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Winning in Social Media Marketing (Without Cringey Dance Moves) – Why the Best Dental Marketing Agency Makes the Difference
Social media marketing has become one of the most powerful growth tools available to dental practices—but success doesn’t require trending dances or viral gimmicks. What it does require is strategy, consistency, brand clarity, and paid amplification working together. At Identity Dental Marketing,...  Read More
Reducing Owner Reliance in Dentistry (E. 161) Part Three
“Owner reliance is not a badge of honor. It’s one of the most expensive liabilities a practice can carry.”  - Victoria Peterson Brief overview of the episode Owner reliance looks like leadership until you try to step away. Then the cracks show: • Decisions bottleneck • Standards blur • The team...  Read More
Ways to Get More Google (and Other) Reviews for Your Dental Office – Insights from the Best Dental Marketing Agency
In today’s competitive dental landscape, your online reputation is one of your most powerful growth assets. Before a prospective patient ever calls your office, they are likely checking your Google rating, scanning testimonials, and comparing you to nearby competitors. Reviews influence not only...  Read More
How to Handle a Bad Google or Facebook Review – Advice From the Best Dental Marketing Agency
Online reviews can make or break a dental practice’s reputation. In today’s digital-first world, prospective patients often evaluate your Google rating before ever visiting your website. That means a single negative review on Google or Facebook can feel overwhelming. However, with the right...  Read More
The Hidden Costs of PPOs: Are Carriers Losing Your Practice Revenue? | Lisa Weber | FF
Some PPOs don’t pay you... they make you pay to work for them. A dentist was about to hire a second full-time front desk person. Not because she was exploding with growth… But because one PPO was that hard to deal with. Quick check: That PPO paid her $21,000 total for the entire year. She was...  Read More
How to Capture the Best Before and After Photos for Your Website – Tips From the Best Dental Marketing Agency
In dental marketing, proof matters. Patients don’t just want to hear that you provide excellent results — they want to see them. That’s why before and after photos are one of the most powerful trust-building tools a dental practice can use. At Identity Dental Marketing, we teach practices how to...  Read More
Stability Precedes Growth (E. 160) - Part Two
“Stability is what creates leverage.” - Victoria Peterson Brief Overview of the Episode If your practice feels noisy, reactive, or exhausting, Victoria argues the answer is not another big move. It’s a pause. She breaks down why stillness creates clarity, and why clarity is the foundation for...  Read More
Understanding the Minimum Viable Budget for Dental Marketing – Guidance From the Best Dental Marketing Agency
One of the most common questions dental practices ask is: How much should we actually be spending on marketing to see results? The answer isn’t random — it comes down to understanding your minimum viable budget. At Identity Dental Marketing, we define this as the lowest investment required to...  Read More
Using Patient Reviews to Boost Your SEO Rankings – Strategies From the Best Dental Marketing Agency
In today’s competitive dental market, ranking at the top of Google requires more than strong keywords and a well-designed website. Search visibility is increasingly driven by trust, and one of the most powerful trust signals available to dental practices is patient reviews. At Identity Dental...  Read More
Why Silence Feels Different Than Calm (E. 318)
“If I go to a restaurant and it has no sound, it’s uncomfortable. Throw some fluorescent lights in there too, and then I’m like, I just wanna get out.”- Sara Hansen Brief overview of the episode Regan and Sara zoom in on a micro topic that quietly controls the vibe of your practice: sound. From...  Read More
How AI Saves Over 30 Hours a Month in This Dental Practice: Balancing Growth and Humanity | Dr. Jordan Sanders | 595
Just had THE Dr. Jordan Sanders from  on the show.   In five years, the practice went from signing a lease at the height of COVID to running at capacity!   Here’s what I learned:   1) Full schedules can still be a problem. When the next opening is months away, the challenge shifts from “getting...  Read More
What Does Grace Rizza Mean When She Says “Squeeze the Juice?” – Insights From the Best Dental Marketing Agency
At Identity Dental Marketing, our CEO Grace Rizza often encourages dental practices and marketing teams to “squeeze the juice.” So what does that actually mean? In simple terms, it’s the philosophy of fully maximizing the value of every marketing asset you already have — especially powerful tools...  Read More
How to Handle a Bad Google or Facebook Review – Advice From the Best Dental Marketing Agency
In today’s competitive dental landscape, your online reputation is one of the most powerful drivers of patient trust. A single negative Google or Facebook review can influence whether a prospective patient chooses your practice or moves on to a competitor. That’s why working with the  is essential...  Read More
Stopping Revenue Drain: How to Understand and Leverage Shared Networks | Lisa Weber | FF
This is happening in practices right now… and most doctors have no idea. Imagine this: Yesterday you got $1,000 for a crown. Today it’s $800. Same patient. Same insurance. Same work. Nothing “went wrong.” You weren’t notified. You didn’t sign anything new. It just… changed. Why? Because...  Read More
The Benefits of Long-Tail Keywords for Dental Practices – Why the Best Dental Marketing Agency Prioritizes Them
When patients search online for dental care, they rarely type broad phrases like “dentist near me.” Instead, they use highly specific searches such as “best cosmetic dentist for veneers in my area” or “emergency tooth extraction open today.” These are known as long-tail keywords, and they are one...  Read More
1687 Jaclyn Nona - Clever Dental Co. : Dentistry Uncensored with Howard Farran
1687 Jaclyn Nona - Clever Dental Co. : Dentistry Uncensored with Howard Farran Jaclyn Nona is the CEO and co-founder of Clever Dental Co., a platform dedicated to helping dental teams master internal marketing through clear systems, training, and trust-based strategies. With nearly a decade of...  Read More
Categories: Marketing, Office Design
When the Door Opens, Does It Match? (E.317)
“Marketing is an inside out job. Everything culminates in that brick and mortar experience.”  - Sara Hansen Brief Overview of the Episode This episode is a reality check on brand congruency. Regan and Sara walk through the check in and waiting room experience and explain why small...  Read More
The Impact of Google Algorithm Updates on Dental Website Rankings
Google algorithm updates can greatly impact how dental practices rank in search results. For dentists, staying visible online means adapting quickly to Google’s changing standards. Working with the can help ensure your website remains competitive and continues attracting new patients. Google...  Read More
Same-Day Crowns, Real Teamwork, and Honest Lessons for First Year Practice Owners | Dr. Cindy Rask | 594
I just interviewed Dr. Cindy Rask of Bespoke Dental (a startup practice approaching its first anniversary). From the outside: steady growth, a clear brand, and nearly 100 reviews in year one. But the more interesting part was what happened behind the scenes Here’s what I learned: “A slow month is...  Read More
Maximizing Brand Consistency During Name Changes in Dental Practices
A dental practice name change is a major transition, and without the right strategy, it can affect patient trust, online visibility, and SEO rankings. That’s why working with the  is essential to ensure your rebrand is smooth, consistent, and successful. When a practice changes its name, patients...  Read More
Unlocking the Power of DIY Video Marketing for Dental Practices
Video marketing is one of the easiest ways for dental practices to build trust, boost visibility, and connect with new patients online. With guidance from the , even simple DIY videos can make a big impact. You don’t need expensive equipment to get started—just a smartphone, a small microphone,...  Read More
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