RevUp Dental
RevUp Dental
Is your dental practice stuck growing? It's not your dental skills holding you back, it's what's happening under the hood. RevUp shows you where you're losing patients and fixes it with proven systems, training and marketing that makes you money.
Blog By:
Nick Fotache
Nick Fotache

How to Book Bigger Cosmetic Cases

How to Book Bigger Cosmetic Cases

3/15/2024 7:00:00 AM   |   Comments: 0   |   Views: 65

Dr. Galen Dietrich, the CEO of Thrive Dentists shares invaluable insights on how dentists can grow their practices by focusing on the emotional side of patient care, the importance of high-quality before and after photos, and the power of virtual consultations. Dr. Dietrich is a dentist who understands that the essence of a successful dental practice lies not only in the quality of care provided but also in the way that care is presented and perceived by patients.


Understanding the Emotional Aspect of Dentistry

Booking bigger dental cosmetic cases really boils down to how well you can connect with your patients, not just on a dentist-patient level but on a human level too. Dr. Dietrich puts it perfectly when he says that drawing in patients from far and wide isn’t all about how sharp your clinical skills are. It’s equally, if not more, about tuning into what your patients are feeling and needing emotionally.

Take dental implants, for example. Sure, people want them to fill the gaps where teeth used to be, but it’s more than that. They’re looking to smile without holding back, to feel confident when they do, and to enjoy all their favorite foods again without a second thought. So, when you’re chatting with a potential patient about getting an implant, don’t just stick to the clinical script. Dive into how it’s going to change their life for the better, how they’ll feel seeing their new smile for the first time. It’s these personal touches that really stick with someone and make them feel understood and cared for.  


The Role of High-Quality Before and After Photos

Dr. Dietrich really drives home the importance of top-notch before and after photos, but he’s also quick to point out where many dentists miss the mark. You know the drill - most before and afters are all about the teeth, with no faces, no eyes, making them look kind of... well, gruesome and pretty jarring. It turns out, patients aren’t fans of these types of photos; they’re more likely to get freaked out than feel inspired.

But here’s where Dr. Dietrich flips the script. His photography focuses on the whole picture – showing patients beaming, reveling in their new smiles, just radiating happiness. In the 'before' shots, you often see them not smiling, looking a bit unsure of themselves. Sure, these might seem like small details, but don’t be fooled. Potential patients are super tuned in to these vibes, even if it’s just on a subconscious level. They see someone transforming from not-so-confident to can’t-stop-smiling, and think, “Hey, that could be me.” It’s this kind of photography that not only showcases the technical dental work but also the joy and confidence that come with it. 


Check out some examples below:

Building a Fee-for-Service Practice


Building a Fee-for-Service Practice


Building a Fee-for-Service Practice


Building a Fee-for-Service Practice


Virtual Consultations: A Game-Changer

In today's digital landscape, patients have the luxury of researching and picking from a multitude of dental options online. While educational videos on your practice's website can offer a very good first impression, nothing beats the personalized touch of virtual consultations. These sessions go beyond the traditional definition of a consultation. You won’t be examining their back molars over Google Meet, but rather, think of these as golden opportunities for potential patients to meet you and get their questions answered from the comfort of their home.

Remember, dentistry can be intimidating for many people. The thought of someone working in their mouth with sharp instruments requires a significant amount of trust. Virtual consultations serve as an excellent platform for building this trust. They allow you to introduce yourself, share your expertise, and reassure patients about the procedures they're considering. In essence, virtual consultations are an effortless and effective way to foster confidence in your patients, ensuring they feel comfortable and secure in choosing you for their dental needs.



Conclusion

Wrapping things up, dentistry's future is all about blending cutting-edge tech, really getting personal with patient care, and truly understanding what your patients are going through emotionally. By dialing in on these key areas, you're not just another dental practice. You stand out, drawing in patients that really get the value of what you're offering – top-quality care that's all about them. 

For further insights into effective dental practice management and marketing, we invite you to explore our YouTube channel or visit our website. If there's a specific topic you'd like us to cover, please feel free to leave a comment below.
Category: Marketing
You must be logged in to view comments.
Total Blog Activity
997
Total Bloggers
13,451
Total Blog Posts
4,671
Total Podcasts
1,788
Total Videos
Sponsors
Townie Perks
Townie® Poll
Who or what do you turn to for most financial advice regarding your practice?
  
Sally Gross, Member Services Specialist
Phone: +1-480-445-9710
Email: sally@farranmedia.com
©2025 Dentaltown, a division of Farran Media • All Rights Reserved
9633 S. 48th Street Suite 200 • Phoenix, AZ 85044 • Phone:+1-480-598-0001 • Fax:+1-480-598-3450