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Patients across Chicago continue to explore medical-grade cannabis for relief, clarity, and overall wellness. The city’s structured program helps residents gain access to high-quality products designed for consistent results. Clear steps support a smooth path from initial interest to approved...  Read More
Categories: Hygiene
Hygiene Department Growth That Actually Works
Hygiene department growth is one of the most effective ways to improve production, patient care, and team alignment in a dental practice. Many practices want stronger hygiene performance, but struggle to create growth without tension. The issue is rarely effort. It is a lack of clarity and...  Read More
How to Achieve the Coveted Doctor/Hygiene Alignment
Kiera and Dana dive into the hygienist’s mindset (which tends toward patient care over business numbers) and how a doctor can get a full hygiene team on board with metrics and measurables. They touch on the hygienist drought, growing your practice without stepping on your hygienists’ toes,...  Read More
Did Healthcare Forget How to Care?
Somewhere along the way, healthcare stopped being designed around patients and started being designed around systems. Patients feel it. Clinicians feel it. And deep down, we all know something isn’t working. In this episode, Dr. Bryan Laskin breaks down what happened and how we Take Back Care by...  Read More
The Bryan Laskin Podcast Episode 191: Stop Revenue From Walking Out Your Door
The real decision isn’t made in the chair, it happens after the patient leaves. In this episode, Dr. Bryan Laskin breaks down one of the most overlooked growth levers in dentistry: the post-visit window. While most practices focus on chair time and production, the real decision-making happens...  Read More
Hidden Costs of Saving: Why Spending on Staff Early Is Essential for Your Startup’s Growth | Dr. Brandon Prior | FF
When you first opened your practice… did you tell yourself this? “I’ll just do hygiene for now…” “I’ll save money…” “I’ll wait until I feel ready…” Because that exact thinking is what can quietly keep you stuck.   You’re in the op doing a prophy… Meanwhile: • A bigger case walks out untreated •...  Read More
The Bryan Laskin Podcast Episode 189: The Hidden Reason Patients Say No to Treatment
Here's the truth: most organizations are addressing case acceptance the wrong way. In this episode of "The Bryan Laskin Podcast", we unpack why clarity, not persuasion, is the real driver of treatment acceptance and how variability across providers, teams, and locations creates massive invisible...  Read More
Best Toothpaste for Receding Gums: Stop Further Damage Before It's Too Late
  Gum recession doesn't announce itself with a bang — it's a slow, quiet process that gradually changes the landscape of your mouth. By the time you realize what's happening, some damage may already be done. But the right product can change the trajectory. We've researched and compared the best...  Read More
Categories: Hygiene
Ozempic Teeth: How This Popular Medication is Silently Destroying Your Smile and What You Can Do About It!
Ozempic Teeth: Understanding the Risks and Protecting Your Smile Ozempic has become a widely-used medication for managing Type 2 diabetes and promoting weight loss. However, while semaglutide (the active ingredient in Ozempic) offers significant health benefits, it can also present some unexpected...  Read More
Ozempic Breath is Destroying Your Teeth—Here’s What You Need to Do NOW Before It’s Too Late!
Ozempic Breath: The Hidden Threat to Your Smile and Confidence If you’re on Ozempic, Wegovy, or Mounjaro, you’ve probably experienced a side effect you weren’t expecting—Ozempic breath. The persistent bad breath, often described as metallic, fruity, or sour, is not just an inconvenience. It’s a...  Read More
Smooth and polished dental restorations are a very important path to providing quality patient care. Polishing improves the appearance of teeth and restorations, decreases the accumulation of plaque, decreases patient discomfort, and increases the longevity of dental restorations. That is why it is...  Read More
Categories: Hygiene
Hygiene Calibration That Strengthens Dental Practices
Hygiene calibration is one of the most overlooked growth strategies in dentistry. Many practices invest heavily in marketing, production goals, and technology. However, the hygiene department often runs on habit rather than alignment. When hygiene calibration becomes intentional, the entire...  Read More
How to Calibrate Your Hygiene Team
Re-releasing a DAT listener favorite! Dr. Dave Moghadam joins Kiera to discuss getting your hygiene team on the same page and at the same point of understanding. He shares his approach, and goes deeper into the following:          Gather all information and establish a flow of procedure          ...  Read More
What is GLP-1 SuperDefender Ozempic Teeth Treatment?
