The Tools You Need for Dental Practice Success
The Tools You Need for Dental Practice Success
Let's face it-running a dental practice today is about more than delivering top-notch dental services.
Melanie Ariail

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Top Common Technical Mistakes That Hurt Dental Website Rankings (and How to Fix Them)
If you’re a dentist, you already know that your patients don’t just find you by walking down the street anymore—they’re searching online. But here’s the tricky part: just having a  isn’t enough. Many dental practices overlook key technical aspects that can make or break their online visibility....  Read More
Dental SEO vs Local SEO: Which Strategy Works Best for Your Practice?
If you have ever tried to figure out the difference between dental SEO vs local SEO and wondered which one will get you more patients, you are definitely not alone. Dentists hear so many digital marketing terms these days that it sometimes feels like you need a second degree just to understand how...  Read More
Google Ads vs Facebook Ads for Dentists: Which Brings More Patients?
When you own or manage a dental practice, every dollar in your marketing budget matters. You want new patients, you want consistent growth, and you want marketing that works without wasting money. So when it comes to online advertising, the big question every dentist asks sooner or later is simple:...  Read More
The Importance of PPC in Dental Marketing: Why Paid Ads Matter More Than Ever
If you’ve been in the dental industry for a while, you already know how much marketing has changed. There used to be a time when a simple postcard or a billboard could reliably bring in new patients. Today, dental practices have to compete in a crowded digital world where attention spans are short,...  Read More
What Is Google Local Pack and How It Benefits Your Business
If you have ever searched for a dentist on your phone and immediately seen a little boxed section with three practices, a map, hours, reviews, and directions, you have already seen the  in action. And if you have ever wondered why those three practices show up or how your dental practice can get...  Read More
Why Patient Reviews Matter and How to Use Them to Boost Your Dental Practice Effectively
When was the last time you booked a restaurant, hotel, or even bought a product without checking reviews first? Chances are, it has been a while. The truth is, reviews drive decisions. The same holds true for dentistry.  matter more than ever in today’s digital age, and if you are not actively...  Read More
When Is It Time to Redesign Your Dental Website? 10 Clear Indicators
  If you’re like most dentists, your  probably wasn’t the first thing you thought about when you decided to start your practice. Your mind was on patient care, building trust, and running a successful dental business, not whether your site uses modern design elements or if it is mobile friendly....  Read More
Top Dental Website Design Tips to Improve Your Dental SEO and Google Ads Results
If you run a dental practice, you already know that your  is often the first impression potential patients get of your business. The problem is that many dentists treat their websites like a digital brochure instead of a tool that can actually bring in new patients, increase phone calls, and boost...  Read More
Top Tips on How to Design a Dental Website for Multi Location Practices
Running a dental practice is hard enough when you have one office to worry about. Add multiple locations into the mix, and suddenly, things get a whole lot more complicated, especially when it comes to your online presence. Your , the central hub for patient engagement, and the key to ensuring...  Read More
What Is Patient Journey Mapping and How Can It Help Your Dental Website?
