Stay ahead on content to help meet your schedule. Being consistent with your posts will help your brand continue to resonate with your audience. Your followers will get to know you through repeated exposure and will begin look forward to your posts.
2. Do something differently. If you’re in an industry that is very competitive such as health or tech, you need to innovate. If you start to post social media content that is rote and lifeless, you may lose sight of your target audience. Other brands will step in, pulling your presence toward them with stylish posts and content. Stray from the path. Change up the formula. Incorporate popular trends with a unique twist. With innovation, you can carve out your own niche.
3. Don’t be afraid to invest money. Remember that Facebook, LinkedIn, Twitter, and other social media platforms are all businesses – and businesses operate on revenue. If you want exposure and you don’t have a sizable following yet, don’t be afraid to spend some money on sponsorships. Create a budget for your social media marketing and follow it. Boosting a Facebook post can cost as little as $10, but can market it to between 500 and 2,000 people. No matter what your budget is, you can always find a suitable tier of marketing that will help you grow.
Clever use of social media can help your business reach its true potential – as long as you put a willing effort into it. If you are looking for new ways to extend your reach and online presence, contact our office today or check out the Dental Marketing with Grace Facebook group for more tips.