2020 was a difficult year for many people including dentists. Some dental practices were shut down for months and when they reopened, they had few digital tools to let their clientele know they were back and to continue growing their practice.
In this post, I will discuss 1 way you can increase the visitors to your website, which can in turn grow your practice.
WHAT is an online quiz?
An online quiz asks a series of questions that help reveal insights to the quiz taker. In the scope of a dental practice or other medical practice, an online quiz can be created to help get information about a condition they may have. These don't need to be diagnostic in nature, but rather, a way to educate potential clients that they need professional help.
WHY ONLINE QUIZZES FOR YOUR PRACTICE?
Here are a few reasons why online quizzes could benefit your practice:
- An online quiz helps potential patients learn about their condition
- An online quiz will drive quality visitors to your site who may need treatment for the information in your quiz
- An online quiz can generate new leads for your practice
- An online quiz positions you as an expert
HOW TO CREATE A QUIZ
Here's a sample process to create an online quiz:
- Research topics that your patients are searching for
- Create questions that can help answer an outcome, like “Do I have a Cavity?“
- Assign a point value to each question
- Create ranges of scores that provide various outcomes to a patient’s responses
- Create a new webpage on your WordPress site
- Write about 500 to 1000 words of copy about the subject your quiz is on
- Create a quiz using “Quiz and Survey Master” plugin
- In this plugin, make sure you set up a form to collect important information like name, phone number, and quiz for quiz takers to provide you
- Post this quiz on the page you created in step 5 above
- Publish this quiz and push it out to your audience via social media, emails, and SEO (which will take time to be pushed out by Google)
This process takes about 4 hours to accomplish and can be replicated as much as you’d like.
Sample QUIZzes
Here are some sample quizzes (medical field) to give you an idea about how they work:
Think about different ailments, outcomes, or questions your patients have, then you can create a quiz that helps them decide to see a specialist.
For B2B, if you're an Excel Consultant who needs to reach businesses with your Excel services, you could create a quiz for showing how efficient (or inefficient) one of their processes is.
BEST TOOL TO CREATE QUIZZES
We highly using WordPress for your website. Once you have a WordPress website, we highly recommend “Quiz and Survey Master” to build quizzes. This tool is great because you can build a variety of quizzes at no cost to you. There are no limits on the number of quizzes you can create.
Conclusion
In Conclusion, building a quiz can grow your practice by attracting potential clients. There are thousands of possible quizzes (if not more) that you could possibly create. Each quiz will bring new potential patients to your practice.