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Improving Facebook Audience Optimization
Efficiently targeting your ideal audience on Facebook requires a deeper understanding of your campaign objectives and the nuances of your service. As the owner of a dental marketing agency, I've gained valuable insights into crafting effective Facebook ads that precisely resonate with specific...  Read More
Is Now the Right Moment to Create an eBook?
As you embark on your journey towards becoming a recognized key opinion leader, someone with groundbreaking insights in business management, or perhaps an educator sharing valuable practices, you might be contemplating whether it's the right time to venture into the realm of ebook creation. This...  Read More
Recruiting Your Dental Startup: A Thorough Manual for Staffing
Are you in the thrilling stage of launching a new business or practice but feeling the pressure to build the perfect team before your grand opening? Don't worry; you're not alone on this journey. Success hinges on a systematic approach, meticulous planning, transparent communication, and informed...  Read More
Conquering Tough Talks: Embracing a Three-Phase Habit for Success with Grace Rizza
Difficult conversations are often emotionally taxing and present significant challenges, whether they involve addressing patient concerns, managing employees, or confronting issues with superiors. In this blog post, we delve into a straightforward yet remarkably effective three-step...  Read More
Strategies for Increasing Google Reviews at Dental Clinics
Enhancing your online reputation and drawing in new patients hinges on accumulating more Google reviews. Below is a comprehensive guide blending ethical approaches with incentives to prompt patients to leave Google reviews: Step 1: Cultivate Trust and Deliver Outstanding Service Exceptional...  Read More
Stay Ahead of the Curve: Embrace New Optimization Horizons
Dental marketing agencies must remain current with the latest technological advancements, particularly in online marketing, to ensure the success of their clients' businesses. Google, as the dominant force in the search engine market, consistently introduces new features and options aimed at...  Read More
Episode #699: Are You Diagnosing?
If your practice isn’t meeting monthly goals, it might be a sneaky factor as to why: You’re not diagnosing enough! Tiff and Dana explain how to go about tracking diagnoses, what numbers to aim for, timeline, and more. Episode resources: Reach out to Tiff and Dana:     Read More
What is Identity Dental Marketing's Approach to Handling Direct Mail Campaigns?
Direct mail remains a valuable tool for introducing new businesses or promoting new services, typically yielding approximately three new patients for every 5,000 mail pieces initially. However, its effectiveness diminishes after about five to six mailings. The success of direct mail often hinges on...  Read More
Preventive Dentistry – Your Key to Optimal Dental Care!
Let's talk about something that's super important but often gets overshadowed by other dental topics - preventive dentistry or dental care. You might be wondering what exactly preventive dentistry is and why it matters. Well, buckle up because this blog is about to dive into that and so much more....  Read More
What Key Performance Indicators Should I Focus on Regarding Google Ads?
When delving into the analysis of a Google Ads campaign tailored for a local business, it becomes imperative to scrutinize several pivotal key performance indicators (KPIs) that serve as barometers of its effectiveness and impact. These KPIs offer insights into various facets of the...  Read More
The Advantages and Disadvantages of Using Website Builders
In today’s digital landscape, establishing a robust online presence is imperative for businesses across all industries to remain competitive. For dental practices specifically, a well-optimized website plays a pivotal role in attracting new patients. However, with the advent of website...  Read More
Do You Suggest Utilizing LinkedIn Advertising?
LinkedIn Advertising presents an excellent opportunity for healthcare professionals, particularly those targeting local patient populations within areas heavily populated by corporate professionals. This platform primarily attracts salespersons, recruiters, and individuals seeking professional...  Read More
Handling a negative review?
In today's digital era, online reviews wield significant influence in healthcare. Research indicates that 94% of patients utilize online reviews to evaluate providers, with 72% relying on them to choose new healthcare professionals. Despite a majority of positive reviews, a handful of negative...  Read More
Key Facts About Branding You Should Have in Mind
The concept of branding is often tossed around in various contexts - "What's your brand?" "Does this partnership align with my brand?" "Is it time for a rebrand?" But what exactly does branding entail? Grace Rizza, the founder and CEO of Identity Dental Marketing, is a recognized expert in the...  Read More
Strategies for Building a Powerful Drip Email Campaign
For dentists and dental office managers, the task of effectively managing patient interactions and promoting their services can be quite challenging. Fortunately, email marketing has emerged as a valuable tool that can address these challenges with precision and efficiency. In particular, the...  Read More
Identity Dental Marketing Presents Its Latest Lead Nurturing System
In the ever-evolving landscape of dental practice, cultivating and maintaining a robust online presence is not merely an option but a prerequisite for success. Attracting new patients and nurturing relationships with existing ones in the digital age necessitates a multifaceted approach. However,...  Read More
What goes into a Custom Press Release from Identity?
If you're considering a custom press release, it's a versatile and highly beneficial option for business owners. Commonly used for: Introducing new services or technologies.                          Enhancing Google rankings and keyword reach.             Introducing new team members.            ...  Read More
Latest Update: Google Now Enables Dentists to Utilize Local Service Ads
Google's latest announcement is a game-changer for dentists, granting them access to local service ads—a boon for localized marketing efforts. This development significantly empowers dentists seeking to promote their services within specific geographic regions. The standout advantage of local...  Read More
Exploring the Depths of SEO: What Do SEO Services Include?
Search Engine Optimization, commonly known as SEO, is the strategic practice of enhancing a website's ranking and visibility on popular search engines like Google. When a business or organization decides to invest in SEO services, their overarching goal typically revolves around improving their...  Read More
Unlocking the Benefits of Identity Dental Marketing's Comprehensive Marketing Plan
Digital marketing plays a pivotal role in the growth and sustainability of a successful dental practice. In today's digital age, consumers rely heavily on the internet to seek information about local businesses. Therefore, establishing a robust online presence is imperative. However, managing the...  Read More
Episode #662: How to Perform a Perfect Handoff?
It’s a consultant takeover! Tiff and Britt discuss the pluses of using route slips in your practice. Using a protocol for route slips will ramp up your office communications and help secure the trust of your patients. Consider the two following questions when using route slips:                   ...  Read More
Engaging with the Customer Base of a Dentist Preparing to Retire or Sell
Marketing to the patients of a retiring or selling dentist can present both opportunities and challenges. While buying the retiring doctor's practice or patient list may not always be feasible or appropriate, there are alternative marketing strategies that can help you connect with...  Read More
The Positive Outcomes of Choosing Identity Dental Marketing's Comprehensive Marketing Approach
Digital marketing plays a pivotal role in the growth and sustainability of a successful dental practice. With the internet becoming the primary source of information for consumers seeking local businesses, establishing a robust online presence is imperative. However, managing the multifaceted...  Read More
Dental Industry Marketing: Significance, Errors, and Fixes
In my capacity as the Founder and CEO of Identity Dental Marketing, a company that specializes in providing ethical branding and digital marketing services tailored specifically for dentists, I have had the privilege of gaining extensive insights into the dental industry's marketing landscape. Over...  Read More
Identity Dental Marketing Sets New Standards in Analytics and Reporting
Identity Dental Marketing, headquartered in Tampa, FL, is at the forefront of transforming the landscape of dental practice marketing. Their innovative approach is reshaping how dental professionals perceive and enhance their marketing endeavors. The company's extensive suite of tracking and...  Read More
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