Podcast/Blog Posts

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Financial Conversations Don’t Have to Be Awkward (E.253)
“Everyone is price sensitive—until they understand the value. If you don’t shift their mindset, they’ll never say yes.” - Dr. Bruce Baird What This Episode Reveals Most dental teams dread talking about money. But here’s the truth, it’s not the patient, it’s the process. In this episode of...  Read More
Robots, Revenue & Risk: The Implant Edge That Scales Without You (E.152)
What This Episode Reveals In this episode, Dr. Jon Ehlers shares how implant robotics creates predictable workflows, empowers younger associates, and drives practice scalability. Discover how this technology positions your practice for growth and prepares you for a seamless transition out of...  Read More
Read This Before You Buy a Used CEREC (2025 Update)
Why You Should Read This   This is the latest installment of a decade-long series. Many tens of thousands of views later, it has become the most popular writing about used CERECs on the Internet! If you are in the market for a used CEREC system, be sure to read this article in its entirety as I’m...  Read More
How Dr. Hill Grew His Practice from $1.2M to $3M—Without Burning Out
What would it take to grow your practice from $1.2 million to $3 million in revenue—while actually gaining more time back in your day? For Dr. Ben Hill of Family Dental of Spokane Valley, the answer was not working longer hours. It wasn’t spending more on marketing that didn’t deliver. And it...  Read More
Why Cash Accounting is Holding You Back (E.296)
WHAT THIS EPISODE REVEALS “Most dentists are flying blind because they don’t see the real financial picture. Cash-based accounting was never designed to run a business. Big groups know that and they use accrual accounting to win.” - Ken Kaufman. In this episode, Ken shares why accrual...  Read More
Top Benefits of Hiring an SEO Optimization Service for Dentists: Boost Your Practice's Online Presence
Why Your Practice Needs More Than Word-of-Mouth to Grow Think about it—running a dental practice today isn’t just about offering amazing dental care (though that’s obviously a must). In today’s digital world, if your practice isn’t showing up on page one of Google, you’re losing patients to the guy...  Read More
Strengthening Team Presence: Elevating Associate Dentists Through Smart Marketing
When it comes to growing a dental practice, promoting associate dentists effectively is key to building a unified, trustworthy brand. With the help of , practices can implement proven strategies that elevate associates while boosting overall growth. One of the most impactful tactics is developing a...  Read More
Top Tips for SEO Friendly Web Design for Dentists in 2025
How to Make Your Dental Website Work Harder to Attract and Convert New Patients In today’s digital-first world, your  is more than just an online business card—it’s the foundation of your dental marketing strategy. And if you want to stand out on search engine results pages, you need more than just...  Read More
Scan to Connect: The Smart Use of QR Codes in Dental Marketing
Reimagining Patient Engagement Through Technology QR codes have quickly become essential tools in modern dental marketing. Their ability to link offline materials directly to digital content allows dental practices to meet patients where they are: on their smartphones. By simply scanning a code,...  Read More
Living Will / Last Will & Testament - Practice Owners Need This!
