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Episode 190: Cyber Security Part 2 - What Threats Are Coming Soon
“We used to not be able to trust photos. Now we can’t trust photos, audio, or videos with the advances in AI.”  ~Adrian Santangelo Last week we dove into cybersecurity at large and what dental owners and teams can do today to protect themselves.  But while that is happening, there’s a whole set of...  Read More
The Patient First Podcast Episode 103: Welcome to Dentistry 3.0
Dentistry has seen phenomenal improvement over the past few decades, but the best is yet to come. In fact, it’s almost here. In this episode of The Patient First Podcast, I explain “Dentistry 3.0,” the next big stage of development for dentistry as a profession.  This episode also discusses the...  Read More
How Adding Online Forms and Scheduler Can Help Your Medical Practice
In today's digital age, patients expect a certain level of convenience and accessibility regarding healthcare. One way to improve the patient experience and streamline operations at your medical practice is by adding Online Forms and An Online Patient Scheduler to your website. The most robust of...  Read More
Episode 164: Mentoring Like a Leader
“In mentorship and in leadership, you have to be someone who walks the talk.” ~Dr. Bruce B. Baird I’ve talked about mentorship on this podcast before, but today I want to talk about how you can take the next step on your leadership journey. I have come to realize that to be a truly legendary...  Read More
Online Work Health and Safety Courses Key Topics and Trends
Work Health and Safety (WHS) is an essential aspect of any organization or workplace, with the primary goal of ensuring the health, safety, and wellbeing of employees. Online WHS courses have become increasingly popular among individuals seeking to gain knowledge and skills in this field. Online...  Read More
Why Do Dental Practices Go Out of Business?
Dental practices are typically thriving businesses that continually grow. However, what happens when a dental practice is seeing a decrease in profits or is struggling to get off the ground? When I see a failing practice, there’s usually one common denominator: the dentist is leading the business...  Read More
Episode 189: Cyber Security Part 1 – What You’re Up Against Today
“We’ve seen a lot of attacks in the dental industry recently. They have the same tech as other medical professionals but they aren’t as prepared like physicians or hospitals who have been in this situation for a while and are more well protected.”  ~Adrian Santangelo Cyberattacks can be as sudden...  Read More
Tweak Your Mindset for a More Positive Practice
As you may have guessed, we spend a lot of time talking to dentists here at Identity Dental Marketing. One thing we hear frequently from our clients is the idea that “people don’t really want dentistry”. Whether it’s their time or their money, many doctors are under the impression that patients...  Read More
Episode 66: What an Investment Grade Practice Looks Like
“I’m always looking for cutting-edge material. I want to be constantly reinspired and re-engaged.” ~Dr. Nathan Kupperman If dentists were cars, Dr. Nate Kupperman would be a Ferrari.  I talk to a lot of doctors.  While most of them have their own inspiring stories to share, I knew from the first...  Read More
The Social 7
    Post consistently, at least once per week.     Include strategic hashtags & visually appealing graphics.     Interact with our viewers by replying and liking comments.     Publish multiple social media platforms.     Encourage interaction by posting questions or polls.     Avoid posting...  Read More
Episode 163: Why Insurance Doesn’t Really Work in Dentistry
“What I do is become a consultant for the patient: I tell them what they need, listen to what they want, then deliver.” ~Dr. Bruce B. Baird This question is often the first thing out of a patient’s mouth “What will my insurance cover?”  I won’t sugarcoat it, this is one of the hardest questions...  Read More
The Patient First Podcast Episode 102: What Does It Really Mean to Put Patients First?
Some dental professionals believe that giving patients increased access to their own dental health data would be dangerous. But in reality, doing so is an integral part of patient-partnered dentistry. But what exactly does patient-partnered care mean? Why is it so important? How is it different...  Read More
3 Tips to Help Dental Receptionists Schedule More Patients
By Beth Gaddis,  Your dental marketing is working and you can see the number of phone calls it’s driving into your dental practice. So why is your schedule not full? There are many reasons why potential patients take the time to call you, but may hang up without scheduling. Here are three of the...  Read More
The WealthAbility Show #145 - Fed Up With the IRS w/ Mark Calabria
Fed Up With the IRS w/ Mark Calabria The WealthAbility Show #145: Have you found yourself even just a little nervous about the economy? Are you prepared to pay the price for investors who can’t? Biden has increased the budget for the IRS and has plans that may push investors and businesses out...  Read More
Seeking Dentists' Insights: Do You Love What You Do?
Hello fellow dentists, I hope this blog post finds you well and thriving in your dental practices. Today, I wanted to engage in a discussion about our passion for dentistry and delve into the question: "Do you love what you do?" As dentists, we understand that our profession can be filled with...  Read More
Find a Dental Embezzler
Find a Dental Embezzler OUR LIST OF DENTAL EMBEZZLERS KEEPS GROWING The embezzler information listed on Dental FraudBusters was taken from public domain sources.  every dental embezzler LISTED was either arrested, or convicted.  While our list keeps growing , please understand that only a small...  Read More
What’s in a Dental Marketing Session?
When you are ready to grow your practice and reach more of your ideal patients, a short session with a seasoned dental marketer can make a significant difference in your success. While we can’t speak for other companies, we can tell you what to expect from a complimentary initial meeting with the...  Read More
Dental Website Must-Haves: Functional Forms
Almost every modern website comes with a contact form for . There are inherent issues with utilizing this form of communication, especially in 2023. No matter which website hosting company, email hosting company, domain registrar or IT company you employ, there’s a chance that email form...  Read More
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