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Care Before Coverage (E.257)
  “I’ve got you. That’s all patients want to hear when trust is real.” — Dr. Wade Kifer Brief Overview Dentistry is shifting fast, but connection hasn’t changed. In this episode, Dr. Bruce Baird sits down with Dr. Wade Kifer, a Kois-trained dentist and faculty member with the Clinical...  Read More
Is Your Practice Healthy?
Re-releasing a DAT listener favorite! Kiera is all about key performance indicators in this episode, and why they’re important. When framing KPIs as the vitals of your practice, it makes a lot more sense! Some of Kiera’s favorite KPIs are … - Production (net, not gross) - Collection (at least...  Read More
How QR Codes Transform Modern Dental Marketing
At , we understand that staying ahead of digital trends is key to helping practices grow. QR codes are one of the simplest yet most powerful tools that can connect patients instantly to the resources they need. As the best dental marketing agency, we’ve seen firsthand how this technology improves...  Read More
Chairside to CEO - Going from full time clinician to owning multiple practices
Chairside to CEO Transcript  From Chairside to CEO: Scaling Your Practice Welcome to The Perfect Place to Put a Practice! I’m your host, Mike Green, from Doctor Demographics. Today, we’re tackling a topic that’s on the minds of many ambitious doctors out there: making the transition from...  Read More
Your Patients’ Hidden Gum Score (E.303)
  “You are running a chronic oral wound care center out of your operatories.”  – Dr. Tanya Dunlap Overview What if your patients understood gum disease the same way they understand blood pressure or cholesterol? In this episode, Dr. Tanya Dunlap shares the groundbreaking concept of the “Gum...  Read More
ADA Accessibility and Your Partner in Dental Marketing
Why ADA Compliance Matters When dental practices partner with the , they deserve a website that not only looks beautiful but also functions for every patient. ADA accessibility ensures that individuals with disabilities can engage with your practice online, reflecting true inclusivity and...  Read More
Using QR Codes to Elevate Patient Engagement
At , we believe every interaction with patients should be intentional and convenient. QR codes are one of the most effective ways to connect the physical and digital worlds, creating seamless experiences that elevate trust and patient satisfaction. As the best dental marketing agency, we help...  Read More
Have You Googled Your Practice?
Dr. Len Tau, aka the Reviews Doctor, is on the podcast. With Kiera, he goes into the most critical nuts and bolts of making sure your practice stands out (or at least keeps pace with) online reviews amid AI. He explains jargon terms like ranking power and factors and velocity of reviews, whether...  Read More
From Likes to Loyalty: Building Dental Referrals
In a world where marketing fads change overnight, one principle holds true for every private practice: a strong reputation is still your most valuable asset. But how you build and protect that reputation has evolved. In a recent conversation with Dr. Len Tau, dental marketing strategist and author...  Read More
Maximizing Growth Through Smarter SEO Tracking
At , we believe that becoming the best dental marketing agency means not only providing powerful strategies but also showing practices how to measure success effectively. When you know which metrics matter most, you can make smarter decisions that fuel lasting growth and patient trust. Why Metrics...  Read More
TOP TIPS ON HOW TO DESIGN A PEDIATRIC DENTAL WEBSITE THAT BUILDS PARENT TRUST
When it comes to pediatric dentistry, trust is everything. Parents aren’t just looking for a pediatric dentist who can handle their child’s dental care—they’re looking for someone who understands the anxiety, questions, and hopes that come with raising healthy, happy kids. And where do most parents...  Read More
Episode 57: Adam Witty on The Authority Advantage
In this episode of The Burleson Box, Dr. Dustin Burleson sits down with Adam Witty, entrepreneur, publisher, and founder of Advantage Media and Forbes Books, to unpack how authority marketing can transform your practice and your career. Adam shares his expertise on:     Why authority—not just...  Read More
Categories: Marketing, Orthodontics
Strengthening Your Practice Through Local Engagement
As the , we know that success requires a balance of digital strategy and meaningful in-person engagement. While SEO, PPC, and social campaigns are critical, local events can serve as a powerful complement. They offer opportunities to connect with patients, generate content, and increase visibility...  Read More
The Power of Early Learning: Why Dentists Shouldn't Wait to Take CE | Dr. Chad Johnson | 571
The Tech Gamble Every Dentist Faces Should new dentists master the basics first before touching advanced tools or jump straight into cutting-edge tech like implants, lasers, and same-day crowns to get ahead? Dr. Chad Johnson didn’t wait. Right out of school, he invested in advanced CE +...  Read More
WHY BRAND CONSISTENCY MATTERS ON YOUR DENTAL WEBSITE: BUILDING TRUST AND PATIENT LOYALTY
If you’re anything like most dental practice owners we’ve talked to, you probably juggle a million things at once—running your dental office, delivering cutting edge treatments, managing your team, and of course, growing your practice. And somewhere in that mix, your dental marketing probably gets...  Read More
The Dentist Doesn’t Have to Carry It All (E.256)
  “It’s not your fault if they don’t brush, don’t wear their guard, or don’t come in for recare. It is your fault if you never told them.” – Dr. Bruce Baird Brief Overview For years, Dr. Bruce Baird carried every failure on his shoulders. If a crown broke, if a patient developed gum disease,...  Read More
How to Avoid Second Practice Syndrome When Expanding Your Dental Office
At , we’ve seen firsthand how exciting and overwhelming it can be for dentists to expand into a second location. Many assume the strategies that worked at their first office will automatically translate to instant success, but expansion is rarely a simple copy-and-paste process. That’s why choosing...  Read More
Payroll
While getting the historical payroll figures accurate remains important from a due diligence perspective, understanding the exact payroll you’ll be stepping into as the new owner on Day 1 must be the priority. Why?  Because historical payroll data is just that, history.  A lot can happen in any...  Read More
Relocate or Revamp? Why Relocation Might Not Be Answer
Relocate or Revamp? Why Moving Your Practice May Not Be the Answer Podcast Transcript: "Relocate or Revamp: Why Relocation May Not Be the Answer Welcome to The Perfect Place to Put a Practice, the podcast where we help dentists, veterinarians, optometrists, and other private practice owners...  Read More
Dealing with Difficult Patients (E.302)
  “Whose problem is this? It’s theirs, not yours.” – Dr. Maggie Augustyn Brief Overview of the Episode Every dentist has faced it: the patient who walks in angry, entitled, or resistant to treatment. In this raw and candid conversation, Dr. Maggie and Dr. Chad share real stories of difficult...  Read More
Building Trust Through Visual Proof
Before and after photos are one of the most effective ways to show the real impact of your dental services. These images communicate authenticity, giving potential patients confidence in your abilities. When paired with the right strategy, they create lasting trust and help your practice stand out...  Read More
How Google's reCAPTCHA is Changing and What You Should Know
As a medical professional, your website must balance patient privacy and website security without compromising user experience. With Google moving legacy reCAPTCHA keys into Cloud projects by the end of 2025, many practices are rethinking whether to continue with Google or explore alternatives....  Read More
TOP COMMON TECHNICAL MISTAKES THAT HURT DENTAL WEBSITE RANKINGS (AND HOW TO FIX THEM)
If you’re a dentist, you already know that your patients don’t just find you by walking down the street anymore—they’re searching online. But here’s the tricky part: just having a  isn’t enough. Many dental practices overlook key technical aspects that can make or break their online visibility....  Read More
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