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Episode 70 - Authentic Marketing That Grows an Investment Grade Practice
“Talk about what you care about. Being authentic attracts the people who are like-minded.”  ~ Victoria Peterson When it comes to marketing, dentistry is late to the game.  Many of you may not know that it was in fact illegal to market dental practices until the late 1980s. So it's no surprise that...  Read More
Video Ads Can Position You as an Expert
Video has become the most popular form of social media advertising. It engages the emotions and builds trust far more effectively than two-dimensional ads. According to a recent biteable.com* survey, 74 percent of marketers say video has a better return on investment than flat ads. Creating  that...  Read More
Categories: Marketing
Episode 167: The Importance Of Clear Communication In Dental Partnerships
“You need to know about them, you need to have an open door of communication.” I hear this complaint all the time: “Dealing with my partner/associate is difficult.”  I’ve got some personal experience here. I want to start out by saying that early on in my career I wasn’t following the advice I’m...  Read More
The Hard Truth: 5 Reasons Aspiring Dental KOLs Fail to Make a Memorable Impression
Many dentists, dental speakers, and consultants are determined to achieve personal brand recognition as key opinion leaders (KOLs). They may be charismatic figures with truly groundbreaking ideas, but don’t make the grade when it comes to building and leveraging a following on social media. Here...  Read More
Episode 192: What Buyers Don't Want to Tell You About the Value of Your Dental Practice
“When you have an offer on the table, just because you get that feeling ‘Oh they picked me!’ doesn’t mean you’re getting the best deal. ”  ~Kyle Francis You got an offer on your dental practice. Hooray!  As you look at all those zeros on the sheet you might be sorely tempted to take that offer....  Read More
How to Rebrand Your Dental Practice
Congratulations! You've decided to take the bold step of rebranding your dental practice. Whether you're aiming to attract a new target audience, update your practice's image, or simply breathe new life into your business, rebranding can be a powerful tool for growth and success. In this...  Read More
Episode 69 - How Dental Practices Hold On to Profits
“We have a wonderful cash flow business, yet we don’t hang on to the profits.”  ~ Victoria Peterson The average dentist has $25 million flow through their business during their career.  Dentistry really is a wonderful industry and creates a huge amount of cash flow. The reality is, most average...  Read More
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