At Identity Dental Marketing, our team constantly monitors algorithm changes to develop strategies that protect and improve your rankings. From technical SEO to local optimization, we apply proven methods that keep your website visible and effective.
What Happens When Google Updates Its Algorithm?
When Google rolls out an algorithm update, it reevaluates websites across the internet based on new ranking factors. These might include changes in how it assesses mobile usability, website speed, content quality, or user behavior. Dental websites that don’t keep up can quickly slip in rankings, losing visibility to competitors who are more aligned with the new standards.
While many agencies claim to follow SEO best practices, Identity Dental Marketing stays ahead of the curve, specifically for dentists. We proactively adapt client strategies before and after these updates hit, ensuring sustained visibility and growth.
Signs That an Algorithm Update Is Affecting Your Website
A sudden drop in web traffic or search rankings
Fewer phone calls or online appointment requests
Lower engagement on your website
Reduced visibility in local search results or map listings
These symptoms often point to technical or content-related issues that need to be realigned with Google’s updated standards.
What Dental Websites Need to Compete in Today’s SEO Climate
To withstand the impact of algorithm updates, your practice’s digital presence must be more than just attractive, it must be functional, fast, and built with the right structure. Responsive mobile design ensures an optimal experience for patients browsing on smartphones or tablets. Fast page load speeds reduce bounce rates and improve user satisfaction. Engaging, patient-centric content helps visitors stay longer and builds your site’s authority. On-site SEO elements like proper use of headers, metadata, and internal linking structure all play a vital role in boosting visibility.
Local SEO and Google Business Profile Optimization
Today’s algorithms also prioritize local relevance. That means your Google Business Profile, online reviews, and even the neighborhood-focused content on your site play a direct role in how high you rank locally. We help practices optimize listings with current information and photos, encourage patient reviews through ethical, proven strategies, build local backlinks and citations that support your authority, and add service pages tailored to location-specific search terms.
Extra Tactics That Only Top Agencies Offer
What sets us apart is going beyond the basics. At Identity Dental Marketing, we deploy advanced strategies such as proactive SEO audits that regularly check your site structure and keyword alignment, competitor analysis to uncover new opportunities, custom schema markup that helps search engines better understand your site, and content refreshing cycles that keep your pages up to date and relevant.
Why Dentists Trust Identity Dental Marketing
We don’t use cookie-cutter templates or recycled strategies. Our team builds every campaign around your practice’s unique goals, specialties, and patient base. We’ve helped hundreds of dentists not only recover from algorithm changes but also climb higher than ever before.
One client shared:
"After working with Identity Dental Marketing, our site traffic doubled, and new patient calls increased noticeably. Their team truly understands both the dental world and the intricacies of SEO. It’s the best decision we’ve made for growth."
Take Control of Your Rankings Before the Next Update Hits
If your online visibility has taken a hit, or if you’re simply not ranking where you should, don’t wait for the next Google update to make things worse. Work with a team that lives and breathes dental marketing.
Schedule your complimentary marketing planning session today.
Phone: 847-629-4646
Website: identitydental.com
Facebook: facebook.com/identitydentalmarketing
Let’s future-proof your dental practice and keep your online presence working as hard as you do.