“If patients don’t trust the story, they won’t trust the science.” ~ Aleisia Gibson Wright
The future of healthcare marketing doesn’t live in algorithms—it lives in the stories we tell.
In this episode, Regan Robertson sits down with Aleisia Gibson Wright, founder of GW Health Public Relations, for a deep dive into how emerging technology like AI is reshaping healthcare—and why the human side of communication matters more than ever.
Recorded live at POSSIBLE 2025, the most impactful marketing event in the industry, this conversation blends cutting-edge insights with real-world wisdom for healthcare leaders, brand strategists, and changemakers.
You’ll learn:
• Why storytelling is essential in a world driven by AI and data
• The growing role of public relations in shaping healthcare trust
• How to balance innovation with empathy in patient communication
• Why diverse representation in healthcare marketing isn’t optional
• Real examples of how to simplify complex medical language without dumbing it down
Whether you’re in healthcare, tech, marketing, or just passionate about ethical innovation—this episode will help you reimagine what’s possible when humanity and technology grow together.
Key Reflection Questions for Listeners
• Are we building technology that truly meets human needs—or just chasing features?
• Do our brand messages reflect the diversity of patients we serve?
• What stories are we telling about care, and are they building trust or confusion?
Listen now and rethink how we connect in a tech-powered world.
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