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Displaying 2001-2025 of 3481
Page 81 of 140
Why Is California Dying for Professional Practice Owners
Will the news ever get any better for doing business in California? In this episode, Scott McDonald goes over what will need to happen for doctors.   Read More
Identity Dental Marketing Grows in Popularity Among Dental Start-Ups
is an industry leader when it comes to marketing for new dental practices. As a result of their broad marketing expertise, they can help with many aspects of marketing. This includes business names, logos, overall branding, website design, SEO, Google Adwords optimization, print design, event...  Read More
Reassessing Your Goals and Priorities: Taking Action for a Fulfilling Life
No matter what the time of the year is, it's important to reassess our priorities and make sure we're still in alignment with our goals. In a recent episode of The Authentic Dentist podcast, Shawn Zajas and Dr. Allison House discussed the importance of scheduling goals and taking action to make...  Read More
Episode 57 - Mission: Maximization
“The million-dollar associate should be the goal” – Dr. Victoria Peterson You are in your early 40s, and you have owned your practice for about 10 years (or less). While the entire country talks about selling, your practice is on the rise and you’re finally able to enjoy a little bit of profit. So...  Read More
The Pros and Cons of Website Builders
In today’s digital age, every business needs to have a strong online presence to compete in their respective markets. For dental practices, having a website that is optimized for search engines is crucial in attracting new patients. However, the rise of website drag and drop builders has made it...  Read More
Episode 155: Wait Watchers
“You’re not doing your patients any favors because their dentistry is going to get more expensive every year you watch and wait.” ~Dr. Bruce B. Baird Waiting and watching. Why do dentists do that? Why, when you have a patient come to you with a total trainwreck in their mouth, would you only do a...  Read More
The Benefits of a Comprehensive Marketing Plan from Identity Dental Marketing
Digital marketing is a crucial aspect of growing and maintaining a successful dental practice. With the majority of consumers turning to the internet for information about local businesses, having a strong online presence is essential. However, managing all the different aspects of digital...  Read More
New Dentists on the Block with Dr. Maestras
The world of dentistry can be both rewarding and challenging, especially for new dentists who are just starting their careers. In a recent episode of the Authentic Dentist podcast, Dr. Allison House sat down with Dr. Maestras, host of the new podcast "New Dentist on The Block," to discuss his...  Read More
Grow Your Dental Practice with These Smart Tips
Change is constant, especially in the dental industry. Practices must constantly evaluate their business and innovate in order to stay ahead of the curve. Here are some tips that will help you reach more patients and stay up-to-date with their evolving needs: Onsite Amenities Too often, dental...  Read More
Marketing to the Patients of a Retiring or Selling Dentist (without buying his patients or practice)
When a doctor retires or sells his practice, it can be a challenging time for patients who have relied on that doctor for their dental needs. As a dentist or marketer, you may see an opportunity to offer your services to those patients. However, buying the retiring doctor’s practice or patient...  Read More
Lawyers are not known for their exceptional math skills.  In fact, if you polled law students across the country, you would likely hear an overwhelming number of folks state that they chose law because there is no math involved…or is there?  While many areas of law require minimal financial...  Read More
IT Support and Maintenance for Dental Clinics — Is It Essential?
With the evolution of technology, service providers in all industries are adding IT to their operations.  is also integrating its operations with the latest tools and technologies. Dental clinics use computers and laptops to store data, view information, view X-rays, schedule appointments, send...  Read More
Categories: Hygiene, Marketing
How to Create a “Marketeam” (A dental team that contributes to the marketing of your practice.)
As a dental practitioner, one of the most effective ways to grow your practice is through word-of-mouth referrals and positive online reviews. But how do you get your dental team to actively participate in generating these referrals and online shout outs? The answer lies in clear goal setting,...  Read More
What KPI’s Should I Look at When it Comes to Google Ads?
When analyzing a Google Ads campaign for a local business, some key performance indicators (KPIs) to look at include:     1. Click-through rate (CTR): This measures the number of clicks your ads receive compared to the number of times they are shown. A high CTR indicates that your ads are relevant...  Read More
Does a Start Up Need to use Membership Plans? with Dental Menu
Today our guest is Paul Lowery from Dental Menu -   Dental Menu is a Software as a Service (SaaS). Dental practices use Dental Menu to capture new patients.  We talk about how membership plans can benefit a start up dental practice. We talk about the potential to build up that practice from the...  Read More
The Importance of Individuality in Marketing
When it comes to marketing, it can be overwhelming trying to determine the most effective way to promote your business. Working with a company that understands the unique needs of your business and can tailor a marketing plan to your individual needs is key to the success of your marketing...  Read More
Improving Dental Practice Performance with Data-Driven Insights: Insights from Dental Intelligence"
In this podcast episode, the hosts Dr. Allison House and Shawn Zajas interview Katie and Steve from Dental Intelligence, a company that provides dental practices with data analytics and goal-setting tools. The hosts discuss how to gather and analyze data on metrics such as new patient growth,...  Read More
Dental Intelligence with Katie and Steve
Dental Intelligence with Katie and Steve   Read More
Displaying 2001-2025 of 3481
Page 81 of 140
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