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Improving Accuracy: Unveiling Identity Dental Marketing's Tech Advancement with Google Analytics
In the ever-changing realm of digital marketing, precision holds utmost importance. Identity Dental Marketing has always prioritized the significance of ensuring that each data point contributes meaningfully. Today, we are delighted to unveil a significant advancement in our pursuit of accuracy and...  Read More
Episode #761: Dental Marketing Is Not One-Size-Fits-All. With Joshua Scott at Studio 8E8.
Kiera is joined by Josh Scott of Studio 8E8 to talk about marketing and the development of dental practices. Practices often underestimate the power of marketing budgets over the long term, and Josh gives advice on how not to fall short. He touches on:          Vetting marketing company options  ...  Read More
Episode #759: How Do You Podcast? With Melissa King, Top Podcast Fan.
Kiera is joined by Melissa King, a long-time practice team member who’s been in a lot of roles and has listened to ALL DAT podcast episodes! She shares what tips and tricks she’s taken from this podcast into her practice. Melissa also gets a chance to ask her own burning questions about the podcast...  Read More
Categories: Marketing
Episode 226 – Unreasonable Hospitality, Part 2
“I want to have the opportunity to grow, I want to be part of something bigger, and I want to know that what I’m doing makes a difference.” ~Regan Robertson We all have the same 24 hours in a day, and productive dentists use their time differently than other practice owners. But, you don’t have to...  Read More
Anatomy of a Powerful Dental Job Advertisement
The majority of my days are spent explaining to dental offices why they need to change their job posting if they want to have success in finding qualified Dental Assistants, Hygienists and Front Office Dental Personnel.  Especially when their posting looks like this: When I see a post like that, I...  Read More
Google Camouflages Competitor Spending, Enabling Enhanced Profit Margins… Exclusively for Their Gain!
Hey there, Grace Rizza here, CEO of Identity Dental Marketing, delving into the ever-changing world of online advertising, particularly Google Ads. Remember when we could spy on our competitors' ad budgets for valuable insights? Well, those days are gone. Google has yanked that feature, leaving us...  Read More
Episode 102 – Requested Replay: Investing the Smart Way
“The level of distraction will ebb and flow, but it’s always there. That’s what we need to get a handle on.” ~Matt Mulcock, CFP Are your emotions jerked around like a yo-yo every time you turn on the news? So many business owners get sucked into the drama of the stock market and it makes sense:...  Read More
Episode #756: Do You Want Dessert? Increase Your Case Acceptance By Using This Simple Method.
Are you asking the right questions of your patients at the right time (and with the right energy)? Kiera and Tiff explain how to increase your practice’s case acceptance by assuming the yes. They compare it to the waiter asking if you want dessert at a restaurant: There’s a right way to go about...  Read More
Maximizing Patient Engagement: Leveraging Email Marketing Strategies for Dental E-commerce on Shopify
In today's digital age, effective patient engagement is crucial for dental clinics and online dental product retailers to thrive in the competitive landscape. With the rise of e-commerce platforms like Shopify and the power of email marketing, dental businesses have unprecedented opportunities to...  Read More
Categories: Marketing
Episode 199 – Transitions: DSOs vs. Private Practice
“Private practices should learn how to make their practices as attractive to sell as possible – even if they don’t want to sell them.” ~Dr. Paul Goodman In this episode of award-winning The Productive Dentist Podcast, your host Dr. Bruce B. Baird is joined by Dr. Paul Goodman of Dental Nachos....  Read More
Episode #755: Yearly Strategy- Team Effort
When it comes to setting annual goals, it’s critical to have the right people in the room. In this episode, Tiff and Britt talk about strategizing growth as a team. They give insight on who should be there, where it should happen, and how to keep the goals manageable. Episode resources:   Read More
Episode #753: Do THIS To Reach 500 Reviews
Tiff and Dana talk about an undervalued approach to boosting your practice’s marketing: having team members ask for Google reviews. They both give insight on benchmarks to look for, using third parties, personalizing the request, the easiest ways to ask, and more. Episode resources:   Read More
Naming Your Dental Practice - What Works Best for Marketing?
  Selecting the right name for your dental practice is more than just a creative exercise—it's a strategic decision that impacts your brand's identity, online presence, and overall success. In the vast landscape of dental services, how you name your practice can significantly influence patient...  Read More
Categories: Marketing
Episode #749: How to Know if Your Marketing Is Actually Working
Tiff and Denae are back to talk about marketing — this time, how to know if what you’re doing as a practice is working. They touch on the following:          Setting up a tracking method               Blocking out time to review your tracker               Understanding trends in tracking      ...  Read More
Episode #747: Creating A Raving Fan Patient
Tiff and Dana talk about creating an ideal patient avatar to help boost your marketing efforts and payouts. They discuss the following steps:          Figure out what your ideal practice procedures are.               Gather the demographics of people in your practice’s surrounding area.          ...  Read More
How to Get Started With Google Local Service Ads for Your Dental Office
You likely know that local advertising is incredibly important for dental practices. You may even be investing in Google Ads already.  But did you know that a newer Google Ad program called Local Service Ads can increase your reach, and you’ll only pay for qualified leads, AND Google will create...  Read More
Episode 225 - Unreasonable Hospitality
“Have you ever read a book that is so chock full of tips that by the time you’re done reading it, your hand is sore from writing down notes?” ~Regan Robertson We all have the same 24 hours in a day, and productive dentists use their time differently than other practice owners. But, you don’t have...  Read More
Episode #746: A Consultant, Financial Advisor + Dentist Perspective On Life. With Ashley Joves and Ryan Isaac.
If you’re wondering where to find insight from a dental consultant, dental financial advisor, and dentist in one go, THIS is the episode you're looking for! Kiera, Ryan Isaac, and Dr. Ashley Joves come together to talk about common industry trends from three different perspectives. They discuss:  ...  Read More
Episode #744: Do You Know All These Marketing Best Practices?
In this episode, consultants Tiff and Denae break down internal and external marketing and the power of each. Specifically they discuss:          What internal and external marketing means               Big picture versus small marketing approaches               Suggestions for startup versus...  Read More
Dr. Bob Pick: Episode #168: Practice Management Tips and Advice
I was privileged to host Dr. Bob Pick, a periodontist, dental consultant, and founder of the Purple Cow Wow Facebook group, and we chatted about how he helps other dentists and dental offices succeed.  Enjoy the episode.    Read More
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