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Episode 39: Karyn Gordon on The Three Chairs
Episode Notes We all want to be great leaders who are confident, productive, and highly energized. But if you don’t learn foundational leadership skills, research shows you will face problems with communication, performance, engagement, and employee retention. The stakes are high. How can...  Read More
In an effort to protect individuals who are covered under group and individual health plans from receiving “surprise” medical bills from out-of-network providers at in-network facilities, the No Surprises Act was put into effect on January 1, 2022, with the intention of providing transparency to...  Read More
Techniques for Running a Successful Webinar
Leveraging Webinars for Digital Engagement Webinars: The Convenient Alternative Webinars, the digital offspring of traditional seminars, offer a convenient platform for real-time interaction between presenters and global audiences without the logistical headaches of physical events. Driving Lead...  Read More
Episode 101 – Requested Replay: Young Dentists & Ownership
“The opportunity to bring in an associate who is on a pathway to ownership is huge.” ~Dr. David Rice It’s a conundrum. Experienced practice owners need young dentists who want to be on the path to ownership. Young doctors are seeking great practices where they can grow into ownership. But it can...  Read More
Episode #743: Birdseye View: Practical Application for Growth
Kiera shares what happens when the Dental A-Team comes to your practice — the prep before a consultant shows up, the assessment once boots are on the ground, and the implementations that can bring about a maximum gain with the least amount of effort. Episode resources: Reach out to Kiera:     Read More
Increase Your Practice Value And Ownership Experience
In the dynamic world of dentistry, owning a practice that is both valuable and marketable is crucial, not just for when the time comes to sell but for overall career satisfaction and financial success. We had the opportunity to sit down with Barb Johns, an experienced broker with Henry Schein -...  Read More
Categories: Marketing
Essential Components for Crafting an Effective Landing Page
Crafting Effective Landing Pages for Successful Ad Campaigns Design and Content: The Backbone of Conversion Crafting effective ads that drive conversions requires more than just catchy headlines and eye-catching visuals. It's about creating landing pages that seamlessly guide potential customers...  Read More
Episode 198 - So You Want To Open A Practice?
“It all depends on who you are, where you’re located, and ultimately what type of practice that you want to have.” ~Dr. Bruce B. Baird Dental professionals are greeted with a plethora of decisions to make when contemplating the establishment of their own dental practice. That’s why, for this...  Read More
Don’t let HIPAA scare you off of building a personalized, client-friendly, and accessible website. A  is an indispensable tool for successful marketing, so why not tailor it to provide the best possible experience for your patients? Make sure you understand how to safely communicate and handle...  Read More
Dental implants are a life-changing treatment for patients and a lucrative offering for dentists. The potential patient base for implants is vast—over 120 million Americans are . As more and more dental practices add prosthodontic treatments to their services, the competition continues to...  Read More
Episode #740: Is It Time to Pivot Marketing Tactics?
If you find yourself falling short on getting your ideal patients or converting emergency visits, it might be time to switch marketing gears. In this episode, Tiff and Denae talk about what should go into thoughtful processes for marketing, when to know how to pivot, and how long you should wait to...  Read More
What's Included in a Dental Marketing Session?
When you're prepared to expand your practice and connect with more of your ideal patients, investing in a brief session with an experienced dental marketer can have a profound impact on your success trajectory. While we can't speak for every company, we can certainly outline what you can anticipate...  Read More
Episode #737: Pulling Back the Curtain on Dentistry. With Dr. Ashley Joves
Dr. Ashley Joves returns to the podcast to get honest about the chaos of dentistry. Dr. Joves shares her current experiences about low morale and not letting team members down. To that Kiera talks about how to fall in love with the growth process and remember that the bad days are only 10% of life....  Read More
Episode #735: This Is What It Takes to Improve Your Practice
Are you doing what’s necessary to take your business where it needs to go? In this episode, Kiera asks some challenging questions meant to inspire listeners to take a good, hard look at their dedication to the workplace. If you want your team to be made up of hard workers who believe in the...  Read More
Google's First Page Summary Just Got Longer
Ranking your practice's website on Google and other SEs can be challenging. Obtaining more online visits through higher-ranking searches is one foundation of your practice's digital marketing success. If you have a dental or medical practice and desire a higher page rank with more website visitors,...  Read More
Creating a Foundation of Trust with Dental Patients:
A Comprehensive Guide to Building a Thriving Practice Trust forms the bedrock of every successful dental practice. Establishing a solid rapport with patients is paramount for garnering their cooperation, loyalty, and adherence to treatment plans. To enhance patient-practitioner relationships and...  Read More
Episode #166: Understanding the Dental Buyer’s Journey of a patient
We discuss a strategy for reaching and converting potential patients by understanding their journey.  Book a Free Marketing Strategy Meeting with Ekwa:   Read More
Categories: Marketing
Optimizing Phone Conversations to Book More New Patients
In the competitive realm of dentistry, the ability to transform phone inquiries into confirmed appointments is crucial. By analyzing an extensive array of calls from practices across North America, we've pinpointed key communication strategies that enhance conversion rates. These insights reveal...  Read More
Elevate Your Work Engagement as a Business Leader by Prioritizing Dopamine-Generating Strategies
Although I'm not a psychologist or medical expert, it's worth noting that dopamine is often released in response to rewarding experiences. For business owners, engaging in activities they find rewarding or reinforcing can trigger dopamine releases, though these activities can vary widely among...  Read More
Episode 224 – Behind the Bronze
“I love telling people stories. I can’t get enough of it. Especially stories about people who go against the grain, that are willing to be brave and try things a little differently.” ~Regan Robertson Everyday Practices Dental Podcast co-hosts Regan Robertson and Dr. Chad Johnson are so excited to...  Read More
S5 E03 - Driving dental office performance and patient care with Recall Max - Jeff Barsotti, CEO
Please click on the link below to access this podcast. DentalTown Podcast Audio   Read More
Categories: Marketing
Episode #730: Office Autopsy: Succeeding as a Practice in a Challenging Area
It’s time for another practice autopsy! In these fan favorites, Kiera breaks down the success of current clients and shares takeaways that your own practice can put into play. The practice in this episode was born from a pair of dentists fresh out of school. They have a fee-for-service practice in...  Read More
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Page 46 of 134
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