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The Patient First Podcast Episode 177: DDS Asks, MD Answers—Discussing Key Issues in Integrated Care
If we want truly integrated care and more medical-dental collaboration, then we need to be having more conversations. In this episode of The Patient First Podcast, Allison Stolz, MD, a primary care physician with decades of experience, sits down with me in the studio to talk about some of the...  Read More
Immunotherapy for Gum Disease: A Promising New Frontier
, soft tissue damage, and bone loss, gum disease has traditionally been managed with mechanical cleaning, antibiotics, and surgery. While these methods are effective for many, a new and exciting area of research is emerging: immunotherapy. Immunotherapy in Periodontal Care: A Beacon of Hope...  Read More
Categories: Hygiene, Periodontics
Preserving Trust and Recognition Through Strategic Rebranding
A dental practice’s name is more than just a title; it represents years of trust, relationships, and reputation. Changing that name can feel like a risk, but with the right strategy, it can actually strengthen your brand. At , our role as the best dental marketing agency is to help practices...  Read More
Video That Converts: A Smart Guide for Dental Practices
At Identity Dental Marketing, our goal is to help practices generate meaningful results through proven strategies. As the  for growth-driven dentists, we guide clients in leveraging cost-effective tools, like DIY video content, to strengthen their brand and attract ideal patients. Video...  Read More
How can dentists help with Oral Thrush?
How can Dentists help with Oral Thrush? Oral thrush, also known as oral candidiasis, is a common fungal infection caused by an overgrowth of the Candida fungus in the mouth. It often presents as white, creamy patches on the tongue, inner cheeks, and sometimes the roof of the mouth or throat.  How...  Read More
Harnessing Innovation: How AI Is Reshaping the Future of Dental Marketing
Artificial intelligence (AI) and machine learning are redefining the way dental practices approach marketing and SEO. These technologies help identify patient behaviors, anticipate search trends, and deliver personalized content strategies that improve visibility and engagement. For practices...  Read More
Best Practices for Writing Effective Dental PPC Ad Copy (That Actually Gets Clicks)
  Let’s face it—writing effective  ad copy that attracts the right kind of patients isn’t just about throwing together a catchy headline and hoping for the best. If you're running a Google Ads campaign for your dental practice, every word you write matters. From your headline to your CTA, you’re...  Read More
Flossing and Systemic Health: Can It Help Lower Stroke and AFib Risk?
As dental professionals, we’ve long advocated for daily flossing to reduce the risk of gingivitis, periodontal disease, and tooth loss. However, recent discussions in both clinical and public health circles have begun to explore a deeper question: Could this basic oral hygiene practice also...  Read More
Creative Community Outreach Ideas to Boost Dental Practice Growth
In today’s competitive dental industry, growing your practice requires more than just a good location and word-of-mouth referrals. To thrive, practices need strategic marketing approaches that go beyond the basics. One surprisingly effective yet underutilized strategy? Building local partnerships...  Read More
Antiviral Chewing Gum in Dentistry: Exploration for Public Health and Clinical Safety
Infection control and oral-systemic health have always been central to dental care, but emerging innovations continue to reshape how we view disease prevention. One such innovation gaining attention is  through the mouth. This breakthrough could significantly impact patient care, not only by...  Read More
Episode #1,000: We’ve Spent 1,000 Episodes Together
Kiera reflects on some of her most memorable episodes and experiences across 1,000 episodes (!!!) of the Dental A-Team podcast! Episode resources: Transcript Kiera Dent (00:00) Hello, Dental A Team listeners. This is Kiera and today feels like a ridiculously special, amazing, incredible day....  Read More
“Ozempic Teeth”: Exploring the Oral Health Impact of GLP-1 Weight Loss Medications
In the rapidly evolving field of medicine and dentistry, a new concern has emerged that is causing a stir in professional circles and social media platforms alike. Referred to as “,” This term is gaining traction as it is associated with a range of dental issues that patients are reporting,...  Read More
Why Periodontal Disease Treatment Should Be Part of Every Chronic Disease Treatment Plan
For decades, dentistry and medicine have existed in separate compartments, but growing evidence makes one thing clear: . At the center of this evolving conversation is inflammation—a shared driver of chronic diseases such as diabetes, cardiovascular disease, rheumatoid arthritis, and Alzheimer’s. ,...  Read More
