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5 Deadly Dental Marketing Mistakes
As a dentist, you are always looking for ways to grow your practice and bring in new patients. However, marketing has become a complicated landscape to navigate, and there are many mistakes that dentists make that can be detrimental to their business. Here are five of the most common, deadly...  Read More
Should Dentists Use PPC or Google Local Services Ads?
Two powerful online advertising strategies can help you attract new patients (and hang onto the ones you already have) – . How Dental PPC Works PPC ads are online advertising tools where you pay each time a user clicks on your ad. These ads are displayed at the top and bottom of search engine...  Read More
Categories: Marketing
Is Bing Really Back? Optimizing for Bing's New AI Assisted Searches
In February, Microsoft announced a new version of its Bing search engine that incorporates the AI technology behind ChatGPT to create more accurate and useful search results. Let's talk about how this could possibly affect your dental website and what you can do to get ahead in a potentially...  Read More
Categories: Marketing
How to Generate More Word-Of-Mouth Referrals
Word of mouth referrals are one of the most powerful ways to grow your dental practice. When happy customers recommend your products or services to their friends, family, and colleagues, it can lead to a steady stream of new business. But how do you encourage more word of mouth referrals? Here are...  Read More
How Dedicated Sleeping Implants is Revolutionizing the Dental Industry with Doug Baker
In this podcast episode, Shawn Zajas and Dr. Allison House of the Authentic Dentist podcast interview Doug Baker, a representative of Dedicated Sleep Implants.    What we loved about meeting with Dedicated Sleep Implants was that they were in the “sleep game” before it even became a thing in...  Read More
 Google NOW allows local service ads for Dentists
Google recently announced that they are now allowing dentists to utilize local service ads, which are ideal for localized campaigns targeting service-based searches. This is a significant change for dentists who are looking to advertise their services to a specific geographic area. One of the main...  Read More
Episode 177 - Are Your Buckets Aligned?
“It’s easy for me to focus on the things I’m great at and ignore buckets – or segments of priority – that I should have given equal attention to.” ~Regan Robertson It is very easy to ignore the areas of your life that need attention. When Everyday Practices Dental Podcast Co-host Regan Robertson...  Read More
Episode 54 - Dental Partnerships that Support Your Lifestyle with Dr. Clint Euse
“It was never about a number, it was about lifestyle.” ~Dr. Clint Euse When he was a new dentist and saw an ad that said he could make $1000 an hour, work three days a week, and take a month of vacation each year, Dr. Clint Euse thought that was crazy…impossible. Now, ten years down the road, he’s...  Read More
The Importance of Marketing in the Dental Industry: Common Mistakes and Solutions
As a founder and CEO of Identity Dental Marketing, a company that offers ethical branding and digital marketing services to dentists, I have come across several mistakes that dental practices make when it comes to marketing. In this article, I will discuss these common mistakes and provide...  Read More
Categories: Marketing
Episode 152: If You Say You Can’t, Then You Must!
“Have you ever done something that you didn’t like at first but the more you worked at it, the more you enjoyed doing it?” ~Dr. Bruce B. Baird “I can’t do it.” “I’ll never be able to…” “I couldn’t possibly…” These phrases are the reasons why most people aren’t as successful as they could be....  Read More
Top 5 Marketing Services For Dental Startups
Dental startups offer the most prized ideal of owning your own dental practice. However, dental startups come with various business management problem-solving tasks from beginning to end. A dental startup encompasses a variety of decisions, including leases or construction, financing, applications,...  Read More
Giving Back Made Simple: Why Donation Pick Up Services Are the Way to Go
Are you tired of tripping over the boxes of items you meant to donate, but never got around to dropping them off at a donation center? Or maybe you dread the thought of lugging that bulky couch down the stairs and into your car? Good thing there is a solution that will make giving back a...  Read More
Categories: Marketing, Public Health
Top 9 Dental Imaging Software [Compared]: Reviews & Rating
Modern dentistry is a field where science and technology come together to treat patients. While the treatments needed have not changed, the methods for improving patients’ oral health have changed dramatically. Lasers have replaced drills in many practices, and technology can be used to provide...  Read More
Patient EXPECT to be asked for referrals #dentistry #referrals
You'd be surprised to learn that patients EXPECT to be asked to refer. Watch the episode:    Read More
Success In Dentistry with Dr. Avi Patel
Dr. Avi Patel is a man on a mission, and his passion for dentistry is contagious. He has been making waves in the industry, and at the Voices of Dentistry conference, he caught the attention of Dr. Allison House and Shawn Zajas with his impressive story and personable nature. Let's take a closer...  Read More
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