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12 Ongoing Content Ideas for a Dental Website
12 CONTENT SERIES IDEAS TO KEEP A DENTAL WEBSITE UPDATED AND ENGAGING   In the dynamic and competitive field of dentistry, staying updated and relevant is vital. One effective way to achieve this is by regularly refreshing your dental website with niche content. By addressing specific dental topics...  Read More
Categories: Marketing
The WealthAbility Show #151 - Power of Group Identity w/ Jay Van Bavel
Power of Group Identity The WealthAbility Show #151: In a time of severe polarization, how do we navigate the turbulent forces of group identity when it comes to our business? Can we turn the negative side of group identity into a more positive force? In this episode, Jay Van Bavel joins Tom...  Read More
Episode 202 – Why Authenticity is More Important Than Ever
“I began understanding that patient relationships are key, and that me being me is key. And that changed everything, but I had to be me to connect with my patients.” -Dr. Maggie Augustyn We all have ideas of what a dentist should be – knowledgeable, intelligent, in control.  But with the pressure...  Read More
Episode 77 - The Power of Reactivation
“In this scenario, your treatment coordinator could pull in an additional $30,000 per month based on treatment that you’ve already recommended.”  ~ Dr. Victoria Peterson Over the last two episodes of the Investment Grade Practice podcast, we discovered the most important metric in your practice to...  Read More
Episode 174 – Process vs. Conflict
“For the good of the patients, the ‘us vs. them’ environment in your office has to be reworked.” ~Dr. Bruce B. Baird It’s a major issue in most offices. The “us vs. them” mentality of the front office and the clinical team. I think we can all agree that we want to have a team where everyone is on...  Read More
Growth and Grace: Redefining The Worst Moments In Life
In this podcast episode, hosts Shawn Zajas and Dr. Allison House discuss the importance of not defining oneself or others by their worst moments. They draw inspiration from the TV show "Ted Lasso" and explore the concept of extending grace and understanding to both ourselves and those around us.  ...  Read More
Case Study of the Month: How PPC Advertising Can Transform New Patient Numbers
In a competitive landscape where success hinges on staying ahead, dental practices have to be willing to embrace new marketing strategies to outshine the competition. This month's featured case study spotlights the remarkable journey of a family-owned dental practice in Fort Collins, CO, and how...  Read More
Categories: Marketing
Episode 201 – Ordinary People, Extraordinary Care
“You don’t have to fit someone else’s notion of a ‘super dentist’ to be successful.” ~Dr. Victoria Peterson In this episode of Everyday Practices Podcast, co-hosts Regan Robertson and Dr. Chad Johnson pick up where they left off in their ongoing conversation with Productive Dentist Academy...  Read More
In a captivating podcast episode, Shawn Zajas engaged in an illuminating conversation with Karan Nijhawan, a trailblazer in the dental industry, about his journey, insights, and guiding principles. Karan's narrative underscored the transformative power of embracing discomfort, taking risks, and...  Read More
Episode 76 - Financing: Getting Patients to “Yes!”
“It doesn’t matter if they get the work done over four months or four years. What matters is they’re in control, and you have a plan.”  ~ Dr. Victoria Peterson In the previous episode, we learned that the most important metric in your practice is if your patients are saying “yes” to treatment, and...  Read More
High Performances: Lessons from an Olympic Weightlifter
In a recent podcast episode featuring Shawn Zajas and Allison House, the focus was on their insightful interactions with a remarkable individual, Olympic weightlifter Sarah Davis. With their garage transformed into a weightlifting haven, Allison House has a rich background in the field, stemming...  Read More
Is SEO Dead? Here's Why SEO Is Important
In the ever-evolving world of digital marketing, one question has begun to surface: Is SEO dead? With the rapid rise of social media, influencer marketing, and paid advertisements, some may argue that  (SEO) has lost relevance. However, SEO remains essential for driving organic traffic, attracting...  Read More
In this captivating and enlightening interview, Dr. Emily Letran, a visionary dentist, speaker, and coach, takes us on an inspiring journey of entrepreneurship and personal growth. Born as a Vietnamese refugee, Dr. Letran’s early life was marked by struggles and challenges, but it was this very...  Read More
In this insightful interview with dental industry innovator Melissa Turner, conducted by Shawn Zajas, the two delve into the themes of change, discomfort, and growth. Melissa, a successful businesswoman, mother, and influencer in the dental world, shares her experiences and wisdom on embracing...  Read More
During a conversation between Shawn Zajas and Avi Patel, they discuss the importance of courage, vulnerability, and authenticity in pursuing one's dreams. Avi Patel is commended for his fearless approach to sharing his struggles and experiences on social media, which has led to a deeper connection...  Read More
In this engaging and insightful interview, Shawn Zajas sits down with Ilan Abramowitz, a visionary orthodontist and the founder of Perfect Fit Ortho. The conversation delves into Ilan's unique journey in dentistry and his innovative approach to clear aligner treatment.  Ilan starts by sharing his...  Read More
In this enlightening interview, Shawn Zajas speaks with Dr. Thomas Reed, a dentist and business owner dedicated to assisting fellow dentists in achieving success while reducing insurance dependency. Dr. Tom Reed shares his journey from becoming a dentist to owning multiple practices and the...  Read More
In a conversation between Chad Duplantis, a dentist and co-host of the podcast "Dentists in the Know," and Shawn Zajas, the importance of planning for the future in dentistry and embracing the business mindset is discussed. Chad emphasizes the need to think about the end game in dentistry and the...  Read More
Episode 200 - Looking Back & Looking Ahead: Dedication to Patient Care
“Show up every day and realize we’re all humans first, trying to get it right. There’s no need to make people feel awful.” ~Dr. Victoria Peterson To celebrate the 200th episode of Everyday Practices Podcast, co-hosts Regan Robertson and Dr. Chad Johnson welcome Productive Dentist Academy...  Read More
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