Is your dental practice stuck in a cycle of uncertainty, with months swinging between growth and quiet spells? If you're looking to secure a steady stream of new patients, it's time to take a closer look at the strategies and systems you employ daily, whether online, over the phone, or in your office. In this blog, we'll explore six essential factors that can help you win over new patients and ensure your practice thrives.
1. Mastering Google Rankings:
Imagine the difference between appearing on page 1 and languishing on page 2 of a Google search. Your practice's visibility in the top local listings for relevant keywords can lead to a surge in new patients each month. If you're concerned that your Google rankings aren't yielding the desired results, we're here to assist you in optimizing your online presence.
2. Nurturing Online Reviews:
Maintaining a stellar reputation as a dental care provider, especially online, is paramount. Pay close attention to how patients review your practice on platforms like Google, Facebook, Yelp, and others. Online reviews may seem insignificant, but they often sway potential patients in their decision-making process. Show gratitude to patients who share positive experiences, and if you're unsure how to handle negative reviews, consult our guide for expert advice.
3. Crafting a Compelling Call to Action:
Attracting patients is one challenge, but getting them to schedule a visit is another. Is your call to action (CTA) compelling enough? Whether you're reaching out to patients through your website, social media, advertising campaigns, or all of the above, ensure there's a clear path for them to book appointments with you. Don't forget about your front office team – equip them with the necessary training to convert every incoming call into a new patient appointment.
4. Embrace New Patient Specials:
The growth or decline of your practice hinges on the benefits, value, and services you offer to your community. Are you currently running new patient specials? Whether it's offering discounted exams and cleanings, Invisalign® treatment deals, or free consultations, these promotions make it enticing for potential patients to choose your practice.
5. Elevate Team Training & Communication:
First impressions matter immensely. Is your team delivering the level of care and communication necessary to create an outstanding experience for new patients? Dedicate time to train and uplift every member of your team, ensuring they align with the compassionate care you aim to provide.
6. Prioritize Availability:
Being flexible and accessible for new patients is crucial. Make sure that no call goes unanswered. Have you considered adjusting your office hours to accommodate more patients? Offering convenient scheduling options can significantly enhance your ability to attract new patients.
Let us guide you in creating a comprehensive plan to attract and retain new patients. Schedule your complimentary marketing planning session with our team today, and let's chart a course for your dental practice's success. Don't let your practice teeter on the edge – take action now to achieve sustained, powerful growth.