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What's My Line? The Dental Edition
For those readers who think the 90’s were ages ago, long before then there was a game show that aired for 25 years called “What’s My Line?”In the game a panel of four celebrity panelists would ask questions of a guest requiring “yes” or “no” answers...  Read More
How To Get Free Website Traffic
Website Traffic, How Facebook Can Increase Yours Completely Free Of ChargeNeil SandersonWe all know that saying thank you is a great courtesy and makes the person who is receiving, feel much better don’t we. Well here’s a tip to makethose twolittle words “Thank You” increase...  Read More
The Five P's of Internal Collections
I often ask practices if they know “howmuch future revenue their current A/R will cost”. After receivingpuzzled looks, I explain what I’m asking is how much it cost to billeach patient and how many bills are required to recover what is owed?Itis easy to determine what is owed; the...  Read More
Ways to Motivate Patients to Floss
Everyone knows the importance of brushing your teeth at least twice a day, but many people skip flossing, which is just as crucial! Flossing helps to maintain the highest oral health possible because plaque, bacteria and other food particles will be removed from the hard to reach places in between...  Read More
The Voice of Dentistry with ADA Presidents Dr. Maxine Feinberg and Dr. Carol Summerhays : Howard Speaks Podcast #52
How has dentistry changed in the last 25 years and how will it change in the next 25? Why should a graduating dental student with $300,000 in debt pay their ADA dues? Do female dentists actually work less like many have predicted? Why can't dentists give HPV and other vaccines, while a pharmacy...  Read More
Financial Matters in a Dental Office
FinancialMatters in a Dental Office It is imperative that dental team members in financial roles recognize the often delicate nature of their assigned tasks. In many dental practices, the negotiation of patient financial arrangements and management of account receivables is delegated to an office...  Read More
What is A Dentist's Biggest Dream For Their Professional Career?
For some people becoming a dentist is their biggest dream, which takes a lot of work and dedication. But what happens when they finally earn their license and can start practicing dentistry? They quickly find out there is more to the dental profession than simply taking care of teeth. Before they...  Read More
Are You a Prisoner of Your Comfort Zone?
How do you determine whether your comfort zone has held you captive? One telltale sign, when you repeatedly avoid an activity that could create the greatest results. For instance, you’re in the room with key people that could make a difference to your business and you avoid them or speak with...  Read More
The Business Anarchist's Guide to The Business of Dentistry - How To Leverage Holidays & Special Occasions  To Attract & Retain More Patients
There are two ways you can send out an ad to promote your practice – whether it’s to your existing patients (internal marketing) or to prospective patients (external marketing) – and in fact, I’d go so far as to say there’s a right way and a wrong way: )You can send...  Read More
Staying Focused
advise practice owners NOT to spend a lot of time on management.They should instead focus on servicing patients with the best possible care.Stay focused on helping patients get better; not on the money. The money will come if you stay focused on helping as many people as possible in your community...  Read More
Episode 4 - The 8E8 Dental Marketing Show
Episode 4 - The 8E8 Dental Marketing Show In episode 4 we talk aboutlocation, location, location, delegating the marketing and is it possible to be too gimmicky.?Watch the video version of the show at:http://bit.ly/8E8Show8E8Dental...  Read More
A Microscope in Every Operatory with Dr. Glenn van As : Howard Speaks Podcast #51
Dr. Glenn van As has a microscope in every operatory. Hear his story of why he got into magnification in a big way.Electrosurge is officially dead and lasers have taken their place. Dr. van As shares why every dentist should have a diode laser in their office.Stream Audio Here: ...  Read More
Is your Website Mobile Ready?
Mobile Dental WebsiteNeil SandersonI purchased the new iPhone 6 last month, and it’s brilliant, I’m sure they will improve on it, but at the moment I really can’t see how they’re going to do it, it’s the ideal platform for displaying a mobile dental website.It’s...  Read More
Your Landing Page Is The Most Important Page On Your Website
Your Landing Page, The Most Important Page On Your Website!Neil SandersonMost people think about a website as one big element but in fact as far as Google or any other search engine is concerned it is in fact a series of pages that the search engine indexes and when someone comes to your site they...  Read More
3 Compliance Mistakes That Are Hurting Your Dental Practice
Have you ever heard of another dentist making a compliance mistake that you regularly make and started to panic a little? This seems to be when our phone rings; after someone is penalized or after they finally realize some of the errors they are making.Maintaining compliance as an employer is a...  Read More
Retargeting:  Dental Marketing's Newest Frontier
98% of Visitors to Your Website Leave Without Calling Your Officefor An Appointment: Retargeting Facebook and Google (The New Frontier in Dental Marketing) Brings ThemBackThe Statistics: 98% of prospective patientswho are “shopping” for a Dentist will leave your website without...  Read More
Top 5 Websites Dentists Should Visit for Daily Industry News
Remaining on of top industry trends is an important part of any career, especially so within the the field of dentistry. Having a clear idea of the technology and resources that are available allows dental professionals to identify possible business prospects. Following industry news gives...  Read More
Categories: dental advisory
How to Make Your Dental Website Patient-Friendly?
For a dental website to be user-friendly, you should provide enough information about your practice to your target audience. Your information should be comprehensive, easily navigated and well organized so the prospective patient can search for the information he/she needs.Here is the example site...  Read More
Apples to Apples - Dental Intel with Adam Smith : Howard Speaks Podcast #50
Adam Smith, VP of Analytics at Dental Intel, shares his expertise on practice overhead, accounting in a dental office, uncovering embezzlement and more!Stream Audio Here: HSP #50 with Adam Smith Audio Watch Video Here: ...  Read More
Dentaltown Learning Online "The New OSHA Hazard Communication Standard" by Leslie Canham
Dentaltown Learning Online is proud to present OSHA expert Leslie Canham CDA, RDA and hernew CE course..."The New OSHA Hazard Communication Standard" This course satisfies the new requirements mandated for your staff.This course can be found here...The OSHA Hazard Communication Standard is now...  Read More
Testing the Limits of Endodontic Surgery
This patient came to Superstition Springs Endodontics in 2012. She reported trauma in the early 1970's - when one of her kids accidentally head butted those teeth. They became infected and a RCT was done in the early 70's. Original crowns still in place. Her dentists ever since have pointed out the...  Read More
Your Next 7 Medical Emergencies with Dr. Catharine Goodson : Howard Speaks Podcast #49
On average in a 10 year span, 7 medical emergencies occur in a dental office. Dr. Catharine Goodson shares the story that started her on the pathway to become an expert in medical emergencies in dentistry, followed by the steps you can take to have your office ready for your next incident.What are...  Read More
Episode 3 - The 8E8 Dental Marketing Show
Episode 3 - The 8E8 Dental Marketing Show In this episode we talk about spending $1000 a month on SEO, what to do with all those community sponsorship requests and a few good marketing books.Watch the video version of the show...  Read More
HIPAA Breach Notification Deadline Quickly Approaching
Did your practice experience a breach affecting fewer than 500 individuals in 2014? If so, the deadline for reporting the breach to the U.S. Department of Health and Human Services (HHS) is quickly approaching.Per the Code of Federal Regulation (CFR), your practice has until March 1, 2015 to file a...  Read More
The Essential Guide for Successfully Using Social Media to Generate More New Dentist Patients and Referrals
™.Dr. Newhouse has createdThe Essential Guide for Successfully Using Social Media to Generate More New Dentist Patients and Referrals (SlideShare Below) and has provided FREE Tuition for the Dental Marketing University™ Module #1: Social Media Marketing Success now through May 15,...  Read More
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