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Episode #761: Dental Marketing Is Not One-Size-Fits-All. With Joshua Scott at Studio 8E8.
Kiera is joined by Josh Scott of Studio 8E8 to talk about marketing and the development of dental practices. Practices often underestimate the power of marketing budgets over the long term, and Josh gives advice on how not to fall short. He touches on:          Vetting marketing company options  ...  Read More
Episode #760: Why Is It So Hard to Stay Disciplined?
This episode topic was born out of a conversation Kiera had with her husband: Why in the world is it so difficult to stay disciplined? Kiera applies this question to personal and professional lives.  Episode resources:   Read More
Episode #759: How Do You Podcast? With Melissa King, Top Podcast Fan.
Kiera is joined by Melissa King, a long-time practice team member who’s been in a lot of roles and has listened to ALL DAT podcast episodes! She shares what tips and tricks she’s taken from this podcast into her practice. Melissa also gets a chance to ask her own burning questions about the podcast...  Read More
Categories: Marketing
The Comprehensive Guide to Dental Implants
Dental implants have revolutionized the way we think about restorative dentistry. Gone are the days when the only solutions to missing teeth were bridges or dentures. Today, dental implants offer a durable, functional, and aesthetically pleasing alternative. This comprehensive guide delves into...  Read More
Categories: Implant Dentistry
Episode 226 – Unreasonable Hospitality, Part 2
“I want to have the opportunity to grow, I want to be part of something bigger, and I want to know that what I’m doing makes a difference.” ~Regan Robertson We all have the same 24 hours in a day, and productive dentists use their time differently than other practice owners. But, you don’t have to...  Read More
Anatomy of a Powerful Dental Job Advertisement
The majority of my days are spent explaining to dental offices why they need to change their job posting if they want to have success in finding qualified Dental Assistants, Hygienists and Front Office Dental Personnel.  Especially when their posting looks like this: When I see a post like that, I...  Read More
Google Camouflages Competitor Spending, Enabling Enhanced Profit Margins… Exclusively for Their Gain!
Hey there, Grace Rizza here, CEO of Identity Dental Marketing, delving into the ever-changing world of online advertising, particularly Google Ads. Remember when we could spy on our competitors' ad budgets for valuable insights? Well, those days are gone. Google has yanked that feature, leaving us...  Read More
Episode 102 – Requested Replay: Investing the Smart Way
“The level of distraction will ebb and flow, but it’s always there. That’s what we need to get a handle on.” ~Matt Mulcock, CFP Are your emotions jerked around like a yo-yo every time you turn on the news? So many business owners get sucked into the drama of the stock market and it makes sense:...  Read More
Episode #758: Make Exams As Easy As Possible
Britt and Tiff focus on ways teams can streamline skills in 2024. This episode is all about standardizing exams, for one doctor or multiple. They talk about ideas to streamline, how to involve the right people in implementation, and more Episode resources:   Read More
Episode #757: Finally Make Ordering Supplies Easy. With Derek Flesher at Ordo.
Kiera is joined by Deren Flesher, co-founder of Modento, to talk about a brand new product: Ordo! Ordo is a procurement software to help practices manage and order supplies. It’s built by dentists and refined by team members, so you know you’re getting a tried-and-true product. Dr. Flesher talks...  Read More
Episode #756: Do You Want Dessert? Increase Your Case Acceptance By Using This Simple Method.
Are you asking the right questions of your patients at the right time (and with the right energy)? Kiera and Tiff explain how to increase your practice’s case acceptance by assuming the yes. They compare it to the waiter asking if you want dessert at a restaurant: There’s a right way to go about...  Read More
The Patient First Podcast Episode 136: Interview with Dental Lifeline Network President and CEO Lynda Ricketson on Dental Volunteering and Connected Dentistry™
With her entire career spent in the nonprofit sector, there’s no one else more qualified to be leading the amazing organization of Dental Lifeline Network.  I interview DLN’s President and CEO Lynda Ricketson to discuss how her organization helps the disabled, elderly, military veterans and...  Read More
Maximizing Patient Engagement: Leveraging Email Marketing Strategies for Dental E-commerce on Shopify
In today's digital age, effective patient engagement is crucial for dental clinics and online dental product retailers to thrive in the competitive landscape. With the rise of e-commerce platforms like Shopify and the power of email marketing, dental businesses have unprecedented opportunities to...  Read More
Categories: Marketing
What Is ROI in Real Estate Investing?
What Is ROI in Real Estate Investing? Real estate investing is one of the most popular ways for busy professionals to build wealth. But as with any type of investment, it’s important to educate yourself on the basics of how it works.  One important metric to consider is the return on investment...  Read More
Navigating Hard Conversations: Embracing a Three-Step Routine for Success with Grace Rizza
Navigating through challenging conversations can often feel like traversing a minefield, be it addressing patient concerns, managing staff dynamics, or confronting issues with higher-ups. In this blog post, we delve into a straightforward yet powerful three-step approach to turn even the most...  Read More
Episode 199 – Transitions: DSOs vs. Private Practice
“Private practices should learn how to make their practices as attractive to sell as possible – even if they don’t want to sell them.” ~Dr. Paul Goodman In this episode of award-winning The Productive Dentist Podcast, your host Dr. Bruce B. Baird is joined by Dr. Paul Goodman of Dental Nachos....  Read More
Episode #755: Yearly Strategy- Team Effort
When it comes to setting annual goals, it’s critical to have the right people in the room. In this episode, Tiff and Britt talk about strategizing growth as a team. They give insight on who should be there, where it should happen, and how to keep the goals manageable. Episode resources:   Read More
Episode 	#754: How to Overcome Burnout + Stress
Kiera is joined by Steve Adams, CEO and founder of Tiger Medical Institute, to talk about the ever-timely topic of overcoming burnout and stress. Steve shares both quick tips and long-term strategies to disarm stress on demand and improve sleep methods, including: Watch a diaphragmatic breathing...  Read More
Episode #753: Do THIS To Reach 500 Reviews
Tiff and Dana talk about an undervalued approach to boosting your practice’s marketing: having team members ask for Google reviews. They both give insight on benchmarks to look for, using third parties, personalizing the request, the easiest ways to ask, and more. Episode resources:   Read More
Naming Your Dental Practice - What Works Best for Marketing?
  Selecting the right name for your dental practice is more than just a creative exercise—it's a strategic decision that impacts your brand's identity, online presence, and overall success. In the vast landscape of dental services, how you name your practice can significantly influence patient...  Read More
Categories: Marketing
Guaranteeing Client Safety: Unveiling Identity Dental Marketing's Robust Security Strategies
In the contemporary digital landscape, preserving the security of sensitive data stands as a paramount concern, particularly within sectors like healthcare where patient confidentiality is mandated by law. Identity Dental Marketing recognizes the imperative nature of safeguarding our clients'...  Read More
Episode #752: Staying Grateful When Things Get Hard
It’s been a minute, but Kiera and Tiff are back together on the pod! In this episode, they discuss ways they each go about maintaining a grateful mindset, personally and professionally, when things get hard. Think of this as a grateful muscle you need to build and burn to keep it toned. Episode...  Read More
Episode #751: To Set up a 401(k) or Not for Your Business. With Ryan Isaac (The Dentist Money Show Podcast)
Ryan Isaac of The Dentist Money Show (and common guest on the DAT process) joins Kiera to dive very deeply into 401(k) plans for your business. Ryan simplifies a lot of the intimidating information, including what the heck 401(k) even means, the logistics of setting up a plan, how to know what type...  Read More
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