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Are You Missing New Patient Calls!
0:00 Intro Music 0:21 Episode Intro 1:43 What Is Golden Goose Scheduling? 5:12 Start Ups Should Use a Call Scheduler? 11:00 The Science of Influence and Persuasion 15:16 The Power of Asking For Commitments 18:04 Schedulers at Golden Goose 20:31 Dr. Robert Cialdini 26:11 Handling the Price Shopper...  Read More
Categories: Marketing
Dental Website Must-Haves: Functional Forms
Almost every modern website comes with a contact form for . There are inherent issues with utilizing this form of communication, especially in 2023. No matter which website hosting company, email hosting company, domain registrar or IT company you employ, there’s a chance that email form...  Read More
4 Ways to Improve Your Team Meetings
If you own a business, it is important to find time to meet with your team. The frequency of these meetings will depend on what type of business you run. At Identity Dental Marketing, we work with a lot of dentists and encourage them to meet with their teams daily to identify the opportunities in...  Read More
The ADA recently asked a panel of 3,000 dentists about their goals for 2023 – almost three out of four dentists said they plan to raise their fees. Others were focused on hiring more staff and dropping out of some insurance networks. For most dentists, setting fees is one of the most challenging...  Read More
Episode 65: The Ultimate Guide to Investing for Dentists
“The level of distraction will ebb and flow, but it’s always there. That’s what we need to get a handle on.” ~Matt Mulcock, CFP Are your emotions jerked around like a yo-yo every time you turn on the news? So many business owners get sucked into the drama of the stock market and it makes sense:...  Read More
Is Video Content Important?
As social media marketing continues to help dental practice owners grow their brands, compelling video content has become vital for those looking to gain social media exposure and increase engagement with patients and followers. Concise Is Key Clear and concise videos with the right, relevant...  Read More
Categories: Marketing
Episode 162: Dr. Baird’s #1 Secret for Excellent Dental Communication
“Being able to communicate properly is an essential skill for dentists.” ~Dr. Bruce B. Baird Communication is everything in dentistry. You could be the world’s best clinician but if you can’t communicate with patients, well, it’s game over for you.  I think we can all agree that effective...  Read More
Dental SEO Case Study: How SEO Can Lead To Sustainable Growth
SEO is an exercise that never seems to stay in one place. As algorithms and search engine guidelines change, our team’s strategy has to change with them. It's a constant read, react and adapt process that makes long term success all the more satisfying in the end. In July’s case study of the...  Read More
Categories: Marketing
3 Things You Should Be Doing on Social Media
Social media marketing has become an opportunity worth considering for almost all business owners. With around  having at least one social media account, it is evident that these free tools are critical to capturing your full audience. For entrepreneurs who are struggling to grow your presence...  Read More
Categories: Marketing
How Race and Culture Impact Your Practice Strategy
Race is a very sensitive topic these days so before I publish my remarks, I would like to make some comments. All races and cultures deserve respect.  There is never a cause to vilify one culture over another. More important race, and culture are more important to heed. In my post, I said that I...  Read More
How to Define Your Target Market
When determining your target market, you need to first think about who you are and what makes you unique. Once you have this figured out, take some time to envision the ideal patients that you want to attract. For example, if you’re a dentist who loves performing high-quality cosmetic work, you’ll...  Read More
Categories: Marketing
Episode 473: Going From Burnout to Growth
Going From Burnout to Growth Hey everyone, welcome to the Dental A Team podcast. I'm your host, Kiera Dent, and I had this crazy idea that maybe I could combine a doctor and a team member's perspective, because let's face it, dentistry can be a challenging profession with those two perspectives....  Read More
What is the Best SEO Tactic?
Like an investment strategy, successful SEO requires you to diversify your portfolio. Utilizing a variety of strategies on a daily, weekly, and monthly basis will help your website rank in the top of search engine listings. In this article, we break down four ideas that will help you build a...  Read More
Categories: Marketing
Episode 187: Driving Transformation in Your Dental Practice
“If you want to change your practice, change your life, you need to go to PDA.” -Dr. Charles Major, Jr.  It’s not what any dental practice owner wants to see: your schedule is maxed out, but your productivity is dropping.  This is what Dr. Charles Major, Jr. saw happening in his practice. Twelve...  Read More
The Core Values Driving Identity Dental Marketing
At Identity Dental Marketing, we are deeply committed to running an ethical business. We market honestly and always prioritize the best interest of our clients. Our core values are at the heart of and affect every decision we make as an organization. We live out these values—displayed in our...  Read More
Categories: Marketing
Patients4You: A Game-Changer for Dentists Looking to Boost Their Online Presence
In today's digitally driven society, maintaining an effective online presence is crucial for all businesses, including dental practices. If you are a dentist looking to attract more new patients, Patients4You is an excellent resource for designing and developing your website. Patients4You is...  Read More
Categories: Marketing
Episode 64: The Secret to Finding the Perfect Buyer for Your Practice
“The opportunity to bring in an associate who is on a pathway to ownership is huge.” ~Dr. David Rice It’s a conundrum.  Experienced practice owners need young dentists who want to be on the path to ownership. Young doctors are seeking great practices where they can grow into ownership. But it can...  Read More
Episode 161: More Dental Management Secrets from Dr. Bruce B. Baird
“It doesn’t matter how good you are if you don’t have people sitting in your chairs.” ~Dr. Bruce B. Baird So, you’re a great communicator with fantastic technical skills? That’s awesome. But none of that matters if you don’t have people in your chairs. I’ve seen this over the years. A dentist has...  Read More
Sites with SERIOUS POTENTIAL for Doctors
Let's face it, some sites are better than others. Here are some insider tips for what we are seeing in the marketplace.   Read More
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