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Episode 133 - The Missing Links of Dental Marketing with Sara Hansen
“When we think about marketing we usually think about the external piece – website, ads, etc. But there are internal processes we need to think about, too. Can we get patients to accept an appointment and treatment?” Do you cringe when you hear the word marketing? If you do, you’re not alone. For...  Read More
19 Qualities & Habits of Successful Dentists
Dentistry isn’t an easy profession (DUH). You spend years and a fortune learning the craft, and it all pays off if you can build a successful career and a profitable practice. But here’s the truth: You can spend hours pondering how to be a successful dentist, but what really matters are the...  Read More
Categories: Marketing
Episode 106 - Love, Respect, and Divorce in Dentistry (Part 2)
“I was under so much pressure that I forgot about the things that were most important in my life, my family.” In Part 1, I shared a little bit about my experience with divorce and dentistry. This is a topic that is hard, but it’s prevalent in our industry. Early in my career, I was sitting in an...  Read More
Episode 105 - Love, Respect, and Divorce in Dentistry
“When I look back on my life, I wouldn’t say I would change anything, but I wish I could have prevented a lot of things from happening.” This is probably the biggest thing that leads to loss of revenue and the ability to retire when you want to. It’s divorce in dentistry. This is a tough one to...  Read More
Episode 11 – Hiring a Passionate Dental Team with Dr. Adrienne Reynolds
“If you’re going to grow your business, you need to grow your people.” Building and retaining a fantastic team is key to building your Investment Grade Practice™.  But so many dentists and business owners struggle with their team and office culture. In fact, it can be downright debilitating when...  Read More
Opportunities That You May MISS in 2021: How to Make a Profit From the Internet?
Nowadays, the Internet provides an infinite number of income-creation opportunities.  But most likely, opportunities are not what you’re after.  Most of us are after a workable system, which is safe, profitable, and consistent at the same time, which allows you to have freedom of time and...  Read More
Episode 8: Roger Martin on When More Is Not Better
In this episode, Dustin talks with Roger Martin about his book, When More Is Not Better: Overcoming America's Obsession with Economic Efficiency. You'll discover how our obsession with economic efficiency has forced too much pressure in a pursuit of perfectionism. Roger and I discuss how this has...  Read More
How to Rethink Your Dental Practice’s Reception Area
A clean appearance Yes, cleanliness is a top priority for both staff and patients, but your reception desk and waiting room should also perceive cleanliness. The trick is to not make the setting seem sterile but rather to include some personality to help put patients at ease. Think solid-surface or...  Read More
S2 E29 - My turn in the Hot Seat as a guest on 'The Dental CEO Show' - Pandemic Recovery: Getting Back to Normal
Click here to listen to the latest episode: S2 E29 - My turn in the Hot Seat as a guest on the 'The Dental CEO Show' - Pandemic Recovery: Getting Back to Normal  This was a lot of fun - it was my turn to answer the hard questions as I was a guest on The Dental CEO Show hosted by Samantha Leonard...  Read More
Creating Quizzes to Grow Your Practice
2020 was a difficult year for many people including dentists. Some dental practices were shut down for months and when they reopened, they had few digital tools to let their clientele know they were back and to continue growing their practice.  In this post, I will discuss 1 way you can increase...  Read More
Categories: Marketing
Episode 168: What New Tools Can Help Patients Finance The Dentistry They Need with Dr. Len Tau
Dr. Bryan Laskin is joined by Dr. Len Tau to discuss all of the new tools dentists can provide their patients to help finance the dentistry they need. Check out Dr. Tau's amazing workshops at ! New Tools To Help Patients Finance Dentistry   Find us on Radio!  Read More
Reviving a Legacy Brand: An Interview with Stephanie Stuckey, Stuckey’s Corporation
  Stephanie Stuckey, CEO of Stuckey's Corporation joins Stuart Oberman to share the compelling story of how she and her team are resurrecting Stuckey's Corp. This Dental Law Radio episode is not just for dentists thinking of acquiring practices, but also for any entrepreneur considering a brand...  Read More
Good Will
What is Goodwill, and why do some people make such a huge fuss over it when buying or selling a dental practice? In this episode we define goodwill, lightly touch on its tax implications, and explore why it’s one of the most misunderstood aspects of the dental acquisition process. Good Will  Read More
TMD Demystified Episode 8: Making the Correct Diagnosis
It's no secret that TMD is commonly misdiagnosed. It's not uncommon for patients to see 2-4 specialists before they finally receive a correct diagnosis. In today's episode i'll go over a list of illnesses that patients often get diagnosed with before discovering that their pain is actually cause by...  Read More
Episode 132 - Patching the Erosion of Dental Culture with Joanne Miles
"COVID fatigue is real. While most dental practices encounter burn out from time to time, the reality is people are dealing with more uncertainty and fear." It’s been a trying 18 months in dentistry. You may have noticed this fatigue showing up over the past few months: staff are short-tempered,...  Read More
S2 E28 - Optimize Dental Summit with Theresa Smith and an awesome panel of guests
Click here to listen to the latest episode: S2 E28 - Optimize Dental Summit with Theresa Smith and an awesome panel of guests Click here to listen to the latest episode: S2 E28 - Optimize Dental Summit with Theresa Smith and an awesome panel of guests Several months back Theresa Smith, the...  Read More
Episode 10 - People, Purpose, & Passion...Profits will Follow with Dr. Adrienne Reynolds
“I always say hire someone to do 80% of the job, and allow room for them to grow.” People. Passion. Purpose. Profit. An Investment Grade Practice needs all 4. Why do you want to do it? If you’re only in it to make the money, then what is it that drives you what gets you out of bed? It’s not enough...  Read More
Episode 103 - Know Your Team
 recently spoke with a doctor who was struggling with his team: he had run through two teams and is on this third in 2 years. You might be wondering the same thing he was: How do I fix my team? The answer is simple, but not always easy: become a better leader. I had to deal with this in my...  Read More
Are You Violating Federal Law in the Interview Process? (Dental Law Radio)
Many people think that ADA guidelines only apply once an employee has been hired. However, there have been instances where employers violate ADA requirements during the interview process. It is important for employers to be aware of these guidelines and make sure they are following them before,...  Read More
The Internet Has Changed How Businesses Have Been Done
Over the last few years, the Internet has changed a lot of things in our lives — the way we buy food, the way we do shopping, the way we do business. And its influence on our lives is growing.  In today’s Digital Age, the Internet gives you the opportunity to be not linked to:  - only one...  Read More
Day 44 of 75…. Are you sending patients irrelevant messages?
The days of sending blanket emails and promo campaigns to patients are coming to a fast end. Savvy dentists are crafting and deploying messages, appointment notifications, promo campaigns and other patients communications that are targeted based on pre-defined patient segments.  Read More
The Art of the Waiting Area
          So many dentists name their practice as “______ Family Dentistry.” The key word in there is family. Most take this to mean that it’s a welcome place for their family. If your practice welcomes whole families into your dental practice, does your waiting area reflect that?           Waiting...  Read More
Day 43 of 75…Social Media For Sh*ts And Giggles
According to Dr. @Tejas Patel, the man behind the fast rising Austin Cosmetic Dentistry, when it comes to building social media content… The best way to think about content is it think of it as everything that helps a patient come in for the first time already knowing what it is that you're doing,...  Read More
TMD Demystified Episode 6: Building Trust and TMD
When it comes to solving the TMD conundrum, trust is key. There is trust that dental and medical practitioner need  to have in the TMD solution they offer. There is also trust needed on the part of patients. Today we will talk about building a two way trust as we address TMD.     Read More
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