The Burleson Box Podcast
The Burleson Box Podcast
The Burleson Box podcast allows you to quickly obtain some of the most powerful, evidence-based advice straight from the authors and experts who have published their life's work in best-selling books.
Dustin S. Burleson, DDS, MBA

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Episode 57: Adam Witty on The Authority Advantage
In this episode of The Burleson Box, Dr. Dustin Burleson sits down with Adam Witty, entrepreneur, publisher, and founder of Advantage Media and Forbes Books, to unpack how authority marketing can transform your practice and your career. Adam shares his expertise on:     Why authority—not just...  Read More
Categories: Marketing, Orthodontics
Episode 56: Kyle Fagala on Digital Marketing, Creative Growth, and Building a Practice That Stands Out
In this episode of The Burleson Box, Dr. Dustin Burleson sits down with Dr. Kyle Fagala, orthodontist and founder of Neon Canvas, to explore how creativity and strategy intersect in the world of orthodontic marketing and practice growth. Kyle shares his insights on:     How digital marketing for...  Read More
Episode 55: Scott Hansen on Lead Sigma, AI, and the Future of Orthodontic Growth
What You’ll Learn in This Episode:     How Scott tripled his mom’s orthodontic practice and sold to Smile Doctors     The origin story of OrthoChats and how it became Professional Chats      Why most CRMs don’t work for dental and ortho teams—and how LeadSigma is different     The key metrics...  Read More
Episode 54: Dan Schawbel on Back to Human
What You’ll Learn:             Why technology may be increasing workplace isolation, not solving it             How EQ is overtaking IQ as the most valuable skill in a tech-driven economy             The four essential factors that drive employee engagement             Practical strategies...  Read More
Episode 53: Rock Dental Brands on How to Choose the Right DSO
In this episode, Dustin Burleson sits down with the powerhouse leadership team behind Rock Dental Brands to answer one of the most pressing questions in modern dentistry and orthodontics: How do I avoid choosing the wrong DSO? You’ll hear directly from CEO Kristi Casey, Chief Development Officer...  Read More
Episode 52: Blake Morgan on How the Best Companies Create Knock-Your-Socks-Off Customer Experiences
Episode Notes In this insightful episode, Dr. Burleson is joined by Blake Morgan, customer experience futurist and bestselling author of More is More: How the Best Companies Go Farther and Work Harder to Create Knock-Your-Socks-Off Customer Experiences. Blake shares powerful lessons from her book...  Read More
Episode 51: Dr. Erinne Kennedy on Managing Burnout, Preventive Care, and Leadership in Dentistry
In this episode of The Burleson Box, Dr. Dustin Burleson welcomes Dr. Erinne Kennedy, Assistant Dean for Curriculum and Integrated Learning at Kansas City University College of Dental Medicine. Dr. Kennedy shares her fascinating journey into dentistry, which was heavily influenced by her family of...  Read More
Episode 50: Brian McCarthy on the Rising Tide Mindset
In this episode of The Burleson Box, we’re joined by Brian McCarthy, founder of Rising Tide Consulting and former CEO of a thriving, multi-location orthodontic practice in Birmingham, Alabama. During his tenure, Brian led the practice to $18 million in annual revenue, building a foundation of...  Read More
Episode 49: Ashley Goodall on The Problem with Change
Episode Notes In this insightful episode, Dustin Burleson interviews Ashley Goodall, author of The Problem with Change and co-author of Nine Lies About Work. They explore the pitfalls of constant organizational change and its negative impact on human performance, uncovering practical strategies...  Read More
Episode 48: Steve Anderson on The Bezos Letters
Episode Notes In this episode of The Burleson Box, Dustin Burleson speaks with Steve Anderson about his book The Bezos Letters: 14 Principles to Grow Your Business Like Amazon. Listeners will discover key principles and lessons from Amazon founder Jeff Bezos's annual shareholder letters, breaking...  Read More
Episode 47: Francesca Sipma on Unblock Your Purpose
Francesca Sipma is an entrepreneur, speaker, coach, and the founder of hypnobreathwork. While she was formerly entrenched in the fast-paced world of New York advertising and marketing for lead- ing global brands, her insatiable lifestyle of relentless pursuit led her to a profound personal...  Read More
Episode 46: Dr. Ben Fishbein on Growth, Delegation, and Giving Back
Episode Notes In this episode of The Burleson Box, we sit down with Dr. Ben Fishbein, a powerhouse in the orthodontic world, founder of Fishbein Orthodontics, and the driving force behind Fishbein Fundamentals. With nine offices and a track record of exceptional patient care and practice growth,...  Read More
