"Your Pricing IS Your BRAND!" The other day, I had a revelation that struck me like a bolt of lightning. I was roused from my slumber by a podcast interview with @myrongolden. You see, I'm an avid consumer of business podcasts, audiobooks, and the like, and I had fallen asleep while listening to one. Little did I know, YouTube had continued to autoplay related content, and this particular quote jolted me awake from my peaceful nap.
This revelation was nothing short of brilliance. It perfectly encapsulated a concept I've long tried to convey: the importance of pricing your services appropriately. If you consistently offer discounts, don't be surprised if your client base predominantly consists of bargain hunters who don't truly value what you do. You'll find yourself in a never-ending race to the bottom because there will always be someone willing to charge less than you. This path is a one-way ticket to frustration and dissatisfaction, as you'll end up working with clients who neither appreciate your services nor fulfill their end of the bargain.
So, what’s the solution? The key is to confidently set your fees in line with the value you provide. Make sure your patients understand the true worth of your services. By doing so, you’ll attract patients who appreciate the quality you offer and are willing to invest in it. Your fees not only shape your brand’s image, but also pave the way for a more satisfying and mutually beneficial working relationship. Remember, your price isn’t just a number; it’s a powerful statement about your brand and practice’s identity and the value it brings to the table.
Don't miss this opportunity to transform your practice and enhance your professional and personal life. Schedule your complimentary practice breakthrough session today!
To Your Success!
Evelyn T. Samuel, DMD