The Dental Marketer
The Dental Marketer
The Dental Marketer | The Best Business Advice for Your Dental Practice Listen To The Dental Marketer Podcast on iTunes, Spotify, Google Play, or wherever you listen to podcasts!
The Dental Marketer

The GOLD Framework: Raffles That Actually Attract New Patients | GMS

The GOLD Framework: Raffles That Actually Attract New Patients | GMS

12/15/2025 10:43:29 AM   |   Comments: 0   |   Views: 71

What if your next raffle didn’t just collect names, but actually filled your practice schedule?

This episode debunks the myth that any raffle will attract new patients, revealing why most fall flat and what truly works to grow your patient base. Dive into the four common pitfalls that sabotage traditional raffle efforts, from off-the-mark prizes to a lack of follow-up, and discover why simply collecting names isn’t enough to fill your chairs.

Instead, learn about the GOLD framework: Give, Observe, Leverage, and Deliver — a proven system designed to turn community engagement into real appointments. You’ll hear practical strategies and actionable examples on designing raffles with enticing, relevant prizes, crafting entry forms that spotlight true prospective patients, and nurturing leads with smart follow-up messaging. Whether you’re a dentist or practice manager, you’ll leave armed with fresh ideas and a clear plan to host raffles that actually generate new patients.

What You’ll Learn in This Episode:

        
  •     

    The top four reasons most dental raffles fail to deliver new patients

        
  •     
  •     

    Why prize relevance is critical to attracting potential patients

        
  •     
  •     

    How to design entry requirements that highlight genuine buyer intent

        
  •     
  •     

    The psychology behind reciprocity and how to trigger it in raffles

        
  •     
  •     

    The importance of outlining an effective follow-up plan for participants

        
  •     
  •     

    How the GOLD framework (Give, Observe, Leverage, Deliver) ensures raffle success

        
  •     
  •     

    Creative examples of experience-driven and partner-powered prizes

        
  •     
  •     

    Steps to position your practice as the “hero” in your community

        
  •     
  •     

    How to craft follow-up messages that convert participation into booked appointments

        

Press play to unlock the blueprint to patient-generating raffles!


Listen here: https://thedentalmarketer.site/podcast/gms-45
Watch here: 
Category: Marketing
You must be logged in to view comments.
Total Blog Activity
997
Total Bloggers
13,451
Total Blog Posts
4,671
Total Podcasts
1,788
Total Videos
Sponsors
Townie Perks
The Dentaltown Team, Farran Media Support
Phone: +1-480-445-9710
Email: support@dentaltown.com
©2025 Dentaltown, a division of Farran Media • All Rights Reserved
9633 S. 48th Street Suite 200 • Phoenix, AZ 85044 • Phone:+1-480-598-0001 • Fax:+1-480-598-3450