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Episode 204 – How to Avoid the 3 Most Common Marketing Mistakes
“All they want to know is can you help me with my problem.” If your goal is to have new patients say to you, “I saw your ad and felt like you were speaking directly to me” then today’s episode is for you. Mark Thackeray, host of the Dental Marketing Secrets Podcast joins Everyday Practices podcast...  Read More
Setting Realistic Expectations in Dental Marketing
Introduction: Many marketing companies, advisors, salespeople, and consultants often fail to set realistic expectations for their clients. In this blog post, I’ll dive into the importance of setting realistic expectations in dental marketing and why it matters for the success of your practice. The...  Read More
Episode 79 – Would You Throw Away $150,000?
“Part of having an Investment Grade Practice is having the wherewithal to manage the levers so you can continue to operate successfully.” – Nicholas Partridge Would you throw away $150,000 of profit every year? Of course not. But that’s what you might be doing if you get rid of an insurance plan...  Read More
How to Market Your Dental Microscope
Originally published: When you invest in a dental microscope for your practice, the new technology and expanded capabilities for your dental practice can be exciting for both you and your staff. Your scope is not only a powerful tool for its clinical benefits like magnification, illumination and...  Read More
Leveraging SEO When Your Business Lies Outside Google Maps’ Red Lines
Understanding the Scenario: Google Maps demarcates specific regions using “Red Lines,” effectively determining the businesses and locations that are prominently displayed to users searching within that area. When your business is outside these lines, it’s crucial to understand the implications it...  Read More
Categories: Marketing
1648 Dr. Irving Chao on What to Look for When Becoming an Associate Dentist : Dentistry Uncensored with Howard Farran
Dr. Irving Chao was awarded high honors and received his Doctorate of Dental Surgery degree from the University of the Pacific’s School of Dentistry in San Francisco. He continued to receive postgraduate training at UCLA School of Dentistry in areas of cosmetic dentistry, root canal therapy,...  Read More
Episode 176 – Dental Maturity: Are You In The Right Place?
How mature are you in your practice of dentistry? I’m not talking about how mature of a human being you are but where are you as a dental practice owner and clinician. Here’s an example: you can be the most highly skilled technician and not be able to get your patients to say yes to treatment....  Read More
Establishing Trust with Dental Patients
A 10-Step Guide to a Flourishing Practice Trust is the cornerstone of any successful dental practice. Establishing a trusting relationship with patients ensures their cooperation, loyalty, and compliance. To optimize patient-practitioner relationships and create a harmonious atmosphere conducive to...  Read More
How to get more Google Reviews for a Dental Office
Getting more Google reviews is essential to building your online reputation and attracting new patients. Here is a step-by-step guide that combines both incentivizing and ethical ways to encourage your patients to leave a Google review: Step 1: Build Trust and Offer Exceptional Service          ...  Read More
Categories: Marketing
Identity Dental Marketing’s Proven Strategies Drive Record New Patient Numbers
Identity Dental Marketing, a trusted marketing partner for dental practices since 2009, is thrilled to share the success stories of their clients: Dr. Carly Hamilton, Dr. Heather Lenker, and Dr. Jamie Childress. Dr. Hamilton is based in Manitoba, Canada. She expressed her enthusiasm for Identity...  Read More
Our Newest Website Theme: Serendipity!
Are you considering a fresh look for your website's design? Say hello to the newest addition to our theme gallery, Serendipity! Like all of our ready-made themes, Serendipity is all about combining contemporary aesthetics with user-friendly function.                Our Designer's Inspiration...  Read More
Categories: Marketing
Economic Realities in Dentistry: Inflation's Impact on Quality and Costs
In this podcast episode, hosts Shawn Zajas and Dr. Allison House discuss the challenges that dentists are facing due to the economy and inflation. They highlight how the rising costs of goods and services are impacting dental practices, especially in the context of insurance and reimbursement...  Read More
Intermittent Fasting and Autophagy: Understanding the Cellular Cleansing Process
                                                   Source: Freepik Both scientists and health enthusiasts are interested in the fascinating topics of intermittent fasting (IF) and autophagy.  The cellular cleaning mechanism known as autophagy helps in preserving cellular health and longevity.  So,...  Read More
Categories: Marketing
As a practice owner, you may very well have an associate dentist or specialist working for you as an independent contractor. While it can be tempting to categorize someone as a contractor for tax-saving purposes, it is important to note that a misclassification of employment status can result in...  Read More
Episode 203 - Breathe Easy
“The best appliance for a patient is the one they will use.” ~attributed to Dr. Meghna Dassani (by way of Regan Robertson) In this episode of Everyday Practices Podcast, co-hosts Regan Robertson and Dr. Chad Johnson dive into the exciting highlights of the 2023 Airway is Life Sleep Summit that...  Read More
In this podcast episode, Shawn Zajas engages in a dynamic and insightful conversation with Ken Kaufman, a pioneer in the world of dental practice finance and author of "DSOs: Financial Secrets to Grow Dental Organizations." Ken's expertise and journey as a thought leader in the dental industry are...  Read More
Why Your LinkedIn Profile Is Probably REPELLING Your Ideal Referral Partners with Tracy Enos 0103
Welcome to a brand new episode of The Dental Wealth Nation Show! In today's episode, we have a special guest, Tracy Enos, an expert in leveraging LinkedIn to attract ideal referral partners. Tracy will share valuable insights on why your LinkedIn profile might be repelling potential partners and...  Read More
Categories: Marketing
Episode 78 - The Art of Patient Connection
“People who like and trust you are more likely to work with you.”  ~ Dr. Victoria Peterson In this episode of the Investment Grade Practices podcast, as we wrap up our exploration of the most vital metric in your dental practice, we invite you to delve into the importance of establishing...  Read More
Episode 175 – How Well Do You Know Your Team?
“Know your team. Know who they are. Know about them, about their families, where they grew up. Take notes, and smile.” I recently spoke with a doctor who was struggling with his team: he had run through two teams and is on this third in 2 years. You might be wondering the same thing he was: How do...  Read More
Quest for Success: How Gamification Can Elevate Your Performance
In this podcast episode of the "Authentic Dentist Podcast," hosts Shawn and Dr. Allison House discuss the concept of "leveling up" in life and how it can be applied to personal and professional development. Shawn introduces the idea of gamification, drawing parallels between video games and life....  Read More
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