One of the best ways to market your dental practice is through the mail.
Direct mail advertising is an old-school method, but a good one. Sure, there are shinier marketing methods available, such as Facebook advertising, but there's a reason why direct mail is still around: It's effective at growing awareness for your dental practice and generating a massive amount of leads.
Let's discuss why you should absolutely consider this marketing method and how to use direct mail effectively.
What is Direct Mail Marketing?
Just to make sure we're on the same page, here's what we mean by direct mail marketing.
Direct mail marketing (sometimes referred to as direct mail advertising) is a form of marketing that's physically delivered to the recipient's mailbox. It can be postcards, brochures, sales letters, newsletters, coupons, or other printed, promotional pieces.
It is sometimes referred to as “junk mail” because it's unsolicited, but don't let that deter you.
Not all so-called “junk mail” is without value. Just like you get value from an unsolicited grocery store circular or a page of coupons for a local restaurant, you can likewise deliver value to your intended audience through your direct mail campaign. You can introduce your practice to prospective patients who've never heard of you and incentivize them to make an appointment.
Why Should Dental Practices Use Direct Mail Marketing?
Here are the top benefits of direct mail advertising.
Benefit #1: Most People Actually Read Direct Mail
It may be called junk mail, but it's still treated with respect. The majority of Americans surveyed said that they read or at least scan every piece of mail they receive. This gives you an opportunity to arrest their attention with a valuable offer that they can't refuse, such as a free consultation or exam.
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