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Smooth and polished dental restorations are a very important path to providing quality patient care. Polishing improves the appearance of teeth and restorations, decreases the accumulation of plaque, decreases patient discomfort, and increases the longevity of dental restorations. That is why it is...  Read More
Categories: Hygiene
Hygiene Calibration That Strengthens Dental Practices
Hygiene calibration is one of the most overlooked growth strategies in dentistry. Many practices invest heavily in marketing, production goals, and technology. However, the hygiene department often runs on habit rather than alignment. When hygiene calibration becomes intentional, the entire...  Read More
How to Calibrate Your Hygiene Team
Re-releasing a DAT listener favorite! Dr. Dave Moghadam joins Kiera to discuss getting your hygiene team on the same page and at the same point of understanding. He shares his approach, and goes deeper into the following:          Gather all information and establish a flow of procedure          ...  Read More
What is GLP-1 SuperDefender Ozempic Teeth Treatment?
What is GLP-1 SuperDefender™? GLP-1 SuperDefender™ is an innovative dual-purpose custom night guard that provides protection against teeth grinding and acid exposure, both of which are common side effects of Ozempic. Designed specifically for users of GLP-1 medications, this product helps protect...  Read More
How Google’s Algorithm Updates Impact Dental Websites
Google’s algorithm updates can significantly affect dental website rankings, which is why working with the  is essential for maintaining strong online visibility. At Identity Dental Marketing, we help dental practices stay competitive through proven SEO strategies designed to adapt to Google’s...  Read More
How the Best Dental Marketing Agency Tracks SEO Performance
Choosing the  means choosing a team that tracks results that actually matter. SEO success isn’t just about rankings—it’s about turning online visibility into new patients. At Identity Dental Marketing, we focus on data that drives real growth for dental practices. The most important SEO metrics...  Read More
How the Best Dental Marketing Agency Uses Local Coffee Shop Partnerships to Grow Dental Practices
The  knows that real growth often starts with local relationships. Partnering with a neighborhood coffee shop is a simple but powerful way for dental practices to increase visibility, build trust, and connect with potential patients in a natural, community-focused setting. Coffee shops attract...  Read More
Local SEO Strategies to Dominate Your City With the Best Dental Marketing Agency
Choosing the y is essential for dental practices that want to dominate their local market. In competitive cities, simply having a website isn’t enough—your practice must be visible, relevant, and trusted at the neighborhood level. Local SEO is one of the most powerful tools for achieving this, and...  Read More
Walk down the oral care aisle of any pharmacy and you’ll see dozens of toothbrush options — manual brushes in every shape and softness, and electric toothbrushes that promise a “professional clean at home.” With so many choices, a common question we hear at the dental office is: Is an electric...  Read More
Nature-First Self-Care & Gifting: Simple Rituals for Calm, Energy, and Connection
Nature-First Self-Care & Gifting: Simple Rituals for Calm, Energy, and Connection Life has become noisy, our schedules are loaded, the screens are up all the time, and our nervous systems have been set into a high-speed perpetual almost-there race. All that seems to be in a hurry requires the...  Read More
Most Dental Teams Do Parts of This Every Day. Very Few Run It as a System
As a leader in the dental industry, I have observed a consistent pattern across practices of all sizes. The most significant drag on performance, profitability, and team morale is rarely a lack of clinical skill or a shortage of patients. It is the friction created by unclear workflows and...  Read More
The Latest Advances in Preventive Dentistry Every Patient Should Know
Preventive dentistry has come a long way in recent years, shifting from simply treating dental problems to actively predicting and preventing them before they develop. More families are seeking comprehensive care, and practices focused on  are increasingly using modern tools, technology, and...  Read More
Categories: Hygiene
Clean Claim Dentistry Briefing
Executive Overview Dental insurance processes have evolved rapidly, and claim denials are now shaped by advanced payer technology and stricter, algorithm-driven criteria. For dentists and office staff, this shift fundamentally changes how claims management supports both care delivery and practice...  Read More