If you’ve ever wondered why some dental practices seem to have patients who stay loyal for years, leave glowing online reviews, and refer their friends without hesitation, the answer often comes down to one thing: understanding the patient journey. That’s where patient journey mapping comes in. But...  Read More
The Importance of Dental Reputation Management: How to Maintain Patient Trust and Grow Your Practice
In today’s digital-first world, your reputation isn't just what patients say about you in the waiting room—it's what they say online. And what they say online has more weight than ever before. That’s why understanding the importance of , maintaining patient loyalty, and driving practice growth. Why...  Read More
The #1 Dental Marketing Book That’s Helping Dentists Grow in 2025
Let’s be real—running a dental practice today takes way more than being a great clinician. You can invest in the latest tech, train your team, and deliver top-notch care, but if patients don’t know you exist (or if the wrong patients keep showing up), growth stalls. That’s the exact pain point...  Read More
How Dentists Can Use Video to Boost Marketing and Build Trust: Proven Strategies
When was the last time you scrolled through social media and didn’t stop on a video? Exactly. Video has become one of the most powerful tools in marketing—and for dental practices, it’s a game-changer. If you’re wondering how dentists can use video to boost marketing and build trust, you’re in the...  Read More
Top Strategies for How Behavioral Signals Impact Your Dental Practice's Local Rankings
When it comes to growing your dental practice, you probably already know how important  is. After all, most dental patients aren’t looking for a dentist three states away—they’re searching right in your neighborhood. And when they do, you want your practice to show up at the top of the local search...  Read More
From Compliance to Care: What Web Accessibility Really Means
When you hear “web accessibility,” you probably think of government regulations, the , and a list of technical requirements that sound more like a job for IT than a dental practice owner. But here’s the truth: web accessibility isn’t just about compliance—it’s about care. As a dentist, your mission...  Read More
Boost Your Dental Website's Performance: What Are Heatmaps and How Can They Improve Your Dental Website
Running a dental practice in today’s digital age isn’t just about clinical skills anymore—it’s also about making sure your  works as hard as you do. After all, potential patients are forming opinions about you long before they ever step foot in your office. The truth? How users interact with your...  Read More
How Visual Storytelling Makes Your Dental Website More Engaging: Enhance Patient Connection and Growth
If you’re like most dentists we work with, you know your  is important—but let’s be real for a second. Between managing your dental team, caring for patients, and running a successful dental practice, your website can feel like just another box to check on your long to-do list. But here’s the...  Read More
WHY NAP CONSISTENCY STILL MATTERS FOR LOCAL SEO IN 2025 (AND HOW TO GET IT RIGHT)
When it comes to growing your dental practice in 2025, few things are as frustrating as being invisible online—especially when you know potential patients in your community are searching for the exact dental services you provide. Here’s the kicker: even if you’ve invested in a beautiful , and tried...  Read More
ADA COMPLIANCE FOR DENTAL WEBSITES: WHY IT'S MORE IMPORTANT THAN EVER IN 2025
As the digital world continues to evolve, ensuring that your  is ADA compliant is more critical than ever. The Americans with Disabilities Act (ADA) was created to provide equal access to services and accommodations for individuals with disabilities. While this law originally focused on physical...  Read More
TOP TIPS ON HOW TO DESIGN A PEDIATRIC DENTAL WEBSITE THAT BUILDS PARENT TRUST
When it comes to pediatric dentistry, trust is everything. Parents aren’t just looking for a pediatric dentist who can handle their child’s dental care—they’re looking for someone who understands the anxiety, questions, and hopes that come with raising healthy, happy kids. And where do most parents...  Read More
WHY BRAND CONSISTENCY MATTERS ON YOUR DENTAL WEBSITE: BUILDING TRUST AND PATIENT LOYALTY
If you’re anything like most dental practice owners we’ve talked to, you probably juggle a million things at once—running your dental office, delivering cutting edge treatments, managing your team, and of course, growing your practice. And somewhere in that mix, your dental marketing probably gets...  Read More
TOP COMMON TECHNICAL MISTAKES THAT HURT DENTAL WEBSITE RANKINGS (AND HOW TO FIX THEM)
If you’re a dentist, you already know that your patients don’t just find you by walking down the street anymore—they’re searching online. But here’s the tricky part: just having a  isn’t enough. Many dental practices overlook key technical aspects that can make or break their online visibility....  Read More
TOP 20 DENTAL MARKETING STRATEGIES FOR INSTANT GROWTH
In a competitive industry like dentistry, simply delivering quality dental care is no longer enough to sustain a successful dental practice. An effective dental marketing strategies approach is essential to attract , retain existing patients, and ensure long-term growth. Whether you're looking to...  Read More
How to Create an Effective CTA Button for Your Dental Website (And Why It Matters More Than You Think)
You’ve invested time, money, and heart into your dental practice. Your team of dental professionals delivers high-quality care, your list of services—from teeth whitening to dental implants—continues to grow, and your website is live. But if your  isn’t converting visitors into patient bookings,...  Read More
Dental Website Speed: How Firegang Sites Are 76.4% Faster Than Average
In today’s fast-paced digital world, , hurt your search rankings, and lower conversion rates. Firegang websites are 76.4% faster on mobile than the average dental website, giving our clients a significant competitive edge. Why does  matter so much for your dental practice's website? And how do we...  Read More
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