What is GLP-1 SuperDefender™? GLP-1 SuperDefender™ is an innovative dual-purpose custom night guard that provides protection against teeth grinding and acid exposure, both of which are common side effects of Ozempic. Designed specifically for users of GLP-1 medications, this product helps protect...  Read More
How Google’s Algorithm Updates Impact Dental Websites
Google’s algorithm updates can significantly affect dental website rankings, which is why working with the  is essential for maintaining strong online visibility. At Identity Dental Marketing, we help dental practices stay competitive through proven SEO strategies designed to adapt to Google’s...  Read More
How the Best Dental Marketing Agency Tracks SEO Performance
Choosing the  means choosing a team that tracks results that actually matter. SEO success isn’t just about rankings—it’s about turning online visibility into new patients. At Identity Dental Marketing, we focus on data that drives real growth for dental practices. The most important SEO metrics...  Read More
How the Best Dental Marketing Agency Uses Local Coffee Shop Partnerships to Grow Dental Practices
The  knows that real growth often starts with local relationships. Partnering with a neighborhood coffee shop is a simple but powerful way for dental practices to increase visibility, build trust, and connect with potential patients in a natural, community-focused setting. Coffee shops attract...  Read More
Local SEO Strategies to Dominate Your City With the Best Dental Marketing Agency
Choosing the y is essential for dental practices that want to dominate their local market. In competitive cities, simply having a website isn’t enough—your practice must be visible, relevant, and trusted at the neighborhood level. Local SEO is one of the most powerful tools for achieving this, and...  Read More
Walk down the oral care aisle of any pharmacy and you’ll see dozens of toothbrush options — manual brushes in every shape and softness, and electric toothbrushes that promise a “professional clean at home.” With so many choices, a common question we hear at the dental office is: Is an electric...  Read More
Nature-First Self-Care & Gifting: Simple Rituals for Calm, Energy, and Connection
Nature-First Self-Care & Gifting: Simple Rituals for Calm, Energy, and Connection Life has become noisy, our schedules are loaded, the screens are up all the time, and our nervous systems have been set into a high-speed perpetual almost-there race. All that seems to be in a hurry requires the...  Read More
Most Dental Teams Do Parts of This Every Day. Very Few Run It as a System
As a leader in the dental industry, I have observed a consistent pattern across practices of all sizes. The most significant drag on performance, profitability, and team morale is rarely a lack of clinical skill or a shortage of patients. It is the friction created by unclear workflows and...  Read More
Clean Claim Dentistry Briefing
Executive Overview Dental insurance processes have evolved rapidly, and claim denials are now shaped by advanced payer technology and stricter, algorithm-driven criteria. For dentists and office staff, this shift fundamentally changes how claims management supports both care delivery and practice...  Read More
How Sleep Apnea Affects Oral Health: What Dentists Should Know About Diagnosis and Co-Management
Sleep apnea has long been seen as a medical issue, but dentists are now on the front lines of its detection and management. Because many of the early signs of sleep apnea show up in the mouth, dental professionals are often the first to notice that something is off. From enamel wear to chronic dry...  Read More
How Dentists Are Getting 8X ROI from their Hygiene Departments w/ AI Perio Charting
The Future of Dental Hygiene:  How AI Voice Charting is Solving the Burnout Crisis and Making Hygiene More Profitable The dental industry is currently facing a dual challenge:  There is still a critical shortage of hygienists, also an increasingly more burdensome administrative workflow that...  Read More
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