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The Benefits of Hiring a Medical Marketing Agency
The dental industry continues to become more competitive each year, not because there are more dentists alone, but because patients now compare practices online before ever picking up the phone. In 2025, a dental practice’s success is increasingly tied to how well it markets itself digitally,...  Read More
The Silence That Nearly Took Me (E.281)
Content Warning: This episode discusses suicide and suicidal ideation. If that’s difficult for you to hear right now, we encourage you to pause or skip this episode and take care of your mental well-being. Earlier this year, Dr. Maggie Augustyn published an article titled The Silence That Nearly...  Read More
Episode #975: Ideal Practice Growth Looks Like This (Or This, Or This)
Kiera gives listeners a “choose your own adventure” challenge for planning practice growth. She touches on comparing your growth to others’, how and what to expand, taking advantage of opportunities (or not), and more. Episode resources: Transcript Kiera Dent (00:00.856) Hello, Dental A...  Read More
Smart Growth: Proven Tactics to Build Your Dental Patient Base for Free
If you’re a dental practice aiming to attract more patients without increasing your marketing budget, it’s time to get strategic. The right free marketing tactics, combined with the guidance of , can yield powerful results. Below, we’ll break down practical, zero-cost methods for patient...  Read More
Episode #974: If You Don’t Do This, Your Patients Won’t Stay
Dentistry has a unique space in the medical world when it comes to building relationships with its patients. Tiff and Dana discuss effective ways to create trust with your patients, including the critical foundations your practice can’t do without. Episode resources: Transcript The Dental...  Read More
Elevate Your Dental Brand and Attract High-Value Patients
Strategic marketing is not optional; it's essential for a fee-for-service dental practice to thrive. Unlike insurance-based models that rely on volume, fee-for-service dentists must attract patients who prioritize value and are willing to invest in exceptional care. The best dental marketing agency...  Read More
Dusting Off My Dental Chops
Wow, 2025.  I've been involved in group dentistry for 25 years...yikes.   Lots of things going on in the world.   How are events impacting practice valuations, sales and the health of the overall dental economy? This blog is intended to help demystify the valuation and transition process and...  Read More
Beyond the Chair: How Smart Marketing Elevates Modern Dental Practices
Choosing the best dental marketing agency can be the single most important decision a dental practice makes when aiming for long-term success. While clinical expertise builds patient trust, marketing expertise builds patient volume, and that’s where  stands out. We’ve helped countless dental...  Read More
Growth Guide: Scaling Your Dental Practice
Scaling a dental practice is a transformative step that requires strategic planning and a clear vision. Whether you're looking to optimize your current operations, expand to new locations, or introduce specialized services, growth should align with your professional goals and lifestyle. Instead of...  Read More
How to Create an Exceptional Patient Experience
Most patients don’t know what makes a great filling or crown, but they always remember how they felt in your care. The way you communicate, the ease of scheduling, and the trust you build are what truly define an exceptional patient experience. Many practices put heavy focus on new patient...  Read More
Unlock the Full Potential of Your Dental Office with Identity Dental Marketing
Elevate Your Dental Practice: Smart Strategies That Drive Real Growth If you're looking to grow your dental practice, it’s not just about being a great dentist, it's about being found, trusted, and chosen by potential patients. That’s where working with the best dental marketing agency can make...  Read More
Mind Over Marketing: How Psychology Drives Repeat Dental Visits
Building patient loyalty is about more than just great dental care, it’s about understanding the behaviors, emotions, and experiences that keep patients connected to your practice. At the heart of this approach is , widely recognized as the best dental marketing agency for creating strategies...  Read More
How a Dental Office Daily Checklist Can Improve Efficiencies & Improve Production
Are you a dental office manager struggling to keep up with the daily demands of running the office? Or are you a dentist, and your manager struggles to stay organized and on top of all aspects of running the day-to-day activities?  Juggling appointments, staff, patient needs, and supplies can feel...  Read More
Categories: Marketing
Finding Our Way Back (E.280)
“Wherever you go, there you are.” - Dr. Maggie Augustyn Relationships don’t fall apart overnight. They unravel slowly through unspoken needs, unmet expectations, and the quiet distance that builds when life gets too full. In this powerful episode, Dr. Maggie Augustyn and Regan Robertson sit...  Read More
When Google Shifts, Don’t Slip: How to Keep Your Practice Ahead Online
Why the Right Dental Marketing Agency Matters Most In the ever-shifting world of digital marketing, working with the best dental marketing agency can mean the difference between thriving online or fading into obscurity. Google’s search algorithm updates are frequent and often unpredictable, making...  Read More
The Loyalty Formula: Psychological Marketing Strategies from Top Dental Experts
In a world where patients have endless options for dental care, earning their long-term loyalty takes more than clinical skill alone. People want to feel understood, valued, and confident in their choice of provider. That’s why smart dental practices are turning to the best dental marketing...  Read More
Offering the Best Whitening Experience with Clinically Proven Supplies
Patients aren’t just looking for whiter teeth—they’re hoping to feel more confident when they smile. And as demand for whitening treatments grows, dental professionals are in a unique position to deliver results that go beyond surface-level improvements. But a great outcome takes more than just...  Read More
Categories: Marketing
The Patient First Podcast Episode 168: An Interview with OG Dental Marketing Specialist Nancy Lashley Sullivan
I always say that the two greatest charlatans in dentistry (after dental insurance companies, of course) are marketers and consultants. But this one marketing consultant breaks the mold. In fact, she’s the one who set the bar in the first place. Nancy Lashley Sullivan began her rich and storied...  Read More
Streamlining Brand Protection with FloppyData’s Datacenter Proxy Network
Safeguarding a brand today encompasses more than just trademarks and copyrights. With the increasing prevalence of fakes, unauthorized vendors, phishing sites, and digital impersonation, brands face a changing reality of threats. This makes brand protection a strategic necessity rather than a legal...  Read More
Categories: Marketing
Elevate Your Dental Practice: Why a Mobile-Optimized Website Matters
A compelling online presence is a cornerstone of success for any dental practice, shaping how patients discover and interact with your services. At the heart of this digital strategy lies a mobile-optimized website, an essential tool in today’s fast-paced, smartphone-driven world. With the majority...  Read More
Finding the Best Dental Marketing Agency: How Identity Dental Marketing Elevates Your Practice
Running a successful dental practice requires more than just excellent clinical skills, it demands strategic marketing to attract new patients and retain existing ones. With increasing competition and the digital landscape evolving rapidly, choosing the best dental marketing agency can make all the...  Read More
Saving Marriage from Success (E.279)
"The default should be your relationship. Everything else is a decision." – Scott Augustyn Behind every high-achieving dentist, there’s often a spouse navigating the unseen costs of success. In this deeply personal episode, Dr. Maggie Augustyn sits down with her husband, Scott Augustyn, to pull...  Read More
Smile Like a Star: How Veneers Can Transform Your Life's Storyline
Remember that scene in "How to Lose a Guy in 10 Days" when Matthew McConaughey flashes that million-dollar smile? Or when Julia Roberts lights up the room in "Pretty Woman" with her legendary grin? Turns out, there's scientific evidence behind why those smiles make us feel something. The Smile...  Read More
Categories: Marketing
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