How Sleep Apnea Affects Oral Health: What Dentists Should Know About Diagnosis and Co-Management
Sleep apnea has long been seen as a medical issue, but dentists are now on the front lines of its detection and management. Because many of the early signs of sleep apnea show up in the mouth, dental professionals are often the first to notice that something is off. From enamel wear to chronic dry...  Read More
How Dentists Are Getting 8X ROI from their Hygiene Departments w/ AI Perio Charting
The Future of Dental Hygiene:  How AI Voice Charting is Solving the Burnout Crisis and Making Hygiene More Profitable The dental industry is currently facing a dual challenge:  There is still a critical shortage of hygienists, also an increasingly more burdensome administrative workflow that...  Read More
How the Best Dental Marketing Agency Uses Negative Keywords to Maximize Google Ads ROI
Choosing the  means working with a team that knows how to turn Google Ads from an expense into a predictable growth channel. One of the most powerful and often misunderstood tools in dental Google Ads management is the strategic use of negative keywords. When implemented correctly, negative...  Read More
Discovering Hidden Practice Revenue
*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" tabindex="-1" dir="auto" data-turn-id="request-WEB:4169d308-4575-40a4-b8e6-425c2c956df4-12" data-testid="conversation-turn-24" data-scroll-anchor="true" data-turn="assistant"> Hidden practice revenue is...  Read More
How to Write a Nursing Essay on the Importance of Preventive Dental Care
Preventive dental care plays a crucial role in maintaining long-term health, and as a nursing student, understanding its significance is essential. Writing an essay on this topic requires a blend of evidence-based research, clear arguments, and the ability to convey the importance of good oral...  Read More
Integrating Augmented Reality in Dental Marketing: How the Best Dental Marketing Agency Is Shaping the Future of Patient Engagement
As dentistry becomes more competitive each year, the practices that grow fastest are those that embrace innovation. One of the most exciting shifts in the industry is the adoption of Augmented Reality (AR) in patient education and marketing. The , Identity Dental Marketing, is leading the way in...  Read More
How the Best Dental Marketing Agency Handles SEO for Multi-Location Dental Practices
Managing SEO for a multi-location dental practice requires far more than basic optimization. Each location has its own audience, competitive landscape, and search behavior. That’s why partnering with the , such as Identity Dental Marketing, is essential for building a scalable, powerful online...  Read More
How to Choose the Best Dental Marketing Agency: A Practical Guide for 2025–2026
Choosing the  is essential for dental practices that want to stand out, attract new patients, and maintain long-term growth in an increasingly competitive market. A top agency understands the unique needs of dental professionals, including industry terminology, compliance guidelines, patient...  Read More
Why regular dental checkups are more important than people think
Regular dental checkups go far beyond keeping your teeth clean, they play a crucial role in detecting early signs of oral health issues, including those requiring . From spotting gum disease to identifying tooth damage or decay, your dentist can prevent minor concerns from becoming costly repairs....  Read More
Categories: Hygiene, Public Health
Understanding Negative Keywords: Why the Best Dental Marketing Agency Uses Them to Improve Your Google Ads Results
Negative keywords play a major role in successful dental Google Ads campaigns, yet many practices overlook them. These are terms you intentionally exclude so your ads don’t appear for irrelevant searches, such as “free dental jobs” or “dental school info.” By preventing these unrelated clicks,...  Read More
Why Choosing the Best Dental Marketing Agency Matters Amid Google Algorithm Updates
Google’s algorithm updates can change your dental website’s rankings overnight. That’s why partnering with the  is essential for keeping your practice visible, competitive, and easy for new patients to find. Identity Dental Marketing specializes in staying ahead of these updates so your online...  Read More
How the Best Dental Marketing Agency Helps You Handle Bad Google or Facebook Reviews
Negative reviews on Google or Facebook can feel overwhelming, but with the support of the , your practice can protect and strengthen its reputation. Most patients rely on online reviews when choosing a dentist, making it essential to respond carefully and strategically. Managing Google Reviews If a...  Read More
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