Categories: Hygiene, Periodontics
Using Social Media to Increase Patient Referrals
Using Social Media to Increase Patient Referrals Why Social Media Matters for Patient Referrals If you're not using social media to increase patient referrals, you could be missing out on one of the most powerful (and cost-effective) ways to grow your practice. Today’s patients don’t just rely on...  Read More
Case Study: Anderson Family Dentist Increases Monthly Revenue by $57,000 with Firegang Dental Marketing
Case Study: Anderson Family Dentist Increases Monthly Revenue by $57,000 with Firegang Dental Marketing Let’s be real for a moment—running a successful dental practice today is about so much more than just being great at dentistry. You can provide top-notch care, have the most advanced equipment,...  Read More
The Power of Story: Turning Testimonials Into Your Dental Practice’s Strongest Marketing Tool
Trust drives patient decisions, and nothing earns trust faster than genuine stories from satisfied patients. At , the best dental marketing agency for growth-focused practices, we specialize in helping you harness the full potential of testimonials to elevate your brand, boost patient confidence,...  Read More
Staying Visible in a Changing Digital World: Why Google Updates Demand Expert Dental Marketing
Google’s ever-evolving search algorithm plays a major role in how easily patients can find your dental practice online. What many dentists don’t realize is that a single update can significantly shift rankings, sometimes overnight. For practices trying to attract new patients, staying on top of...  Read More
Why Preventative Dental Care is Key to Long-Term Oral Health
Oral health is often overlooked in our daily routines, but it is crucial to our overall well-being. Just as regular exercise and healthy eating are essential for maintaining a healthy body, preventative dental care is vital to preserving a healthy smile. Neglecting your dental health can lead to...  Read More
Categories: Hygiene
Building Emotional Equity: How Psychology Fuels Exceptional Dental Marketing
In today’s competitive dental landscape, patient loyalty isn’t just about clinical outcomes but emotional connection, trust, and memorable experiences. The best dental marketing agency understands that behavioral psychology plays a powerful role in patient decision-making. By applying these...  Read More
Embracing the Future of Dental Marketing: How Smart Strategy and AI Drive Results
At , we’ve seen firsthand how the right blend of strategy, creativity, and innovation can transform a dental practice. As the best dental marketing agency in the industry, we constantly refine our approach to help clients grow their visibility, connect with more patients, and stay ahead of the...  Read More
Positioning Dental Practices for Success: Advanced Local Marketing Tactics That Work
When it comes to helping dental practices grow, choosing the best dental marketing agency is more than just a convenience; it's a strategic decision that can transform your visibility, attract high-quality patients, and elevate your reputation. At , we specialize in delivering results-driven local...  Read More
How AI and Storytelling Are Changing Healthcare (E.287)
“If patients don’t trust the story, they won’t trust the science.” ~ Aleisia Gibson Wright The future of healthcare marketing doesn’t live in algorithms—it lives in the stories we tell. In this episode, Regan Robertson sits down with Aleisia Gibson Wright, founder of GW Health Public...  Read More
Reimagining Dental Marketing: The Power of Augmented Reality for Patient Engagement
In the fast-evolving world of dental marketing, practices must continually find new ways to capture attention, build trust, and convert interest into appointments. One of the most promising tools transforming this landscape is augmented reality (AR). Forward-thinking dental practices are now...  Read More
Boost Attendance and Community Engagement for a Free Dentistry Day
Hosting a Free Dentistry Day event is a powerful way to give back to your community, build trust, and attract new patients to your practice. At , we understand the importance of strategic marketing to ensure your event is well-attended and impactful. Here, we outline the most effective strategies...  Read More
The Ultimate Guide to Dental Hygiene: Tips for a Healthier, Brighter Smile
Why Dental Hygiene Matters Good dental hygiene is about much more than just fresh breath or white teeth—it's a key component of your overall health. Neglecting oral care can lead to cavities, gum disease, and even systemic health problems such as heart disease, diabetes, and respiratory infections....  Read More
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