In wake of the recent Texas Floods and how it has hit my family personally, I felt I needed to post something about the importance of preparing for if the unexpected ever hits home for you/your family.  One crucial piece of advice I give my clients, especially after experiencing firsthand the...  Read More
Real Voices, Real Results: How Testimonials Drive Practice Growth
In the crowded digital landscape of dentistry, trust is everything. That’s why the best dental marketing agency doesn't just focus on polished visuals and catchy taglines; it brings real patient experiences to the forefront. At , we know that showcasing authentic feedback through testimonials and...  Read More
11 Signs of a Dental Emergency
You’re brushing your teeth and suddenly see blood. Or maybe you wake up with excruciating pain in your jaw that won’t go away even after a few hours. These may appear like minor inconveniences at first, but they could also be signs of a serious dental emergency. Ignoring a dental issue could cost...  Read More
How to Attract More Dental Patients Through SEO: Top Strategies for 2025
If you're a dental professional wondering how to attract more dental patients through SEO, you're in the right place. At Firegang Dental Marketing, we specialize in helping dental offices grow their practices by implementing  strategies that deliver real results. In this blog, we’ll walk you...  Read More
Top 5 Features Every Dental Website Must Have
Is Your Dental Website Working For You or Against You? Thinking about revamping your dental website? Whether you're opening a brand-new practice or giving your current site a much-needed refresh, your online presence isn’t optional, it’s crucial. In today’s digital-first world, your website...  Read More
Local Buzz: How Coffee Shop Collaborations Can Perk Up Your Dental Practice
Connecting with your community is more than just a goodwill gesture; it’s a smart, strategic move for long-term practice growth. One creative and effective tactic  recommends is partnering with local coffee shops. This innovative strategy can boost your visibility, strengthen your brand, and...  Read More
How Much Does Dental Marketing Cost?
Why Dental Marketing is Essential for Growth We’ve all heard the saying, “You have to spend money to make money.” While it may be overused, it holds true—especially when determining your dental marketing budget. Investing in marketing is vital for the success of any dental practice. However,...  Read More
Timing the Market: Why 2025 Might Be the Right Year to Sell Your Dental Practice
Timing the Market: Why 2025 Might Be the Right Year to Sell Your Dental Practice Frye Practice Sales & Healthcare Real Estate Karl Frye – 480-599-6958 –    As a dental transition broker, one of the most common questions I am asked is: “Is now a good time to sell my dental practice?” For 2025,...  Read More
Is investing in a dental crown worth it? That's a smart question to ask! These custom-made caps are designed to protect your damaged teeth and restore your confident smile. Our  is often asked about the longevity of crowns, and we're pleased to share that, with proper care, they can be one of the...  Read More
Unlocking Patient Loyalty Through Strategic Marketing Psychology
Dental practices that understand this dynamic are better equipped to build meaningful, lasting relationships. The  doesn’t just promote services, it crafts strategic messaging rooted in patient psychology. When you align your marketing with how people think and feel, you create stronger...  Read More
The Importance of Dental Reputation Management: How to Maintain Patient Trust and Grow Your Practice
In today’s digital-first world, your reputation isn't just what patients say about you in the waiting room—it's what they say online. And what they say online has more weight than ever before. That’s why understanding the importance of  isn’t just a marketing afterthought—it’s essential for the...  Read More
Top 22 Dental Marketing Books to Read in 2025
As a dental professional, you stand to gain a lot in business – and in life – by following the examples of the ‘success stories’ who came before you. Many of these stories can be found in this list of dental practice management books, including  books, productivity books, and more, that we’ve...  Read More
Earning the Right to Get New Patients (E.291)
“Have you earned the right to get a referral—or are you just hoping for one?” – Sara Hansen Too many dentists think marketing is something you do outside the practice. But real, sustainable growth starts within. In this candid and empowering episode, marketing strategist Sara Hansen joins Dr....  Read More
Top Strategies for Training Dental Staff for Reputation Management
How to Build a Stellar Reputation & Attract More Patients—Without Burning Out Your Team Let’s be real—running a successful dental practice isn’t just about providing excellent patient care anymore. These days, your online reputation can make or break your growth. Did you know that  when researching...  Read More
Advancements in Regenerative Dentistry: The Future of Healing in Clinical Practice
With expert insights from Dr. Marielaina Perrone, DDS The field of regenerative dentistry is rapidly evolving, offering exciting possibilities for enhanced healing, reduced invasiveness, and long-term preservation of oral structures. From platelet-rich fibrin (PRF) to , these biological tools are...  Read More
How to Boost Case Acceptance with Effective Treatment Presentation Strategies
Think about the last time you made a significant purchase like buying a new car. You probably didn’t make the decision on the spot. Instead, you went home, explored your options online, compared features, and read reviews. You wanted to make sure you were getting the best value and felt confident...  Read More
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