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Episode 158 - The 2 Attitudes That Hold Dentists Back
“I’ve never understood people who don’t want help. If you’re struggling with something, it makes sense to reach out to people who have successfully handled what you’re having problems with.” ~Dr. Bruce B. Baird There’s nothing wrong with being ignorant. All it means is that you don’t know...  Read More
Episode 157 - The #1 Thing That Sabotages Dentists
“I see dentists who learned what they learned and pretty much everything goes downhill after that. ” ~Dr. Bruce B. Baird It doesn’t matter if you’re in your 20s, 30s, 60s, or 70s…it can happen at any time in your career. All of a sudden you start feeling old. That thought process starts creeping...  Read More
What You Need to Know About Branding
What You Need to Know About Branding Many people talk about branding – What’s your brand? Does this partnership align with my brand? Is it time for a rebrand?– but what does that mean? Grace Rizza, founder and CEO of Identity Dental Marketing, is an expert on branding for dental practices and...  Read More
Categories: Marketing
Optimizing Your Facebook Audience
How to Target Your Ideal Facebook Ads Audience The Facebook ads dashboard makes it possible to narrow down potential audiences by broad demographic information, such as gender, age range, interests, and location. What it can’t tell you is whether you have targeted the right audience for your...  Read More
Categories: Marketing
How to Improve Your Social Media Marketing
More than one billion new users join social media every day, according to Hootsuite. If you are ready to ramp up your social media game, you must be intentional about it or risk getting lost in a fast-growing crowd. By now, most practice owners know that social media is divided into organic and...  Read More
Categories: Marketing
Episode 181 - You’re in Control: How Dentists Stay Rational in the Middle of Chaos
“Instead of succumbing to obstacles with inaction, we need a method and a framework for understanding, appreciating, and acting upon the obstacles life throws at us. ” ~Regan Robertson It’s inevitable. There will be obstacles in your pathway to your dreams. How you deal with them is often the...  Read More
What’s involved in a Custom Press Release from Identity Dental Marketing?
If you’re considering purchasing a custom press release, it’s a great idea for many situations, and it can be very beneficial to any business owner.    It is most commonly used in the following situations:                 Introducing a new service, technology, or expanding services to a new...  Read More
Categories: Marketing
Episode 58 - Mission: The Million Dollar Dental Associate
“Nowhere else except dentistry does the interview include the person asking ‘when do I take over?’”  – Chris Sands “Hire and mentor a million-dollar associate.” It sounds so easy. But as you probably know, it’s not.  In last week’s episode of Investment Grade Practices, we had a mind-blowing...  Read More
Episode 56: Developing a Rock-Solid Dental Team
“If you have high turnover, that usually means people have stopped growing in your practice.” -Dr. Victoria Peterson Your team is one of the foundational pillars to building your Investment Grade Practice™. In the last episode, we had an exceptional conversation with Dr. Adrienne Reynolds about...  Read More
Episode 55 – Hiring a Passionate Dental Team
“If you’re going to grow your business, you need to grow your people.” Building and retaining a fantastic team is key to building your Investment Grade Practice™. But so many dentists and business owners struggle with their team and office culture. In fact, it can be downright debilitating when...  Read More
Why Content Is Important For Marketing
Within marketing, it is mentioned content is king. Content is so important because it drives attraction, conversion, and optimization. Content is also the foundation of optimizing digital marketing. Content is at the core of any marketing strategy. It is the driving force that allows medical...  Read More
Apple Launches New Local Business Service: Apple Business Connect
Apple Business Connect is a new program from Apple that aims to help businesses of all sizes improve their communication and collaboration with employees, customers, and partners. The program offers a range of benefits for businesses that are looking to stay ahead of the curve in terms of...  Read More
Categories: Marketing
Episode 180 - Facial Aesthetics for Dentists
“It’s kinda cool to use something natural from the patient’s own blood…and you have a real chance at regeneration.” ~Dr. Chad Johnson If you’re anything like other cutting-edge independent dentists, you’re always on the lookout for the next best thing to improve the lives of your patients. Our own...  Read More
Episode 179 – Is Talent Overrated?
“A mediocre dentist has the potential with deliberate practice to improve significantly even in the second half of their career.” ~Dr. Chad Johnson The first of 20 asynchronous business book review episodes arrives today as Everyday Practices Podcast co-hosts Dr. Chad Johnson and Regan Robertson...  Read More
Episode 156: Dr. Baird’s Top Tip for Creating a World-Class Dental Team
“In dentistry, it’s so much more fun when you have a team that is 100% behind your work.” ~Dr. Bruce B. Baird I was the worst boss ever. The first 15 years of my practice, my team hated coming to work. If something didn’t get done, I would rant and rave. Now, I have a world-class team who are...  Read More
How to Build Social Media Demand Through Facebook Live
Facebook Live is an effective tool to increase awareness of your dental practice. Going live regularly engages viewers with original content for much longer than a typical post. It presents a unique opportunity to educate patients, build brand awareness, and generate new patient leads. The. Here...  Read More
How to Convert Calls to Appointments for Dental Practices | Eric Vickery | The Dental Brief #200
How to Convert Calls to Appointments   Read More
Categories: Marketing
How does Identity Dental Marketing Handle Direct Mail Campaigns?
Direct mail is helpful when announcing a new business or new service offerings. It tends to “work” to generate about 3 new patients per 5,000 pieces until it tapers off and stops working after about 5-6 mailers. Direct mail works best when paired with aggressive offers. This is because the...  Read More
Traditional and Digital Marketing: Synergy in Marketing Creates a Stronger ROI
Traditional marketing and digital advertising can complement each other in several ways to create a more effective overall marketing strategy. Here are a few examples:     Print Ads in Magazines and newspapers can be used to target a specific audience and can be used to drive traffic to the...  Read More
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