Today's Active Blog Posts

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Creating A (REAL) Viral Growth Machine for Your Practice
The Step-by-Step Formula for Creating A (REAL) Viral Growth Model for Your Practice This post is my first in a series that I've put together in order to show you the step-by-step process for creating a viral growth model for your practice. QUICK NOTE: The following information applies to both...  Read More
8 Things To Consider Before Dentists Make Retirement Plans
Most professionals have stable income because they have invested in higher education and certifications to practice their profession. However, dentists are quite different because they aren’t exactly paid per hour and don’t work nine to five. Most dentists have their own clinics where...  Read More
8 Tips For Front Office Managers At Dental Practice
Some dentists find it hard to view the dental practice as a business instead of a service. This may be because they see the need to help people rather than focusing totally on making a lucrative income. That may be a wonderful paradigm, but with that kind of attitude, you may find it difficult to...  Read More
HIPAA Compliance – Waiting for the Other Shoe to Drop
The expression “waiting for the other shoe to drop” appears to have originated in the early 1900’s and is often associated with the arrival of a seemingly inevitable event. I speculate we are at that point in terms of ramped up HIPAA compliance enforcement. The recent Anthem...  Read More
Consultant Tip: 53 Ways to Create Exceptional Customer Service
53 Tips to Create Exceptional Customer Service Track referrals to your office and acknowledge those that refer. If you state guidelines allow a patient referral program implement one. Wow Letters to patients from staff members Communicate to patients via email. Send them practice...  Read More
Dental floorplan Design -- [see the close-call disaster]
In the true story below, you’ll learn 3 important things: How the disaster almost happened How you can avoid dental floorplan mess-ups like these What can make your dental floorplan be the best The Doctor’s Final Dental Floor Plan (after narrowly avoiding disaster) ...  Read More
The Birth of the Kona Adapter with Mark Frias, RDH : Howard Speaks Podcast #54
Mark Frias, RDH, works at a busy office.  When he first saw the Isolite system, he realized how valuable it would be to have hands-free suction as a hygienist.  He bought an Isolite system himself in hopes that his employer would buy one for every operatory.  When the owner refused, Mark took...  Read More
Categories: Hygiene
Why Does Your Practice Need Mobile Marketing?
Mobile marketing is something that is so common these days that it’s extremely difficult to avoid, because it’s everywhere. We are all so intrigued by our mobile devices because we can do almost anything on them, and the prevalence of these devices has skyrocketed in the consumer...  Read More
Leadership in the Dental Office: Motivating & Inspiring the Team
Leadership in the Dental Practice Motivating & Inspiring Others "Are you crying? There's no crying! There's no crying in baseball!" (A League of Their Own (1992)) Bluto (John Belushi): “Hey! What’s all this laying around stuff? Why are you all still laying around here...  Read More
Dentaltown Learning Online..The Indispensable Team. Recorded Live at Townie Meeting. By Sarah Cottingham
Dentaltown Learning Online is pleased to present online "The Indispensable Team. Recorded Live at Townie Meeting" by Sarah Cottingham. This course can be found here..... Learn how dental and medical practices have transformed their stagnant “OK” results into a thriving, growing...  Read More
6 Truths about  DENTAL LEASES (hard truths – even if you have the wrong broker)
Lucky for you, I’m not a broker. Even better, I’m not a dentist. Better yet, I work with dentists and I get paid nothing if you sign a lease. So, unlike dental real estate brokers, I’m 100% unbiased. What you read below may turn some people off in the commercial real estate...  Read More
Become a "CE Junkie" with Dr. John Nosti : Howard Speaks Podcast #53
How did Dr. John Nosti, director of Clinical Mastery Series, get to where he is now?  In this episode he tells new grads that if they want to accelerate their learning curve they need to become "CE junkies."  Should a new grad buy a CAD/CAM, CBCT, and laser? What is Clinical Mastery Series and...  Read More
Categories: Cosmetic Dentistry
Episode 5 - The 8E8 Dental Marketing Show
