“Have you earned the right to get a referral—or are you just hoping for one?” – Sara Hansen
Too many dentists think marketing is something you do outside the practice. But real, sustainable growth starts within. In this candid and empowering episode, marketing strategist Sara Hansen joins Dr. Maggie Augustyn, Dr. Chad Johnson, and Regan Robertson to tackle the invisible barriers keeping teams from confidently asking for reviews and referrals.
Whether it’s past trauma, introversion, or just plain discomfort—Sara gives real solutions, not just tactics. You’ll learn how to train your team, align your message, and turn everyday patient interactions into powerful brand advocates.
You’ll Learn:
• Why internal marketing often fails—even with great teams
• The “three Rs” that drive practice growth (without a big ad spend)
• A step-by-step reframe that makes asking for referrals feel natural
• Why some patients don’t leave reviews—even when they love you
• How to earn the right to ask (and how to know when you haven’t)
Key Reflection Questions for Listeners:
• Is my team clear on what we’re asking patients to do—and why?
• Do our patient experiences consistently earn the right to a review?
• Am I being silent about our strengths and expecting patients to guess?
Suggested Next Steps:
• Review your current referral and review flow—what’s working, what’s not?
• Try Sara’s approach: ask patients if they saw your reviews—then invite them to add their own.
• Explore marketing from the inside out at
productivedentist.com/clinical-calibration-institute
Want to Go Deeper? Download the Case Study:
“From Shrinking Profits to 8x Growth in Half the Chair Time”
Get it now
Listen to more episodes here:
https://productivedentist.com/podcasts/everyday-practices-dental-podcast/
Earning the Right to Get New Patients (E.291)