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Facebook KPI’s
Meta provides several metrics when analyzing a Facebook ad campaign, including:     Impressions: The number of times your ad was shown to users.     Reach: The number of unique users who saw your ad.     Clicks: The number of clicks on your ad, including clicks on links, calls-to-action, and...  Read More
Categories: Marketing
Identity Dental Marketing Raises the Bar in Analytics and Reporting
Identity Dental Marketing, the leading provider of marketing solutions for dental practices, is revolutionizing the way dental professionals understand and optimize their marketing efforts. With their comprehensive tracking and reporting tools, they empower dental practices to measure their...  Read More
Categories: Marketing
Episode 477: “If It’s Not Documented…”
0:00:05.6 Kiera Dent: Hey everyone, welcome to the Dental A Team Podcast. I'm your host, Kiera Dent. And I had this crazy idea that maybe I could combine a doctor and a team member's perspective, because let's face it, dentistry can be a challenging profession with those two perspectives. I've...  Read More
Episode 476: Innovate, Create, and Think Differently
Kiera Dent: Hey everyone, welcome to the Dental A Team Podcast. I'm your host, Kiera Dent. And I had this crazy idea that maybe I could combine a doctor and a team member's perspective. Because let's face it, dentistry can be a challenging profession with those two perspectives. I've been in...  Read More
Episode 475: Accountability: Do or Do Not
Kiera Dent: Hey everyone. Welcome to the Dental A Team podcast. I'm your host, Kiera Dent. And I have this crazy idea that maybe I could combine a doctor and a team member's perspective, because let's face it, dentistry can be a challenging profession with those two perspectives. I've been a...  Read More
The Importance of Personal Interaction In Your Practice
There is a plague of loneliness occurring in America, especially among men. Since the pandemic, it seems we have lost our ability to make friends and this is resulting in harm to practices and their owners.  This episode deals with the building of relationships and friendships and the nexus of...  Read More
Episode 190: Cyber Security Part 2 - What Threats Are Coming Soon
“We used to not be able to trust photos. Now we can’t trust photos, audio, or videos with the advances in AI.”  ~Adrian Santangelo Last week we dove into cybersecurity at large and what dental owners and teams can do today to protect themselves.  But while that is happening, there’s a whole set of...  Read More
How Adding Online Forms and Scheduler Can Help Your Medical Practice
In today's digital age, patients expect a certain level of convenience and accessibility regarding healthcare. One way to improve the patient experience and streamline operations at your medical practice is by adding Online Forms and An Online Patient Scheduler to your website. The most robust of...  Read More
Episode 164: Mentoring Like a Leader
“In mentorship and in leadership, you have to be someone who walks the talk.” ~Dr. Bruce B. Baird I’ve talked about mentorship on this podcast before, but today I want to talk about how you can take the next step on your leadership journey. I have come to realize that to be a truly legendary...  Read More
Don’t Wait Until It Hurts
When starting a practice, it’s difficult to justify investing in marketing. If you market the practice before purchasing it, you may worry about the messaging fitting the patient base. If you wait to start your marketing until after you gain ownership, you risk running out of time to craft a...  Read More
Categories: Marketing
Why Do Dental Practices Go Out of Business?
Dental practices are typically thriving businesses that continually grow. However, what happens when a dental practice is seeing a decrease in profits or is struggling to get off the ground? When I see a failing practice, there’s usually one common denominator: the dentist is leading the business...  Read More
Episode 189: Cyber Security Part 1 – What You’re Up Against Today
“We’ve seen a lot of attacks in the dental industry recently. They have the same tech as other medical professionals but they aren’t as prepared like physicians or hospitals who have been in this situation for a while and are more well protected.”  ~Adrian Santangelo Cyberattacks can be as sudden...  Read More
Tweak Your Mindset for a More Positive Practice
As you may have guessed, we spend a lot of time talking to dentists here at Identity Dental Marketing. One thing we hear frequently from our clients is the idea that “people don’t really want dentistry”. Whether it’s their time or their money, many doctors are under the impression that patients...  Read More
Episode 66: What an Investment Grade Practice Looks Like
“I’m always looking for cutting-edge material. I want to be constantly reinspired and re-engaged.” ~Dr. Nathan Kupperman If dentists were cars, Dr. Nate Kupperman would be a Ferrari.  I talk to a lot of doctors.  While most of them have their own inspiring stories to share, I knew from the first...  Read More
The Social 7
    Post consistently, at least once per week.     Include strategic hashtags & visually appealing graphics.     Interact with our viewers by replying and liking comments.     Publish multiple social media platforms.     Encourage interaction by posting questions or polls.     Avoid posting...  Read More
Episode 163: Why Insurance Doesn’t Really Work in Dentistry
“What I do is become a consultant for the patient: I tell them what they need, listen to what they want, then deliver.” ~Dr. Bruce B. Baird This question is often the first thing out of a patient’s mouth “What will my insurance cover?”  I won’t sugarcoat it, this is one of the hardest questions...  Read More
3 Tips to Help Dental Receptionists Schedule More Patients
By Beth Gaddis,  Your dental marketing is working and you can see the number of phone calls it’s driving into your dental practice. So why is your schedule not full? There are many reasons why potential patients take the time to call you, but may hang up without scheduling. Here are three of the...  Read More
What’s in a Dental Marketing Session?
When you are ready to grow your practice and reach more of your ideal patients, a short session with a seasoned dental marketer can make a significant difference in your success. While we can’t speak for other companies, we can tell you what to expect from a complimentary initial meeting with the...  Read More
The Future of Demographics and what it means for your practice
These past few years have been nothing short of a significant shift in demographics. Everything we thought we knew about urban and rural demographics, family dynamics, and politics is being redefined rapidly.  In this episode, Scott McDonald discusses what we see on the demographic playing field...  Read More
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