Episode 5 - The 8E8 Dental Marketing Show In episode 5 we talk about keeping up with Google’s constant changes, are yellow pages still relevant and the Cleveland Browns new uniforms. Watch the video version of the show...  Read More
What's My Line? The Dental Edition
For those readers who think the 90’s were ages ago, long before then there was a game show that aired for 25 years called “What’s My Line?” In the game a panel of four celebrity panelists would ask questions of a guest requiring “yes” or “no” answers...  Read More
The Five P's of Internal Collections
I often ask practices if they know “how much future revenue their current A/R will cost”. After receiving puzzled looks, I explain what I’m asking is how much it cost to bill each patient and how many bills are required to recover what is owed? It is easy to determine what is...  Read More
The Voice of Dentistry with ADA Presidents Dr. Maxine Feinberg and Dr. Carol Summerhays : Howard Speaks Podcast #52
How has dentistry changed in the last 25 years and how will it change in the next 25?  Why should a graduating dental student with $300,000 in debt pay their ADA dues? Do female dentists actually work less like many have predicted? Why can't dentists give HPV and other vaccines, while a pharmacy...  Read More
Financial Matters in a Dental Office
Financial Matters in a Dental Office It is imperative that dental team members in financial roles recognize the often delicate nature of their assigned tasks. In many dental practices, the negotiation of patient financial arrangements and management of account receivables is delegated to...  Read More
What is A Dentist's Biggest Dream For Their Professional Career?
For some people becoming a dentist is their biggest dream, which takes a lot of work and dedication. But what happens when they finally earn their license and can start practicing dentistry? They quickly find out there is more to the dental profession than simply taking care of teeth. Before they...  Read More
The Business Anarchist's Guide to The Business of Dentistry - How To Leverage Holidays & Special Occasions  To Attract & Retain More Patients
There are two ways you can send out an ad to promote your practice – whether it’s to your existing patients (internal marketing) or to prospective patients (external marketing) – and in fact, I’d go so far as to say there’s a right way and a wrong way: )You can...  Read More
Staying Focused
 advise practice owners NOT to spend a lot of time on management. They should instead focus on servicing patients with the best possible care. Stay focused on helping patients get better; not on the money. The money will come if you stay focused on helping as many people as possible in your...  Read More
Episode 4 - The 8E8 Dental Marketing Show
Episode 4 - The 8E8 Dental Marketing Show In episode 4 we talk about location, location, location, delegating the marketing and is it possible to be too gimmicky.? Watch the video version of the show at: http://bit.ly/8E8Show ...  Read More
A Microscope in Every Operatory with Dr. Glenn van As : Howard Speaks Podcast #51
Dr. Glenn van As has a microscope in every operatory.  Hear his story of why he got into magnification in a big way. Electrosurge is officially dead and lasers have taken their place.  Dr. van As shares why every dentist should have a diode laser in their office. Stream Audio Here:      ...  Read More
Categories: Laser Dentistry
3 Compliance Mistakes That Are Hurting Your Dental Practice
Have you ever heard of another dentist making a compliance mistake that you regularly make and started to panic a little? This seems to be when our phone rings; after someone is penalized or after they finally realize some of the errors they are making. Maintaining compliance as an employer is a...  Read More
Retargeting:  Dental Marketing's Newest Frontier
98% of Visitors to Your Website Leave Without Calling Your Office for An Appointment: Retargeting Facebook and Google (The New Frontier in Dental Marketing) Brings Them Back The Statistics: 98% of prospective patients who are “shopping” for a Dentist will leave your website without...  Read More
Top 5 Websites Dentists Should Visit for Daily Industry News
Remaining on of top industry trends is an important part of any career, especially so within the the field of dentistry. Having a clear idea of the technology and resources that are available allows dental professionals to identify possible business prospects. Following industry news gives...  Read More
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