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Day #8 of 75: How to present treatment to an absent spouse
What is the most effective way to present a treatment plan to a spouse or significant other who is not present?    That’s not a trick question.    Think about it…   How many times have you had a patient say they would like to discuss with their significant other and all you have is the treatment...  Read More
Employers React to Workers Who Refuse a COVID-19 Vaccination
As COVID-19 vaccines become readily available, many employers are still wondering if they can require employees to get vaccinated, and what they can do if an employee refuses to get vaccinated. The Equal Employment Opportunity Commission (EEOC) has produced some guidance in this area. Employers may...  Read More
Day #7 of 75: Social Media for Sh*ts and Giggles vs Social Media For Growth
There are two types of social media marketing. There is social marketing for sh*ts and giggles... Then there is social media marketing that moves the needle on a dental practice’s profitability. If your practice is into posting quotes, stock photos and other such things... then I'm afraid. You're...  Read More
Day #6 of 75: The 5 Prerequisites for a 9-Star Patient Experience
If your practice is going to become the go-to destination for implants, cosmetic or other high-ticket procedures, you will have to become the practice that delivers the most awesome patient experience. You must be known for the Ritz-Carlton of Dentistry in your city. Now… to deliver that awesome...  Read More
Day #5 of 75: You'd endanger patients' lives if you do this
If you knew there was a huge crack in your office building’s foundation... would you continue working as if all is well? Of course not. How about your practice culture? If we agree in part, or in total, that an awesome practice culture is the One Thing that makes everything you do to grow your...  Read More
Episode 6: Julia Galef on The Scout Mindset
In this episode, Dustin talks with Julia Galef about her book, The Scout Mindset: Why Some People See Things Clearly and Others Don't. You'll learn about motivated reasoning, what Julia calls "soldier mindset" and how to hold your identity lightly, so that you can create a more accurate map of...  Read More
Day #4 of 75: Watch Out for these 4 signs of practice self-sabotage
Are you and your team unintentionally sabotaging your own growth?  How would you run your business if you knew where and how you might be sabotaging your own growth?  Most business leaders would do things differently.  Here are 4 signs that show where you might be standing in your own way of...  Read More
312: Viraj Desai | SWISH Dental Taking Over Austin, TX
To you... whats a comfortable monthly marketing budget where you are seeing results AND getting great ROI: . A: $0 - $100 B: $500 - $1,000 C: $1,000 - $5,000 D: $5,000 - $10,000 E: Over $10,000 . Feel free to add your own option in the comments too! . In this episode  and I discuss how she...  Read More
Day #3: The One Thing You Must Get Right
What is the One Thing in your practice that if you and your team do well everything else will become easier or more effective? I think that One Thing is an Awesome Practice Culture. What Steven J. Anderson and the awesome folks at the Crown Council call the Culture of Success. What would you...  Read More
Shining a Light in Your Dental Practice with Drs. Andy and Natalie Droel
"If we can articulate our vision clearly to ourselves then we can articulate it to our team." As Drs. Andy and Natalie Droel settled into the dental practice post-COVID shutdown, they realized the business couldn't support what they wanted to build. Juggling two locations, hiring new team...  Read More
Day #2 of 75: Are you making it hard for patients to choose you?
Would your practice's website pass the Identity Test? Does the messaging on your Digital Real Estate assets differentiate you? Or does it make it hard for new patients to choose you? Take the central asset in your Digital Real Estate portfolio for example... your website. Does the messaging on...  Read More
Personalized Gated Offers Making Smile Direct Club Build Brand and Acquire Customers Smoothly
The highly generalized marketplace dominated by the universal discount model is slowly but effectively moving towards a personalized and exclusively customized marketing model. Thanks to the fast-evolving digital assets, neo-age marketing is all about looking beyond the traditional business model...  Read More
Categories: Marketing
S2 E20 - Marketing in a Pandemic. How to maximize your Marketing with Vic Nikolaj of Luxate Digital Marketing
Click here for the latest episode! S2 E20 - Marketing in a Pandemic. How to maximize your Marketing with Vic Nikolaj of Luxate Digital Marketing If you can't beat-em, join-em.  Born into the Dental Industry, and married into it Vic Nikolaj is not surprised to find himself helping doctors and...  Read More
Categories: Marketing
Top 3 Marketing Dental Marketing Strategies For 2022
Top 3 Dental Marketing Strategies in 2022 As a professional practitioner, your dental marketing strategies should be ever-evolving and relevant if you want a stronger presence in your field and reach more potential patients. While the opportunity to grow your dental practice increases, so is the...  Read More
Day #1 of 75: Why I'm doing this...
There are 2 main reasons why I've decided to make a pact with the universe...  A pact in which I'll be sowing seeds of growth into your practice everyday for next 75 days.  #1. I want to contribute to your growth, both as a leader and as a practice. #2. This is my formal introduction to the...  Read More
Is it possible to create a strong income stream with YouTube?
Below are some examples of actual YouTube channels which have made millions every year. One way to make money on YouTube is to participate in the YouTube Partner Program. This program allows YouTube to put advertising in front of a channel’s videos and thus the owner of the video channel...  Read More
Episode #42: Howard Reis, CEO at The TeleDentists
Howard Reis and I discuss how dentists can offer teledentistry as a service to their patients: Go to to find out how. Attract new patients, Meet new patients face-to-face and not behind a mask Screen patients to determine if an office visit is necessary Optional – Connect with The TeleDentists to...  Read More
From tortured immigrant to 7-figure business owner
Intro to the 9-Star Patient Experience   Read More
Where does your story begin?
My Story Part 1 Hi there... My name is Farai Kufakwedu. Everybody has a story, and everybody’s story starts somewhere. Some physical place that, more than all the others, mark one’s formative years… years that mark the beginning of one’s life story. So… where does yours start?  Read More
Should Dentists Use Social Media for Marketing?
Should Dentists Use Social Media for Marketing? That is the question that many dental professionals ask themselves when they are deciding how to promote their practice. If you would like to actively market and strengthen your dental practice, then you should be aware of some of the benefits and...  Read More
How Much Should Dentists Spend on Marketing?
How Much Should Dentists Spend on Marketing? If you own a dental practice or are in charge of running one, you may be asking yourself how much to spend on dental practice marketing.  Dentists and dental office managers across the country are asking this exact question about the ideal marketing...  Read More
310: Dr. Travis Campbell | How Much Should You Be Producing By Now?
Listen to the full episode on The Dental Marketer podcast. You can find this podcast wherever you listen to podcasts or here: . How much time do you spend with the patient on their initial appointment? . This is something  breaks down for us in this episode. It's always such a pleasure talking...  Read More
Should You Send Direct Mail Postcards for Your Dental Practice?
One of the best ways to market your dental practice is through the mail.  Direct mail advertising is an old-school method, but a good one. Sure, there are shinier marketing methods available, such as Facebook advertising, but there's a reason why direct mail is still around: It's effective at...  Read More
Categories: Marketing
The Jameson Files 130 - Nate Porter: 3 Mistakes to Avoid with Your Dental Website in 2021
"Google's algorithm always goes by what's best for the user. So you don't have to be a scientist or researcher to know, you just have to think about things from a patient's experience. And it makes sense, if you logically think about it, that if a brand new visitor comes to your website as a...  Read More
Categories: Marketing
Episode 6 - Building Value in the Dental Practice with Dr. Bruce B. Baird
“Value is at the heart of building an Investment Grade Practice. Top practices must hold their value for new buyers.”   If you're anything like me, you look at your practice and think, "Man I should be further down the line than this." Building value in your practice takes time, care, intent, and...  Read More
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