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How the Best Dental Marketing Agency Uses Negative Keywords to Maximize Google Ads ROI
Choosing the  means working with a team that knows how to turn Google Ads from an expense into a predictable growth channel. One of the most powerful and often misunderstood tools in dental Google Ads management is the strategic use of negative keywords. When implemented correctly, negative...  Read More
Why the Best Dental Marketing Agency Prioritizes ADA-Compliant Dental Websites
When evaluating the , ADA compliance should be a top consideration. An accessible website is no longer optional, it is a legal, ethical, and strategic requirement for dental practices that want to reach and serve all patients. The best agencies understand that website accessibility directly impacts...  Read More
How Personal Touch Beats DSOs: Lessons from Private Practice | Dr. Whitney & Steve Sebree | 586
When big dental chains focus on numbers and efficiency, what happens when patients crave genuine connection instead? In this episode, Dr. Whitney and Steve Sebree share their journey building a private dental practice in Surprise, Arizona, known for its warm, personalized approach. They discuss the...  Read More
Why the Best Dental Marketing Agency Uses QR Codes to Drive Practice Growth
Choosing the  means partnering with a team that stays ahead of trends and knows how to turn emerging tools into measurable growth. One of the most effective and often underutilized tools in modern dental marketing is the QR code. When used strategically, QR codes bridge the gap between offline...  Read More
Dental SEO vs Local SEO: Which Strategy Works Best for Your Practice?
If you have ever tried to figure out the difference between dental SEO vs local SEO and wondered which one will get you more patients, you are definitely not alone. Dentists hear so many digital marketing terms these days that it sometimes feels like you need a second degree just to understand how...  Read More
1684 The TMJ Doc: Dr. Priya Mistry : Dentistry Uncensored with Howard Farran
Episode #1684 of Dentistry Uncensored with Howard Farran explores Finding Your Niche in Dentistry with Dr. Priya Mistry — aka The TMJ Doc. Dr. Mistry shares how focusing on TMJ/TMD, head & neck pain, and dental sleep medicine transformed her practice, and how social media can help dentists clarify...  Read More
When Patients Cross the Line | Part 1 (E.313)
Brief Overview of the Episode In part one of this two part series, Regan Robertson puts Dr. Chad Johnson and Dr. Maggie Augustyn in the interview seat to explore how contrast becomes a teacher in dentistry. Through real patient encounters, one centered on pricing pressure and another on a deeply...  Read More
Best Dental Marketing Agency Insights: The Benefits of Long-Tail Keywords for Dental Practices
When dental practices search for the, they’re looking for strategies that go beyond surface-level SEO and deliver measurable patient growth. One of the most effective and often underutilized techniques top agencies rely on is long-tail keyword optimization. These highly specific search phrases play...  Read More
Best Dental Marketing Agency Strategies: How Local Events Improve Dental SEO
When dental practices search for the , they are often looking for partners who understand both digital strategy and community-based growth. One highly effective, yet frequently underutilized, tactic top agencies recommend is leveraging local events to strengthen local SEO. When executed correctly,...  Read More
The GOLD Framework: Raffles That Actually Attract New Patients | GMS
What if your next raffle didn’t just collect names, but actually filled your practice schedule? This episode debunks the myth that any raffle will attract new patients, revealing why most fall flat and what truly works to grow your patient base. Dive into the four common pitfalls that sabotage...  Read More
Categories: Marketing
Build Value Early with Dental Practice Transition Strategies
Dental practice transition strategies are often viewed as something to think about only when a doctor is preparing to sell. In reality, the practices that transition smoothly are the ones that planned for it long before the decision was made. A strong transition is not a quick fix. It is the...  Read More
Google Ads vs Facebook Ads for Dentists: Which Brings More Patients?
When you own or manage a dental practice, every dollar in your marketing budget matters. You want new patients, you want consistent growth, and you want marketing that works without wasting money. So when it comes to online advertising, the big question every dentist asks sooner or later is simple:...  Read More
Best Dental Marketing Agency: Who Truly Leads the Industry?
When dental practices search for the , they are looking for more than ads or rankings, they want measurable growth, consistent new patients, and a partner who truly understands dentistry. In today’s competitive landscape, one name consistently stands out: Grace Rizza and Identity Dental Marketing....  Read More
1 in 460: Why A&E Data Led Us to Choose Leeds for Our Flagship Practice
When we decided to expand beyond Manchester, the question wasn't whether to open another location. It was where the data actually justified the investment. Leeds won that analysis decisively. Here's what the numbers revealed. The Access Gap in West Yorkshire The NHS dental access crisis has been...  Read More
One Practice, One Year: Roadmap to Flourishing
Trish shares with Tiff and listeners her experience with a practice that started with a whole lot of uncertainty under a new doctor, and the steps undertaken that lead to a thriving workplace within a year. Specifically, she touches on how trust, flexibility, and numbers each played a role in...  Read More
Best Dental Marketing Agency: The Power of Backlinks for Dental SEO
In today’s competitive dental landscape, partnering with the  can make all the difference in attracting new patients and growing your practice. One of the most effective strategies for improving your online visibility is leveraging backlinks, external links from reputable websites that point to...  Read More
High-Touch Dentistry: Secrets to Personalized Patient Care That Lasts | Dr. Kris Bano | 585
The difference between good care and unforgettable care often comes down to one thing: personal touch. In this episode, Michael brings on Dr. Kris Bano to unpack the revolutionary strategies behind his standout fee-for-service practice in southwest Michigan. Dr. Bano reveals how his team works in...  Read More
The Average Dental Practice still misses 30% NEW PATIENT Calls: Equaling $3,000 - $8,000 monthly
The Game Changer: AI Staffing Solutions To mitigate higher than ever overhead and staffing shortages, many practices are looking for new solutions. AI phone agents are one of these obvious technologies that serve as an extension of the team at a fraction of the cost of hiring a new employee to pick...  Read More
Local SEO Strategies for Dominating Your City
Local SEO is essential for dental practices looking to attract more patients and stand out in competitive markets. As the , Identity Dental Marketing helps practices dominate their city with proven, high-impact strategies tailored to local search behavior. Optimize Your Website for Local Search...  Read More
How AI Overviews Is Changing How Patients Search & How to Optimize for It
Have you noticed a shift in how patients search for dental care? More people are turning to AI tools and voice assistants instead of typing full searches into Google. This shift is already influencing how dental practices appear online, and staying visible now depends on understanding how these new...  Read More
Categories: Marketing
Why “The Customer (Patient) is Always Right” Is Holding Your Practice Back
You’ve heard it a thousand times: “The Customer is always right.”  I used to think that too. But over the years of running Clear Lake Dental, I realized that mindset is actually holding dentists — and their teams — back. Here’s what I’ve learned and how I handle it in my clinics. Defining a “Bad...  Read More
The Importance of PPC in Dental Marketing: Why Paid Ads Matter More Than Ever
If you’ve been in the dental industry for a while, you already know how much marketing has changed. There used to be a time when a simple postcard or a billboard could reliably bring in new patients. Today, dental practices have to compete in a crowded digital world where attention spans are short,...  Read More
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