Episode 45: Dr. Rooz Khosravi on Digital Dentistry and Interdisciplinary Treatment Mastery
In this episode of The Burleson Box, Dr. Dustin Burleson sits down with Dr. Rooz Khosravi, a trailblazer in digital orthodontics and interdisciplinary treatment planning. Dr. Khosravi shares insights from his years of experience in implementing digital solutions within orthodontic practices,...  Read More
Episode 44: Scott De Rossi on The Essence of Effective Leadership
In this episode, I speak with Dr. Scott De Rossi about the questions that shape our personal and professional journeys. Our guest opens up about the reflective questions that have guided his path, offering a treasure trove of insights for anyone looking to evolve and grow. One of the most...  Read More
Episode 43: Level the Curve by Oliver Gelles
Episode Notes Drawing from the largest data set of consumer buying habits in orthodontics, Reynolds and Gelles reveal a statistical approach to running a successful practice. Their system, developed with orthodontist Jeff Kozlowski and engineer Dave Ternan, eliminates guesswork and...  Read More
Episode 42: Careers By the People by Mike Wysocki
In this episode we have the pleasure of speaking with Mike Wysocki, a seasoned author and sociologist who has spent years delving into the real-life experiences of professionals across various industries. His book, Careers By the People, provides a unique and authentic perspective on career...  Read More
Episode 41: The Score That Matters with Ryan Hawk
Ryan Hawk discusses the impact of external scoreboards on our sense of self-worth and the importance of distinguishing between external validation and internal fulfillment. He explores how societal norms often dictate how success is measured and how this can limit our potential for growth and...  Read More
Episode 40: Bob Sutton on The Friction Project
Episode Notes Every organization is plagued by destructive friction—the forces that make it harder, more complicated, or downright impossible to get anything done. Yet some forms of friction are incredibly useful, and leaders who attempt to improve workplace efficiency often make things even...  Read More
Episode 39: Karyn Gordon on The Three Chairs
Episode Notes We all want to be great leaders who are confident, productive, and highly energized. But if you don’t learn foundational leadership skills, research shows you will face problems with communication, performance, engagement, and employee retention. The stakes are high. How can...  Read More
Episode 38: Coach Brook Cupps on Surrender the Outcome
Surrender The Outcome is a leadership fable that follows the progress of a longtime basketball coach, Mick, through his traditional, transactional approach to coaching to a new refreshing, impactful, and transformational approach to life. Along the way he receives great wisdom from those closest...  Read More
Episode 37: John Bowe on I Have Something to Say
Public speaking is difficult because you’ve never been taught the proper techniques. Fascinated by the possibility that speech training could foster the kind of psychological well-being more commonly sought through psychiatric treatment, and intrigued by the notion that words can serve as...  Read More
Episode 36: Karen Eber on The Perfect Story
What makes a story perfect? How do you tell the perfect story for any occasion? Stories are a memorable and engaging way to differentiate yourself and build connections. They are integral to forming trust, creating new thinking, and even influencing decision-making. But it isn’t enough to tell a...  Read More
Episode 35: Christina Wallace on The Portfolio Life
Pouring yourself into a single full-time job is the riskiest move you can make. Your parents’ advice to focus on one career path? It doesn’t work anymore, for reasons ranging from recessions to student loan debt, the gig economy, climate disasters, and a global pandemic (to name a few). We need a...  Read More
Episode 34: Brad Stulberg on Master of Change
From social disruptions like economic recessions, pandemics and new technologies, to individual disruptions like getting married, career transitions and becoming a parent, we undergo change in transformation, both good and bad, regularly. Change is not the exception, it's the rule. On today's...  Read More
Episode 33: Henry Roediger on Make It Stick
To most of us, learning something "the hard way" implies wasted time and effort. Good teaching, we believe, should be creatively tailored to the different learning styles of students and should use strategies that make learning easier. "Make It Stick" turns fashionable ideas like these on their...  Read More
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