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Self Reflection & the Dental Practice, Part 2 (E.241)
“You’ve always said there is no silver bullet to success… but there is a silver bullet, and that’s taking great care of your patients and the rest will follow.” ~Regan Robertson Continuing the conversation from , Dr. Bruce B. Baird (host of The Productive Dentist Podcast) and Regan Robertson...  Read More
How to Embrace Negative Emotions (E.266)
“What if being down is of substantially more value than being positive? What are we denying ourselves in transformation and opportunity by just passing through it?” ~Dr. Eric Roman In this episode, joins the Everyday Practices Dental Podcast crew to jump headfirst into what happens when we are...  Read More
Vision vs. Reality (E. 143)
“If we don’t have a strong foundation in our practice or in our life, everything that sits on top of it can begin to show wear and tear.” ~Regan Robertson Welcome to a special crossover Episode of Everyday Practices Dental Podcast and the Investment Grade Practices Podcast. This collaboration...  Read More
3 Questions Every Dentist Must Ask Before the New Year (E.240)
“When you micromanage and when you are doing everything by yourself, then you don’t really have a team.” ~Dr. Bruce B. Baird Are you running your practice by the seat of your pants and you’re exhausted? In this episode of the Productive Dentist Podcast, Dr. Bruce Baird takes you through a...  Read More
Why Dental Practice Branding Matters: Establishing Trust and Recognition
What is your dental practice’s brand? If it’s difficult to sum up your practice's distinctive qualities in a few words, then it may be time to rethink and refine your dental practice branding strategy to clearly communicate your value proposition. Your dental practice branding serves as the...  Read More
Categories: Marketing
Handling Difficult Patient Encounters (E.265)
“Get rid of the need to be right.” ~Dr. Paul Etchison Have you ever had a patient interaction that left you feeling emotionally drained or second-guessing your approach? You’re not alone. In this episode of Everyday Practices Dental Podcast, we are joined by Dr. Paul Etchison to identify three...  Read More
Preparing for the Sale of Your Dental Practice (E.142)
“Ninety-five percent of dentists cannot retire and maintain their standard of living, which is sad. It’s not fair.”  ~ Dr. Victoria Peterson Join Investment Grade Practices Podcast host Dr. Victoria Peterson and Dr. Bruce B. Baird (host of The Productive Dentist Podcast) in this raw and candid...  Read More
One Simple Strategy to Get More Dental Patients
Many dental offices believe that the way to get more patients is to ramp up marketing, whether that’s through dental SEO, Google Ads, social media, or flyers. While marketing is essential, it isn’t always the most effective or affordable way to increase patient flow. In reality, most dental...  Read More
Categories: Marketing
Self Reflection & the Dental Practice, Part 1 (E.239)
“There is nothing more heartbreaking than to witness somebody get to the stage where they’re ready to transition or retire and they realize, ‘Oh no. I didn’t prepare.’” ~Regan Robertson Have you ever found yourself pondering, “If only I knew then what I know now?” If you have, then prepare to be...  Read More
How to Get to the Top of Google: Part 3 – Google Search
How to Get to the Top of Google: Part 3 – Google Search Greetings! Would you like to consistently attract new patients from Google?   , we reviewed how to get your dental website to the top of Google Maps using dental local SEO strategies for dentists, including optimizing your Google Business...  Read More
 Why You Shouldn’t Pay Companies to Host Your Patient Reviews
 Why You Shouldn’t Pay Companies to Host Your.....   Use Free Platforms: Google, Yelp, and Facebook let you get reviews for free. You don’t need to pay a company to host them. Reviews Might Disappear: If you stop paying a company, they might remove the reviews from their site....  Read More
In today’s competitive employment landscape, finding and retaining top talent is a constant struggle for dental practice owners. There’s a marketplace full of dental service organizations (DSOs) offering competitive salaries and benefits packages. That can make it difficult for practice owners (or...  Read More
Balancing Transparency & Privacy in Leadership (E.264)
“Privacy and transparency are values, and they can be conflicting. If you gain one, you might lose the other, and if you lose one, you might gain the other.” ~Dr. Chad Johnson Transparency can build trust, but oversharing can confuse or overwhelm. In this episode of Everyday Practices Dental...  Read More
The Power of Personal Philosophy (E.141)
“It’s not about working more, because I was working very hard. It’s about working smarter.” ~Dr. Maggie Augustyn In this episode of the Investment Grade Practice Podcast, Dr. Maggie Augustyn shares her journey from burnout to building a thriving, patient-centered practice. She reveals how defining...  Read More
Successfully Implementing SOPs in Your Dental Practice (E.238)
“SOPs are crucial to the success of your business.” ~Dr. Bruce B. Baird They’re your game plan, your playbook. Standard operating procedures. SOPs. I know it sounds like really boring stuff. As soon as I say the word “SOPs” I can see people’s eyes glazing over. But think about it this way: You...  Read More
Avoid Appointment Reminder Mistakes
Office Manager (Dental): We started using a new appointment reminders program last week. Me: That’s Great! Office Manager: Things were going fine until… Office Manager: The program sent a reminder for an already canceled appointment. Me: Oh no... That’s not good. Office Manager: Yeah... the patient...  Read More
How to Get to the Top of Google: Part 2 – Google Maps
How to Get to the Top of Google: Part 2 – Google Maps   Greetings! Would you like to consistently attract new patients from Google?   , we reviewed how to get your dental website on the first page of Google using Google Ads for dentists. This week, we’ll review how to increase your website...  Read More
Episode 48: Steve Anderson on The Bezos Letters
Episode Notes In this episode of The Burleson Box, Dustin Burleson speaks with Steve Anderson about his book The Bezos Letters: 14 Principles to Grow Your Business Like Amazon. Listeners will discover key principles and lessons from Amazon founder Jeff Bezos's annual shareholder letters, breaking...  Read More
Pay-Per-Click (PPC) Ads for Dentists: Is It Worth It?
If you’re thinking about running a dental PPC campaign to attract more patients to your practice, you may have questions such as: - “Is it effective in attracting new patients?” - “How quickly can I expect to see results?” - “What’s a good budget?” - “How does it compare to flyers?"  In this...  Read More
Categories: Marketing
How Long Does It Take to Rank on the First Page of Google
Getting a website to rank on the first page of Google is one of the primary goals of any medical marketing agency. The timeline to achieve this goal can vary significantly based on numerous factors, from competition to SEO strategy. Whether you’re a dentist or a healthcare provider investing in...  Read More
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