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The Patient First Podcast Episode 1: The Great Disconnect
In this inaugural episode of The Patient First Podcast, Dr. Bryan Laskin, explains "The Great Disconnect" that exists in dentistry and how to use the patient perspective to conquer it. The Great Disconnect Find us on Radio!  Read More
How to Write PPC Ads That Get Results
One of the best ways to increase your visibility online is through search engine marketing, or SEM for short. With SEM, you can shoot up to the top of the search results (above your competitors’ listings) and then grab the attention of your prospective dental patients.  SEM is a fast and...  Read More
Categories: Marketing
Episode 107 – Dental Practice Buy-In
“As you know, being a dental business owner isn’t easy. But it’s human nature for an associate to see a successful dental practice and think ‘Oh, being an owner must be pretty easy.’” I got a question from a listener recently and it’s a really good one: I am a 44-year-old solo doctor. I built my...  Read More
Episode 134: Top Tips for Getting More Patient Reviews
Why are reviews important?  We spend a lot of time working with our clients on the rationale behind a Google review. Here's why it's important. I focus on three different aspects:     The first is how Google's algorithm looks at their practice and ranks their search rankings.      Then I...  Read More
Categories: Marketing
Keeping Workers Safe as the COVID-19 Delta Variant Continues to Spread
Workplace safety guidelines from federal, state and local authorities are rapidly changing in response to the highly transmittable COVID-19 Delta variant, and employers should update their policies accordingly. Significantly, the U.S. Centers for Disease Control and Prevention (CDC) is...  Read More
Keeping Workers Safe as the COVID-19 Delta Variant Continues to Spread
Workplace safety guidelines from federal, state and local authorities are rapidly changing in response to the highly transmittable COVID-19 Delta variant, and employers should update their policies accordingly. Significantly, the U.S. Centers for Disease Control and Prevention (CDC) is...  Read More
Episode 133 - The Missing Links of Dental Marketing with Sara Hansen
“When we think about marketing we usually think about the external piece – website, ads, etc. But there are internal processes we need to think about, too. Can we get patients to accept an appointment and treatment?” Do you cringe when you hear the word marketing? If you do, you’re not alone. For...  Read More
19 Qualities & Habits of Successful Dentists
Dentistry isn’t an easy profession (DUH). You spend years and a fortune learning the craft, and it all pays off if you can build a successful career and a profitable practice. But here’s the truth: You can spend hours pondering how to be a successful dentist, but what really matters are the...  Read More
Categories: Marketing
Episode 106 - Love, Respect, and Divorce in Dentistry (Part 2)
“I was under so much pressure that I forgot about the things that were most important in my life, my family.” In Part 1, I shared a little bit about my experience with divorce and dentistry. This is a topic that is hard, but it’s prevalent in our industry. Early in my career, I was sitting in an...  Read More
Episode 105 - Love, Respect, and Divorce in Dentistry
“When I look back on my life, I wouldn’t say I would change anything, but I wish I could have prevented a lot of things from happening.” This is probably the biggest thing that leads to loss of revenue and the ability to retire when you want to. It’s divorce in dentistry. This is a tough one to...  Read More
Episode 11 – Hiring a Passionate Dental Team with Dr. Adrienne Reynolds
“If you’re going to grow your business, you need to grow your people.” Building and retaining a fantastic team is key to building your Investment Grade Practice™.  But so many dentists and business owners struggle with their team and office culture. In fact, it can be downright debilitating when...  Read More
Opportunities That You May MISS in 2021: How to Make a Profit From the Internet?
Nowadays, the Internet provides an infinite number of income-creation opportunities.  But most likely, opportunities are not what you’re after.  Most of us are after a workable system, which is safe, profitable, and consistent at the same time, which allows you to have freedom of time and...  Read More
Episode 8: Roger Martin on When More Is Not Better
In this episode, Dustin talks with Roger Martin about his book, When More Is Not Better: Overcoming America's Obsession with Economic Efficiency. You'll discover how our obsession with economic efficiency has forced too much pressure in a pursuit of perfectionism. Roger and I discuss how this has...  Read More
How to Rethink Your Dental Practice’s Reception Area
A clean appearance Yes, cleanliness is a top priority for both staff and patients, but your reception desk and waiting room should also perceive cleanliness. The trick is to not make the setting seem sterile but rather to include some personality to help put patients at ease. Think solid-surface or...  Read More
S2 E29 - My turn in the Hot Seat as a guest on 'The Dental CEO Show' - Pandemic Recovery: Getting Back to Normal
Click here to listen to the latest episode: S2 E29 - My turn in the Hot Seat as a guest on the 'The Dental CEO Show' - Pandemic Recovery: Getting Back to Normal  This was a lot of fun - it was my turn to answer the hard questions as I was a guest on The Dental CEO Show hosted by Samantha Leonard...  Read More
Creating Quizzes to Grow Your Practice
2020 was a difficult year for many people including dentists. Some dental practices were shut down for months and when they reopened, they had few digital tools to let their clientele know they were back and to continue growing their practice.  In this post, I will discuss 1 way you can increase...  Read More
Categories: Marketing
Episode 168: What New Tools Can Help Patients Finance The Dentistry They Need with Dr. Len Tau
Dr. Bryan Laskin is joined by Dr. Len Tau to discuss all of the new tools dentists can provide their patients to help finance the dentistry they need. Check out Dr. Tau's amazing workshops at ! New Tools To Help Patients Finance Dentistry   Find us on Radio!  Read More
Reviving a Legacy Brand: An Interview with Stephanie Stuckey, Stuckey’s Corporation
  Stephanie Stuckey, CEO of Stuckey's Corporation joins Stuart Oberman to share the compelling story of how she and her team are resurrecting Stuckey's Corp. This Dental Law Radio episode is not just for dentists thinking of acquiring practices, but also for any entrepreneur considering a brand...  Read More
Good Will
What is Goodwill, and why do some people make such a huge fuss over it when buying or selling a dental practice? In this episode we define goodwill, lightly touch on its tax implications, and explore why it’s one of the most misunderstood aspects of the dental acquisition process. Good Will  Read More
TMD Demystified Episode 8: Making the Correct Diagnosis
It's no secret that TMD is commonly misdiagnosed. It's not uncommon for patients to see 2-4 specialists before they finally receive a correct diagnosis. In today's episode i'll go over a list of illnesses that patients often get diagnosed with before discovering that their pain is actually cause by...  Read More
Episode 132 - Patching the Erosion of Dental Culture with Joanne Miles
"COVID fatigue is real. While most dental practices encounter burn out from time to time, the reality is people are dealing with more uncertainty and fear." It’s been a trying 18 months in dentistry. You may have noticed this fatigue showing up over the past few months: staff are short-tempered,...  Read More
S2 E28 - Optimize Dental Summit with Theresa Smith and an awesome panel of guests
Click here to listen to the latest episode: S2 E28 - Optimize Dental Summit with Theresa Smith and an awesome panel of guests Click here to listen to the latest episode: S2 E28 - Optimize Dental Summit with Theresa Smith and an awesome panel of guests Several months back Theresa Smith, the...  Read More
Episode 10 - People, Purpose, & Passion...Profits will Follow with Dr. Adrienne Reynolds
“I always say hire someone to do 80% of the job, and allow room for them to grow.” People. Passion. Purpose. Profit. An Investment Grade Practice needs all 4. Why do you want to do it? If you’re only in it to make the money, then what is it that drives you what gets you out of bed? It’s not enough...  Read More
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