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50 Ways To Grow Your Practice
The following list was created to stimulate thought and marketing creativity. It should help anyone to promote business by encouraging you to be marketing-minded! 50. Use  to connect and keep in touch with your clients. 49. Make sure your website appears professional and modern, it’s your first...  Read More
Episode 183 - MBA Alternatives That Won’t Break the Bank
“Do you have to get an MBA? The answer is probably no, but what do you want to learn?” ~Dr. Chad Johnson What would an MBA do if they came into your office and looked at your systems from a business point of view? If you’re anything like most entrepreneurial dentists, you’re always asking yourself...  Read More
Attracting and Retaining High-Value Patients in a Dental Practice
1. Create a Patient-Centered Experience  One of the most effective ways to attract and retain high-value patients is by creating a patient-centered experience. This means putting your patients' needs first and ensuring that they feel comfortable and cared for throughout their entire experience with...  Read More
Categories: Marketing
Exploring the Dark Side of Dentistry: Mental Health and Suicide
Mental health is an important topic that needs to be discussed in the dental industry. In a recent podcast, dentists Dr. Allison House and Shawn Zajas discussed the dark side of dentistry, which includes mental health issues, burnout, and even suicide. Statistics show that while middle-aged men are...  Read More
How Do You Set Your Practice Apart?
Why should patients choose you over other doctors in your area? If you can’t answer this question, then it’s time to take a moment and rethink your marketing strategy. Your answer is what we call your Unique Selling Proposition, or USP. As a dentist, your USP needs to be the foundation of your...  Read More
Categories: Marketing
Episode 60 – Keeping the Dental Burnout Wolves at Bay
“I think it’s just knowing that so many people have already experienced the same things and that there are already solutions to the problems I faced and I don’t have to figure it out on my own.” ~Dr. Joe Blalock Dr. Victoria Peterson had the honor to sit down in person with Dr. Joe Blalock, host...  Read More
The Patient First Podcast Episode 96: What Is the REAL Cost of Dentistry?
Most people would rather go into debt or get locked into a payment plan for a new car than pay for a dental procedure that costs a tiny fraction of the price of a new car. Why is this? Why is dentistry always perceived as expensive when it’s actually much more affordable than most medical...  Read More
Smart Marketing for Big Cases
How can you become the go-to dentist in your community for larger cases such as dental implants or complete smile replacement? The answer is smart marketing like the one made for dental . Learn how to expand your reach for big cases in our latest blog. Building Credibility through Patient...  Read More
Categories: Marketing
Should You Name Your Business After Yourself?
If you are starting a new dental practice or business, your first step is to name it. The most obvious choice is to name it after yourself, especially if you are a solo practitioner; but it’s a good idea to slow down and contemplate Shakespeare’s timeless question, What’s in a name?  There are...  Read More
Categories: Marketing
UPDATED: Now Open to Dentists - Google Local Services Ads
, Dentists have a chance to own the top view on Google! Why Should You Care about Being a Google Screened Provider? Be the first dentist in your area to sign on and potentially own that market.             Other industries saw a huge increase in high-quality leads from the outset                ...  Read More
Categories: Marketing
Avoiding Black Hat Dental Marketing: 5 Things to Watch Out For
An effective dental marketing strategy is crucial to running a successful dental practice. With so many dental marketing companies, finding the right one that will help your practice grow can be challenging. Unfortunately, many companies out there claim to be dental marketing experts but are...  Read More
Categories: Marketing
Why Successful Practices Need Ongoing Marketing
Marketing your practice should be a proactive approach, not a reactive one. Learn why successful practices need ongoing marketing in our latest blog. Consider This: Imagine a scenario in which you and your team have just invested in a short-term marketing approach such as a high-cost ad that runs...  Read More
Categories: Marketing
Episode 182 - The Marketing Goldmine Hiding in Your Dental Practice
“Your team is huge part of building your dental practice…most teams don’t realize how critical their role is.”  ~Sara Hansen How would you feel if you could increase your productivity without spending external marketing dollars? There is a potential untapped marketing goldmine in your practice. ...  Read More
I’ve Been Running My Ads for 2 Months, Where Are the Results?
Why are my ads not working? Like ALL marketing methods, paid digital advertising takes time to work. Usually in the third month, the campaign has matured past its learning phase and will begin to produce the expected results. As time goes on, personalized tweaks will be implemented to the campaign...  Read More
Categories: Marketing
The Power of Personalization in Marketing Strategies and Techniques
In today's fast-paced digital landscape, personalization has become a key driver of successful marketing strategies. By tailoring your messaging and offerings to the specific needs and preferences of your target audience, you can create a more meaningful and engaging brand experience that...  Read More
Categories: Marketing
3 Reasons Why You Hate Marketing (That You Should Love)
It has been a long-held belief in the dental profession that there is no place for marketing in dentistry. Unfortunately, the marketing industry is not doing itself any favors when it comes to dispelling this myth in my opinion. For some doctors, it is the concern that marketing may be simply too...  Read More
Categories: Marketing
Rule # 1 Life Is Not...https://www.youtube.com/watch?v=bCiWRTYzOM8
MANY MEN WHO HAVE HAD PROFESSIONAL SUCCESS HAVE PAID A PRICE IN THEIR RELATIONSHIPS WITH THEIR WIVES AND CHILDREN. THEY HAVE ALSO LOST THEIR VIBRANCY AND GOTTEN OLD. I HELP MEN REGAIN THE INTIMACY THEY GRAVE WITH THEIR WIVES. I HELP MEN REESTABLISH A FATHER RELATIONSHIP. I HELP MEN REGAIN THEIR...  Read More
Categories: Marketing
How to Build an Effective Website
With the popularity of social media, it is easy to forget the importance of a strong website. However, when someone is looking for a new dentist, the first place they will look is Google; the second is their website. Like it or not, a practice will be judged on how its website looks and functions....  Read More
Categories: Marketing
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