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Episode #780: How To Sustain Excellence
It’s one thing reaching excellence, but sustaining it? In this episode, Kiera talks about steps practices can take to maintain excellence in their dentistry.          Know you’re capable               Keep things simple               Be intentional with your numbers               Love what you...  Read More
Episode #774: Are Consent Forms a Stumbling Block for Your Patients?
DAT consultants Tiff and Denae address a hot topic for practices to plan to improve for the new year: online paperwork. They give insight on benefits, integration, best software, and more. Episode resources:   Read More
Episode 200 – Requested Replay: Marketing, Where Should I Start?
“Everyone wants to know, what is my first step in marketing?” ~Dr. Bruce B. Baird You’ve made the decision to market your dental practice. That’s a great step! Now what? I get this question all the time: what is my first step in marketing? Well, it really depends on where you’re at in your career....  Read More
Episode #769: Hot Tips: Dental Memberships. With Paul Lowry
Ever wondered what makes a dental membership plan a game-changer? Paul Lowry, the CEO and Founder of Dental Menu goes into great detail on how to make membership plans work for you and your patients. Should you charge an enrollment fee? What’s the magic number? Find out how to balance costs,...  Read More
How to Book Bigger Cosmetic Cases
Dr. Galen Dietrich, the CEO of  shares invaluable insights on how dentists can grow their practices by focusing on the emotional side of patient care, the importance of high-quality before and after photos, and the power of virtual consultations. Dr. Dietrich is a dentist who understands that...  Read More
Categories: Marketing
Episode #767: Increasing Profitability Hacks
Did you know that team members can be more profitable with accurate deep work time than just producing from the chair? In this episode, Kiera talks about intentional block scheduling for all positions in the office. She poses questions everyone needs to ask themselves, suggests amounts of time for...  Read More
Improving Accuracy: Unveiling Identity Dental Marketing's Tech Advancement with Google Analytics
In the ever-changing realm of digital marketing, precision holds utmost importance. Identity Dental Marketing has always prioritized the significance of ensuring that each data point contributes meaningfully. Today, we are delighted to unveil a significant advancement in our pursuit of accuracy and...  Read More
Episode #761: Dental Marketing Is Not One-Size-Fits-All. With Joshua Scott at Studio 8E8.
Kiera is joined by Josh Scott of Studio 8E8 to talk about marketing and the development of dental practices. Practices often underestimate the power of marketing budgets over the long term, and Josh gives advice on how not to fall short. He touches on:          Vetting marketing company options  ...  Read More
Episode #759: How Do You Podcast? With Melissa King, Top Podcast Fan.
Kiera is joined by Melissa King, a long-time practice team member who’s been in a lot of roles and has listened to ALL DAT podcast episodes! She shares what tips and tricks she’s taken from this podcast into her practice. Melissa also gets a chance to ask her own burning questions about the podcast...  Read More
Categories: Marketing
Episode 226 – Unreasonable Hospitality, Part 2
“I want to have the opportunity to grow, I want to be part of something bigger, and I want to know that what I’m doing makes a difference.” ~Regan Robertson We all have the same 24 hours in a day, and productive dentists use their time differently than other practice owners. But, you don’t have to...  Read More
Anatomy of a Powerful Dental Job Advertisement
The majority of my days are spent explaining to dental offices why they need to change their job posting if they want to have success in finding qualified Dental Assistants, Hygienists and Front Office Dental Personnel.  Especially when their posting looks like this: When I see a post like that, I...  Read More
Google Camouflages Competitor Spending, Enabling Enhanced Profit Margins… Exclusively for Their Gain!
Hey there, Grace Rizza here, CEO of Identity Dental Marketing, delving into the ever-changing world of online advertising, particularly Google Ads. Remember when we could spy on our competitors' ad budgets for valuable insights? Well, those days are gone. Google has yanked that feature, leaving us...  Read More
Episode 102 – Requested Replay: Investing the Smart Way
“The level of distraction will ebb and flow, but it’s always there. That’s what we need to get a handle on.” ~Matt Mulcock, CFP Are your emotions jerked around like a yo-yo every time you turn on the news? So many business owners get sucked into the drama of the stock market and it makes sense:...  Read More
Episode #756: Do You Want Dessert? Increase Your Case Acceptance By Using This Simple Method.
Are you asking the right questions of your patients at the right time (and with the right energy)? Kiera and Tiff explain how to increase your practice’s case acceptance by assuming the yes. They compare it to the waiter asking if you want dessert at a restaurant: There’s a right way to go about...  Read More
Maximizing Patient Engagement: Leveraging Email Marketing Strategies for Dental E-commerce on Shopify
In today's digital age, effective patient engagement is crucial for dental clinics and online dental product retailers to thrive in the competitive landscape. With the rise of e-commerce platforms like Shopify and the power of email marketing, dental businesses have unprecedented opportunities to...  Read More
Categories: Marketing
Episode 199 – Transitions: DSOs vs. Private Practice
“Private practices should learn how to make their practices as attractive to sell as possible – even if they don’t want to sell them.” ~Dr. Paul Goodman In this episode of award-winning The Productive Dentist Podcast, your host Dr. Bruce B. Baird is joined by Dr. Paul Goodman of Dental Nachos....  Read More
Episode #755: Yearly Strategy- Team Effort
When it comes to setting annual goals, it’s critical to have the right people in the room. In this episode, Tiff and Britt talk about strategizing growth as a team. They give insight on who should be there, where it should happen, and how to keep the goals manageable. Episode resources:   Read More
Episode #753: Do THIS To Reach 500 Reviews
Tiff and Dana talk about an undervalued approach to boosting your practice’s marketing: having team members ask for Google reviews. They both give insight on benchmarks to look for, using third parties, personalizing the request, the easiest ways to ask, and more. Episode resources:   Read More
Naming Your Dental Practice - What Works Best for Marketing?
  Selecting the right name for your dental practice is more than just a creative exercise—it's a strategic decision that impacts your brand's identity, online presence, and overall success. In the vast landscape of dental services, how you name your practice can significantly influence patient...  Read More
Categories: Marketing
Episode #749: How to Know if Your Marketing Is Actually Working
Tiff and Denae are back to talk about marketing — this time, how to know if what you’re doing as a practice is working. They touch on the following:          Setting up a tracking method               Blocking out time to review your tracker               Understanding trends in tracking      ...  Read More
Episode #747: Creating A Raving Fan Patient
Tiff and Dana talk about creating an ideal patient avatar to help boost your marketing efforts and payouts. They discuss the following steps:          Figure out what your ideal practice procedures are.               Gather the demographics of people in your practice’s surrounding area.          ...  Read More
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