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Building Lasting Growth Through Smart, Zero-Cost Marketing
Attracting new patients doesn’t always require a large advertising budget. Many successful dental practices build momentum through intentional, community-driven efforts that cost little to nothing but produce long-term growth. At , we’ve helped hundreds of practices grow their presence by...  Read More
Flip the Switch Finding Power in Chaos (E.306)
“I’d had it with the office. I’d had it with the day. So I just flipped the lever and everything came back to life.” – Dr. Maggie Augustyn   Brief Overview of the Episode When everything in your practice stops working, what do you do? In this conversation, Dr. Chad Johnson and Regan Robertson...  Read More
Top Strategies for How Behavioral Signals Impact Your Dental Practice's Local Rankings
When it comes to growing your dental practice, you probably already know how important  is. After all, most dental patients aren’t looking for a dentist three states away—they’re searching right in your neighborhood. And when they do, you want your practice to show up at the top of the local search...  Read More
Transforming Patient Voices into Growth: A Story-Driven Approach for Dental Practices
At , we believe that the most compelling marketing is built on real stories; and there’s no stronger narrative than the voices of your own patients. In a crowded field, telling authentic stories not only sets your brand apart but also establishes lasting trust. As the best dental marketing agency,...  Read More
How to Host an Open House Event That Will Fill Your Dental Schedule | Part 1 | GMS
Is Your Next Open House a Missed Opportunity? Let’s turn it into the most talked-about event in town — one that builds trust, sparks curiosity, and fills your schedule with new patients. In this episode, we break down how to transform your practice’s open house into a social experience people...  Read More
Categories: Marketing
Navigating Dental Rebranding with Confidence
Rebranding as a New Opportunity When a dental practice undergoes a name change, it’s more than just updating signage; it’s a transformation of identity. At , we understand that such transitions can feel overwhelming. A name change represents growth, new leadership, or a refreshed direction, and...  Read More
From Compliance to Care: What Web Accessibility Really Means
When you hear “web accessibility,” you probably think of government regulations, the , and a list of technical requirements that sound more like a job for IT than a dental practice owner. But here’s the truth: web accessibility isn’t just about compliance—it’s about care. As a dentist, your mission...  Read More
Transforming Patient Experiences with Modern Engagement Tools
The best dental marketing agency today is no longer just about running ads or designing websites. Instead, it’s about creating patient experiences that are memorable, educational, and deeply engaging. At , we believe one of the most powerful ways to achieve this is by adopting innovations like...  Read More
Building Trust Through Patient Stories
At the , Identity Dental Marketing knows that trust is the foundation of every successful dental practice. One of the most effective ways to build this trust is through authentic patient testimonials and detailed case studies. When real people share their experiences, prospective patients can...  Read More
How Community Marketing Sparked a 200-Patient Waitlist Before Opening | Dr. Joanna Gamble | 575
What if you could build a 200+ patient waitlist before seeing your very first patient—without running a single ad? In this episode, Michael sits down with Dr. Joanna Gamble, founder of Wildberry Pediatric Dentistry, to explore her remarkable journey from food truck dreams to launching one of Wake...  Read More
Boost Your Dental Website's Performance: What Are Heatmaps and How Can They Improve Your Dental Website
Running a dental practice in today’s digital age isn’t just about clinical skills anymore—it’s also about making sure your  works as hard as you do. After all, potential patients are forming opinions about you long before they ever step foot in your office. The truth? How users interact with your...  Read More
A Guide to Sharing Sensitive Healthcare Marketing Security Data with Vendors
Working with outside marketing partners is essential for growth, but it requires granting access to sensitive tools—Google Ads, Meta Business Manager, Google Business Profiles, domains, and email systems. These permissions help agencies execute campaigns efficiently, but they also create...  Read More
Elevating Patient Trust with Powerful Visual Storytelling
When it comes to dental marketing, nothing communicates transformation more effectively than before and after photos. These images capture real results, making them one of the most persuasive tools for showcasing the value of dental care. As the , Identity Dental Marketing understands that photos...  Read More
$3.2M to $5M: A Case Study in Smart, Sustainable Practice Growth
We all know growth looks good on paper. But behind the numbers, many doctors feel like they’re burning out while barely moving forward. That was the case for this practice: collecting $3.2M, running a busy schedule, and serving loyal patients, but hitting a wall when it came to the next level. The...  Read More
The Missing Piece When It Comes to Branding
Dentistry isn’t always the front of the pack when it comes to innovation, but Tiff and Kristy tackle the topic with digestible takeaways from a marketing point of view. In this episode, they touch on easy questions to identify your practice’s brand, why that patient avatar is so critical, and...  Read More
Building Landing Pages That Truly Convert
At , we take pride in being recognized as the best dental marketing agency for practices that want to grow with intention. A dental landing page is more than a digital brochure; it’s a conversion tool that should guide visitors seamlessly from curiosity to action. By combining psychology, strategy,...  Read More
How the One Big Beautiful Bill Act Impacts Dentistry in 2025 & Beyond
We'd like to thank Jared Ripplinger of CMP, a Utah accounting firm, for this guest blog post.  We'd like to thank Jared Ripplinger of CMP, a Utah accounting firm, for this guest blog post.  The , and education funding across America. Dental practice owners face specific impacts that require...  Read More
Be a Senior Community Superhero: How to Partner with Senior Groups in Your Area | GMS
Should dental practice stop leading with clinical expertise when marketing to senior communities, and instead focus on comfort, joy, and activities first? Many of dental practice assume seniors (and their families) care most about procedures, but what if being the most fun and stress-free visitor...  Read More
Crafting Landing Pages That Convert: Keys to Patient Growth
Creating a strong dental landing page is one of the most effective ways to attract and convert new patients online. At , we pride ourselves on being the best dental marketing agency for practices that want to build trust, boost visibility, and grow consistently. Every element of a landing page...  Read More
How Visual Storytelling Makes Your Dental Website More Engaging: Enhance Patient Connection and Growth
If you’re like most dentists we work with, you know your  is important—but let’s be real for a second. Between managing your dental team, caring for patients, and running a successful dental practice, your website can feel like just another box to check on your long to-do list. But here’s the...  Read More
Want More New Patients? It Might Be Time to Rethink Your Branding
Let’s be honest. The digital landscape has changed. Between TikTok trends, AI tools, and every practice posting reels and before/afters, there’s more noise than ever. If your new patient numbers have plateaued, or if you're working harder without seeing growth, it might be time to take a closer...  Read More
Building Community Connections That Strengthen Your Online Presence
Leveraging local events can significantly enhance search engine optimization (SEO) efforts for dental practices. Participating in community events not only helps build brand awareness but also creates opportunities to earn valuable backlinks, boost local visibility, and engage with potential...  Read More
Why Choose Identity Dental Marketing for Your New Practice Growth
Launching a new dental practice is exciting, but it also requires more than clinical skill; it requires visibility and trust. That’s where working with the best dental marketing agency makes all the difference. At , we know that building a strong online presence from the start positions you to...  Read More
No Drama, All Integrity: Inside a Truly Patient-Driven Practice | Dr. Lance McGavin | 574
Quick Win for you: Before making your next practice decision, ask yourself: “Does this reflect the values I want my practice to stand for?” Now, imagine starting a practice where every decision is based on doing the right thing for patients AND your team, even when it costs more time, money, or...  Read More
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