Hey there, Grace Rizza here, CEO of Identity Dental Marketing, delving into the ever-changing world of online advertising, particularly Google Ads. Remember when we could spy on our competitors' ad budgets for valuable insights? Well, those days are gone. Google has yanked that feature, leaving us clueless about what our rivals are spending each month.
But why the change? It's not exactly a surprise if you've been keeping tabs on Google's recent maneuvers. They've been imposing minimum ad spends in Local Service Ads for dentistry, even in the absence of competition. And let's not forget their insistence on high spending for dental implant marketing keywords, even in markets with low competition.
It's evident that Google is now dictating fees based on what they perceive you're willing to pay.
Now, let's address the pay-to-play nature of Google Ads. It's always been a reality, but now more than ever, it's essential to experiment with different ad budgets. Starting with $2000/month might not be enough, but increasing that figure could unlock consistent, high-quality leads. This shift is hitting low-competition markets the hardest. Those who previously saw results with budgets ranging from $1000 to $2000 are now experiencing a significant downturn.
This is where Identity Dental Marketing steps in. We're running multiple dental campaigns, testing budgets across various markets, and deciphering Google's preferences. Our mission? To maximize your ad spend and deliver the results you deserve.
Sometimes, it involves adjusting the budget, refining the message, enhancing the offer, or tweaking landing page content. It's about finding the perfect balance where your ads shine and your business thrives without overspending. However, we understand that the days of testing low-budget campaigns are over. We're cautious about when and how we recommend Google ads, ensuring our clients understand the risks involved.
So, fellow dental warriors, let's embrace the changes in the Google-sphere. Let's adapt and navigate this ever-evolving landscape together. Because, as we know, change is the only constant in marketing.
If you’re ready to learn how we can help you, set up your complimentary marketing planning session today!